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Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey

Today’s B2B revenue teams — encompassing everyone from customer success to sales and marketing — are not in control of approximately 90 percent of the buying journey. Unfortunately, B2B buyers are increasingly anonymous, fragmented and resistant. With instant access to third-party resources, savvy buyers no longer feel the need to be led through their purchasing decision, leaving revenue teams disconnected from the buying process. This behavior means we must make a dramatic shift in the way we market and sell to modern…

Top Channel Chiefs Descend on Park City for ImpartnerCON19, Debate Channel Strategy for 2020 and the Decade Beyond

Fourth Annual Gathering Now Largest Vendor-Led Event for Channel Chiefs Worldwide, Mirrors Impartner's 10x Growth in New Customer Logos in Same Time Period For the fourth year in a row, channel leaders from the world's top corporations are flocking to Utah for ImpartnerCON19, the global Partner Relationship Management (PRM) pure-play leader's annual customer and channel management summit, May 1-3, in Park City, Utah. Speakers at the conference, which has quickly become a must-attend for channel chiefs worldwide, include …

Data Integrity: A Marketer’s Opportunity Today

When data integrity is done right, modern marketers will see efficiency, revenue growth and positive brand impact in 2019. Everywhere I go, the topic du jour is data discipline, and the outlook on it is somewhat somber. At LiveRamp’s RampUp, Outsell, and AdExchanger’s Industry Preview conferences, to name a few, marketers were lamenting the crisis of confidence in data and how they must be more conservative in their approach to sourcing, aggregating and using information while staying on the right side of COPPA and…

Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital Channels

New Product Follows More Than 400% Growth in Factual’s Current Measurement Offerings Factual, the location data company, announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access andunderstand campaign performance metrics and ROI using real-world visitation data through a self-service dashboard. Measurement Intelligence launches following a landmark year for the company, which raised $42 million in new funding and expanded its global presence, launching into the JAPAC…

SalesLoft Scoops $70 Million Series D to Fuel Growth in Sales Technology

SalesLoft, a leading Sales Technology platform has announced it has secured $70 million in Series D investment. This funding its total funding to $145 million. Insight Partners led the round with participation from HarbourVest Partners, joining prior round investors Emergence Capital and LinkedIn. Insight Partners also led the company’s C round. In recent years, the company has quickly emerged as the Sales Engagement category leader, growing recurring revenue by more than 1000% over the last three years. SalesLoft…

MarTech Interview with Darryl Praill, CMO, VanillaSoft

"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you arrive at VanillaSoft? I began my career as a computer programmer and actually coded for over 6 years. At the four-year mark of my career, I started getting bored, staring at my screen all day long. I loved the challenge and the satisfaction that coding brings but I needed variety and…

Hootsuite Named a Leader in Sales Social Engagement Tools Report by Independent Research Firm

Hootsuite, the global leader in social media management, announced it has been recognized as a leader in “The Forrester New Wave: Sales Social Engagement Tools” report.  The report analyzed and evaluated the eight most significant providers supporting enterprise sales social engagement and Hootsuite was identified by Forrester as a “leader.” “We believe this recognition from Forrester is a validation of our commitment to help organizations of all sizes maximize the value of social across their entire organization,” said…

Independent Research Firm Names Grapevine6 a Leader in Sales Social Engagement Tools Evaluation

Grapevine6, a mobile-first, enterprise content engagement platform for digital selling, is designated a Leader by Forrester in The Forrester New Wave: Sales Social Engagement Tools, Q2 2019. Forrester evaluated the eight most significant players in the sales social engagement tools space against ten criteria in two categories: Current Offering & Strategy. In its first participation in an independent evaluation, Grapevine6 received a differentiated rating in six of ten criteria and “leads the pack with its seller focus…

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single…

The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and Enables Customers to Successfully Scale and Measure ABM Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only…

Welcome to the Eventbrite App Marketplace and Our New Partners: Constant Contact, Gift Up!, Lennd, and Prism

We're unveiling the Eventbrite App Marketplace, the next iteration of what we formerly called Eventbrite Spectrum. With a brand new look and feel, the Eventbrite App Marketplace was reimagined to make it even easier for event creators to find and leverage 100+ trusted apps to help them save time, run events more efficiently, and, ultimately, sell more tickets. More specifically, beyond the fresh coat of paint, the interface has been re-designed to be easier for creators to discover apps, and the revamped documentation and…

