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Tequity Completes 8th Salesforce Transaction

Tequity's Client, Cloudware Connections, Has Been Acquired by A5 Tequity Inc., a North American Tech M&A advisory firm, acted as the exclusive financial advisor to Cloudware Connections in their acquisition by A5. Cloudware Connections is a Salesforce consulting partner headquartered out of Toronto Canada and has an experienced team with consultants across all Salesforce.com clouds.  The acquisition of Cloudware Connections brings expanded depth and expertise to A5 in the areas of…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

RevJet’s Ad Experience Sentiment Report Reveals Change in Sentiment, Behavior of Online Consumers

Survey Commissioned by RevJet Reveals 38% Feel Digital Ads are Not Relevant and 64% Dislike Companies that Promote Repetitive Messaging RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, today announced the results of their latest Ad Experience Sentiment Report revealing a change in sentiment and behavior of online consumers on digital advertising and online shopping. Of note: 38% of consumers feel that digital ads they see online are not relevant, and 64% feel negatively…

FB Starts Campaign to Teach UK Citizens on How to Use Their ‘Privacy Settings’

Facebook has announced the launch of a nation-wide campaign to teach UK citizens on how to use FB privacy options. The decision was taken following a survey that revealed that over 20 percent of Facebook users in the UK do not know how to use privacy settings. A Digital Marketing agency named Possible has been roped in to assist FB in the campaign called ‘Privacy is Personal’. UK citizens will now be taught how to control the privacy of their photos, videos, and posts. Facebook’s own platforms including Instagram will be…

LG Introduces AI-Powered Customer Care Service

Proactive Customer Care Delivers the Best of Human Understanding with AI Efficiency IFA 2019 will be the European launching pad for LG Electronics' (LG) innovative AI-infused customer service solution, Proactive Customer Care. The service leverages the company's advanced ThinQ AI to provide personalized support, alerting users to issues with their LG appliance and offering helpful tips and solutions to maximize performance and long product life. The service will initially support LG's newest front-load washing machines and…

Mitsubishi Motors Extends “Small Batch” Marketing Initiative With Innovative Consumer Brand Experience Pilot

Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, announced an expansion of its "Small Batch" marketing effort with a new direct-to-consumer test-drive pilot program called the Small Batch Drive Experience. Powered by BirdDog, the first-of-its-kind tour combines the power of experiential marketing with advanced targeting technology to deliver a relevant, convenient and curated brand experience for consumers.…

Manheim Adds Personalized Vehicle Inventory for Dealers to Manheim Market Report Valuation Tool

Powered by Manheim M LOGIC, MMR Introduces Relevant Inventory Suggestions That Help Dealers Find the Right Vehicle at the Right Price Even Faster With growing margin compression and uncertainty in the market, dealers increasingly need to leverage smart technology to make the best buying and selling decisions. To help dealers accomplish this, Manheim is introducing personalized vehicle suggestions within its widely used Manheim Market Report (MMR) valuation tool. These suggestions are driven by M LOGIC™, a suite of…

MarTech Interview with Owen Hanks, CEO at Measure Protocol

"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey into Technology. What inspired you to start at Measure Protocol? Our team of founders came together in early 2018 to form Measure Protocol with a broad range of experience, alongside specific skills that lend us to certain roles. While each of our beginnings were very different, they have a few common threads including startups, technology before its time, acquisitions, too many trips to…

The Future of the TV Analytics Market

Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily complicated? How do solutions align, do any overlap? When getting down to the nitty gritty of TV analytics, it can seem a little confusing. So, let’s break it down. When we talk about TV analytics today, with so many innovative analytics solutions available, it’s important to understand the difference between TV Buying Targeting Analysis and TV Business Impact Analysis. TV Business Impact Analysis TV…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Brainshark, Inc., Airship, TIDAL, Singapore Airlines , and Druva, Inc. Brainshark Recognized in Gartner’s Market Guide for Sales Engagement Platforms Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced its inclusion as a Representative Vendor in Gartner’s Market Guide for Sales Engagement Platforms (report available to Gartner subscribers). Airship…

fishbat Finds the Relation Between Social Media and Brand Visibility

Social media is an excellent way to promote your business. Each day, more and more brands are turning to the different media platforms to expand their company. The important thing to remember when attempting to grow your audience, is to stick to your brand guidelines and values. Without having an established brand and brand values, it will be difficult to create a target audience and promote your content effectively. Whichever market your brand is in, following these tips will help you increase your followers. Produce…

