NetBase Named a Leader in Social Listening Platforms Report by Independent Research Firm

Global Enterprise Social Analytics Provider Rated Among the Leaders in Rapidly Growing Social Media Analytics Market NetBase, a global leader in enterprise social analytics, announced it was named a leader in The Forrester Wave: Social Listening Platforms, Q3 2018 report. NetBase received the second highest score in the Strategy category, the top score in the integration criterion and among the highest in the data quality and reporting criteria. To view the full report, please visit NetBase.com/AR-2018-ForresterWave.…

Demandbase CEO Chris Golec Named as a Top 50 SaaS CEO

The SaaS Report Lists Golec as #13 of the Top 50 SaaS CEOs Demandbase, the leader in Account-Based Marketing (ABM), announced that its CEO and founder, Chris Golec, has been recognized as one of the Top 50 SaaS CEOs of 2018 by The SaaS Report. Golec founded Demandbase in 2006 and pioneered the ABM technology category to help the world's largest and fastest growing companies such as Salesforce and Adobe transform their B2B sales and marketing. Under Golec's leadership and vision, Demandbase grew to become the leading ABM…

Urban Airship Topples Targeted Mobile Messaging Records During the 2018 FIFA World Cup

New Boost Feature for Accelerated Message Delivery Sees a Successful Pilot with Onefootball, Which Sent More Than Five Billion Targeted Notifications During 2018 FIFA World Cup Customer engagement company Urban Airship has revealed that its platform’s peak messaging throughput has increased 33 percent, setting a new internal record of 400,000 notifications per second during the conclusion of the FIFA World Cup Final as traffic spiked for nearly seven minutes. Urban Airship Data Shows 98 Percent of Onefootball Users…

ZINFI Launches Advanced Do-It-Yourself Partner Relationship Management Capabilities to Accelerate Profitable Growth

Rapid Evolution of Channel Management Automation Creates Demand for Configurable PRM Applications That Enable Administrators and Users to Automate Custom Workflows, Content and Campaigns ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS…

Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced it was named a “leader” among the most significant marketing resource management (MRM) vendors by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester Wave: Marketing Resource Management, Q3 2018. This recognition follows Aprimo being…

Arm Acquires Treasure Data to Set the Stage for IoT Transformation

Technologies from Treasure Data, the Acquisition of Stream and Arm Mbed Cloud Will Be Combined to Form the Industry’s First End-To-End Iot Connectivity, Device and Data Management Platform The Internet of Things (IoT) will give businesses superpowers. Whether it’s an energy provider drawing data from its infrastructure to sense failures; a sensor-equipped building anticipating and then proactively dealing with occupants’ needs; or a retailer using data streams from its stores and warehouses to streamline operations – IoT…

Salsify Raises $43 Million in Series D Funding Round Led by Greenspring Associates

Continued Customer Growth Drives Latest Investment for Accelerating R&D and Continued Global Expansion Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announces it has secured $43 million in Series D financing. This latest round of funding was led by Greenspring Associates, with participation from existing investors Matrix Partners, Venrock, Underscore VC and North Bridge Venture Partners. The new investment will…

Skuid Announces Skuid Portals to Optimize Business Connections and Customer Experiences

New Portal Template Allows Companies to Deliver Personalized Experiences for Customers, Partners or Employees That Drive Engagement, All Without Writing Code Skuid, the leading cloud application platform, announced Skuid Portals, an easy and code-free way to create personalized and intuitive user experiences for business needs. Skuid Portals allow companies to provide secure, personalized access to business information for customers, partners and employees, all within a central interface. Delivering on its no-code promise,…

Interview with Manny Medina, CEO and Co-Founder, Outreach

"Technology innovations aren’t about replacing human analysis and decision making — the focus should be on amplifying it."Tell us about your role at Outreach and how you got here. What’s the most fascinating aspect of leading a Sales Engagement software platform? I’m the CEO and co-founder of Outreach. My job is to make our customers successful by hiring the best talent around and uniting them to further our mission. Some days, that means diving into strategy with my product team; other days, it means digging into the…

Merkle Inc. Expands New York City Headquarters, Joining Dentsu Aegis Sister Agencies at Tribeca Office

