Independent Research Firm Ranks SproutLoud a Leader in Through-Channel Marketing Automation

Forrester Research Recognized Sproutloud As A Leader In Through-Channel Marketing Automation (Tcma) In A Report Released Today Evaluating Top TCMA Providers. In The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, among all TCMA vendors, SproutLoud received among the highest 2 scores in the category of strategy and the criteria of technology and supporting products and services. In the report, Forrester Principal Analyst Jay McBain writes, "TCMA is now a critical component of the marketing…

Ansira Cited as a Strong Performer in Customer Database and Engagement Agencies Report by Independent Research Firm

Ansira Models and Activates First, Second and Third-Party Data, Delivering Performance-Based Marketing Programs at the Brand and Local Levels Ansira, one of the largest independently-owned marketing agencies in the country and a leader in brand to local data-driven marketing and experience curation, was among the selected companies that Forrester invited to participate in The Forrester Wave: Customer Database and Engagement Agencies, Q2 2018 report. In this Wave report, Ansira was named as a Strong Performer and received…

ZoomInfo To Host Third Annual Growth Acceleration Summit in Boston

B2B Sales and Marketing Conference To Feature 25-Plus Industry Headliners, Networking, and Exclusive Look Inside ZoomInfo 2.0 ZoomInfo, the world’s leading corporate contact database, announced its third annual Growth Acceleration Summit, a B2B sales and marketing event. The Growth AccelerationSummit takes place 18-20 June at the InterContinental Boston, 510 Atlantic Ave. The conference is open to sales and marketing professionals in the software, technology and B2B services sectors. The event’s theme explores how to…

Appian and KPMG Apply AI to Create Innovative Digital Solutions for Businesses

Appian and KPMG Are Working Together to Build Innovative Applications of AI and Machine Learning - Ranging from Voice Analytics to Prediction Based on Big Data and Chatbots Appian and KPMG LLP have announced an expansion of their strategic alliance. Together, the companies are focused on making it easier to realize the business value of artificial intelligence (AI) by combining the KPMG Ignite portfolio of AI services with the speed, features, and intelligent automation (IA) capabilities of Appian’s low-code platform.…

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most exciting part about Crimson Hexagon’s workplace? Before I came to Crimson Hexagon, I was CMO at Attivio, a cognitive search and insight platform, which also uses natural language processing and AI to help companies make sense of unstructured text. For me, the most exciting part of Crimson’s…

bpm’online Introduces A Major Update To Its Intelligent Platform For Business Process Automation And CRM

bpm'online 7.12 Comprises of Tools to Accelerate Four Key Business Transformation Cycle  Implementation, Adoption, Alignment and Change bpm'online, a global business software company leading in the space of business process automation and CRM,  announced a major update of its product line, bpm'online version 7.12 featuring over 200 enhancements and updates to accelerate business growth and transformation. bpm'online 7.12 features tools to accelerate the four key pillars of business transformation cycle –…

Ugam Announces Second Annual Ugam Customer Summit: “Actionable Analytics For Transformative Growth”

Industry Leaders Convene for Inspiring Conversations on Driving Analytics in Retail and Manufacturing at Ugam Customer Summit Ugam, a global leader in data and analytics, announced its upcoming Ugam Customer Summit, "Actionable Analytics for Transformative Growth." The event will take place April 18-19, 2018 at the Ritz-Carlton in Half Moon Bay, California. Ugam Customer Summit is a two-day event for a curated list of industry leaders in retail and manufacturing. It is a platform for inspiration and engaging…

What Martech Partnerships Really Say About the State of Digital Marketing

The Martech Landscape Has Become Too Diverse And Specialized For Agencies To Stay Locked Into One-Vendor Partnerships. R2I’S Chris Chodnicki Discusses Why Having Multiple Partners Can Make Agencies More Effective And Credible. When the MarTech Series invited me to discuss R2i’s Preferred Partnership level with Acquia, I was surprised. In many circles, we are known as an Adobe partner, but normally, agency-vendor partnerships aren’t big news. What’s behind the interest? Maybe this partnership is an avenue to speak…

Salesforce Acquires B2B Commerce Platform CloudCraze

The Acquisition of Cloudcraze Will Enable Salesforce and its Customers to Take Full Advantage of The Shift to Digital Commerce In March, Salesforce had signed a definitive agreement to acquire CloudCraze, a leading B2B commerce platform built natively on Salesforce. CloudCraze had received $30.6 million in funding, including a $20 million round in 2017 that included participation from Salesforce Ventures and Insight Venture Partners. CloudCraze powers B2B commerce experiences for some of the leading global companies…

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Analytic Partners Top Ranked in Strategy Category Analytic Partners, a global leader in marketing analytics, announced that it has been named a Leader in "The Forrester Wave: Marketing Measurement and Optimization Solutions, Q2 2018" report by Forrester Research. Analytic Partners was also top ranked in the report's Strategy category among all vendors. Also Read: Expanding Global Presence: Analytic Partners Welcomes Achim Schoeneich to Lead New Office in Germany  The Forrester report states that Analytic…

