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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

Rockset Empowers Developers with Real-Time SQL for MongoDB

Rockset and MongoDB join forces to make it easier and faster for developers to build intelligent applications that combine data across MongoDB and other sources in real-time Rockset, the company that lets developers create fast, powerful data APIs, announced a partnership with MongoDB and released deep product integration with its global cloud database, MongoDB Atlas, that makes it faster and easier for developers to combine data across MongoDB and other data sources using SQL. Built by the team behind RocksDB and the…

Clinch Expands European Presence

Opens Offices in Spain and Germany; Hires Key Executives to Serve EMEA Market Clinch, an artificial intelligence platform that provides data-driven personalized video ads, announced today its European expansion to accommodate the growing demand for creative personalization. The company will open offices in Barcelona, Spain and Hamburg, Germany. To lead these offices, Clinch has hired Oded Lida Greiss as Regional Director for EMEA, and Chris Benning as Managing Director for DACH. Lida Greiss will be based out of…

New Streaming Data Shows Demand For Streaming Content Explodes As Advertising Declines And Roku’s Dominance Continues

Conviva's Quarterly State of Streaming Report for Q1 2020 Details Streaming Quality Challenges and Which Sports Teams are Winning with Social Video Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space. Content Anytime, On Any Device Streaming consumption…

Pega Customer Service™ Unified Messaging Edition Solves Complex Problems for Agents and Customers

New fast-deploying SaaS solution centralizes messaging channels to help agents better handle today's increasing volumes of customer service inquiries Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the launch of Pega Customer Service™ Unified Messaging Edition – a new SaaS-based application that helps customer service teams respond faster and more efficiently to customer inquiries flooding in across disparate messaging channels. Deployable…

Stuck on Service: 76% of Business Decision Leaders Say It Will Be Difficult to Achieve Customer Satisfaction Without Raising Costs

Independent study commissioned by Ada in March 2020 underscores customer satisfaction as top business priority; Ada launches CSAT Pro to better understand and optimize chat interactions Ada, the leader in Automated Customer Experience (ACX), announced new findings from a commissioned study conducted by Forrester Consulting on behalf of Ada in March 2020 which found that many business leaders say that customer satisfaction is their top goal but three out of four (76%) expect difficulty in achieving this without raising…

EarthCam Premieres Free Virtual Backgrounds for Video Meetings

EarthCam is now offering free Zoom virtual backgrounds from any of its live camera networks.  These virtual backgrounds are simple to use and can easily spice up any video meeting.  Even when stuck at home, families, friends, project teams or colleagues can now conference in front of their favorite locations from around the world. The virtual background feature allows users to display an image or video as a backdrop during an online meeting.  Missing out on nightlife? Toast with a pint in Temple Bar, Dublin, Ireland or…

U.S. Men Are More Willing Than Women to Pay For Good Customer Service

Gender differences come to light in Genesys consumer survey on customer experience Mars and Venus are still in opposition in the realm of customer experience. A recent survey by Genesys, the global leader in cloud customer experience and contact center solutions, finds that men and women have different expectations when it comes to good customer support and communication methods. For instance, nearly 20% more men than women are open to paying extra to get the type of service they want. Marketing Technology News:…

What’s Happening to Brand Loyalty?

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…

Catalina Launches In-Store Partner Media Network Initially With Insignia, Valassis And Valpak

Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network--which reaches 91 million U.S. households--to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the Catalina In-Store Partner Media Network, this unprecedented move will allow companies like Insignia Systems,…

SAS Uses Analytics, AI to Empower Community and Track Pandemic

Launches COVID-19 Resource Hub to provide data, analytic capabilities and learning resources With the world laser-focused on tackling the novel coronavirus crisis, a slew of free resources designed to inform, empower and inspire are now available to organizations the world over. Using its most innovative technology in new ways, analytics leader SAS has developed a robust COVID-19 Data Analytics Resource Hub to help businesses and individuals across industries combat the virus, putting analytics to work where it's needed…

Making Google Meet Free: Google Cloud Envisions Secured, Disruption-Free Video Conferencing for Everyone

