Shutterstock Appoints Rachna Bhasin to its Board of Directors

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced that Rachna Bhasin, Founder and CEO of EQ Partners and a Co-Founder of Pacifica Investments, has been appointed to the company's board of directors and will serve on the compensation committee of the board. Bhasin previously held the role of Chief Business Officer at Magic Leap and SVP of Corporate Strategy and Business Development at Sirius XM.…

Machine Learning for More Equitable Credit Powers Airfox — ZestFinance Partnership

New Machine Learning Credit Scoring System Expected to Increase Access for the Underbanked in Emerging Markets Airfox, a startup providing transformative financial services to emerging markets, announced a partnership with artificial intelligence (AI) leader ZestFinance and Brazilian retail giant Via Varejo to deliver a new microcredit model with next-generation algorithmic infrastructure predicated on more equitable credit risk analysis. Combining machine learning (ML) and predictive analytics to extend credit…

MarTech Interview with David George, CEO at Pixability

"AI allows us to continually improve the performance we can drive for marketers and break new ground in areas such as dynamic budget allocation within and across video platforms." Tell us about your role and journey into Technology. What inspired you to start at Pixability? Inspired by my father’s career, I studied International Business and was then fortunate to start my career in Boston, where I was surrounded by many innovative technology companies. I combined my interests in Business and Technology early on and took…

Cendyn Announces Acquisition of the Rainmaker Group

Cendyn, the leading innovator in hotel CRM and hotel sales platforms for the hospitality industry, announces the acquisition of The Rainmaker Group, a leading revenue and profit optimization platform for hotels, resorts and casinos. The Acquisition of the Rainmaker Group's Integrated Solutions Will Enable Cendyn The acquisition of The Rainmaker Group's integrated solutions will enable Cendyn to drive performance across all aspects of the hotel business. Aligning operations,…

New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions

‘Wishlists & Favorites’ Launch Extremely Timely for Retail and Travel & Hospitality Marketers as They Prepare for Holiday Shopping and Travel Season SmarterHQ, a leading personalization platform, announced the launch of Wishlists & Favorites, allowing marketers to easily expand highly targeted personalization to include wishlisted and favorited product interactions. These “list” interactions are collected by SmarterHQ—alongside other interactions like product and cart views—and are used by brands for deeper…

Strategic Roadmap to Improve your LinkedIn Engagement

In today's world, social media is an inevitable part of many people's lives. Specifically, millions of people utilize Facebook, Instagram, and Twitter daily, and can spend many minutes, upon hours on the sites/apps. Certain platforms, such as LinkedIn, haven't exactly been spun into the daily rotation as previously stated platforms. However, there are many personal, and company accounts that utilize LinkedIn regularly, and want their content to be out for the world to see. However, if you are aspiring to reach a larger…

Fireside Chat with Mike Davie, CEO at Quadrant

Mike Davie talks about why must marketers be educated about the Data Economy Tell us about your role and journey into Marketing Technology. How did you arrive at Quadrant? While studying for my Master’s of Computer Information Systems at Boston University, I realized the potential for building a better system for data producers, vendors, and buyers. I was one of the first public beta users of Amazon Kinesis, an early project to collect, process and analyze real-time streaming data, and I have been focused on…

Edge Delta Raises a $3.0 Million Seed Round to Bring Federated Learning to Enterprise Devops and Security Teams

Edge Delta, a Seattle-based analytics startup leveraging federated learning in DevOps and Security, raised a $3.0 million seed round led by MaC Venture Capital and Amity Ventures. Edge Delta has developed a federated learning platform that allows enterprises to use a distributed analytics approach to identify and remediate potential DevOps and Security incidents. This approach allows for better accuracy, speed and higher levels of security and privacy than previously possible…

KnowBand’s No-Code Mobile App Builder Brings Leverage of Creating E-Commerce Mobile App for Every Online Store

Creating Mobile Apps for an E-Commerce Website Isn't Dependent on Coding Now. Knowband's No-Code Native Mobile App Maker Has Made the Process a Whole Lot Easier for Prestashop, Opencart, Magento and Woocommerce Stores. Regardless of the E-Commerce Business' Size, Mobile App Builder Has Already Provided Power-Packed Android and Ios Shopping Apps to Loads of Online Stores Ranging from Startups/Small Businesses to Flourishing Biggies Shopping apps are one of the unavoidable needs today. There is a huge mobile-using audience…

MarTech Interview with Nadav Shoval, CEO at Spot.IM

"If you aren’t thinking about AI and how it will impact your business, you’re at risk of missing something big." Tell us about your role and journey into Technology. What inspired you to start at Spot.IM? As a baby, I was diagnosed with Kawasaki disease. I survived but was left with fairly severe, impaired small motor skills, which made something simple like holding a pencil extremely difficult. In hindsight, you can trace my starting Spot.IM back to this — I was taught to use a computer at a very young age in order to…

