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eBay Completes Sale of StubHub

eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, announced that it has completed the sale of StubHub to viagogo for $4.05 billion in cash. "The completed sale of StubHub to viagogo is a great outcome both in terms of the $4.05 billion sale price and the potential StubHub has with its new owner," said Scott Schenkel, interim CEO of eBay Inc. "The StubHub transaction reinforces our commitment to creating shareholder value and is consistent with…

Dentsu Aegis Network Acquires Media Storm to Elevate Merkle’s Multi-Channel Performance Media Services

Third acquisition of 2020 focuses on strategic vertical growth in the media, entertainment, and retail segments Dentsu Aegis Network has acquired Media Storm, one of the largest independent data-driven audience planning and targeting agencies from founders Craig Woerz and Tim Williams, as well as private equity firm TZP Group. The company will provide Merkle, a leading technology-enabled, data-driven performance marketing agency, with expanded capabilities across key verticals. Media Storm has deep roots in the media and…

The 4 Most Important Ways Software Impacts Your Customer Experience

Customers may not be interested in your customer experience software – but your company absolutely should be. When done right, a simple and sophisticated customer experience platform is a key tool for creating loyalty. For companies, it means being able to seamlessly communicate with customers across the channels they want – including email, chat, text, phone, and social media. For customers, it fosters a sense of trust that they can reach you the way they want. And since less than 30% of companies offer social messaging,…

Share Love this Valentine’s Day with OUTFRONT Media Instagram Filters

Out Of Home and Social Media Come Together For a New Way to Send Valentines in the Digital Age OUTFRONT Media Inc., one of the nation's largest out of home advertisers, announced that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending Valentine's Day letters into the digital age and delivers a new way for people to share sentiment with loved ones. According to a 2019 study by Kantar Millward Brown, out of home is the #1 preferred…

Sisense and UiPath Unleash Analytics With RPA to Accelerate Digital Transformation Through Automation

UiPath Insights Built on Sisense Delivers the Last Mile to RPA With Advanced Analytics Sisense, the world's leading analytics platform for builders, and UiPath, the leading Robotic Process Automation (RPA) software company, announced a partnership to leverage Sisense's technology platform to deliver advanced business analytics capabilities to UiPath's industry-leading RPA software platform. The two companies are the leaders in their respective categories and this partnership brings unparalleled process analytics…

Lyon Real Estate Introduces SmartSocial Ads, Powered by Adfenix

Lyon agents will now be able to hyper-target potential buyers most likely to be interested in their listings Lyon Real Estate has announced a partnership with Swedish global technology leader Adfenix to bring Lyon agents and their clients a fully automated social media advertising tool powered by artificial intelligence. Using complex data analysis and behavioral targeting, SmartSocial Ads delivers a highly effective advertising presence for property listings on Facebook and Instagram. Marketing Technology News:…

Really Simple Systems Named Finalists in the European IT & Software Excellence Awards 2020

International CRM software provider announced as finalists in the European IT & Software Excellence Awards 2020 by IT Europa Really Simple Systems is delighted to be named as a finalist for the European IT & Software Excellence Awards 2020 () announced by IT Europa this week. The popular developer of small business CRM software is a finalist in the SME (Cloud or SaaS) Solution category, along with just seven other providers who have made the shortlist. The winners are to be announced at the European IT &…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Shutterstock Appoints Stan Pavlovsky as Chief Executive Officer and Names Jon Oringer Executive Chairman

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced that the Board of Directors (the "Board") has appointed Stan Pavlovsky, currently President and Chief Operating Officer, as Chief Executive Officer. He will also join the Board of Directors. Jon Oringer, currently Chief Executive Officer, will be Executive Chairman of the Board. These changes are effective April 1, 2020. "This is an ideal time to name…

DNA Selects And Deploys Affirmed Networks As Foundation For New 5G NSA And SA Solution

Finnish Mobile Operator Deploys Affirmed's Virtualized Architecture for Fast, Reliable 5G Connectivity Capable of Delivering New Services and Rich Customer Experience to Residential and Enterprise Customers Affirmed Networks, the leader in the virtualization of mobile networks, announced that it has been selected by DNA, one of the leading telecommunications providers in Finland, to replace its legacy network infrastructure. Affirmed's fully virtualized, web-scale, cloud-native solution will serve as the foundation for all…

