MarTech Interview with Tom Logan, Co-Founder at Cohley

"Personalization is no longer a “nice to have” for marketers, particularly when targeting Millennial buyers." Could you tell us about your role and journey into Technology? I’m the Co-founder and CEO of a content generation platform called Cohley. My journey into tech has been an interesting one and I’ve been very fortunate to be connected to some awesome success stories. I started my career Wildfire Interactive where we were focused on helping brands run Facebook campaigns and attract visitors to their respective…

Augmented Analytics Is Vital to Modern Customer Acquisition

Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as “AI-driven analytics,” their potential to be a game-changing Customer Acquisition tool is remarkable, offering unprecedented insight into untapped potential audiences that marketers can then target and begin validating as a viable segment. According to leading research and advisory firm Gartner, “By 2020, AI-driven analytics will be a dominant driver of new purchases of analytics platforms.”…

How to Prime Your Content for Shoppable Social Ads

In March, Instagram unveiled its in-app checkout experience, which allows users to shop without even leaving the platform. And it’s not alone - other major players are making moves to better accommodate a rising consumer expectation to shop anywhere and anytime with minimal friction. New initiatives like Google’s Shoppable image ads and Pinterest’s Shopping Ads represent a growing shift to social commerce. As the lines between channels blur and customers expect seamless interactions with brands (like the ability to…

Target Data Acquires Social Media Agency Social Fulcrum

Performance marketing agency deepens capabilities in Facebook and Instagram advertising to continue to drive growth for clients Target Data, a full-service performance marketing agency, announced the acquisition of Social Fulcrum, a Boston-based social media agency that specializes in Facebook and Instagram advertising. The acquisition of Social Fulcrum deepens Target Data’s paid media expertise. Social Fulcrum will become a business unit of Target Data, responsible for all Paid Social media execution. The entire…

The Future of eCommerce Is Here – WebSell

NitroSell Is Proud to Announce a New, AI-Powered E-Commerce Solution That Will Revolutionize Online Retail NitroSell is excited to announce WebSell, the next generation of e-commerce. With cutting-edge artificial intelligence (AI) technology, it will take online retail into the future. Working in either standalone or in tandem with leading, cloud-based point-of-sale (POS) systems, WebSell will be a defining product in the e-commerce space, empowering retailers' online success. Those interested in…

Maoyan Cooperating with Tencent Video to Develop Comprehensive Entertainment Consumption Platform

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, and internet giant Tencent announced that they have made significant progress in their strategic alliance. Maoyan and Tencent Video have nailed down cooperation framework to integrate their ecosystems and resources to develop China's leading and comprehensive entertainment consumption platform. Maoyan and Tencent have been strengthening cooperation after their…

Coldwell Banker Legacy Powers Automated Listing Advertisements With Adwerx Enterprise

Adtech Service Helps Brokerage Deliver Targeted Marketing for Agents and Clients Coldwell Banker Legacy, the number one real estate company in New Mexico, has selected Adwerx Enterprise to power digital advertising automation for their over 650 Sales Associates across 16 offices in New Mexico and Texas. Through Adwerx, Coldwell Banker Legacy will advance their mission of simplifying the buying and selling of real estate and creating a culture of resource-driven success. "Advertising online is crucial to our agents and…

TIBCO Congratulates Mercedes-AMG Petronas Motorsport on Winning the 2019 FIA Formula One World Constructors’ Championship

TIBCO's Advanced Analytics Solutions Drive Another Championship Win TIBCO Software Inc., a global leader in integration, API management, and analytics, congratulates Mercedes-AMG Petronas Motorsport for both winning its sixth consecutive FIA Formula One World Constructors' Championship and for celebrating 125 years of motorsport. With TIBCO's data and analytics solutions helping to deliver peak performance both on and off the track, Mercedes-AMG Petronas Motorsport is able to interconnect systems and unify data in…

Drip Ecommerce CRM Makes Debut in Shopify App Store

Drip, the first-of-its-kind Ecommerce Customer Relationship Management platform, announced today that it's live in Shopify's app store. By combining deep customer insight with robust automation capabilities, Drip ECRM enables Shopify merchants to deliver the hyper-personalized digital journeys consumers expect while shopping online. Drip has helped increase profits for ecommerce merchants by up to 40 percent, bringing huge opportunities for stores when it comes to building customer loyalty and hitting their growth goals.…

