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Automated Online Surveys Speed Product Packaging Process

Today, consumers are overwhelmed with more marketing stimuli than ever before. According to leading brand strategist and author Kevin Lane Keller, consumers are exposed to more than 20,000 product choices within a 30-minute shopping session. One can imagine this number has grown exponentially with the rise of digital advertising, online shopping, and increased in-store promotions in the 9 years that have passed since he wrote that. We all realize that clear focused branding is paramount to success. Consumer trends are…

Interview with Judge Graham, Chief Marketing Officer, Ansira

"If you don’t have the right infrastructure and architecture technologically, it is nearly impossible to implement campaigns in a successful way that reaches customers." On Marketing Technology MTS: Tell us about your role at Ansira and how you got here? What inspired you to be part of a data-driven marketing intelligence company? Previously, I was co-owner & President of Sq1, a data-driven advertising agency. I sold Sq1 to Ansira in late 2015, and now, I am the agency's Chief Marketing and New Business Officer. I…

Are Creative Marketplaces and Dynamic Creative Optimization the Future of Online Advertising?

Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing the face of online advertising with machine learning algorithms that simplify the process of acquiring high-value users. They simplify user acquisition management by automatically optimizing placement, audience targeting, bids and budgets. Facebook’s Dynamic Creative allows advertisers to further automate creative testing workflow and performance by dynamically…

Interview with Michael Jaconi, CEO, Button

"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What inspired you to start a martech company? Prior to starting Button, I had the opportunity to work under one of the world’s most successful entrepreneurs, Hiroshi Mikitani - or Mickey as his friends call him. In that position, I was able to learn from a leader who had built his company from a…

Interview with Mark Magnacca, President, Allego

"Sales reps need to be knowledgeable not only about the industry they are selling to but about the company and even the prospect they are meeting with, prior to picking up the phone or sending off an email." On Marketing Technology MTS: Tell us about your role at Allego and how you got here? What inspired you to join a sales enablement and coaching platform? I co-founded Allego in 2013 with my business partner Yuchun Lee. The idea behind the platform was something I came up with as new technologies, such as tablets and…

Decoded Advertising Launches New Media Division – Decoded Advanced Media

Bill Masterson, Industry Veteran From Facebook, Twitter, Google And SocialCode, To Lead The New Unit Decoded Advertising, which designed the first truly integrated creative, tech and media process for performance advertisers, has officially launched its new media agency, Decoded Advanced Media (DAM), with Bill Masterson joining as President and Chief Executive Officer. Decoded Advanced Media will manage media across all major exchanges and large digital platforms, including: Facebook, Instagram, Google, YouTube,…

TechBytes with Boaz Cohen, CPO, Clinch

Boaz Cohen CPO, Clinch Advertisers are increasingly looking to deliver exceptional performance and grow their return on ad spend using data-driven personalized messages with real time optimization. On the other hand, publishers rely on premium CPMs to communicate with customers and prospects on a very personalized, 1-to-1 level. Clinch, the master at cracking the ‘The Code of Personal Creative DNA’ in programmatic advertising, offers high-quality dynamic video making and advertising platform to advertisers, publishers…

OnlineSales.ai wins the Google Global Premier Partner Award for Shopping Innovation

OnlineSales.ai Based Its Award Submission Around A Recent Shopping Campaign It Created For One Of Its Clients, Pipa Bella OnlineSales.ai, a leader in powering online marketing for mid-segment E-Commerce businesses, won the prestigious Google Global Premier Partner Award for Shopping Innovation at the Google Premier Partner Summit in New York last month. They were among 1100+ entrants globally. The award was presented for delivering influential growth, for its clients, using Google Shopping Campaigns and the …

Leading global airline selects SandSIV’s VOC Hub To Manage Voice of Customer and Passenger Feedback

SandSIV’s Enterprise SaaS Platform Was Built From The Ground Up To Holistically Manage The Customer Experience SandSIV, the Customer Experience (CX) Platform provider, has announced that one of the world’s largest airlines has selected SandSIV’s VOC Hub to unify and analyse its entire feedback ecosystem. The carrier joins other major business-to-consumer (B2C) brands in harnessing SandSIV’s next-generation CX platform as a global hub for Voice of Customer (VOC) intelligence. Airlines have access to large amounts of…

Infogram Announces New Version of Leading Data Visualization Platform

Business Professionals Can Quickly And Easily Create Visual Assets Infogram, a leading web-based visual communications company recently acquired by Prezi, announced the latest version of its award-winning data visualization platform. Designed to give business teams the best design experience possible, the new platform allows users to more easily and quickly create interactive infographics, reports, charts and other visual elements to more effectively convey complex ideas. With simple drag-and-drop functionality,…

