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Top Reason Brands Fail Is Annoying Communications

Facebook and Banks (Wells Fargo/Bank of America) Top List of Best Communication by Apps  Leanplum, the leading multi-channel engagement platform, announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users. Top Reasons Brands Fail is Annoying Communications Infographic…

Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience and Increase ROI from Data

Marketing Automation Solutions Market to Reach $6.36 Billion by 2025, Finds Frost & Sullivan Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the MAS market moves toward $6.36 billion by 2025. High-tech and software and business services are the top verticals adopting…

MTX Group Inc. Advances as Salesforce Gold Partner

MTX Group Inc., a leading digital transformation services company for the US public sector, is excited to announce that it has received Gold Consulting Partner status from Salesforce. Salesforce's Consulting Partner program provides this distinction to select partners who consistently display an exceptional level of expertise and client success.  Since 2014, MTX has established itself as a trusted advisor in the Salesforce solutions and systems integration market.  Having…

Unmetric Integrates SoulMates Earned Media Value Index into its Social Analytics Platform

New capabilities enable digital marketers to ascertain the value of paid or organic social and influencer engagement Unmetric, an enterprise solution for branded content analysis and discovery, today announced it has integrated Social Index into its Analyze platform to provide digital marketers a greater understanding of the effectiveness of their campaigns and content. The integration will be available to all users of Unmetric Analyze for branded content published on Facebook, Twitter, YouTube, and Instagram. As…

HubSpot Expands Functionality of its Growth Platform With New Features Announced at INBOUND 2019

New features include a machine learning tool to remove duplicate contacts, expanded functionality in Sales Hub Professional, and improvements to HubSpot Conversations Christopher O'Donnell, SVP of product at HubSpot, took the stage at INBOUND 2019 to showcase the top ideas from customers that the company has now implemented in the product. Customers will enjoy improved functionality, greater reliability, and a more sophisticated user experience across the entire HubSpot platform. "We get hundreds of suggestions from our…

Spirable Raises £6 Million Series A Investment to Fuel Growth in Personalised Video Advertising

Investment fuels pioneering technology that proves the days of wasteful mass marketing are over Spirable, the next generation of personalised video marketing automation, today announced it has closed a £6 Million Series A investment round led by Smedvig Capital. Existing backers Frontline Ventures, Downing Ventures, and 24 Haymarket also followed-on. The new funding will accelerate Spirable's geographical expansion and product development, to meet the growing demand for more…

Cloud Technology Leader Clio Announces $250 Million Investment from TCV and JMI to Transform the Legal Industry

Clio, the leader in cloud-based legal technology, announced it has raised US$250 million in Series D funding from TCV and JMI Equity. This growth investment marks one of the largest in legal technology, the largest in Canadian history, and a definitive shift for the future of the legal industry. Clio Raises $250 Million Investment from TCV and JMI to Transform Legal Industry According to the US Census data, Americans spent US$261 billion on legal services in 2012. Yet, 77% of legal problems don’t receive legal…

Eluvio Launches Content Fabric for Internet Video Distribution

Enables Ultra-Low Latency, High Quality Media Distribution and Monetization with Maximum Scalability in a Far-Reaching New Approach Eluvio, Inc. announced the launch of the Eluvio Content Fabric, a novel software platform for content owners to manage and distribute premium video (live and on-demand) to consumers and business partners without content delivery networks (CDNs).  It enables content owners to deliver ultra-low latency, high quality video content – and reduce their reliance on complex and costly transcoding…

Team Velocity Announces New Partnership with Audi North America

Team Velocity's Extensive Suite of Premium Digital Advertising Services Are Now Co-Op Eligible Through the Audi Partner Program Team Velocity is pleased to announce its partnership with Audi North America as a preferred digital advertising provider in the Audi Partner Program. Effective September 4th, Team Velocity's state-of-the-art digital advertising products will be available to all Audi dealers at a preferred rate through Audi's new digital advertising program. Fueled by its revolutionary technology…

Trinamix Collaborates With Oracle on the new Release of Oracle Supply Chain Management Cloud Features

As Part of the Oracle Co-Development Program, Oracle Is Working with Trinamix to Add Next Wave of Advanced Features to Cloud Applications for Supply Chain Planning and Manufacturing Trinamix, a Platinum level member of Oracle PartnerNetwork (OPN), announced a collaboration with Oracle for the next release of Oracle Supply Chain Management (SCM) Cloud. The solution will help a wider set of customers to adopt advanced capabilities around supply chain planning and process manufacturing in the next-generation cloud-based…

Frost & Sullivan recognizes Teleperformance as Asia-Pacific Contact Center Outsourcing Service Provider of the Year

