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Alterian Named a Leader in Journey Orchestration Platforms Evaluation by Independent Research Firm

Alterian received the highest score possible in the Journey Orchestration, Quality of Visualization, Client Experience, Usability, and the Commercial Model criteria Alterian has been recognized as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The report identifies and evaluates the most significant journey orchestration platforms in the market, evaluating current offering, strategy, and market presence. As Forrester states on its site for the upcoming CX North America event, “The pandemic is…

MarTech Interview with Kevin Knieriem, CRO at Clari

"Establishing that alignment also opens up the opportunity to set KPIs and targets throughout every level of the funnel from lead to opportunity to customer — or worst case, lost deal." CRO as a role is on the rise. What do you attribute that to? I attribute it to organizations shifting to a Revenue Operations model. Revenue teams at many organizations are increasingly aligning to bring sales, marketing and customer success under one roof. Given the current climate, it’s more important than ever that these teams are…

Observe, Listen, then Speak: Why Soft Skills are Still Crucial to Sellers

There are many concrete and measurable skills, also known as hard skills, that a salesperson must learn to have a successful sales career. A proficiency in CRM and sales enablement technology; conducting the right kind of research; and the ability to interpret data, whether from a win/loss analysis, content analytics, or somewhere in between, are just a few of them. These skills are becoming increasingly more important, too, with recent analysis from Gartner finding that greater emphasis is being put on sellers being…

NICE Named a Leader in Journey Orchestration by Top Analyst Firm

NICE Customer Engagement Analytics receives the highest rating possible in 18 criteria and is recognized for its ability to transform customer and agent journeys NICE announced that it has been acknowledged as a Leader by Forrester Research in "The Forrester Wave™: Journey Orchestration Platforms, Q2 2020" report. Uniquely, among the vendors evaluated NICE received the highest possible scores in the Data Fusion category, highlighting the ability of its Customer Engagement Analytics (CEA) solution in helping organizations to…

Xactly Paves the Way For the Next Generation of Data-Driven Sales

Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, today hosted its first-ever global Unleashed Virtual Summit, stimulating a series of dynamic discussions around how organizations can adapt to the changing seller experience in a virtual world. In his keynote delivered at today’s conference, Xactly founder and CEO Chris Cabrera detailed the strategic imperatives that companies must apply in order to succeed in the future of sales, emphasizing why now, more than ever, they need to…

Salesforce Commerce Cloud Named a Leader in B2C and B2B Commerce Suites Evaluations by Independent Research Firm

Salesforce, the global leader in CRM, announced that Forrester Research has positioned Salesforce Commerce Cloud as a leader in The Forrester Wave™: B2C Commerce Suites Q2 2020 report, and for the first time, also in The Forrester Wave™: B2B Commerce Suites Q2 2020 report. Salesforce B2C Commerce received the highest possible scores in the criteria of AI and machine learning, product vision and roadmap, supporting services, delivery and extensibility ecosystem, customers and customer acquisition, and product revenue.…

Coveo Named a Strong Performer in Journey Orchestration Platforms

Experience Intelligence Leader Debuts with Highest Possible Score in Market Presence Coveo announces today that the Coveo Experience Intelligence Platform has been named a strong performer in The Forrester Wave™: Journey Orchestration Platforms, Q2 2020 and received among the highest scores possible in the Market Presence category. “The platform is a good fit for firms looking to unify data to transform digital and employee experiences and increase self-service and content relevancy,” the report says. Marketing…

SnapLogic Appoints George Mogannam as Chief Revenue Officer

SnapLogic, provider of the #1 Intelligent Integration Platform, announced the appointment of George Mogannam as Chief Revenue Officer (CRO). Mogannam will lead SnapLogic’s global field organization, overseeing sales, sales engineering, professional services, customer success, and partnerships, as the company ramps for its next phase of growth. He brings 25 years of experience helping high-growth SaaS companies scale revenues and accelerate growth. Mogannam joins SnapLogic’s executive leadership team and will report to CEO…

Decooda’s CX Workout Software Ranked as a Leader in Customer Journey Mapping Platforms Evaluation

CX Workout achieves top scores in Journey Testing and Optimization (tied), and Planned Enhancements criterion, highest scores possible in Client experience, and Usability criteria Decooda International was among the select companies that Forrester invited to participate in its report: The Forrester Wave™: Journey Mapping Platforms, Q2 2020. In this evaluation, Decooda's top scores were in Journey Testing and Optimization (tied), User Research, Planned Enhancements and Services, Client experience, and Usability.…