ReadyCart Has Been Sold To Grapevine, The World’s Leading End-to-End Influencer Marketing Platform

ReadyCart is the first portfolio company backed by Very Ventures from inception to exit Very Ventures, the investment and product scaling division of Very, LLC, announced that it has successfully completed an exit of its investment in ReadyCart, LLC. The company was acquired by Grapevine, the world's leading end-to-end influencer marketing platform with more than 135,000 influencers in the network. Since it was launched in 2014, ReadyCart has been the market leader in bundling products mentioned on…

TechBytes with David Johnson, Director, Product Marketing, Oracle

David Johnson Director, Product Marketing, Oracle Last month, Oracle announced their integration with WeChat, enabling marketers to directly deliver connected and personalized experiences. We chatted with David Johnson, Director of Product Marketing at Oracle, to understand the B2B features of the Eloqua-WeChat integration and how this partnership would take brands closer to the customers via a popular social messaging platform like WeChat.MTS:  What are the B2B facets of the Oracle-WeChat integration? David Johnson: …

enosiX Launches SAP Real-Time Business Process Integrator App On The Salesforce AppExchange

enosiX's New App Promises to Deliver A Disruptive Approach To How Enterprises Provide SAP Data And Bi-Directional Business Processes To Salesforce Users enosiX, a leading zero-code SAP integration accelerator firm, launched the SAP Real-Time Business Process Integrator app on the Salesforce AppExchange. The enosiX app's genius is in its powerful enterprise-grade business process integration into Salesforce. enosiX Built to enhance sales productivity, customer service and to simplify Salesforce Admin…

5 Ways to Create a Compelling Landing Page

Picture this: A top prospect opens your latest email, clicks on the content campaign in your email signature, gets taken to a landing page, and…what happens next? The answer to that question determines the success of your entire email signature marketing strategy. Not only that, it determines the success of every marketing initiative you manage that has a source (Adwords, Facebook, Twitter, LinkedIn) and corresponding landing page. Whether you’re using a landing page to generate leads, drive event registrations, or…

Baby Boomers are Being Ignored and Not Just by Their Kids

We get it: Millennials are a shiny object to social media advertisers. With younger folks’ dedication to keeping their Snap streak alive (and the intrigue of advertisers to what makes this generation tick), 18- to 34-year-olds are an obvious choice. But while millennials shouldn’t be ignored, older generations aren’t getting the attention they deserve — and brands are missing revenue because of it. YouTube is particularly popular with millennials, who tune into it more than any cable news network. Further, 39 percent of…

Trust and Transparency Took Center Stage at Advertising Week New York

While our heads are still spinning after Advertising Week New York – there were nearly 300 seminars – clear themes emerged on the current and future state of programmatic. Jason Fairchild, CRO and co-founder of OpenX, takes a closer look at three emerging themes and what they mean for the adtech/martech world: Industry consolidation: No winter on the horizon With M&A activity showing no sign of slowing down, consolidation in the adtech/martech space topped the Advertising Week agenda. But a panel discussion around…

Interview with Eric Keating, VP, Marketing, Zaius

"Marketers need a complete view of the customer experience - every interaction that a customer has with your brand - including sales, marketing, and support data. Without understanding all interactions in a single customer view, you’re bound to miss something vital." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a B2C CRM platform? As the fortunate person who heads up marketing at Zaius, the team and I are focused on educating the market about the incredible…

Interview with Tony Zito, CEO, Rakuten Marketing

"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an integrated marketing company? My career with Rakuten Marketing began in 2012 when my display company, mediaFORGE, was acquired by Rakuten Marketing. Directly following the acquisition,…

yellowHEAD Introduces New Technology to Combat Wasted Mobile Ad Spend

yellowHEAD Has Launched Alison, A Machine Learning Technology That Predicts How Mobile Advertising Campaigns Will Perform. yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), debuts its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities. Engineered by top university math professors in close cooperation with yellowHEAD’s campaign…

TiTAN Platform Enters US Market With Unified Smart Content Platform And Smart Home Device Hub

Utilizing A State-Of-The-Art Titan Content Identifier (TCI) Encryption, Smart Content Platform 'Titan Play' Launches On Ios And Android Apps With A Growing Library Of Premium And Digital-First Content - Providing A New Transactional Platform TiTAN Platform, a smart content and device company with offices in the US, South Korea, Singapore and China,  officially launched its US product line. TiTAN Play and TiTAN Core are now available to consumers for the first time, pairing a secure smart content platform with a smart…