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Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing Creative,” on stage at Shoptalk 2019. At a time when retail marketers must leverage science instead of guesswork to craft digital marketing creative that stands out from the noise, this first-of-its-kind analysis explores how and why language impacts the performance of marketing campaigns across…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

Moment of Truth: Why You Can’t Ignore Customer Experience Initiatives Anymore

Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad experiences and spread the word among the buyer community. However, experience has moved beyond reputation management initiatives. Today, it’s part of digital transformation that separated high-performing marketing and sales teams from laggards in the MarTech hype cycle. It’s practically hollow to expect Marketing Technologies to deliver on ROI without analyzing their impact on customer…

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics, analytics, research, and creativity." Tell us about your role and journey into AdTech. I am the CEO of Varick—we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook. Our clients tap into a team of experts and our Alveo tech platform to maximize…

TechBytes with Julien Rio, Head of Marketing, Dimelo, a RingCentral Company

Tell us about your role at Dimelo, a RingCentral Company, and the team and technology you handle. I am Head of Marketing for Dimelo, a RingCentral Company. I lead the marketing efforts for Europe, Asia, Middle-East and Africa for RingCentral Engage, an omni-digital customer engagement platform allowing companies to easily engage with their customers on multiple digital channels. My team is handling every aspect of marketing, from product positioning, branding and communication, to content, lead generation and events…

MarTech Interview with Alex Rahaman, CEO, NEXD

"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus on conversion rates for each of the main steps in our sales and marketing funnel." Tell us about your journey into technology. What made you join NEXD? My digital journey really started back in 1999 when I founded a mobile greetings company. After that, I was in the founding team of a very early web optimization company, Touch Clarity, which later got sold to Omniture (now Adobe). I then moved into…

Affinio Gives Enterprises Full Control over Marketing Strategy with New Containerization Model

New Model Inserts Microsoft Azure Managed Applications into the Enterprise Marketing Stack and Allows Enterprises to Leverage Affinio AI Technology Within Their Own Private Cloud Marketing strategy platform Affinio announced that its AI-driven marketing strategy platform can now be delivered via a containerization model. Containerization is similar to on-premises software, but instead of sending physical servers to run Affinio's technology, the technology itself is packaged into a container and later deployed in a private…

Better Advertising Experiences Start with Data Transparency

In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As programmatic becomes further ingrained as the predominant ad placement solution, advertisers are in-housing this technology to gain greater control and management of data, targeting, performance, and ad spend – to name a few benefits. Programmatic currently accounts for more than 80% of digital ad spend, but to drive meaningful engagement and…

Buzzoole Launches Fraud Detection Tool for Influencer Marketing Based on Opt-In First-Party Instagram Data

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee real audiences, real engagements and real robust results. According to the eConsultancy survey 'Influencer Marketing…

90 Seconds Closes US $20 Million Series B with SIG, AirTree and Sequoia India to Grow the Global Video Creation Platform

90 Seconds Has Paid out $64 Million to Creators on the Platform 90 Seconds, the global video creation platform, just announced it has raised US$20 million (S$27.1 million) in a Series B funding round from new and existing investors including SIG, Airtree Ventures, Sequoia India, Qualgro Venture Capital, Atami Capital, and Right Click Capital. The fund raise will be used to increase automation and intelligence to personalise brands’ experience on the platform in order to scale video creation. It will also allow 90…

WaitWhat -The Premium Content Company And Award-Winning Podcast Creator — Raises $4.3 Million Series A

Cue Ball Capital, Burda Principal Investments lead gender diverse investor group that includes Victress Capital, Able Partners, Human Ventures, Reid Hoffman, Jacki Zehner, and Joi Ito WaitWhat, the “media invention company” known for its creation of premium, genre-defining digital content announced that it has raised $4.3 million in Series A funding. Founded by former TED executives June Cohen and Deron Triff, the duo who led the ushering of TED Talks into a globally recognized media brand, WaitWhat in its short history…

Email-Based Advertising an Effective Tactic for Reaching Every Generation

Young Adults Most Accepting of Ads in Email & Most Likely to Click, but Relevancy & Targeting are Critical Ingredients in Engagement at Every Age New research into consumer attitudes toward digital advertising finds that advertising placed in email newsletters is an effective way to engage audiences of every age, allowing advertisers to reach targeted demographics through a proven, trusted channel. According to the study commissioned by PowerInbox, “How Adults Consume and Filter Information Online,” email…

Invoca Achieves 115% YoY Growth Fueled By Enterprise Customers in Telecommunications, Financial Services, and Healthcare

Fortune 500 Brands Select Invoca to Drive Revenue from Connecting Digital Marketing and Inbound Phone Calls Invoca, an AI-powered call tracking and analytics company, announced impressive business growth as more enterprise marketers uncover a new source of revenue from connecting digital marketing and inbound phone calls. In the second half of 2018, Invoca grew ACV (annual contract value) by 115% relative to the same period in 2017. And the company drove especially strong traction in the enterprise segment of the…

CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies

The Atlanta-Based Call Tracking and Analytics Provider Launched a Program to Partner with Top Attribution-Focused Digital Marketing Agencies CallRail, the world’s most popular call tracking and analytics provider, announced the launch of its new Agency Partner Program, which aims to help agencies grow through a host of benefits, from co-marketing to custom resources and support, to inclusion in exclusive directories. The program further establishes some of the US and Canada’s top digital marketing agencies as leaders in…

Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys

Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava Inc., the industry leader in measurement, attribution and data solutions for connected devices, announced the latest enhancements to its IdentityLink offering, extending deterministic attribution to mobile web channels. Marketers gain an even more complete view of users' true interactions with their advertising. Kochava first released IdentityLink in 2012,…

Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital…

Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their respective industries. Besides helping celebrities and influencers, the company also allows brands such as Gucci to integrate its avatars into all accepted…

ShowClix Partners with ToneDen to Optimize Social Media Marketing for Event Promoters

Partnership Offers Access to a Powerful Platform to More Effectively Promote Ticket Sales While Optimizing Marketing Budgets ShowClix, Patron Technology’s industry-leading event ticketing and technology product, is expanding its digital marketing offering by partnering with ToneDen, the event-friendly social marketing platform designed to increase ticket revenue for promoters of live events. The partnership between ShowClix and ToneDen equips the event ticketing solution’s users with a marketing platform created…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Read More… LiveRamp Expands Its…

IBM Watson Assistant Continues to Drive Global Business Transformation

IBM's AI Enterprise Assistant Is Helping Brands Across 20 Industries Around the World Reimagine Customer Relationships IBM Think -- As the use of intelligent virtual assistants continues to grow, IBM announced further worldwide adoption of IBM Watson Assistant, an industry leading AI solution that is designed to help companies save millions in operational costs and global enterprises engage with their customers and employees. Watson Assistant helps companies manage the large and often wide range of customer and…

Three Advertising Takeaways From 2018

With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world? While the industry saw many changes take place, there were some that I found to be especially noteworthy. It’ll be important for advertisers to pay attention to them as they continue to shape the industry in 2019 and beyond. Here’s a closer look at those three areas: Brand Safety Concerns Reached a New Peak From YouTube to Facebook, advertisers have become…