Don’t Color the World Yellow: Why Localization Is Key to Successful Marketing

The Guardian Newspaper in the UK recently found that by 2020, the quality of a brand’s customer experience will top price and product as a key differentiator. This is not surprising, considering the biggest brands today (think Amazon, Facebook, and even Google) revolutionized the user experience, making the internet more than just a mainstream medium and into an individualized platform thanks to Personalization and Localization. This has made the demand for relevant content even stronger, more so, than the millennial…

VidMob Expands International Footprint With Offices In Ireland & Brazil

New EMEA Headquarters in Dublin Signs Sainsbury's, Coup, Dolap, Asambeauty & Carolina Lemke as Inaugural Clients VidMob, a first-of-its-kind creative platform, announced the global expansion of the company and its award-winning technology solution, the Agile Creative Studio, with the opening of two new offices: Dublin, Ireland and São Paulo, Brazil. The former will serve as VidMob's new EMEA headquarters, supporting campaigns for various Fortune 500 companies, as well direct to consumer brands. The São Paulo office…

Immersion Analytics Announces Partnership with Qlik to Bring Immersive Data Visualization to the BI Segment

Visualizer Immersive Data Visualization Solution to Directly Integrate with Qlik Sense Enterprise Immersion Analytics announced the signing of a Technology Partnership Agreement with Qlik to bring immersive data visualization capabilities to Qlik users. For the first time in the business intelligence world, business users can visualize and analyze 7, 10…even 15 or more columns of data in a single view. The solution supports the current installed worldwide base of Qlik users either through standard computer monitors or,…

Anti-Tracking Spirals on the Horizon: Get Ready for the Next Episode

There is no doubt that a battle between tracking solutions and anti-tracking algorithms is ongoing. Even though cookies are very useful for online retailers, we live in a world where privacy has become pivotal and the center of attention for browser developers. In fact, this spring Safari, Firefox, and Chrome presented some changes in this domain. Possibly, we saw that coming. But what are these changes and how will they affect affiliate tracking? Let’s analyze it. Is tracking prevention a fact of life now? Late April,…

Videocites AdTrack Revealing the True Reach of Promotional Videos and the Power of Their Organic Boosts on Social Media

Videocites Organic Boosts refer to re-uploads of a video Ad that are published proactively by the audience and boost its exposure and distribution organically. Current video Ad analytics are limited only to available metrics within the brands' official pages and Ad accounts, therefore providing advertisers and brands a very partial reach analysis. One of the biggest challenges in measuring the actual reach of a video Ad is the ability to track all of its re-uploads together with their views and…

Pipeliner Releases Visual Relationship Mapping Capabilities

Pipeliner announced the release of unique new capabilities where users can visually map the relationships between their Contacts and people their contacts are connected to and the relationships between their Accounts and other organizations. Together with the existing visual Organization Chart and Buying Center features, these Contact and Account mapping features deliver the most comprehensive suite of visual relationship mapping tools ever built-in to a CRM system. The new Contact Relationship Mapping allows user to:…

SurveyMonkey Expands Executive Team to Grow Enterprise and Self-Serve Businesses

SurveyMonkey Taps Silicon Valley Veterans as Vice President of Communications, Vice President of Growth Marketing, and Vice President of Sales Operations SurveyMonkey, a leading global survey software company, announced three new executive hires to help lead the company’s next phase of growth and expansion: DuVal Hicks, vice president of sales operations; Lara Sasken Lindenbaum, vice president of communications; and Denis Scott, vice president of growth marketing. “DuVal, Lara, and Denis each bring nearly 20 years of…

Spotlight on Podcasting as a Viable Marketing Channel for Business

While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction as a viable marketing tool – for any size business. One of the chief advantages of a podcast, aside from the relatively inexpensive entry threshold, is that there’s plenty of whitespace in podcasting to become an authoritative voice in your business’s industry. That’s because, to date, most businesses have failed to invest in podcasting as part of their social media toolkit, leaving the playing field wide open for a…

How to Get Started with AI You Can Trust?

Today the public sees AI (Artificial Intelligence) as a technical solution, but AI’s biggest problems are not technical, they're the design and behavioral issues. “There is nothing Artificial about AI” to quote Fei Fei Li, a leading AI researcher at Stanford University. AI is inspired by people, it is created by people, and—most importantly—it impacts people. It is a powerful tool we are only just beginning to understand, and that is a profound responsibility. Therefore, it is the responsibility of Business Leaders and AI…

SureDone Adds Shopify Integration to its Multichannel e-Commerce Platform

SureDone continues to add e-commerce leaders to its multichannel platform SureDone, a leading multichannel e-commerce listing and order management platform that improves the efficiency and automates the online commerce of brands, enterprises and growing e-commerce sellers, has integrated Shopify and Shopify Plus into its multichannel platform. Shopify currently powers over 800,000 businesses on its e-commerce solution. "As our customers build out their brands, they are turning to companies…