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Australian Communications Leader Bastion Collective Makes Significant Investment in US-Based Agency Acquisition Model

Bastion Collective, arguably the largest privately-owned Australian communications group, is making a significant investment in the US market, opening a Southern California headquarters to anchor a new—and rapidly expanding—Bastion Collective division in America. Bastion Collective is expanding aggressively in the US, most recently with the addition of three forward-thinking Orange County and Los Angeles based communications agencies that will work in collaboration to provide a full suite of services for their clientele.…

Top Ten YouTube Partner Collab Launches Ad Sales Group

Digital Content Studio Hires Google Ad Veteran Art Zeidman to Lead Unit Independent digital content studio Collab announced they are launching an ad sales unit to monetize its broad reach for both the brand and the talent it represents. As a ComScore rated top ten YouTube partner, Collab averages nearly seven billion monthly views across that and other platforms. Top 10 YouTube partner & indie digital content studio Collab is launching an ad sales unit to monetize its broad reach. Art Zeidman will lead unit.…

Innovid Receives $30 Million in Funding from Goldman Sachs

Leading Video and Connected TV Advertising Platform Will Use Investment to Connect Publishers and Advertisers, Creating the Only End-to-End CTV Solution Innovid, the world’s leading video advertising platform, announced it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint. .@Innovid Receives…

CallRail’s 2018 Marked by Innovation, Growth, Sustained Leadership in Marketing Attribution Technology

Atlanta-Based Marketing Technology Company Celebrates Significant Growth, Recognition Amid Active 2018 Filled with Key Feature, Integration Releases and First-To-Market CPL Reporting Solution Call tracking and analytics provider, CallRail, announced that over 100,000 businesses are using its platform to better understand marketing ROI, nodding to the company’s significant revenue growth and internal company expansion in 2018. CallRail has proven its commitment to customer-centered innovation, giving the businesses it works…

Gary Vaynerchuk and VaynerMedia Announce Newly-Added Speakers and Additional Programming for Second Annual Agent2021 Conference

Conference Educates Real Estate, Auto, Insurance & Mortgage Professionals on Social Media and Digital Marketing Innovation; Takes Place 17 Jan. 2019 at Hard Rock Stadium in Miami Gardens, FL Highly successful serial entrepreneur and VaynerX Chairman Gary Vaynerchuk, along with his digital agency VaynerMedia, have just announced additional speakers and programming to their impressive lineup for the second annual Agent2021, a one-day conference educating real estate, auto, insurance and mortgage agents and brokers about…

Cheddar Selects MightyHive for Programmatic Advertising

Cheddar, the leading post cable networks company announced that it has selected MightyHive as its partner for programmatic advertising services. "Cheddar is a leader and, in some ways, unique in over the top video news broadcasts. Their ad offering is innovative, and advertisers are clearly responding. We are thrilled to be working with Jon and Cheddar." - Martin Sorrell Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive to…

The Year in Messaging and Conversational Experiences

As 2018 draws to a close, it’s a good time to take stock of the year in the world of messaging and conversational experiences. Unlike prior years, this one is characterized by less hype and more progress. Developers have been quietly working away, far from the madding crowd, as messaging volumes grow massively and conversational experiences continue to pervade every aspect of human existence. Over the last few years, mobile messaging usage has exploded. It now dominates smartphone usage. While consumer communication grew…

Brands Should Embrace the Branded Journey to Elevate the Holiday Customer Experience

It’s officially the holiday season, which means that everyone is receiving a deluge of marketing messages from brands via seemingly endless channels like email, online and social ads, in-store and mail. This presents marketers with an interesting challenge — how can they win the attention of customers that are being bombarded with competing content from every direction? Often the view of CX begins and ends with a purchase, but every touchpoint with a customer is critical to their experience, especially during the holiday…

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

SAP CEO Bill Mcdermott Named Manager of the Year

SAP CEO Bill McDermott has been named Manager of the Year by the jury of Manager Magazin, the German business magazine. The magazine said the panel chose McDermott for the award because it found “SAP’s long-lasting growth story worthy of distinction.” In an interview with the magazine after being told he had been selecting as manager of the year, McDermott described it as “my best Christmas present.” He also explained how he turned the software group into the most valuable company of Germany. And why the best is yet to…

#5FutureStates Of Content Are Here: SDL’s 2018 Content Predictions Come To Fruition

SDL Research Suggests Customers Expect Continuous Digital Experiences in Content Predictions: Global Brands can deliver this with Latest Process and Automation Innovations across the Content Supply Chain SDL, a global leader in content creation, translation and delivery, revealed that its Five Future States of Content (#5FutureStates) have become a reality, after a series of its innovations that have been incubated over the past year have begun to deliver solutions based on artificial intelligence (AI) and machine…

Six Months of GDPR — How Has It Changed Business?