PROS Named to Constellation ShortList for Price Optimization

Offerings for Digital Leaders Reinventing Operations and Transforming Business Models PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced it was named to the Constellation ShortList for Price Optimization in Q1 2020. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopter and fast follower organizations. Leveraging artificial intelligence and high-performance calculation power, the PROS…

For Political Advertising, the Medium Is the Message

The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent and potentially harmful messaging within political advertising. Google responded by limiting the precision of targeted political messages; Facebook is said to be weighing similar moves. The buzz around this unusual move—one in which a major ad platform seemed to put the public’s…

RapidDeploy Appoints Kimberly Storin as First Chief Market Officer

Rapidly growing, Austin-based start-up strengthens global leadership team and achieves 100th employee milestone RapidDeploy, the industry's most secure and most advanced suite of Cloud Aided Dispatch solutions, announced that senior marketing executive Kimberly Storin has joined the company as the first Chief Market Officer, effective February 10. As the 100th employee, her hiring also marks a momentous growth milestone for the company. In this newly created role, Kimberly will be accountable for building the positioning…

Identity Automation Announces Strategic Distribution Partnership with 3Eye Technologies

Announcing New Partnership to Fuel the Identity Automation 2.0 Growth Strategy Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, today announced a strategic alliance with 3Eye Technologies, a value-added distributor of mobility and cloud solutions. As the company continues to gain momentum through its Identity Automation 2.0 growth strategy, a targeted initiative to scale the business with increased focus on execution, the new partnership will…

Medallia Recognized as Most Advanced Employee Experience Platform in Guiding Analytics

New Report from RedThread Research Acknowledges Medallia’s Leadership in Signal Aggregation and Continuous Listening for a Complete View of EX Medallia, Inc., the global leader in experience management, announced it has been recognized as the most advanced employee experience platform in the guiding analytics category of the People Analytics Technology report by renowned research firm, RedThread Research. Marketing Technology News: Intuiface Unveils BrightSign Support Medallia’s placement is a result of the breadth…

Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences

Rakuten's latest move unifies its global media portfolio with its award-winning performance marketing technology and digital commerce data For the first time, brands, advertisers and agencies can now harness Rakuten's far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today's launch of Rakuten Advertising. "Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today's competitive consumer…

Artificial Solutions and Blue Prism Partner to Add Conversational AI to Business Automations

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that it is partnering with Blue Prism as part of the company's Technology Alliance Program (TAP) to enable enterprises to easily add advanced conversational interfaces to their business automations. Blue Prism's Robotic Process Automation (RPA) technology is revolutionizing the corporate digital transformation journey by allowing enterprises to be more agile and cost effective using autonomous Digital Workers (software robots)…

Perion Strengthens its Partnership with Microsoft Advertising; Launches Privado Private Search Engine, Powered by Bing

New Search Engine, owned and operated by CodeFuel, gives users maximum control of their personal information, allowing them to focus on discovering the content that matters Perion Network Ltd. announced that CodeFuel, its search technology division, has launched Privado Private Search Engine, offering new ways to protect users’ right for online privacy. Privado offers fast and rich search experience, using proprietary mechanisms to maximize user privacy and anonymity. To ensure a search query is not associated with…

Safer Internet Day 2020: Is Twitter Creating a Better Internet for All?

We use the internet every day, and for some, the internet is the only source of income and livelihood. For that reason, knowing how the internet works is a very important part of dealing with the current challenges and threats perceived by online users and brands. One of the greatest risks facing online users is 'abusive content', also rated as hate by top social media platforms, including Twitter. Recommended: 75 Inspiring Martech Leaders Who Are Prepared For 2020 Twitter has announced that it is taking forward its…

e-Spirit Hybrid CMS Experience Accelerator Dramatically Quickens Time to Value

New FirstSpirit Experience Accelerator helps companies looking to differentiate with omnichannel experiences get to market faster e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid CMS, today introduced the FirstSpirit Experience Accelerator that leapfrogs CMS project implementation times ahead by up to 75%, dramatically accelerating time to revenue. Marketing Technology News: Intuiface Unveils BrightSign Support The FirstSpirit Experience Accelerator shortens…