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TechBytes with Suman Mahalanabis, Director of Product Management at TCS Digital Software & Solutions Group

How are customer expectations changing and how does that impact traditional brick and mortar retail banks? We launched TCS Digital Software & Solutions Group as an independent software startup inside Tata Consultancy Services because we spotted the increasing interplay between what was happening both inside an enterprise and outside, in the physical world. Today's consumers compare their experiences with Uber and Airbnb with banks, retailers and other local businesses. Every interaction with a brand that understands…

MarTech Interview with Zviki Ben-Ishay, CEO at Lightico

"E-Signatures and e-Forms have the potential to dramatically accelerate the Sales process by reducing turn-around-time and increasing efficiency." Tell us about your role and journey into technology. What inspired you to start at Lightico? My journey into technology started when I was a child. I was always intrigued by technology and always breaking open devices just to see how they worked, and eventually, as this curiosity grew, I realized a career in technology was what I was meant to do. My early career took off in…

iQIYI VP Xie Danming Attends 2019 World Artificial Intelligence Conference’s AITalk: The Age of AI Makes Art More Creative

Xie Danming, Vice President of iQIYI, Inc., was invited to AITalk, a pre-conference event of the 2019 World Artificial Intelligence Conference ("WAIC") Shanghai West Bund Forum. WAIC is China's first high-level conference that focuses on artificial intelligence ("AI"). At the event, Xie delivered a keynote speech titled "Making Art More Creative in the AI Era", sharing his understandings on the role AI plays in entertainment and artistic creation. In his speech, Xie used iQIYI as an example to explain how AI is applied…

Kezzler Announces Industry’s First Grass-to-Glass Traceability & Consumer Engagement for Infant Formula Brand, FRISO

Kezzler Enables FrieslandCampina to Reinforce Transparency and Build Trust with Chinese Consumers  Kezzler was selected by one of the world's largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO. Industry-first and only smart packaging solution TrackEasy, was launched in Hong Kong during August and is currently being rolled out in mainland China. The project involves the application of unique, secure and…

NEXTDC Earns Acclaim from Frost & Sullivan for its Technology and Customer Focus in the Data Centre Market

NEXTDC Stands out for Its Technological Sophistication in Design and Engineering Pertaining to Power Quality, Back-Up Power, and Mechanical Cooling Based on its recent analysis of the global data centre infrastructure and operations market, Frost & Sullivan recognises NEXTDC Ltd with the 2019 Global Visionary Innovation Leadership Award. NEXTDC's 100 percent uptime guarantee and unparalleled power usage effectiveness (PUE) levels have helped it set a new customer service benchmark in the Australian data centre…

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

Sprint Launches Curiosity Smart Video Analytics to Help Make Businesses, Facilities, Campuses, Cities Safer and Smarter

With Technologies from Hitachi Vantara & Ericsson, Solution Leverages Artificial Intelligence to Deliver Actionable Insights for More Agile Responses Sprint announced the launch of Curiosity Smart Video Analytics. The highly adaptable solution delivers automated alerts and advanced video analytics technology, helping to make smarter decisions, respond faster to potential emergencies, and improve efficiency while keeping people and property safe. “Together with technologies…

Nexxt Solutions Collaborates with Microsoft and Tuya to Bring Innovative New Smart Home Devices and Home Automation Solutions to Market

Nexxt Solutions Connected Devices Including Smart Plugs, Smart Power Strips, Light Bulbs, Cameras and Complete Home Security Kits Will Be Available at Retail in the United States, Latin America and the Caribbean This Fall Inspired by this new era of the Internet of Things, where everything is interconnected, Nexxt Solutions is proud to partner with Microsoft and Tuya to power and commercialize its first fully cloud-connected and highly secure portfolio of smart home devices Nexxt Solutions integrated portfolio of…

Blue Prism’s Digital Exchange (DX) Sees New Intelligent Automation Capabilities Added Weekly

AuraPortal, Clear Software and One Identity Latest Partners to Join Blue Prism's Ecosystem New intelligent automation capabilities get added to Blue Prism's Digital Exchange (DX) every week. AuraPortal, Clear Software and One Identity are the latest group of Blue Prism affiliate Technology Alliance Program (TAP) partners to make their capabilities accessible to all via the company's marketplace. Blue Prism's DX is an intelligent automation marketplace comprising of hundreds of applications accessible to customers,…