Topbox Enterprise CX Analytics Unveils Alternative to NPS

Brand Experience Score measures organizational performance by analyzing everyday customer interactions Topbox, makers of enterprise customer experience analytics software, today announced Brand Experience Score (BXS)™, a new customer experience management metric that provides executives with enterprise-level visibility into the performance of customer-impacting areas of their business. BXS leverages Topbox’s core capabilities of aggregating and analyzing all voice and digital customer interactions to generate rolling,…

Usermind Named a Leader in Customer Journey Orchestration

Usermind, the creator and pioneer of Experience Orchestration (XO), announced that independent research firm Forrester has named it a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020 report. Among the 11 vendors evaluated, Usermind's XO Platform received the highest score in the Current Offering category. Additionally, Usermind was the only vendor to receive five out of five ratings in each of the sub criteria of Journey automation and orchestration; as well as Services, client experience, and…

Pointillist Cited as a Leader in Journey Orchestration Platforms by Independent Research Firm

Pointillist received the highest score possible in the Strategy criterion and for 11 out of 21 Current Offering criteria Pointillist, an award-winning provider of customer journey analytics software, announced that Forrester Research has named it as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The Pointillist Customer Journey Analytics platform supports a comprehensive approach to customer journey management. By aggregating customer data from any source, Pointillist enables CX, analytics,…

Thunderhead Named a Leader in Journey Orchestration Vendor Research

Thunderhead’s ONE Platform achieves the highest possible score in Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has today been named as a Leader in The Forrester Wave™:  Journey Orchestration Platforms, Q2 2020. The Wave analysis identifies the most significant journey orchestration platforms, evaluating them on strategy, current offering and market presence. Thunderhead scored the top marks possible in every Strategy criteria and the maximum possible score in the category. …

Kitewheel Positioned as a Leader in Customer Journey Orchestration Report, by Independent Research Firm

Noted for Real-Time Decisioning with highest scores possible in Journey Testing and Optimization, Security, and Scalability   Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The company’s Wave rankings included the highest scores possible in the journey testing and optimization category as well as in the technology criteria, which focuses on…

Tackle.io Secures a $7.25 Million Series A Funding Led by Bessemer Venture Partners

Software company accelerates B2B software ecommerce through the Cloud Marketplaces Tackle.io, a software company dedicated to helping software providers accelerate revenue through Cloud Marketplaces, today announced $7.25 million in Series A funding. The round was led by Bessemer Venture Partners. Cloud Providers are changing the way enterprise software is bought and sold. As a result, software buyers are turning to the Cloud Marketplaces for third-party software purchases, allowing them to consolidate IT spend,…

Denodo Recognized as a Leader in The Enterprise Data Fabric Evaluation by Independent Analyst Firm

According to the Analyst Firm, Denodo’s Data Virtualization Platform has Evolved into a Data Fabric Denodo, the leader in data virtualization, today announced that Forrester Research, Inc., a leading independent technology and market research company, has positioned Denodo as a Leader in “The Forrester Wave: Enterprise Data Fabric, Q2 2020”. According to the report, “Customers like Denodo’s data virtualization product and the ability to quickly transition to data fabric in order to support enterprise-focused data fabric…

Talend Recognized as a Leader in Enterprise Data Fabric Evaluation by Independent Research Firm

Company receives highest score of any vendor in Current Offering Category Talend, a global leader in data integration and data integrity, announced that it was among the select companies that Forrester invited to participate in its June 10, 2020 publication, The Forrester Wave™: Enterprise Data Fabric, Q2 2020 evaluation. Talend is cited as a Leader in the evaluation and received the highest score of any vendor evaluated in the Current Offering category. Talend earned the highest possible scores, 5 out of 5, in 15 of…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center for 11th Consecutive Year

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center (1) for the 11th consecutive year. In the report, Gartner evaluated 16 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "Gartner defines the CEC market as the market for software applications used to provide customer service and support by engaging intelligently —…

MarTech Interview with Christine Rimer, VP of Customer Experience and Advocacy at SurveyMonkey

"Convenience is not separate from experience but rather a critical aspect of the customer experience." Tell us about your role as SurveyMonkey’s CX and advocacy leader?  As the leader of customer experience and advocacy at SurveyMonkey, my work focuses on innovating CX for three specific areas: SurveyMonkey, our customers and the industry as a whole. First, I’m responsible for improving the customer journey at SurveyMonkey through a holistic CX program. I work together with my team and across departments to ensure a…

Terminus Named a Leader Among Account-Based Marketing (ABM) Platforms

Report by independent research firm cites Terminus delivers a comprehensive platform with multiple native engagement channels, deep analytics for targeting, orchestration, and a strong product vision Terminus, the #1 customer rated account-based marketing platform, announced it has been recognized as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. Terminus received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap.…