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Talkdesk Secures TrackTik with Unmatched Reliability and Seamless Salesforce Integration

TrackTik chooses Talkdesk Enterprise Cloud Contact Center to improve call quality and support rapid customer service expansion Talkdesk, Inc., the cloud contact center for innovative enterprises, announced TrackTik Software Inc. will move to Talkdesk for improved call quality, scalability and seamless integration with Salesforce. Impeded by the limitations of its previous provider, TrackTik is partnering with Talkdesk to provide and maintain a high-quality customer experience as the company scales internationally. With…

Award-Winning Influencer Marketing Agency Unveils Brand New Look

A leading influencer marketing agency has undergone an exciting rebrand as its expertise in helping clients to reach the right audiences goes from strength to strength. The newly-named Influencer Matchmaker will build on over a 15-year track record of forming successful brand partnerships with some of the world’s top businesses. And with predictions that the power of the global influencer market is set to reach an all-time high by the end of this year, the agency is perfectly placed to match influencers and companies…

From Hand-Written Letters to 5G

A news report by China.org.cn on China's evolution of communication methods: https://www.youtube.com/watch?v=Un9FJf6WqAo&feature=youtu.be In order to meet their needs for communicating with each other no matter when and where they are, human beings, including the Chinese, have always been looking for better, faster and smarter ways. Beacon towers and messenger pigeons are the earliest attempts of the Chinese to deliver messages. In the early days of the People's Republic…

Integris Software Launches Partner Program to Advance Global Data Privacy Practices

New program brings together organizations with the common goal of helping enterprises automate their data privacy programs Integris Software, the global leader in data privacy automation, announced the launch of the Integris Partner Program to bring together organizations and individuals around the common goal of helping enterprises automate their data privacy programs. Our partner program’s co-marketing, co-selling, and integration support benefits customers and partners alike in our combined effort to improve data…

MarTech Interview with Stephanie Bohn, CMO at Vidmob

"Diversity holds tremendous value, so own and share your truth." Tell us about your career journey. The first 15 years of my career were spent on the client side at American Express, Warner Bros. and Netflix. I loved my experiences at each of those companies, but always had an interest in starting a company or joining a start-up. I’ve kept a running list of inventions and company ideas in my nightstand drawer since 1998. In 2014, the founders of VidMob, who I’ve known and admired for years, told me about their amazing new…

Logitech Agrees To Acquire Streamlabs, Adding Streaming Tools to its Gaming Offering

Logitech International announced that it has agreed to acquire Streamlabs of San Francisco, California. Streamlabs is a leader in software and tools for live streaming, allowing game streamers to engage with viewers, grow their brands and channels, and monetize their broadcasts across platforms like Twitch, YouTube, Mixer and Facebook. “Streamlabs and Logitech both share a strong passion for gaming and a dedication to serving the global community of gamers and streamers. Joining with Logitech allows us to keep doing what we…

Four Gaming Trends Investors Can’t Ignore

FN Media Group Presents Safehaven.com Market Commentary In the United States, there are about 211 million gamers - that's two-thirds of the population. Twenty years ago, gaming was just a niche industry. But in 2019, gaming couldn't be more mainstream. Revenue from video games has tripled since 2000, shooting up from less than $50 billion to over $130 billion. Mentioned in today's commentary includes: Sony Corporation, Microsoft Corporation, Activision Blizzard, Inc., Electronic Arts Inc., Capcom Co. Ltd. And with the…

Content Management Vendors Need Deeper MetaData and Monetization Tools to Win over Media Companies

Revenue for the CMS Market for the Media Industry Is Expected to Hit $1.44 Billion in 2024, Finds Frost & Sullivan With media organizations looking to deliver a seamless experience and achieve next-level customer engagement across devices, there will be an exponential rise in demand for content management systems (CMS). Revenue for the CMS market for the media industry is expected to increase from $556.8 million in 2018 to $1.44 billion in 2024, recording a compound annual growth rate (CAGR) of 17.2%.…

Zylo Secures $22.5 Million Series B led by Menlo Ventures, Matt Murphy Joining Board

Bessemer, High Alpha, Salesforce Ventures and Slack Fund Among Repeat Investors in Leading SaaS Management Innovator Zylo, the leader in the emerging SaaS Management category, announced the completion of a $22.5 million Series B funding round. The round was led by Menlo Ventures, with repeat investments from Bessemer Venture Partners, High Alpha, Revolution's Rise of the Rest Seed Fund, and cloud leaders Salesforce Ventures and the Slack Fund. Since its founding in 2016, Zylo has raised more than $35 million.…

