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FutureProof Retail and SIRL Announce ‘Last Foot’ Shopper Targeting and Analytics

Together, the Two Companies Will Enable Retailers to Deploy FutureProof's Mobile Self-Checkout and Service Counter Solutions Fully Integrated With SIRL 's Indoor GPS & Customer Analytics Platform That Offers Shoppers Personalized Recommendations in Real-Time Through Activation at the "Last Foot" of Their Physical Store Journey The integrated SIRL/FPR solution enables shoppers to use their smartphones to scan items while they are shopping. They can then pay on their phone, skip the lines at checkout and leave the…

SimpliField Announces $11 Million Series A Funding, New US Headquarters in NYC

Funding to Fuel Rapid US Expansion in Sales, Marketing and Product Teams At the kickoff of the 2020 NRF Conference, retail-performance platform provider SimpliField announced a $11 million Series A funding, led by U.S.-based growth equity investor Five Elms Capital. The company also announced today the opening of its new NYC-based U.S. headquarters in Soho. SimpliField founders Benjamin Zenou, Jonathan Attal and Georges Plancke, who recently announced a $11M funding round to fuel U.S. and…

Demonstrating Global Leading Strength with Technological Innovation, TCL Won Seven IDG Awards

Recently, CES 2020, known as the "The Indication of Technology Trends", opened in the United States. TCL joined with intelligent terminal product matrix and scientific and technological innovation achievements. It is worth mentioning that TCL 8K QLED TV X915 and TCL NXTVISION™'s innovative visual display technology won the "8K QLED TV Gold Award 2019-2020" and "Innovative Visual Display Technology Award of the Year" respectively issued by IDG, the world's leading technology media, data and marketing services company.…

Sisense Announces Merged Product Evolution: Periscope Data is Now Sisense for Cloud Data Teams

Sisense for Cloud Data Teams product will continue to innovate, delivering complex analysis for data science and engineering teams Sisense, the world's leading analytics platform for builders, announced that Periscope Data is now branded and sold as Sisense for Cloud Data Teams. The two companies announced their merger in May 2019, bringing together a unified, independent, and end-to-end BI and data analytics platform. Since May, the company has successfully integrated the two companies' cultures and delivered several…

Wacom One – A World of New Possibilities

New creative pen display inspires creative beginners, social content creators and visual thinkers with pen-on-screen sketching, drawing and annotating. MacOS, Windows and Android compatibility, new creative software bundles and third-party pen support offer a diverse ecosystem At the Consumer Electronics Show, Wacom announces Wacom One, an economical 13" pen display for a new generation of creators. Beginning artists wanting to work with digital media, visual thinkers who combine handwritten and drawn communication…

Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription

Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade…

Lyte Launches Send Tickets

Lyte's New Send Tickets Feature Allows Fans to Safely and Securely Sell or Transfer Live Event Tickets to a Friend or Another Fan, No Questions Asked  Lyte, the technology platform putting real tickets back in the hands of fans, has introduced the first new feature from its forthcoming platform update. Send Tickets is a new, convenient and safe feature that lets sellers decide who their ticket goes to. This enhancement to the Lyte Official Ticket Exchange gives fans the power to sell or transfer live event tickets…

Guavus Recognized by Frost & Sullivan for Driving Digital Transformation in Major Telecom Service Providers with Its AI-based Analytics…

Based on its recent analysis of the global smart data analytics solutions market, Frost & Sullivan recognizes Guavus (a Thales company)  with the 2019 Global Enabling Technology Leadership Award. Guavus's artificial intelligence (AI)-based Big Data Analytics (BDA) and machine learning (ML) innovations address key business problems and opportunities in next-generation telecom network operations and customer experience management. Guavus With its AI/ML-based Reflex platform and…

Sprint Business Applauded by Frost & Sullivan for Engaging Customers with its Smart Messaging Business Communication Solution

Smart Messaging Streamlines Communication for Frequently Asked Questions, Provides a Secure Ordering Mechanism, and Enables Integrations With Existing Back-End Systems Based on its recent analysis of the North American business communications solutions market, Frost & Sullivan recognizes Sprint Business with the 2019 North American New Product Innovation Award for Sprint® Smart Messaging -- a solution to help businesses communicate with their customers through an artificial intelligence (AI)-powered text messaging…