NewBlue Targets Larger Market with Innovative Update of Pioneering Video Titling Solution

NewBlue, a leader in video and broadcast graphics tools, has revamped its pioneering post-production titling software with a new release designed to help customers elevate the value of their work and speed overall production time. Titler Pro 7, available this week, has a re-tooled engine to fuel improvements in both speed and performance, and a suite of time-saving features to help users more quickly create graphics that enhance, explain, or otherwise support a video's content. It also comes with over 500 new…

TIDAL Unveils Playable Video Sharing Capabilities For Instagram Stories

Users Can Also Share Songs and Albums Directly to Stories Across Social Channels Global streaming and entertainment platform, TIDAL, is announcing a series of enhancements to its social sharing capabilities. Starting today, TIDAL members are able to share the platform's robust catalog of music to both Instagram and Facebook Stories, while playable video content can be shared to Instagram Stories. TIDAL members using iOS and Android devices will see the new sharing option across all content when clicking the three-dot…

20 Million Fliers to Experience Singapore Airlines’ AI-Powered Experiences

One of the world’s finest and most reputable airline service providers, Singapore Airlines will deliver AI-enhanced experiences to its 20 million fliers. The airline will rely on AI company- Insider to help drive its digital growth and deliver seamless, personalized experiences to customers across all its channels. Singapore Airlines Limited (SIA), the flag carrier airline of Singapore reported the highest annual revenue generation in 2019, earning $16.3 billion despite narrow margins in profit and rising fuel costs per…

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a unique digital brand that buyers engage with like a corporate brand. Marketing now has the mandate to help build the personal brands of every Salesperson and deliver meaningful content for Sales to use. This content is the lifeblood of any successful social selling program and must reflect…

Parabole.ai launches AI-powered Cognitive Analytics for the Enterprise on Microsoft Azure

Bringing Unstructured Data to the Mainstream of Data Analytics Parabole.ai announces that it has moved its Cognitive Analytics Platform onto Microsoft Azure Marketplace to provide clients with knowledge mining capabilities far beyond those available in the market. Enterprise clients use Parabole's platform to build knowledge mining and search solutions for their customers and employees based on latent information.  By moving to Microsoft Azure, Parabole will provide customers with the scalability and robust features…

Digital Marketing Leader REQ Acquires Performance Marketing Agency IMI

REQ, a leader in digital marketing and brand reputation, announced it has acquired and merged with Internet Marketing Inc., one of the fastest growing performance marketing companies in the country with offices in San Diego and Las Vegas. REQ will integrate its expertise and proprietary technology in SEO, search marketing, digital advocacy, and brand management with IMI’s enterprise performance advertising, earned media and social media capabilities. The combination will result in annual revenue of $50 million with 120…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and…

FrontdeskAI Brings Simple Yet Powerful Customer Engagement Analytics to Franchise and Multi-Location Businesses

AI-Powered Dashboards Deliver Intelligence and Insights Across All Franchise Locations FrontdeskAI, the leading developer of artificial intelligence (AI) solutions for small business and the wellness industry, including FrontdeskAI for Salons and Spas and FrontdeskAI for Fitness, announced the launch of FrontdeskAI Multi-Location Dashboard for its franchise and multi-location customers. Franchises are an essential element of the American small business machine with more than 450,000 franchised businesses in the US, of…

Build-A-Brand Partners with Auto Industry Sales and Marketing Strategists, Shawn Hays & Dave Benson

Build-A-Brand Welcomes Partnership with Hays & Benson Build-A-Brand announced the addition of Shawn Hays and Dave Benson as strategic partners to the company's growth team. Build-A-Brand's sales philosophy of building a personal brand around each individual salesperson is a passion shared by both Hays and Benson. With the addition of Hays and Benson, Build-A-Brand positions itself as the go-to leader in personal branding within the auto industry. Benson will help execute Build-A-Brand's marketing strategy, while…