TigerGraph Carves a New Niche with $32 Million Funding, Market Expansion and Latest Product Launch

In a series of announcements that are backed by customer growth and unprecedented revenue boost, TigerGraph announced the general availability of TigerGraph Cloud, a new funding round worth $32 million. These are marked with new footprints in Europe with expansions in offices and senior leadership. As part of the expansive drive in its Operations, TigerGraph announced the appointment of Martin Darling as GM for EMEA and Zeljko Dodlek as Director of Sales for DACH. The company also announced the opening of new offices in…

$10.2 Million Funding and Tag of Explainable AI Engine: How Fiddler Labs Sees the Enterprise Market

Fiddler Labs has become the latest champion to plug the gap in Explainable AI. The Explainable AI engine announced raising $10.2 million in Series A funding this week. Fiddler currently helps enterprise customers “unlock the mysteries of black-box AI to better understand why these platforms make the decisions they do.” With this funding, the company takes its total financing to $13.2 million since inception in October 2018. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow Fiddle Labs is…

The Untapped Digital Marketing Potential of WhatsApp

 The numbers speak for themselves: 1.6 billion users over 180 nations. Further, it is the messaging king in 133 of those places. WhatsApp’s dominance shows no sign of slowing, which makes it all the more interesting that many marketers are only just coming to understand the platform’s full potential. Smartphones and chat apps are ubiquitous in the lives of modern consumers, so Marketing through these platforms only makes sense. WhatsApp remains ad-free, but upcoming platform changes and the potential for chatbot…

In-Game Ads Needn’t Be Disruptive

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.…

CloutHub Breaks the Mold of Social Media, Again

CloutHub just did what no other social media platform has ever done by adding a Blue Room for Democrats and a Red Room for conservatives to discuss issues with like-minded people. Meanwhile, Facebook, Google, YouTube, Twitter, and Instagram continue to face accusations of manipulating content by filtering trends, shadow banning users and de-platforming content creators. Marketing Technology News: CoreMedia Appoints Ben Mooney as New Vice President of Partner Ecosystems & Corporate Development CloutHub's original…

TechBytes with Jason Klein Co-Founder and Co-CEO at ListenFirst

Tell us about your role and the team/technology you handle at ListenFirst Media. Our goal for ListenFirst was to create the most comprehensive social analytics solution. ListenFirst’s technology combines earned, organic, and paid content and campaign analysis, across every social channel, to give brands a single source of truth to drive results. We empower marketers and researchers with meaningful social insights to power the entire Marketing funnel, from strategy and planning to real-time tracking, optimization, and…

PGA TOUR and GameOn Technology Collaborate to bring TOUR Content to Chat Platforms

PGA TOUR to provide fans with direct link to favorite players news, scores and video highlights via Facebook Messenger and other platforms The PGA TOUR and GameOn Technology, with its industry-leading engagement platform, ChatOS, announced a new multi-year content and marketing relationship. Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to…

The Top Four Messaging Channels in Customer Care and How to Select the Right One

As part of customers’ communications shifting to digital, messaging is one of the fastest growing channels: 67% of people now expect to use messaging apps to talk to businesses. To accompany this trend, GAFAs are opening new business messaging channels such as WhatsApp Business Solution and Apple Business Chat. While they may look similar at first glance, each of them have their specifics in terms of user base, features, entry points… We have gathered the top 4 messaging channels to help you understand their specifics…

Newly-Formed Chimney Vigor Group Expands in APAC to Meet Demand for Quality Video Content at Scale

Merger of Vigor and the Chimney group will bring industry-leading content creation and distribution capabilities to APAC Following its merge with California-based content distribution and media solutions leader Vigor, CVG expects to double in size in APAC within 12 months, positioning itself as a serious contender in the global content production and distribution industry. Existing Chimney offices in Singapore and Sydney, as well as Vigor’s Seoul office, will now also offer both content creation and distribution and…

Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, the global leader in mobile attribution and marketing analytics, released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Caption: Performance Index Global Volume Ranking Importantly,…

MakeMeReach Leading Global Digital Ad Platform Announces Pinterest Partnership

Pinterest joins Facebook, Instagram, Google, Twitter and Snapchat, enabling MakeMeReach to offer full-stack capabilities for media purchase, optimization and reporting Perion Network Ltd. announced that MakeMeReach, its innovative digital ad tech subsidiary that empowers agencies and advertisers to truly optimize their online advertising campaigns, has strengthened its powerful offering with a new Pinterest strategic relationship. This new relationship is exemplary of the ongoing broadening of MakeMeReach’s essential…