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Don’t Abandon Your Brick & Mortar Strategy: Consumers Still Value In-Store Experiences

The rise of the digital era has caused consumer expectations to increase across all industries, but especially in retail. Consumers not only want the possibility to shop at the click of a button, but they are craving a complete omnichannel shopping experience that connects past experiences, present purchases and proactive ideas to their future. While there is certainly continued growth within online shopping, there remains a strong attraction for in-store visits and purchasing. Brick and mortar competition is at an…

Episerver Customers Realize More Than 400% Return on Investment in Three Years According to Total Economic Impact Study from Independent…

Episerver Digital Experience Cloud Customers on Microsoft Azure Recoup Costs in Under Six Months Episerver, the company transforming digital experiences, revealed the results of a commissioned Total Economic Import (TEI) study conducted by Forrester Consulting on behalf of Episerver, which factually proves customers on Episerver Digital Experience Cloud see a 443 per cent return on investment (ROI) in three years and recoup the cost of Episerver technology in less than six months. As part of the staunchly independent…

H2O.ai Named a Strong Performer in Notebook-Based Predictive Analytics and Machine Learning in Latest Evaluation by Independent Research…

Received Highest Strategy Category Score with Highest Score Possible in Solution Roadmap, Open Source Algorithms and Automation Workbench Criteria H2O.ai, the open source leader in AI, announced it has been named a Strong Performer in "The Forrester Wave: Notebook-Based Predictive Analytics And Machine Learning Solutions, Q3 2018" report by Forrester Research, Inc. Out of the nine vendors evaluated, H2O.ai was recognized with the highest score in the strategy category based on solution roadmap and partners criteria.…

Amplience Adds Former SAP Hybris Executive to Its Leadership Team

Brian Walker Brings Expertise in Digital Commerce, Content Management, Marketing, and Customer Experience Technology to Amplience Amplience, the global leader in Dynamic Content and Asset Management Software-as-a-Service, announced that Brian K. Walker has been appointed Chief Strategy Officer to support Amplience’s commitment to strategic innovation. As Chief Strategy Officer, Walker will be responsible for product and go-to-market strategy, working closely with Amplience’s customers, broad ecosystem, and leadership team.…

Procurement Services Provider Chooses the Bridgeline Unbound Insights Product for Web Analytics Solution

Bridgeline Digital, Inc., a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that a procurement services provider has chosen Bridgeline Insights as their website analytics solution. The customer seeks to understand the website usage and behaviors of different audiences and will use the Insights product in conjunction with the products the Bridgeline Unbound Digital Experience Platform to power its new website launching in the coming weeks. Also Read: Bynder unveils…

ON24 Helps Marketers Scale Engagement and Maximize Revenue With Microsoft Dynamics 365 Integration

ON24 Is the First Webinar Platform Integrated with Microsoft Dynamics 365 for Marketing As marketers confront the challenge of driving personal engagement at measurable scale, ON24 has integrated its webinar platform with Microsoft Dynamics 365 for Marketing. As part of a broader co-marketing agreement between the two companies, ON24 is the first webinar platform supported by Dynamics 365 for Marketing. The integration enables Dynamics 365 for Marketing users to seamlessly integrate webinars into their marketing…

Silicon Slopes Company, Strala, Launches with Revolutionary New Approaches to Improving Experience & Marketing Big Data

Strala, a Silicon Slopes based SaaS company, announces the general availability of the Strala Experience Data Tracking Platform. This innovative technology optimizes how marketers define, automate, and use experience and campaign marketing data to make better marketing choices. Forrester research shows that some of the biggest worries of today's marketers are around the issues of attributing marketing performance across channels, understanding the optimal customer journey and collecting and unifying data across…

Talkwalker Proud to Be Named a Strong Performer in Independent Research Firm’s Social Listening Report

Talkwalker Received the Highest Score Possible in the Customer Growth Rate Criterion and the Second Highest Score in the Current Offering Category, According to New Report Released by Independent Research Firm Talkwalker, a leading social listening and analytics company, is pleased to be named a Strong Performer in the new report: The Forrester Wave: Social Listening Platforms, Q3 2018. The report identified and evaluated 10 top social listening platforms in the market, based on 40 criteria, recognizing Talkwalker with…

