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Top 5 Adobe Marketo Updates for Every CRM Specialist

It was on 20 September 2018 when Adobe announced that it is acquiring a B2B martech company - Marketo. In the last eighteen months, numerous Adobe Marketo updates have transformed martech offerings to better match Adobe's larger vision of delivering unified, real-time, and hyper-personalized customer experience. The unique amalgamation of CRM expertise and data science sits right at the center of Adobe's industry-leading Experience Cloud. And, that's why we decided to take a magnified look into some of the recent Adobe…

InMoment VP of Data Science Recognized in Utah’s Forty Under Forty

Utah Business celebrates Levi Roberts as one of the state’s most influential business professionals InMoment, the leading provider of Experience Intelligence (XI), announces Levi Roberts, InMoment’s VP of Data Science, has been included in Utah Business’ 2020 Forty Under Forty. Forty Under Forty honors professionals aiming to help progress Utah’s reaching business impact. For nearly five years, Levi Roberts has worked at InMoment, beginning as Special Projects Manager. Roberts was promoted in rapid succession to a…

Build a Framework for Journey Measurement

Most companies now know that customer experience is the main driver of business performance, so modern brands are putting their customers at the heart of everything they do. CX has become the main battleground for competition, and organizations aren’t keeping the purse strings tight when it comes to experience spending — IDC reports that this year, worldwide spending on CX technologies will reach a whopping $508 billion. That upward trajectory isn’t likely to abate any time soon, either. IDC expects CX tech spending to…

Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

Research Finds Companies Using Impact’s Partnership Cloud See Three Year ROI Of 314%

A study conducted by an independent research firm confirms that Impact’s Partnership Automation software brings growth, efficiency, cost-savings and an increased ROI Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting that discovered organizations that deploy Impact’s Partnership Cloud experience an ROI of 314 percent with payback in under six months. Furthermore, the study, titled “The Total Economic Impact™ of Impact’s Partnership Cloud,” found that…

Sisense and UiPath Unleash Analytics With RPA to Accelerate Digital Transformation Through Automation

UiPath Insights Built on Sisense Delivers the Last Mile to RPA With Advanced Analytics Sisense, the world's leading analytics platform for builders, and UiPath, the leading Robotic Process Automation (RPA) software company, announced a partnership to leverage Sisense's technology platform to deliver advanced business analytics capabilities to UiPath's industry-leading RPA software platform. The two companies are the leaders in their respective categories and this partnership brings unparalleled process analytics…

Teradata Earns Top Ranking in “Current Offering” Category and Named a Leader in Data Management for Analytics Evaluation

Teradata announced that Forrester Research has named the company a Leader in "The Forrester Wave: Data Management For Analytics, Q1 2020," written by principal analyst Noel Yuhanna, on February 12, 2020. Forrester analyzed and scored the top vendors in the Data Management for Analytics market according to 25 criteria, giving Teradata the highest score in the Current Offering category. Forrester’s positioning of Teradata in the Data Management for Analytics wave evaluation is based on the company’s Vantage platform,…

New Database Innovations Deliver a Single Database That Supports all Data

Oracle OpenWorld London, Oracle Executive Vice President Juan Loaiza announced the latest innovations which further strengthen Oracle’s strategy of providing a single converged database engine able to meet all the needs of a business. The new database features enable customers to take advantage of new technology trends—such as employing blockchain for fraud prevention, leveraging the flexibility of JSON documents, or training and evaluating machine learning algorithms inside the database. The future is data driven, and…

Medallia Recognized as a Leader in Customer Feedback Management Platforms

Medallia Receives Top Score in Strategy Category Amongst Ten Vendors Medallia, Inc. , the global leader in experience management, announced it has been named a leader in The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020. “effective at enabling its customers by engaging their people” The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020” report noted the following findings: Marketing Technology News: Meredith Corporation Board Elects Don Baer Lead Independent Director…

InMoment Named a Leader in Customer Feedback Management by Independent Research Firm, Cited for Innovative & Strong Partnership

Report: “InMoment Is a Good Fit for Buyers Looking for an Innovative and Strong Partner That Focuses on Both Technology and Services” InMoment, the leading provider of Experience Intelligence (XI), was named a Leader by independent research firm Forrester in a new report: The Forrester Wave™ Customer Feedback Management Platforms (CFM), Q1 2020. “The strategic and deliberate investments we have made allow us to meet our customers where they are and uniquely drive innovation, partnership and value.” Forrester…