How Can Companies Deliver Amazing Customer Experience: Four Big Ideas from Adobe Summit 2018

Big conferences are fascinating. Premier events such as Adobe Summit evolve over time, growing in size and morphing to respond to the needs of their attendees. The best shows bring together both thought leaders and practitioners -- connecting gurus who analyze trends to forecast what’s ahead with those who make stuff happen with the existing tools and tactics. I’ve watched Adobe Summit advance over the past ten years and this year’s conference was no exception. Over 13,000 digital marketers, advertisers, analysts, and…

CX And AI In Harmony: Oracle CX Cloud Suite To Deliver AI-Powered CX

There was plenty of action at the Oracle Modern CX. Today, the action got quicker with new updates being announced for the Oracle Customer Experience (CX) Cloud Suite. The addition of a host of new innovations is aimed at helping customer service, commerce, sales, and marketing professionals accommodate the dynamic expectations of modern-day customers. The innovations include enhancements in AI-based applications, video, voice, search, and data analytics to help the connected substratum of digital enterprise. Today,…

Nuxeo Joins the AIIM Executive Leadership Council

Leading Content Services Platform Provider Becomes Member of Industry Think Tank Dedicated to Shaping the Future of Information Management Nuxeo, the leading cloud-native Content Services Platform, announced the company has joined the Executive Leadership Council (ELC), a think tank and visionary community for the information management space facilitated by the Association for Intelligent Information Management (AIIM). As a member of AIIM’s ELC, Nuxeo will work closely with leading solution providers and information…

SundaySky Releases Next-Generation Advertising System that Strengthens Brand Safety, Increases Viewability and Combats Ad Fraud

New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of personalization with the emotion of video, announced a series of enhancements for ad viewability, fraud and brand safety within its advertising suite. The company has strengthened its artificial intelligence (AI) capabilities and added more safeguards to its verification processes to avoid questionable or fraudulent ad placements online, ensuring maximum customer engagement and the delivery of…

Emotional Metrics and Analytics: Sailing into a Brave New World of CX

There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI And Machine Learning Every marketer would agree that we live in the age of customer experience (CX). Most marketing teams are focused on creating impressive (aka real-time and relevant) personalization to match the unprecedented standards of CX. And CX is driven by content that can do more than just hook the audience. Today, content is the hen that lays the golden egg – CX, all the way! Emotions Are…

Kahuna Launches First-Ever SaaS for Marketplaces to Service $2.8 Trillion E-Commerce Industry

Company's Proprietary AI-Based Marketplace Platform Drives Buyer-Seller Transactions, Increases Revenue for Marketplaces Kahuna, the award-winning AI-based marketing technology company, launched the first-ever suite of buyer and seller tools tailored exclusively for marketplace businesses. Kahuna's SaaS for Marketplaces leverages a proprietary AI-based engagement platform to drive marketplace vibrancy, seller optimization and buyer marketing. It is available as part of the broader open ecosystem with partners such as…

Coveo Announces $100 Million Investment Led by Evergreen Coast Capital

Leading Silicon Valley-Based Tech Investment Firm Funds Accelerated Growth Into Leading Global AI Insight Engines Provider Coveo, a recognized leader in AI-powered insight, recommendations and search engines, has secured a $100 million investment from Elliott Management for a 27% stake in the company. The investment was led by Elliott's Menlo Park, California-based private equity affiliate, Evergreen Coast Capital. "Evergreen focuses on fast-growing technology companies that have proven customer traction and a clear…

UpCity To Publish Its 2018 Top Agencies List In Columbus

Leading Resource Vets Marketing Providers to Help Local Columbus Businesses Find Trusted Marketing Partners UpCity, the leading online marketplace for growth-minded small-to-medium sized businesses (SMBs) seeking vetted marketing agencies and professionals, announced that its team of analysts will be working closely with Columbus marketing firms to curate, research, and qualify the best performers, culminating in its announcement of its 2018 Top Agency curated lists on April 17th. The 2018 Top Agencies List will give…

What Blockchain Means for Marketers

Unless you’ve been traveling in outer space, you have heard of cryptocurrency and blockchain. Stories about cryptocurrency and blockchain, the technology that foments digital currencies (or tokens), dominate the news as newly minted millionaires seem to get younger every story. However, they are two separate entities when it comes to future applications. Certainly, cryptocurrency is disrupting the financial world in many ways. However, blockchain will massively impact how we do business, communicate and transact. Its…

Talkdesk Delivers ROI Exceeding 300 Percent According To Independent Consulting Study

Independent Research Shows Talkdesk Customer Realized More Than $7 Million in Savings After Switching from a First-Generation Cloud Contact Center Application Talkdesk, the leading enterprise contact center platform, announced the findings of a Total Economic Impact (TEI) study performed by a leading industry analyst firm, Forrester Consulting. Talkdesk commissioned Forrester to examine the potential return on investment (ROI) enterprises can realize by deploying Talkdesk Enterprise Contact Center Platform. Forrester's…