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Medallia Recognized in APAC as Top Ranked, in Both Current Offering and Strategy

Medallia Named a Leader in Customer Feedback Management by Independent Research Firm Medallia Experience Cloud, the Experience Management platform, has been named as a leader and recognized for its ability to 'drive improvements at scale' among top APAC customer feedback management providers by Forrester Research, a leading global research and advisory firm. The report, The Forrester Wave: Customer Feedback Management Platforms in Asia Pacific, Q4 2018 noted the following findings: Medallia received the highest…

The 15-Minute Social Media Makeover

“I haven’t got the time to become a social media mogul overnight!” You’ve set up a blog for your business, you’ve created an Instagram account, a Facebook page and a Twitter — that’s all the boxes ticked, it should only be a matter of time before you break the internet a la Kim K, right? Unfortunately, social media success does not come that easily. Sure, 8.3 million people (the equivalent of the entire population of London in 2015) have decided that they just weren’t getting enough exposure to felines IRL and,…

nFusz Files Patent Application for Its Unique In-Video Call-To-Action Technology for Mobile Devices

Adds Chad Thomas as Chief Technology Officer nFusz, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announced it has filed a patent application for its unique interactive video technology, and also expanded its senior management team with the addition of new Chief Technology Officer, Chad Thomas. The patent application covers the use of in-video, clickable calls-to-action (“CTAs”) displayed on mobile devices, particularly, devices utilizing Apple’s IOS…

Native’s Three Key Problems: Scale, Engagement, Retention

There’s no denying the power of native advertising. According to a recent Collective Bias survey, a third of millennials have made purchases as a direct result of sponsored content. Another study shows that consumers will interact with native ads 53 percent more frequently than traditional display ads. Yet despite its benefits, the growth of native advertising has flattened. Here are the challenges that must be met for native advertising to reach its full potential: Native Isn’t Easily Scalable Scale has long been the…

5 Gold Stars to Mobile Video, China’s Best Ad Format

As digital ad growth plateaus in much of the world, there is one region — and one country in particular — that is still on a tear. China is booming, and not just a little. Digital ad spend leaped 27 percent this past year, reaching just over $50 billion. Within that, video is a growing presence. Video ad spend is projected to jump nearly 36 percent in the coming year; add in the lightning growth of mobile users in the country, and it’s no wonder that the fastest-growing medium in the country is mobile video (22 percent).…

Interview with Jerrid Grimm, Co-Founder, Pressboard

"User-generated content is amazing from an organic perspective, but when it comes to Marketing Content, using professional organizations with a level of quality reduces the risk without reducing the effect." Tell us about your role and journey into technology. What made you start Pressboard? To take you way back, I fell in love with marketing when I was 10 years old. My favorite sitcom was a show called “Who’s the Boss” and the lead character, Angela Bower, was starting up her own ad agency. I thought it was amazing that…

Introducing TigerGraph Cloud: The Fastest and Most Complete Graph Database-As-A-Service for Everyone

The Simplest and Most Cost Effective Way to Run TigerGraph’s Distributed, High Performance Graph Database as a Service in the Cloud to Support AI and Machine Learning TigerGraph, the world’s fastest graph analytics platform for the enterprise, introduced TigerGraph Cloud, the simplest, most robust and cost effective way to run scalable graph analytics in the cloud. Users can easily get their TigerGraph service up and running, tapping into TigerGraph’s library of customizable graph algorithms to support key use cases…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Interview with Thomas Owadenko, President and Founder, Octoly

"The most impactful disruption will probably come from brands taking even more advantage of the relationship influencers have with consumers to reinvent the entire value chain."Tell us about your role and journey into technology. How did you arrive at Octoly? I’ve spent nearly my entire career in and around video in some capacity — even before YouTube launched — so when I founded Octoly formally in 2015, it was a natural next step for me. I watched the rise of early YouTubers such as Michelle Phan and knew I wanted to…