Clarifai Expands its Global Presence with a New Office in Tallinn, Estonia

Clarifai, a leading AI platform provider named one of the "Leaders" in computer vision by Forrester and one of Deloitte's fastest growing companies in 2019, opened a new office in Estonia's capital city, Tallinn, on February 1st of this year. The new office in Tallinn joins Clarifai's New York headquarters, along with offices in Washington, D.C., San Francisco and a growing team of remote workers as part of the company's strategy to expand its global reach. Marketing Technology News: ConvergeOne and NICE Announce Launch…

Leadspace Chalks Up Yet More Industry Recognition, While Doubling Customers in the Past Year

Leadspace, already recognized as B2B CDP and marketing data leader by Forrester, is included in Gartner’s Market Guide for Account-Based Marketing Platforms. 2019 saw record growth for Leadspace, doubling its customer base and adding fast growing, innovative enterprise customers like American Express, Monster, Freshworks, Gojo and Booking.com Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription…

Independent Research Firm Recognizes SMG as a Strong Performer in Customer Feedback Management Platforms Evaluation

Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has been named a Strong Performer by independent research firm Forrester in a new report: The Forrester Wave Customer Feedback Management Platforms, Q1 2020. SMG is recognized as “…a strong buy for firms that are looking for actionable insights and strong support...” and the industry leader for managed and professional services. Marketing Technology News: Superson Collaborates with Google to Help…

Leverage Intelligence for Exceptional Customer Experiences

An exceptional customer experience (CX)—in the eyes of the customer—is one where you engage with them at the right time, with a relevant message, while having the utmost respect for their privacy. Consider that 67% of consumers feel it’s important for brands to adjust content based on their current context, and 42% said they get “annoyed” when their content isn’t personalized. Strong security increases customer satisfaction by almost 30%, and 87% of customers will take their business elsewhere if they don’t trust a…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Salesforce, New Breed, Google Maps, SmartEquip, and Facebook. Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers.…

AmazeRealise, TAB and Solstice Brands Retired as Kin + Carta Advances Delivery of Frictionless Digital Transformation

Digital marketing agency AmazeRealise and digital innovation firms TAB and Solstice are retiring their existing brands as part of a global rebranding and realignment of digital transformation parent, Kin + Carta. AmazeRealise, with a proven history of developing creative, data-led, customer experiences, will continue serving clients as Kin + Carta Connect. TAB and Solstice, which have served clients with a digital product-led approach to customer engagement, will become Kin + Carta Create. The move, announced today, will…

Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences

Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company's efforts to offer enhanced personalization solutions to its thousands of customers. This acquisition comes on the heels of Evergage being named a Leader in The Forrester WaveTM: Digital Intelligence Platforms, Q4 2019. In addition, Evergage earned numerous awards in 2019, most recently being named "CDP of the Year" and "Personalization Tech Solution of the Year" in the inaugural Rele Awards.…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Jun Group, OpenSlate, DÜZY, TikTok, Realeyes, and PubMatic Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the Inside out Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their…

Sage Launches New Marketplace Platform to Help Businesses Customize Their Sage Business Cloud Experience

Sage Business Cloud Marketplace enables App developers to showcase solutions to millions of Sage customers, helping them to perform at their best Sage, the leader in cloud business management solutions, announced a new Sage Marketplace where a curated selection of Independent Software Vendors (ISVs) can showcase popular Apps that link to Sage Business Cloud solutions. This means that customers can enhance their Sage Business Cloud solutions with bespoke industry and vertical applications. Delivered on the AppDirect…

MindTickle Accelerates Leadership in Readiness for Customer-Centric Companies

170% growth in enterprise customer acquisition highlights increasing adoption of Sales Readiness within Sales Enablement and Effectiveness Programs MindTickle, the leader in Sales Readiness technology, announced key results and milestones demonstrating significant growth in the enterprise segment, expansion across services, manufacturing, pharmaceutical and life sciences, and financial services industries, and continued leadership in the high-growth and high tech market. Companies are looking to not only enable their sales…