Button Announces Appointments of Chief Financial Officer, Chief People Officer, Chief Product Officer, and Chief Innovation Officer to Fuel…

The company that drove more than $2 billion in mobile spending announces its newest executives Ken Stelzer, Stephanie Mardell, Jonathan Shottan, and Chris Maddern Button, the leading mobile commerce optimization platform, announced the appointments of Ken Stelzer as Chief Financial Officer, Stephanie Mardell as Chief People Officer, Jonathan Shottan as Chief Product Officer, and Chris Maddern as Co-Founder and Chief Innovation Officer effective. These leaders have been appointed to scale the Button platform, which powers…

Factual Announces Strategic Partnership With Mitsui & Co. to Bring Location Data-Driven Offerings to Japan

Digital Marketing Expertise from Mitsui to Accelerate Factual’s Entry into the Japanese Market Factual, the location data company, announced a strategic partnership with Mitsui & Co. (“Mitsui” head office: Chiyoda-ku, Tokyo; President & CEO: Tatsuo Yasunaga) to bring Factual’s location data-based offerings to Japan. Mitsui, which has also made a strategic investment in Factual, will assist with the integration of Factual data into local programmatic ad buying, social and publisher platforms, and will also drive…

Ionic Machina and Google Cloud’s External Key Manager Make the Cloud Simple to Trust

Mitigate Cloud Risk and Accelerate Innovation With External Key Manager Machine-scale data protection provider Ionic announced it is a launch integrator for Google Cloud's External Key Manager, a new offering that manages cloud risk and privacy by externalizing positive control over how cloud data, services and workloads are handled. With this integration, Ionic Machina gives Google Cloud customers external encryption key management, attribute-based access controls (ABAC), real-time policy enforcement, and auditable…

How to Motivate Your Service Organization for Customer Success

According to a customer experience report published by NewVoiceMedia, US companies lose more than $62 billion annually due to poor customer service. Another study by American Express stated that 42 percent of consumers mentioned that they would visit a place if an acquaintance says good things about the service. All these facts establish with much conviction that the importance of customer experience is something that is never stressed enough. Even if you do not go by the facts, think of a simple example. What do you do…

BridTV Announces ‘Ads Marketplace’ Powered by Top-Tier Ad Demand

Bringing video technology to new heights with a powerful video ad system called, Ads Marketplace. Publishers and advertisers combine their efforts to deliver top-quality services for their respective partners. BridTV video platform is the bridge that brings them together. The new tech earned the support and expertise from top-tier ad providers, including Google AdX, SpringServe and Verizon Media Group. Thanks to these new-found partnerships, our service now enables high-tech features like Dynamic Allocation. Each…

Frost & Sullivan Names Lytx “2019 Video Safety Solutions Company of the Year”

Video-Telematics Market Leader Lauded for Leading an Analytics-Driven Revolution, Innovating in Advance of the Market Along the Frontiers of Machine Vision and Artificial Intelligence Frost & Sullivan announced it has recognized San Diego-based Lytx® as the 2019 North American Video Safety Solutions Company of the Year. This distinction is based on a rigorous analysis of companies for their visionary innovation, market performance, and customer impact. "Lytx was the clear choice…

Understanding Data Is a Science, but Not All Marketers Have the Right Formula

For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, information is continuously collected and stored on a massive scale. Raw consumer data is a hot commodity that often goes untapped for brand marketing and advertising campaigns, especially when it comes down to understanding the impact and results. This begs the questions, “How are businesses utilizing and incorporating consumer data in the decision-making process?” And “how can Data and…

Dreamforce Update: Chili Piper Launches the First Collaborative Inbox Built for Sales and Revenue Teams

Chili Piper is a Sales Tech Platform; Now Enables Optimized Task Management for AEs and AMs From Dreamforce 2019, Chili Piper, the Sales tech pioneer known for its smart scheduling solutions, announced the launch of the first email inbox specifically designed for account executives and account managers. Chili Piper’s Inbox provides the following features: A main email view that shows only account-related emails to apply focus and eliminate clutter The ability to share and re-assign emails among sales team members…

SpringML Achieves Marketing Analytics Partner Specialization in the Google Cloud Partner Program

SpringML Inc. ("SpringML"), a leader in machine learning and advanced data analytics services, is delighted to announce that it achieved Specialization Status in Marketing Analytics as part of Google Cloud's Partner Specialization Program. Marketing Technology News: SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership "We are proud to receive this recognition from Google and are excited to announce continued investment in marketing analytics…

Shutterstock Announces Unlimited Music Subscription and New Features

Content creators now have access to a range of track lengths as well as flexibility to license as needs arise Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, today announced the launch of an unlimited monthly subscription for Shutterstock Music. The new plan is geared toward digital content creators, including YouTubers, podcast producers, and social media managers, offering a cost-efficient solution to licensing unlimited…

