Accenture to Acquire MXM, a Content-Powered Digital Marketing Agency

Addition of Award-Winning Team Will Enhance Accenture Interactive's B2C Marketing Capabilities in North America Accenture has entered into an agreement to acquire New York-based digital agency, Meredith Xcelerated Marketing (MXM), a content-focused leader in integrated marketing, cross-channel strategy development and creative execution. The acquisition will bolster the capabilities of Accenture Interactive in creative services, data-led marketing execution, content strategy and digital marketing. MXM has superior…

4C Debuts Advanced TV Week to Educate Advertisers About Audience-Based Planning and Buying Ahead of Television Upfronts

 4C Insights (4C), a data science and marketing technology company, announced the inaugural 4C Advanced TV Week, a series of events, content, and education designed to help advertisers understand how to leverage audience-based planning and buying technology for the Upfronts season. 4C Advanced TV Week initiatives include 4C partners Inscape, Mediaocean, and NBCUniversal. Key efforts taking place during the week are: AdvancedTVNews.com: A new website and resource that curates the best information about Advanced TV and…

TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence

John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the ‘how’ of ABM from real people who are practicing it every day. Connecting these real people to B2B marketers, Demandbase's ABM Innovation Summit 2018 is focused on bringing the real-life ABM examples from thought leaders and hands-on practitioners. In this TechByte, we spoke to the seasoned ABM practitioner at Radius Intelligence, John Hurley. Tell us about your role…

Brainshark Included in Sales Readiness Tools Report from Independent Research Firm

Report Helps Companies Understand the Value of Sales Readiness Tools and Identify Vendors Brainshark Inc., delivering SaaS-based sales enablement and readiness solutions, announced its inclusion as a sales readiness provider in the "Now Tech: Sales Readiness Tools, Q2 2018" report, published recently by Forrester Research. The report – Forrester's first analysis and articulation of the sales readiness market – recommends B2B sales and marketing leaders select vendors based on size and functionality, with…

Henry Bruce Is Now SVP of Marketing at Contently

As SVP Marketing, Henry Bruce Would Report to CEO Joe Coleman Contently, today announced the appointment of Henry Bruce as SVP Marketing. Reporting to company CEO and co-founder Joe Coleman, Henry Bruce takes responsibility for driving Contently’s go-to-market strategy and brand promise to empower marketers with solutions to create engaging, accountable content at scale. The world’s most valuable brands and global enterprises employ Contently’s unified content marketing solution to drive business growth across their…

Amplero to Showcase How AI Lets Brands Be Human Again at 2018 Adobe Summit

Amplero Releases Enhanced Capability to Find the Signal in the Noise of Customer Data and Provide Transparency in AI Amplero, a leader in AI Marketing (AIM), announced its newly enhanced capability to automatically discover hidden, actionable signals at a scale not humanly possible. Unveiled during this year's Adobe Summit in Las Vegas, Amplero is showcasing how its latest AIM release makes brands human again. Amplero AIM provides a transparent, unified, longitudinal view of each customer and discovers dynamic…

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…

ZoomInfo to Host Third Annual Growth Acceleration Summit June 18-20 in Boston

B2B Sales and Marketing Conference to Feature 25-Plus Industry Headliners, Networking, and Exclusive Look Inside ZoomInfo 2.0 Zoom Information (ZoomInfo), the world’s leading corporate contact database announced its third annual Growth Acceleration Summit, the B2B sales, and marketing event of the year. The B2B sales and marketing summit takes place June 18-20 at the InterContinental Boston, 510 Atlantic Ave. The conference is open to sales and marketing professionals in the software, technology, and B2B services…

Bizible and Sojourn Solutions Join Forces to Help Marketing Leaders Drive More Impact and Revenue

Together Bizible and Sojourn Solutions Are Helping Marketers Make Better Informed and More Profitable Decisions. Bizible, leaders in B2B marketing attribution software, and Sojourn Solutions, a leading marketing operations firm specializing in marketing automation for the B2B enterprise market, have announced their partnership. “by partnering with Bizible, Sojourn Solutions can offer our customers a best-in-class marketing attribution solution. Bizible is unique in letting businesses see granular touchpoints - all the…

bpm’online Has Been Recognized as a Strong Performer Among the Most Significant Cloud-Based Dynamic Case Management Software Providers…