Google Cloud has announced Meet Video conferencing built with the scalability, privacy, and security required for businesses shall soon be made available to anyone and everyone with a valid email ID. It’s been a mixed month for Video conferencing Cloud software providers. And, then BlueJeans got acquired by Verizon Media, followed by Zoom’s decision to approach Oracle to meet its infrastructure needs. Even Facebook decided to double down on its video conferencing and virtual meeting platform by announcing Messenger Rooms.…

AiCure Appoints Former Medidata Founder Ed Ikeguchi as CEO

Industry veteran to build on AiCure's ten years of market success and extend AI platform to digital biomarkers for holistic patient health Continued corporate growth and platform milestones drive 2020 momentum AiCure, an AI and advanced data analytics company focused on improving clinical trials, announced Ed Ikeguchi, M.D. as its Chief Executive Officer (CEO). Formerly serving as the company's Chief Medical Officer (CMO) and President, Dr. Ikeguchi's appointment as CEO will advance AiCure's commitment to improving…

Qorus Secures $5 million Financing Round Led by WestRiver Group

Sales enablement company to aggressively accelerate sales, marketing and execution of product roadmap globally Qorus, one of the world's premier sales enablement and proposal management platforms for remote sales teams announced it has completed a $5 million round of financing led by WestRiver Group. Marketing Technology News: RPA Leaders Kryon and Everest Group Meet Online to Discuss Automation in the New Normal This recent investment builds on an expanding presence for Qorus in North…

Sprinklr and TikTok Launch New Advertising Partnership

Sprinklr is the first enterprise software platform to support ad creation and management on TikTok Sprinklr, the leading Customer Experience Management platform (CXM), announced it is integrating with TikTok, becoming the first API partner to support in-feed video ads. This partnership allows advertisers to create and manage in-feed video ads on TikTok alongside ad campaigns on other social media channels all in Sprinklr. Today, Sprinklr is the most comprehensive platform for brands to optimize ad performance across…

LeanData Unveils New Go-to-Market Analytics Solution to Help Unleash Greater Revenue-Generating Potential in B2B

LeanData Engagement offers actionable insights into customer and prospect engagement for more aligned and impactful ABM strategy across sales and marketing Leading Revenue Operations solutions provider LeanData introduced LeanData Engagement, a new analytics offering in the company's comprehensive portfolio of go-to-market orchestration and automation solutions. Built upon the market's most sophisticated Lead-to-Account Matching technology, LeanData Engagement allows marketers to forge greater alignment with their sales…

Craig Heiting Joins Wurl as SVP of Worldwide Business Development

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced today that media-industry veteran Craig Heiting has joined the company as Senior Vice President of Worldwide Business Development. He is charged with accelerating the already dramatic growth of video producers and video services on the global Wurl Network. Marketing Technology News: Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics "Craig is a serious…

Dynamic Yield Introduces Audience Export Manager to Help Enterprise Brands Enrich the Entire Marketing Stack

Capability unlocks the personalization company’s robust engagement data, making it available for use in any enterprise system Dynamic Yield, the AI-Powered Personalization Anywhere platform, announced the release of its Audience Export Manager – a new feature allowing companies to utilize the rich customer data captured by Dynamic Yield across enterprise systems like email service providers (ESPs), ad networks, call center solutions, and more. Marketing Technology News: RPA Leaders Kryon and Everest Group Meet Online to…

Digital Air Strike Launches Power Text Paired with AI to Help Businesses Provide Customers with Timely Updates During COVID-19

Artificial Intelligence Technology Nurtures Leads and Helps Businesses Connect Virtually with Consumers While Adhering to Shelter-in-Place and Social Distancing Guidelines Digital Air Strike, the leading consumer engagement technology company, announced its new Power Text messaging technology that allows businesses to quickly and effectively deliver important, timely updates to customers via SMS messages. Power Text is paired with Response Path AI-powered messaging as part of Digital Air Strike's new Virtual Retailing…

Ogury Launches A First-To-Market Interactive Ad Format, Video Chooser, Which Enables Users To Choose The Brand They Engage With on Mobile

Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads Ogury, the creator of the first advertising engine driven by user choice, announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them. Ogury is first to market with its new Video Chooser advertising feature. As the company's new default delivery mechanism for full-screen video ads, Ogury's Video Chooser provides users…