Top 5 Best Pay Per Click Marketing Services in Dubai

Pay per click (PPC) Marketing can help your business make the most of your online presence and reap big rewards on the internet. In today’s digital age, Marketing on the internet is important to gain an edge over the competition. If your company is based in Dubai and you’re looking to hire a quality Digital Marketing agency, we can help you. This article lists the top pay per click services in Dubai and the features and solutions they offer. Read More: Top 10 Ways to Refine Your Social Media Presence in 2019 5 Leading…

David Beckham Joins Salesforce Dreamforce (#DF19) as a Speaker

Martech's biggest annual conference will kick-start in some hours from now. When you can bend it like David Beckham, you can do anything. Former English national soccer player David Beckham will be speaking at Dreamforce 2019 in San Francisco. Beckham, who also signed a five-year contract with Major League Soccer club LA Galaxy in 2007, represented the Club as a global sporting icon. David Beckham will join United Nations Secretary-General’s Advocate for the Sustainable Development Goals, Eddie Ndopu and other luminaries…

19 Simple and Easy Ways to Market Your App Online

Hold on! That’s what we say to the time quite often. The world, as we know it, is continuously changing – sometimes for the better, sometimes for the worse. With every passing second, there are new advancements in Medicine, Philosophy, Engineering, Law, and every other discipline that we know of. The only constant in today’s era is changing. Technology Is Progressing at a Higher Rate Than Any Other Discipline However, there has never been as rapid advancement in any field as there has been in the field of Computer Science…

Interview with Megan Yelaney, Life and Business Coach

"Seeing women into their power, up-level in their beliefs in themselves, and truly go after goals and dreams they never thought possible is the most rewarding feeling as a coach." Could you tell us about your role and journey as an entrepreneur? What inspired you to start as a Wellness coach? My journey as an entrepreneur began back in 2011 when I signed up to be a distributor for the Network Marketing company that helped me focus on my health. I was so inspired to become a wellness coach because prioritizing my health…

Bitrix24 Knocks Stress Out for Employees with its New NASA-Proven Stress Management Productivity Features

Becomes first employee management and online collaboration platform to measure and monitor employee stress levels Bitrix24, a popular free collaboration and workplace productivity platform, has added stress measurement capabilities to its mobile app. It will allow companies and employees to measure daily stress levels in order to maximize productivity and avoid burnout, as well as other negative workplace performance aspects of unhealthy stress levels. According to the American…

Brave Launches Next-Generation Browser that Puts Users in Charge of Their Internet Experience with Unmatched Privacy and Rewards

The Industry's Most Advanced Browser Offers 3-6x Faster Browsing and Ends Surveillance Capitalism with a Private Ads and Payment Platform that Benefits Users, Advertisers, and Publishers Brave Software, makers of the innovative Brave browser which combines privacy with a blockchain-based digital advertising platform, announced the official launch of Brave 1.0. The Brave open source browser fundamentally shifts how users, publishers, and advertisers interact online by giving users a private, safer, and 3-6x faster…

Cadent Recognized for Leadership in Addressable TV Advertising

The Gabbcon ABBI Awards Honored Cadent for Innovative Addressable Campaigns and Audience-Based Buying Technology Cadent, the advanced TV platform company, was recognized for Most Innovative Use of Audience-Based Buying Technology, Most Innovative Use of Addressable Television and Impact, at the Gabbcon ABBI (Audience-Based Buying Innovation) awards last night. The awards event, held in Beverly Hills during LA TV and Innovation Week, celebrates the most innovative companies in audience-based buying as judged by a panel of…

Former BT CEO Gavin Patterson Joins Elixirr as Chairman

Next stage of growth for the challenger consultancy Gavin Patterson, former BT CEO, joins Elixirr as Chairman. Gavin's appointment comes at a poignant time for the firm as they celebrate their 10th anniversary. Gavin has had an extensive career across the media, advertising and consumer goods industries. He brings with him a wealth of experience in innovation and effecting dramatic transformation for large businesses, which is what Elixirr have successfully done for their clients around the world since forming in…

I-Remit Fortifies Digital Onboarding and User Experience with Jumio’s Identity Verification Technology

Philippines-based remittance provider introduces online solution to accommodate country’s younger and technology-friendly population Jumio, the leading AI-powered trusted identity as a service provider, has partnered with I-Remit to help the largest Filipino-owned non-bank remittance service provider create streamlined digital onboarding and eKYC processes. I-Remit enables local Filipinos and those working abroad to send money in and out of their home country. The Philippines received an equivalent of about 10% of…

Disney+ Comes To LG Smart TVs

U.S. Consumers Eligible for Up To 12 Months of Disney+ With Purchase of 2019 LG OLED and NanoCell TVs The new Disney+ app is now available on LG TV models produced 2016 through 2019 running the webOS platform, LG Electronics USA announced. LG customers can subscribe to Disney+ and start streaming its incredible content – including movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and more, all accessible in one convenient place. Consumers in the United States who…