New Office Fosters Deeper Collaboration and Synergies Among Network Members Merkle, a leading technology-enabled, data-driven performance marketing agency, is celebrating the grand opening of its new 33,000 square foot office at 32 Avenue of Americas. The new office will occupy the entire 18th floor of the building, which is home to a number of other agencies in the Dentsu Aegis Network, including 360i, Dentsu Sports, and HelloWorld, a Merkle Company. The move will bring together Merkle’s two previous New York offices,…

Data Innovators Coming to San Francisco for JOIN 2018

Looker Announces Annual Data Conference as the Company Reaches 550 Employees and 1,600 Customers with 70% YoY Revenue Growth Looker, a leading data platform company, announced JOIN 2018, the three-day conference dedicated to learning from and collaborating with some of the brightest minds in data who are driving the smarter use of data across every industry. “Every year we see new, groundbreaking advancements in data and analytics technology that are having fundamental, positive impacts on businesses and organizations…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

TechBytes with Anudit Vikram, SVP of Audience Solutions, Dun and Bradstreet

Anudit Vikram SVP of Audience Solutions, Dun and Bradstreet GDPR is now perceived as a very positive development for data management, even as it continues to force marketing and advertising teams to count their ducks before attempting to coax customers and online visitors into sharing their private data. That's encouraging and marketing teams would eventually get a hang of staying within the GDPR boundaries. Anudit Vikram,  SVP of Audience Solutions at Dun and Bradstreet, spoke to us about the direct implications of GDPR…

TechBytes with Kevin Dean, President and General Manager, Experian

Kevin Dean President and General Manager, Experian In this interview, Kevin Dean, President and General Manager at Experian, explains the extent to which Product Innovation teams have managed to bridge the gap between UX and CX and how Experian delivers it to the customers.Tell us about your role at Experian and the team/technology you handle.  My role at Experian is to lead the vision and strategic direction of our Marketing Services division. We are committed to helping brand advertisers put consumers at the heart…

CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

Research Indicates That Brands Are Skeptical of How Brands Use Their Data, but Omnichannel Loyalty Programs Offer Brands a Competitive Advantage and the Opportunity to Rebuild Trust Through Relevancy CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, released a research report titled "Engaging Consumers in an Age of Increasing Brand Distrust." CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping…

The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity

Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the benefits to marketers are substantial. And the word seems to be out: Per Forrester Research, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule this year. That said, despite investment intentions, many marketers still struggle with the definition of…

Vendasta Brings G Suite to Marketplace

Vendasta is helping more businesses seamlessly ‘go Google’ with its integration of G Suite. The partnership means Vendasta customers (partners) can now access G Suite in the Vendasta Marketplace, and easily re-sell the solutions to their clients. “More than five million businesses are using G Suite to collaborate smartly and securely in the cloud,” said Ed O’Keefe, Executive VP of Vendasta’s Marketplace. “Our partners are now able to drive their local business clients toward one of the best productivity tools on the…

Newgen Demonstrates Technologies to Drive Digital Transformation at its Customer Conference 2018, Orlando

Newgen Software Inc., a provider of Business Process Management (BPM), Enterprise Content Management (ECM) and Customer Communication Management (CCM) platforms, announced that it successfully hosted its Customer Conference at Marriott World Center, Orlando, FL on June 21 and 22, 2018. The conference brought together industry leaders, influencers, and analysts from leading organizations across the US, Canada, Caribbean and South America. Newgen’s customers, across verticals, presented their digital transformation stories…

TechBytes with Ben Gaines, Group Product Manager, Adobe

Ben Gaines Group Product Manager, Adobe Forrester recently named Adobe as a leader in their latest Forrester Wave: Customer Analytics Solutions Q2, 2018. Adobe scored the highest points in insights, action, usability, product road-map and vision, and partner ecosystem. Following this announcement, Ben Gaines, Group Product Manager, Adobe spoke to us about the state of Marketing Analytics and why Adobe Analytics is a more refined product than the rest of the competition.Tell us about your role at Adobe and the team and…

Interview with Jon Lee, CEO and Founder, ProsperWorks

"Successful companies manage data better than unsuccessful ones. That said, larger enterprises, by definition, have more data."Tell us about your role at ProsperWorks and how you got here. What inspired you to find a CRM platform? I’ve been an entrepreneur since I was 26 years old. I started an AdTech company that I sold at 28, traveled for a year, and then founded DNA Games which I later sold to Zynga. I decided to start ProsperWorks while I was in between companies and gave some thought to the meaning of my life and…