Workato Launches the First Automation Marketplace

The Online Marketplace for Workflow Automation Comes with Industry-Tested Solutions Across Finance, Hr, Sales, Marketing, and It Workato, the leading intelligent integration and automation platform, announced its Automation Marketplace, an online marketplace of best-in-class workflow automations across various business functions inside an enterprise. Best-in-class workflow automations across various business functions inside an enterprise It's now known that automation is an…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world's largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called "MuteSix, an iProspect Company." As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

Tequity Completes 8th Salesforce Transaction

Tequity's Client, Cloudware Connections, Has Been Acquired by A5 Tequity Inc., a North American Tech M&A advisory firm, acted as the exclusive financial advisor to Cloudware Connections in their acquisition by A5. Cloudware Connections is a Salesforce consulting partner headquartered out of Toronto Canada and has an experienced team with consultants across all Salesforce.com clouds.  The acquisition of Cloudware Connections brings expanded depth and expertise to A5 in the areas of…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

RevJet’s Ad Experience Sentiment Report Reveals Change in Sentiment, Behavior of Online Consumers

Survey Commissioned by RevJet Reveals 38% Feel Digital Ads are Not Relevant and 64% Dislike Companies that Promote Repetitive Messaging RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, today announced the results of their latest Ad Experience Sentiment Report revealing a change in sentiment and behavior of online consumers on digital advertising and online shopping. Of note: 38% of consumers feel that digital ads they see online are not relevant, and 64% feel negatively…

FB Starts Campaign to Teach UK Citizens on How to Use Their ‘Privacy Settings’

Facebook has announced the launch of a nation-wide campaign to teach UK citizens on how to use FB privacy options. The decision was taken following a survey that revealed that over 20 percent of Facebook users in the UK do not know how to use privacy settings. A Digital Marketing agency named Possible has been roped in to assist FB in the campaign called ‘Privacy is Personal’. UK citizens will now be taught how to control the privacy of their photos, videos, and posts. Facebook’s own platforms including Instagram will be…

LG Introduces AI-Powered Customer Care Service

Proactive Customer Care Delivers the Best of Human Understanding with AI Efficiency IFA 2019 will be the European launching pad for LG Electronics' (LG) innovative AI-infused customer service solution, Proactive Customer Care. The service leverages the company's advanced ThinQ AI to provide personalized support, alerting users to issues with their LG appliance and offering helpful tips and solutions to maximize performance and long product life. The service will initially support LG's newest front-load washing machines and…

Mitsubishi Motors Extends “Small Batch” Marketing Initiative With Innovative Consumer Brand Experience Pilot

Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, announced an expansion of its "Small Batch" marketing effort with a new direct-to-consumer test-drive pilot program called the Small Batch Drive Experience. Powered by BirdDog, the first-of-its-kind tour combines the power of experiential marketing with advanced targeting technology to deliver a relevant, convenient and curated brand experience for consumers.…

Manheim Adds Personalized Vehicle Inventory for Dealers to Manheim Market Report Valuation Tool

Powered by Manheim M LOGIC, MMR Introduces Relevant Inventory Suggestions That Help Dealers Find the Right Vehicle at the Right Price Even Faster With growing margin compression and uncertainty in the market, dealers increasingly need to leverage smart technology to make the best buying and selling decisions. To help dealers accomplish this, Manheim is introducing personalized vehicle suggestions within its widely used Manheim Market Report (MMR) valuation tool. These suggestions are driven by M LOGIC™, a suite of…

MarTech Interview with Owen Hanks, CEO at Measure Protocol

"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey into Technology. What inspired you to start at Measure Protocol? Our team of founders came together in early 2018 to form Measure Protocol with a broad range of experience, alongside specific skills that lend us to certain roles. While each of our beginnings were very different, they have a few common threads including startups, technology before its time, acquisitions, too many trips to…

The Future of the TV Analytics Market

Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily complicated? How do solutions align, do any overlap? When getting down to the nitty gritty of TV analytics, it can seem a little confusing. So, let’s break it down. When we talk about TV analytics today, with so many innovative analytics solutions available, it’s important to understand the difference between TV Buying Targeting Analysis and TV Business Impact Analysis. TV Business Impact Analysis TV…