Digital Marketing Leader REQ Acquires Performance Marketing Agency IMI

REQ, a leader in digital marketing and brand reputation, announced it has acquired and merged with Internet Marketing Inc., one of the fastest growing performance marketing companies in the country with offices in San Diego and Las Vegas. REQ will integrate its expertise and proprietary technology in SEO, search marketing, digital advocacy, and brand management with IMI’s enterprise performance advertising, earned media and social media capabilities. The combination will result in annual revenue of $50 million with 120…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and…

FrontdeskAI Brings Simple Yet Powerful Customer Engagement Analytics to Franchise and Multi-Location Businesses

AI-Powered Dashboards Deliver Intelligence and Insights Across All Franchise Locations FrontdeskAI, the leading developer of artificial intelligence (AI) solutions for small business and the wellness industry, including FrontdeskAI for Salons and Spas and FrontdeskAI for Fitness, announced the launch of FrontdeskAI Multi-Location Dashboard for its franchise and multi-location customers. Franchises are an essential element of the American small business machine with more than 450,000 franchised businesses in the US, of…

Build-A-Brand Partners with Auto Industry Sales and Marketing Strategists, Shawn Hays & Dave Benson

Build-A-Brand Welcomes Partnership with Hays & Benson Build-A-Brand announced the addition of Shawn Hays and Dave Benson as strategic partners to the company's growth team. Build-A-Brand's sales philosophy of building a personal brand around each individual salesperson is a passion shared by both Hays and Benson. With the addition of Hays and Benson, Build-A-Brand positions itself as the go-to leader in personal branding within the auto industry. Benson will help execute Build-A-Brand's marketing strategy, while…

US Employers Expect Growth of Artificial Intelligence in the Workplace But Not Major Job Reductions

Genesys Contrasts Key Findings from Separate Employer and Employee Opinion Surveys Artificial Intelligence (AI) is moving full steam ahead in the U.S. workplace. By 2022, 60% of U.S. companies expect to be using AI or advanced automation to support efficiency in operations, staffing, budgeting or performance. Currently 24% of companies are using AI or advanced automation with an additional 36% planning to use it within three years — and half of those (18%) within the next year alone.…

Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influencing consumer decisions in their video…

Why Email Is the New Secret Weapon for CMOs

Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are in the driver’s seat exercising greater control over when and how they engage with brands. Brands that miss the mark on the experiences they’re delivering risk being ignored completely. To overcome these challenges, you need to build direct relationships with customers, assemble first-party data to create better cross-channel experiences, educate the consumer on they value they realize in…

Enhanced DomainTools App for IBM QRadar Enables Security Teams to Prioritize Alerts, Investigate Incidents and Uncover Advanced Threats

New features include a threat hunting dashboard, domain lookup, and domain risk score for a more powerful app DomainTools announced significant enhancements to its DomainTools App for IBM QRadar. The latest update allows security teams to better uncover threats and thoroughly investigate incidents with profiles and risk scores for every domain name. The app is available for download in the IBM Security App Exchange. "There are countless reports citing alert fatigue and the…

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, announced the launch of their new Creative Builder for Social and Native advertising platforms. RevJet's Creative Builder enables marketers to build once and deliver into numerous top platforms, saving valuable time and resources. RevJet has made it simple to maintain consistency in…

How to Analyze the Value of Localized Organic and Paid Social Media

Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement social strategies that help further drive revenue. Social media can connect national multi-location brands with millions of consumers, but it’s not the masses that matter. The local consumers around each business location are the ones you need to engage with and reach. Only local consumers walk into each business location, make in-store purchases, and engage with the business as…

ReplayAR’s Social Augmented Reality App Is Your Personal Time Machine

Instagram Meets Pokémon GO: Startup unveils patented AR tech promising nostalgic users "the future of preserving the past" ReplayAR, a free AR app now available for download on the App Store for iOS devices, allows users to permanently freeze their visual memories where they take place so days, months, or even years later, they can revisit the same location and see that moment from their past overlaid on top of the present-day setting where the photograph was taken.…

As Mobile Operators Skirmish in Early 5G Battle, EE Continues to Win the 4G War

EE cements itself as the UK's leading network, winning or sharing all six RootMetrics categories for the fourth straight test period and delivering speeds that would download a song faster than the other operators RootMetrics by IHS Markit, the industry leader for testing mobile network performance, confirms EE as the UK's leading mobile operator in terms of network performance in its Review of the Mobile Landscape 1H 2019, released.…