Interview with Scott Ferber, Chief Innovation Officer, Amobee

"I would caution that AI isn’t a cure-all solution — it must be backed up by strong products and strong people building those products."Tell us about your role and journey into technology. My journey into technology began at a very young age. I grew up in a house that appreciated technology; it’s hard to believe since this was the 80s, but my brother was a domain master when he was 8 years old! We were always talking about ways that technology would change the world, so even back then, I understood its importance and knew…

‘Tis the Season to Be Personal

It may feel like we have only just said goodbye to summer, but for marketers, we’re already counting down to Christmas (less than 100 sleeps to go)!  Not only is it the ‘most wonderful time of the year’ but for brands and marketers, it’s also the most competitive. While most marketers will have already written their strategy list, for those needing to get a ‘jolly’ good move on, there is still time. Last year, the average consumer spent an eye-watering average of £821.25 on gifts over the festive period, and £4.6bn was…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

Steve Bair Joins Kochava as Head of North America Sales

Former Facebook, Microsoft, and eBay Sales and Business Development Executive Will Grow Revenue and Presence for Kochava in North America Kochava Inc., the industry leader in mobile attribution and analytics, announced that veteran ad technology executive Steve Bair has joined the company as Head of North America Sales. Bair served the past five years at Facebook, most recently as Head of North America Mobile for Audience Network with responsibilities that included driving revenue growth. His career includes leading sales…

What Do Playables Mean to the Mobile Marketer?

Banner, interstitial, video and rewarded video are the norms of mobile advertising. So where is the future coming from? Back when I was a kid in the 1990s, my father was given a heavy, dusty PC from my uncle that would only play DOS games on a CGA monitor that displayed only 4 colors at a time. My mother enjoyed playing with the computer and had discovered a company that would sell different floppy disk games and software for just $1 per disc. She would pour over the catalog and choose a few games for me and my brother…

Sprout Social and HubSpot Merge Platforms with the Common Goal of Enhancing Client Experience

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

TechBytes with Steven Shapiro, VP, Digital and Customer Journey, Informatica

Steven Shapiro VP of Digital and Customer Journey at Informatica "Intent data" is any information that suggests a person (or persons in a company) may have the "intent" to buy. We spoke to Steven Shapiro, VP of Digital and Customer Journey at Informatica, to understand if they connect intent data with other insights and use it across departments.How does intent data work? “Intent data” is any information that suggests a person (or persons in a company) may have the "intent" to buy. In Bombora’s case, the data comes…

AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

Interview with Andy Ellenthal, Chief Executive Officer, STAQ

"Everything needs to be cleansed and normalized to allow for accurate comparison as the data flows into STAQ from across many platforms."Tell us about your role and journey into technology. How did you arrive at STAQ? I knew of STAQ for about three to four years, and I came in as the CEO once the company had started growing beyond the early startup phase and solved a problem I’m passionate about. In the past, I had personally encountered the problem that STAQ solves — market fragmentation creates a multitude of data…

If Consumers Must See Advertising, It Better Be Personalized, According to Clinch’s Consumer Advertising Survey

Sixty-Four Percent of Consumers Are Comfortable with Some Form of Data Collection for a More Relevant Ad Experience Consumers expect ads to be relevant, according to a new survey by Clinch, a creative technology company that powers dynamic, personalized video advertising. The survey, which garnered insights from more than 500 US consumers, found that 64 percent are comfortable with brands collecting some form of data – from demographic to social media profile information –to deliver a more relevant, personalized ad…

TechBytes with Keith Sibson, SVP, Product and Marketing, PostUp

Keith Sibson SVP, Product & Marketing at PostUp With email, audiences will tolerate a surprisingly large amount of advertising disruption if they value the content. We spoke to Keith Sibson, SVP, Product & Marketing, PostUp, to understand the major challenges for email technology companies in delivering disruption-free experiences. Tell us about your role at PostUp and the team/technology you handle. I run Product and Marketing for PostUp. We are an email and audience development platform for the Publishing…