Forrester Evaluated Bpm'online among 11 of the Most Significant Cloud-Based Dynamic Case Management Vendors bpm'online, a global business software company leading in the space of business process automation and CRM, is happy to announce that it has been recognized as a Strong Performer in The Forrester Wave: Cloud-Based Dynamic Case Management, Q1 2018 by Forrester Research, one of the most influential research and advisory firms in the world. Forrester evaluated bpm'online among 11 of the most significant cloud-based…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

Interview with Alan Fletcher, Chief Product Officer, Demandbase

"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data in spreadsheets no longer work."Tell us about your role and how you got here? I am the Chief Product Officer at Demandbase where I lead the company’s overall product vision, innovation, and strategic execution. Prior to Demandbase, I was co-founder of Spiderbook, an Artificial Intelligence-driven enterprise sales engine, which Demandbase acquired in 2016. I’d also spent 25 years in executive level product…

TimeTrade Brings Intelligent Appointment Scheduling to Zoom Video Communications

TimeTrade's Latest Integration Optimizes Smart Scheduling for Virtual Meetings TimeTrade, the leader in omnichannel intelligent appointment scheduling, announced its new integration with leading video conferencing provider Zoom Video Communications to enable seamless inclusion of video conferencing details in each Zoom meeting invitation, simplifying and accelerating live digital interactions. TimeTrade's integration with Zoom is the most recent development in its ongoing Connect Effect Partnership Program, a new…

Verint Launches New Intelligent Customer Self-Service Capabilities

Verint Systems Inc., the customer engagement company, announced new customer self-service capabilities, including intelligent virtual assistants (IVAs) and enterprise chatbots powered by an open, modular Artificial Intelligence (AI) engine. Verint is a recognized leader and innovator with a broad portfolio of self-service solutions, including IVAs, voice self-service (interactive voice response), web self-service and customer communities, all powered by knowledge management to drive consistent experiences across channels.…

Smaato Partners With Protected Media to Ensure Quality of Online Advertising

Protecting Their Network of 90,000+ Publishers and App Developers from In-App and Video Ad Fraud Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media's in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform. The partnership will provide Smaato with advanced cyber security tools, including sophisticated evaluation of the…

EnterWorks Partners with Amplifi to Enable Businesses in Content for Commerce Initiatives

EnterWorks Partners with Amplifi, a Leading Information Management Consultancy, to Enable Businesses in Content for Commerce Initiatives EnterWorks, the leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, announced a strategic partnership with Amplifi, the leading provider of MDM strategy and implementation services. The partnership brings to bear Amplifi’s diverse capabilities – expert advisory, strategy, consultancy and delivery offerings for all aspects of data…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

Four Takeaways From Last Week’s Webinar World

Last week, marketers from around the world gathered at the Westin St. Francis in San Francisco’s Union Square to learn more about the increasing role of webinars in digital marketing. The second annual Webinar World, hosted by On24, featured keynotes by executives from On24, Forrester, Gimlet Media, Heinz Marketing, and TOPO Inc, and breakout sessions focused on webinar best practices, marketing strategy, and webinar execution. Here were some major takeaways from the event -- Webinars Can Play A Role At Each Stage Of The…

How Rich Real-Time Data is Accelerating Partner Marketing 

Years ago, partner marketers cared primarily about a couple of metrics – how many sales were driven and who was the responsible for the click that brought the customer to the website. Oh, how times have changed. Today’s leading merchants are taking a more comprehensive approach to collecting and using data -- to understand users, track and optimize buyer flows, and determine the specific role that partnerships play in the marketing mix. My company tracks and analyzes partner marketing programs, and from this unique…

How Webinerds Came, Conquered and Dazzled at Webinar World 2018

Webinerd -- the Coolest Thing We Saw, Heard, and Experienced at ON24's Webinar Marketing World 2018. Did You Miss It!  Three coruscating days amidst the beautiful landscape of downtown San Francisco saw brilliant minds come up with a wealth of practical knowledge on the latest trends in B2B marketing – webinars. ON24 Webinar World 2018, held between 5 and 7 March this week, showcased how to build optimized marketing campaigns and deliver events that “put the customer first and foster authentic engagement between the…