Before its existence, the General Data Protection Regulation (GDPR) brought about lots of fears within the circles of business owners and marketers. For customers or prospective clients, as that was their much awaited ‘triumph’ after the Facebook security breach. As we are aware that data and its privacy protection is as old as the advancing age of cyber technology, it took seven years of preparation before the new GDPR was implemented. Since then, we’ve been seeing its influence on almost everything from digital…

Prediction Series 2019: Interview with Grad Conn, CXMO, Sprinklr

Tell us about your role and how you got here. What inspired you to be part of the MarTech company, Sprinklr? I was actually Sprinklr’s first customer — way back in 2011 — so I’ve known this crew for a long time. It was a very natural move for me to go from Seattle at Microsoft to Sprinklr in NYC for both personal and professional reasons. As a true geek, I actually started my career at Microsoft in Microsoft Research. I love playing with new, forward-thinking technology. Choosing a new career path at Sprinklr gives me…

Brand Safety Institute Names Two Dozen Industry Leaders to Help Design Brand Safety Curriculum

New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources The Brand Safety Institute (BSI) named two dozen industry leaders as founding members of the BSI Editorial Board, which will help design the brand safety curriculum for BSI’s accreditation program for corporate executives. The new editorial board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A’s, IAB UK, IAB Tech Lab, ISBA, JICWEBS,…

Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer…

Sprinklr's Platform Analyzes Data and Bridges Data Silos Across Resource Management Systems, Helping Brands Optimize Their Digital Experience Management Strategy in the Social Ecosystem Based on its recent analysis of the North America social suites market, Frost & Sullivan recognizes Sprinklr, with the 2018 North America Customer Value Leadership Award for its full-spectrum social customer experience management platform, Experience Cloud. This social media suite supports brands and marketers to enhance the customer…

Pixability Announces Key Leadership Team Hires

Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering Pixability, the leading provider of insights and optimizations for video advertising across YouTube, Facebook, and Connected TV, announced a pair of strategic new hires to strengthen its executive team. Matt Duffy will be the new Chief Marketing Officer and Lata Ahuja has been hired as the VP of Engineering. Both will help Pixability maintain its strong momentum during this period of rapid growth for the company. Matt Duffy, the newly appointed CMO, brings more…

Three Influencer Marketing Practices to Leave in 2018

In the second quarter of 2018, global advertising spend on Instagram was up 177 percent year on year, according to Merkle. Marketers are shifting more of their budget than ever before into social media and the investment in influencer marketing continues to rise. It’s an effective way for brands to tap into specialised audiences, achieve wide reach and have their product seen in a different light by prospective customers. These authentic product placements can result into impressive engagement for brands who often fail to…

Interview with Eric Lam, Co-Founder and CEO, AspireIQ

"Brands can leverage our analytics dashboards to see the impact of each piece of content on different channels in real time."Tell us about your role and journey into technology. What made you start AspireIQ? I started my career in finance and got into technology after getting my MBA at Harvard. Afterwards, I joined Pocket Gems where I served as VP of Product and managed an organization of more than 60 people that generated $80 million in annual revenue. At Pocket Gems, I realized how difficult it is for products to be…

UNIFY Launches Chatbot for Customer Service Solution

Cloud-Based Chat Software Solution Helps Businesses Reduce Cost of Contact Centers While Increasing Customer Satisfaction UNIFY a greater-Seattle based company, announced immediate availability of the UNIFY Chatbot for Customer Service Solution. The Cloud-based solution will allow businesses to be available 24/7 to customers in a responsive manner via a chat interface using bot technology developed by UNIFY. “UNIFY Chatbots will allow customers to scale up and scale down for their peak season without having to add a…

CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play

Try-Before-You-Buy Technology Delivers More Engaged, Pre-Qualified Players to App Publishers CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play Instant. Clicking on the ‘Try Now’ button launches a short…