Meetings and Emails May Be Costing Your Organization Millions of Dollars

Save Your Company's Money and Your Employees' Time Double Gemini, an employee productivity consulting and training company that works with Fortune 500 companies to improve workplace efficiency, has launched a FREE service for companies to assess how much time and resource dollars are being spent on activities such as emails and meetings. The service includes the delivery of recommendations and steps on how to be more efficient and save money. The service involves a 10-minute online, anonymous…

Merkle Releases Its Q3 2019 Digital Marketing Report

Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q3 2019 Digital Marketing Report (DMR), analyzing benchmark data and key trends across paid and organic search, display, and social. The report also includes insights on major players like Google, Facebook, Amazon, and Microsoft. In conjunction with the report, Merkle will be hosting a webinar on Thursday, October 24 th at 2 p.m. ET to discuss these findings. The latest quarterly report reveals that advertisers increased their…

E-Commerce Marketing Strategies: For 2019 and Beyond

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…

GoodFirms Research Reveals Inputs of Leading Industry Influencers on Future of PPC-AI Marketing

These days, digital space is evolving swiftly, and you can find a huge rise of innovative ideas and tactics that can be used for branding. As the technology is rapidly changing constantly, it is better to start implementing the latest technologies, strategies and tools to stay ahead of your competitors. It is the era for the Top Digital Marketing Agencies and marketers to analyze and study the new changes that are becoming part of digital advertising. Today, digital marketing itself is…

Yotpo Chosen as the Built-In UGC Provider for Magento Merchants

Leading eCommerce Marketing Platform Yotpo Is Bundled into Magento Commerce Core to Enable Seamless, Personalized Customer Experiences MagentoLive Europe event, it was announced that Yotpo, the leading eCommerce marketing platform, is the bundled solution for Adobe's Magento Commerce, empowering merchants to effectively collect and display user-generated content (UGC) like reviews, photos, and videos, onsite and off.  At a time when shopper demand for authentic social proof has a growing impact on merchant revenue,…

Software Company Agillic Is Entering the DACH Region with a Native Customer Marketing Platform to Help Brands Act on Insight Through a…

“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools to make that data actionable are a necessity. Marketing software company Agillic provides a native customer marketing platform that enables companies to orchestrate and execute highly personalised communication across channels. In August 2019, the company entered DACH and is now out to…

Best Ways to Increase Inbound Leads

You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you. Your leads are the lifeblood of your business. They are the fruit of all your marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember. Getting Found Is the Key In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents…

Is Security the Same as Privacy?

Cybersecurity is a necessity in today’s digital-first world. However, security and privacy have become interchangeable, when in fact, they are not the same at all. Consumers will struggle to achieve and maintain full privacy online as long as these two terms continue to be misunderstood or interchanged for one another. Security: The Privacy Pretender Security is anything from the lock on your front door to the online protection package recommended by your cybersecurity provider; it comes in all shapes and sizes.…

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Marketers Can Now Integrate Highly Personalized Mobile In-App Engagement Into a Customer's Cross-Channel Journey With Their Brand, Leveraging All the Predictive Capabilities of Blueshift Blueshift, the leading Customer Data Activation Platform, announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional channel within its multi-channel campaign builder, and a next-generation message creation studio. The latter comes complete with a library of pre-built…

HubSpot Adds LinkedIn Lead Gen Form Creation to Free HubSpot CRM

New Feature Allows Marketers to Create Lead Gen Forms From Within the Connected Hubspot Platform, Making It Easier to Generate High-Quality Leads Through Targeted Ads on LinkedIn  HubSpot, a leading growth platform, announced today that users can now create LinkedIn Lead Gen Forms from within the free HubSpot ads tool. This follows the addition of ads tools to the free HubSpot CRM in July, expanding upon the functionality and sophistication of features for businesses looking to scale. With LinkedIn Lead Gen Forms,…

Webinfinity Addresses The Engagement Gap In Business Portals With Its Engagement Automation Engine

Webinfinity is formally launching its Engagement Automation Engine, redefining how business portals are developed, curated and experienced. Webinfinity's engine is purpose-built to drive engagement with less cost and faster time-to-engagement when compared with traditional approaches to business portals. "Traditionally, business portals lack the intelligent personalization across ecosystems of content, applications and relationships required for a partner, customer or employee…