Teleperformance was honored with the 2019 Asia-Pacific Contact Center Outsourcing Service Provider of the Year Award at the annual Frost & Sullivan Asia-Pacific Best Practices Awards banquet held at Shangri-La Singapore. Teleperformance, the leader of outsourced Omnichannel Customer Experience Management services, specializes in advisory and integrated solutions to manage and optimize all aspects of the customer experience cycle for clients. Mr. Krishna Baidya, Head of Customer Contact Research, Digital…

Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and publishing industries. This innovation is a substantial step towards the integration of Webtrekk's customer intelligence and marketing analytics software with Mapp's digital marketing cloud, Mapp Cloud. Mapp Intelligence powered by Webtrekk enriches Mapp's portfolio, comprising the Mapp…

TransPerfect and Tencent Announce Cloud Partnership and GlobalLink Technology Agreement

TransPerfect, the world's largest provider of language and technology solutions, for global business, announced a strategic partnership with Tencent Cloud, a leading global cloud service provider and division of China-based technology firm Tencent. The partnership comprises two key elements: TransPerfect will use Tencent Cloud technology to provide global enterprises with improved speed, access, and network security throughout China, and Tencent Cloud will use TransPerfect's GlobalLink suite to streamline translation and…

How Customer Support Tools Help in Improving Your CRO

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic - Jeff Eisenberg Internet Marketing has become one of the biggest strategies used by businesses to improve their visibility in the cyberspace. And when we talk of online marketing, the concept of Conversion Rate Optimization (CRO) can’t be far behind. When done rightly, CRO can quickly help a business convert prospects or visitors to its website into customers or buyers. There are enough figures to emphasize the…

iQIYI VP Xie Danming Attends 2019 World AI Conference’s AITalk: The Age of AI Makes Art More Creative

Xie Danming, Vice President of iQIYI, Inc., was invited to AITalk, a pre-conference event of the 2019 World Artificial Intelligence Conference (“WAIC”) Shanghai West Bund Forum. WAIC is China’s first high-level conference that focuses on artificial intelligence (“AI”). At the event, Xie delivered a keynote speech titled “Making Art More Creative in the AI Era”, sharing his understandings on the role AI plays in entertainment and artistic creation. In his speech, Xie used iQIYI as an example to explain how AI is applied…

TechBytes with Suman Mahalanabis, Director of Product Management at TCS Digital Software & Solutions Group

How are customer expectations changing and how does that impact traditional brick and mortar retail banks? We launched TCS Digital Software & Solutions Group as an independent software startup inside Tata Consultancy Services because we spotted the increasing interplay between what was happening both inside an enterprise and outside, in the physical world. Today's consumers compare their experiences with Uber and Airbnb with banks, retailers and other local businesses. Every interaction with a brand that understands…

MarTech Interview with Zviki Ben-Ishay, CEO at Lightico

"E-Signatures and e-Forms have the potential to dramatically accelerate the Sales process by reducing turn-around-time and increasing efficiency." Tell us about your role and journey into technology. What inspired you to start at Lightico? My journey into technology started when I was a child. I was always intrigued by technology and always breaking open devices just to see how they worked, and eventually, as this curiosity grew, I realized a career in technology was what I was meant to do. My early career took off in…

iQIYI VP Xie Danming Attends 2019 World Artificial Intelligence Conference’s AITalk: The Age of AI Makes Art More Creative

Xie Danming, Vice President of iQIYI, Inc., was invited to AITalk, a pre-conference event of the 2019 World Artificial Intelligence Conference ("WAIC") Shanghai West Bund Forum. WAIC is China's first high-level conference that focuses on artificial intelligence ("AI"). At the event, Xie delivered a keynote speech titled "Making Art More Creative in the AI Era", sharing his understandings on the role AI plays in entertainment and artistic creation. In his speech, Xie used iQIYI as an example to explain how AI is applied…

Kezzler Announces Industry’s First Grass-to-Glass Traceability & Consumer Engagement for Infant Formula Brand, FRISO

Kezzler Enables FrieslandCampina to Reinforce Transparency and Build Trust with Chinese Consumers  Kezzler was selected by one of the world's largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO. Industry-first and only smart packaging solution TrackEasy, was launched in Hong Kong during August and is currently being rolled out in mainland China. The project involves the application of unique, secure and…

NEXTDC Earns Acclaim from Frost & Sullivan for its Technology and Customer Focus in the Data Centre Market

NEXTDC Stands out for Its Technological Sophistication in Design and Engineering Pertaining to Power Quality, Back-Up Power, and Mechanical Cooling Based on its recent analysis of the global data centre infrastructure and operations market, Frost & Sullivan recognises NEXTDC Ltd with the 2019 Global Visionary Innovation Leadership Award. NEXTDC's 100 percent uptime guarantee and unparalleled power usage effectiveness (PUE) levels have helped it set a new customer service benchmark in the Australian data centre…