GameOn and PUBG Corporation Team Up to Launch the Exclusive PUBG Chatbot

The Bot Allows Fans to Get First Dibs on Items and Special Discounts and Direct Access to Stats, Game Updates, News, and More via Facebook Messenger GameOn, an industry-leading ChatOS engagement platform and PUBG Corporation, publisher and developer of battle royale video game PLAYERUNKNOWN'S BATTLEGROUNDS,  launched the official and exclusive PUBG Chatbot for the groundbreaking video game, PUBG. Now available on Facebook Messenger, the PUBG chatbot enables fans to stay up-to-date on everything PUBG, delivering regular…

Scotland Becomes a Nation of Streamers

Over half of homes in Scotland now subscribe to TV streaming services, according to a major Ofcom report revealing rapid shifts in our viewing habits The number of households in Scotland signed up to at least one of the main UK subscription streaming platforms – Netflix, Amazon Prime Video, Now TV and Disney Life – increased from 1.13m (46%) in 2018 to 1.30m (52%) in 2019. As with the rest of the UK, Netflix is the most popular with over 46% of homes in Scotland now signed up. While traditional TV still accounts for most…

SRAX Announces Growth of SRAX IR Platform and Enhanced Features

SRAX, Inc., a digital marketing and consumer data management technology company, unveiled significant new features to its  SRAX IR platform, which enables issuers of public stock to analyze and engage shareholders. SRAX IR is quickly becoming an essential part of the public company ecosystem. With over 20 companies/partners on the platform the company has a goal of reaching 100 by the end of 2019. SRAX IR is a SaaS platform that while providing invaluable insights to public company issuers, delivers a long-term recurring…

Moving Images: The Future of Digital Marketing

Videos have become ubiquitous in the Digital Marketing industry. Whether it’s on a desktop or a mobile phone, there’s a chance of seeing at least one video on our feed. Since gaining its popularity, videos have made its way into many platforms in one way or the other through live streaming, long-form content, and ephemeral snippets just to name a few. When it became clear that the video was here to stay, many social media platforms have been quick to adjust to the change. The likes of Facebook, Instagram, and Youtube…

Endavo Launches the First Video Distribution Automation Platform

Video Distribution Automation (VDA) enables video creator discovery, distribution, and development in the new OTT era Endavo Media & Communications, Inc., an innovative Atlanta-based software company building OTT and multi-channel platforms, announced today the launch of its innovative Video Distribution Automation platform. The exciting launch comes in tandem with the new addition of Torrey Veney, as its Director of Technology. After a decade at the forefront of the digital content industry, Endavo announces a…

TechBytes with Chris Comstock, Chief Product Officer at Claravine

Tell us about your role and the team/technology you handle at Claravine. I am responsible for the Product strategy of our Digital Experience Data Management Platform and working very closely with our customers and partners to ensure we are helping them get the most value out of our partnership. In terms of Marketing software, we are very focused on the customer experience as our most successful customers roll this out to anyone responsible for customer experience and their agencies. What runs the Claravine data engine?…

Marin Software Announces Second Quarter 2019 Financial Results

Marin Software Incorporated, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced financial results for the second quarter ended June 30, 2019. "Marin strengthened its balance sheet during the second quarter and continued to expand support for emerging channels such as Amazon, LinkedIn, and Apple Search Ads," said Chris Lien, Chief Executive Officer of Marin Software. "We are also helping navigate significant industry changes such as Intelligent Tracking Prevention,…

TIBCO Named an Enterprise BI Leader in Two Industry Reports for its Client-Managed and Vendor-Managed Platform

TIBCO Receives Highest Possible Score in 11 Out of 19 Criteria in Both Reports TIBCO Software Inc., a global leader in integration, API management, and analytics, announced it was named a Leader in The Forrester Wave: Enterprise BI Platforms, Q3 2019 by Forrester Research. The firm also cited TIBCO as a Leader in The Forrester Wave: Enterprise BI Platforms (Client-Managed), Q3 2019. Across both reports, TIBCO received the highest possible score for the criteria of augmented BI, app-building/customization, big data,…