TechBytes with Scott Gifis, President at AdRoll

From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, the market has remained constant: marketers must identify a target audience, create a message that resonates, deliver that message efficiently, and then analyze the impact of that campaign. However, the ability to do all of that today has been shaped by the accessibility of data and measurement. Ten years ago, there were a handful of publishers with the ability to leverage targeted advertising, with their high…

New Acosta Report Breaks Down Blurred Line Between Online and Brick-and-Mortar Shopping

Online Grocery Pickup Accelerates Omnichannel Sales spotlights online grocery shopping trends, key demographics and implications to the marketing mix The line between online and brick-and-mortar shopping is becoming blurred, with grocery retailers making substantial investments in creating a seamless experience for shoppers. Online Grocery Pickup Accelerates Omnichannel Sales, a new report from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — explores how the…

Ecommerce to Transform Retail Landscape Quicker than Previously Expected

Consumer Power and Preference are Driving Innovation and Fundamentally Changing Role of Physical Store according to Edge by Ascential's annual Future Retail Development Report Shifts in consumer power and preference around efficiency and speed are converging rapidly with technological, economic, industrial and societal factors to accelerate retail's transformation even faster than expected over the next 5-10 years. The results are continuing to power innovation that will drive brands and shoppers away from big box stores…

Concert Benefits–The New Getting Paid to Play Approach

Work hard, play hard. Easy to say, but to formally invest in this motto is something entirely different. Yalo, a digital marketing agency based in Atlanta, has always taken a unique approach to solving its clients' problems. Using music, sports, and roll-up-your-sleeves life experiences to inspire their creative ideation, Yalo kicks off new projects by asking a client to choose a "Soul" song that best represents the attitude and emotion to attack their current business challenge. Now, with the agency's new Concert Benefits…

CES 2020 Exhibitor Profiles: Razer to zGlue

CES, the world’s largest gathering for the consumer technology industry, takes place January 7–10, 2020 in Las Vegas. Business Wire is the official news wire partner for CES. Marketing Technology News: Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program Listed below are exhibitor profiles for Razer to zGlue. Company: Razer Booth: 21000 Ticker Symbol & Exchange: HK.1337 (SEHK - Hong Kong Stock Exchange) Web: www.razer.com Twitter:…

5 Digital Marketing Trends That Will Shape 2020

2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on. A Big Focus in 2019 Has Been Around Marketers’ Understanding of the…

MarTech Interview with Eric Vardon, CEO at Morphio

"The important part when not falling into a trend, is to stick with what you know while aiming to cut through and connect to your audience." Could you tell us about your journey in technology and how you started at Morphio? Since the early 80’s and my first Atari Computer, I have been a closet nerd that loves progressive technology. In the founding days of building one of  North America's fastest-growing Marketing Technology agencies, it became apparent that the size and complexity of Digital Marketing spending was…

Marketo Perfect Marketing Automation Software for Your Business

Setting up your online store is easy and it is also not difficult to add relevant images of the products. However, the difficult part of any online business is undoubtedly making Sales, which is also known as conversion. To make sales, you have to make sure that you are Marketing your products. Unlike the brick and mortar stores, people will not know that your online business exists unless you are advertising in front of the target audience. When talking about a physical store, it is important to understand that people are…

The Performance Case for Real-Time Identity

When the next edition of any given Marketing textbook publishes, direct-to-consumer brands will have written the majority of the new pages. As marketers, we’re obsessed with these disruptive players and the seeming freshness and simplicity of their consumer connections. But the differences between DTC brands and today’s legacy players aren’t nearly as night-and-day as we pretend. In painting DTC brands as something entirely new and innovative, we’ve created false distinctions between the Marketing tools that define these…

Hui Wu-Curtis appointed as New President of World Connection

As part of World Connection's continued transformation and growth, Hugo Vignolo, CEO, announced that Hui Wu-Curtis has joined World Connection as our new President. Wu-Curtis will be responsible for World Connection's overall organizational strategy, driving growth and profitability by supporting the success of our clients. Wu-Curtis comes to World Connection from Arizona Public Service (APS), where she was the GM of Customer Operations and Strategy. Prior to APS, Wu-Curtis had…

Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…