Verint Launches AI Blueprint to Simplify Enterprise Investment in AI

Conversation Analysis System Determines Precisely How Companies Can Best Leverage AI and Accelerate Automation Return on Investment Verint Systems Inc., The Customer Engagement Company, announced the launch of AI Blueprint, a patent-protected conversation analysis system that identifies intelligent virtual assistant (IVA) use cases and accelerates automation. AI Blueprint unlocks the power of conversational data and returns specific insights for achieving an organization’s unique business goals. The system then delivers a…

Cost of Overdoing It: Marketing’s Glaring Problem

Marketers have been cranking up the volume of emails, banners ads, and social posts they deliver. These tools are cheap or free, so why not, right? Unfortunately, return on investment (ROI) metrics don’t capture the cost of flooding audiences with digital fluff. Conditioning people to unsubscribe from email lists and block ads is costly for our entire industry. Let’s give this cost a name and measure it. How about COI: cost (of) overdoing it. Enough, thank you What do I mean by overdoing it? One estimate says that an…

Leading CMOs Gain $4 for Every Dollar Invested in Marketing Measurement

2019 Study Commissioned by Equifax Finds Companies with Highest Measurement Maturity Generate More Than $73 Million in Additional Annual Revenue, Among Other Business Benefits Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology solutions capability of Equifax Inc. (EFX), presented findings from a commissioned marketing measurement study conducted by Forrester Consulting on behalf of Equifax. The study found that marketers with high measurement maturity earn approximately $4 for every dollar…

Announcing the Winners of the 2019 Iterable Growth Marketing Awards

Finalists to be Honored at Activate on April 23rd at The Palace Hotel in San Francisco   Iterable, the leading growth marketing platform for cross-channel customer engagement, announced the winners of its 2019 Growth Marketing Awards. Iterable also announced that it has named Ragnarok "Partner of the Year," highlighting Ragnarok's continued success with Iterable clients. These awards were open to submissions from all companies that leverage Iterable to power personalized communications at scale. "Businesses love…

6sense Secures $27 Million to Advance Bold Vision in B2B and ABM

Additional Funding to Fuel Product Innovation, Customer Success, Continued Category Leadership 6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our…

TIBCO Names Dan Streetman as Chief Executive Officer, Murray Rode as Vice Chairman

Experienced Enterprise Software and Cloud Executive Takes Reins for Next Wave of Growth; Current CEO Rode to Become Vice Chairman TIBCO Software Inc., a global leader in integration, API management, and analytics, announced that Dan Streetman has been appointed as its new chief executive officer, effective April 15, 2019. Streetman joins TIBCO from BMC Software, where he was executive vice president of worldwide sales and marketing. Current CEO Murray Rode has been named vice chairman of TIBCO. "Since its inception,…

Epsilon Named a Leader for Loyalty Technology by Independent Research Firm; Recognized for “Wealth of Experience in Powering…

Epsilon "Brings More than Loyalty to the Table in Service of its Mission to 'Make Every Interaction Count'" Epsilon, a global leader in interaction management, announced that it was named a Leader in the April 2019 report "The Forrester Wave: Loyalty Technology Platforms, Q2 2019" by Forrester Research, Inc., which evaluated Epsilon's Agility Loyalty solution. According to Forrester, "Epsilon excels at executing complex loyalty programs has a wealth of experience in powering loyalty for retail, travel and hospitality,…

CrowdTwist is Named a Leader in Loyalty Technology Platforms

Crowdtwist Receives Top Scores in the Current Offering and Strategy Categories CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, announced that Forrester Research, Inc., an independent research company has named CrowdTwist as a Leader in the prestigious "The Forrester Wave: Loyalty Technology Platforms, Q2 2019." The Forrester report states that CrowdTwist's loyalty and engagement platform focuses on helping brands build and execute inspiring loyalty programs. In the report,…

Cheetah Digital Named A Leader in Loyalty Technology Report

Cheetah Digital Received the Highest Possible Score in 13 Criteria, Including Data Management and Personalization Cheetah Digital, the leading independent enterprise cross-channel marketing software company, announces its placement as a leader in Forrester Research’s The Forrester Wave: Loyalty Technology Platforms, Q2 2019 report. Cheetah Loyalty is part of Cheetah Digital’s product portfolio, also including CheetahMail and Marketing Suite. Forrester identified the 13 most significant companies in the loyalty industry…

Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a leader in the development and publishing of mobile games, to help marketers take full advantage of in-app advertising opportunities. Through this partnership, PubMatic will allow advertisers to easily access engaged audiences across Gameloft’s wealth of premium mobile environments. As apps are now the preferred environment for consumers to access information, connect and transact, they…