Synthesio Named a Leader in Independent Social Listening Platforms Report

Synthesio Received The Highest Scores For the Data Sources and Pricing Strategy Criteria Synthesio, the leading Social Intelligence Suite, has been named a Leader in The Forrester Wave: Social Listening Platforms, Q3 2018 report. For this report, Forrester identified and reviewed the most significant Social Listening Platforms, and after going through their 40-criteria evaluation, Synthesio received the top scores for the Data Sources and Pricing Strategy criteria, and has been named a Leader. Also Read: SheerID Expands…

Study Examines 44 Billion Instagram Ad Impressions; Spending Skyrockets While CPM Holds Steady

In 36 Month Analysis, Brand Networks Chronicles Instagram’s Maturity Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, released the findings of a study analyzing 36 months of data and examining more than 44 billion Instagram ad impressions served on behalf of the company’s customers. The report, which looks at advertising trends from June 2015 to July 2018, reveals Instagram’s stunning growth since the launch of its Ads API, its price…

Periscope Data Experiences Dramatic Growth in 2018, Develops New Technology Partnerships and Builds All-Star Client Roster

Company Announces 180+ Expansion Deals Closed, 70 Percent Increase in Average New Deal Size, Opens New San Francisco HQ Periscope Data, the world's leading analytics platform for data professionals, announced a series of technology investments, partnerships and clients in 2018 to add to their growing footprint in the analytics market. Periscope Data works with companies across the most innovative industries including Transportation/Logistics, SaaS, Media & Entertainment, Finance and Healthcare/Tech, and these…

NetBase Named a Leader in Social Listening Platforms Report by Independent Research Firm

Global Enterprise Social Analytics Provider Rated Among the Leaders in Rapidly Growing Social Media Analytics Market NetBase, a global leader in enterprise social analytics, announced it was named a leader in The Forrester Wave: Social Listening Platforms, Q3 2018 report. NetBase received the second highest score in the Strategy category, the top score in the integration criterion and among the highest in the data quality and reporting criteria. To view the full report, please visit NetBase.com/AR-2018-ForresterWave.…

Demandbase CEO Chris Golec Named as a Top 50 SaaS CEO

The SaaS Report Lists Golec as #13 of the Top 50 SaaS CEOs Demandbase, the leader in Account-Based Marketing (ABM), announced that its CEO and founder, Chris Golec, has been recognized as one of the Top 50 SaaS CEOs of 2018 by The SaaS Report. Golec founded Demandbase in 2006 and pioneered the ABM technology category to help the world's largest and fastest growing companies such as Salesforce and Adobe transform their B2B sales and marketing. Under Golec's leadership and vision, Demandbase grew to become the leading ABM…

Urban Airship Topples Targeted Mobile Messaging Records During the 2018 FIFA World Cup

New Boost Feature for Accelerated Message Delivery Sees a Successful Pilot with Onefootball, Which Sent More Than Five Billion Targeted Notifications During 2018 FIFA World Cup Customer engagement company Urban Airship has revealed that its platform’s peak messaging throughput has increased 33 percent, setting a new internal record of 400,000 notifications per second during the conclusion of the FIFA World Cup Final as traffic spiked for nearly seven minutes. Urban Airship Data Shows 98 Percent of Onefootball Users…

ZINFI Launches Advanced Do-It-Yourself Partner Relationship Management Capabilities to Accelerate Profitable Growth

Rapid Evolution of Channel Management Automation Creates Demand for Configurable PRM Applications That Enable Administrators and Users to Automate Custom Workflows, Content and Campaigns ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS…

Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced it was named a “leader” among the most significant marketing resource management (MRM) vendors by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester Wave: Marketing Resource Management, Q3 2018. This recognition follows Aprimo being…

Arm Acquires Treasure Data to Set the Stage for IoT Transformation

Technologies from Treasure Data, the Acquisition of Stream and Arm Mbed Cloud Will Be Combined to Form the Industry’s First End-To-End Iot Connectivity, Device and Data Management Platform The Internet of Things (IoT) will give businesses superpowers. Whether it’s an energy provider drawing data from its infrastructure to sense failures; a sensor-equipped building anticipating and then proactively dealing with occupants’ needs; or a retailer using data streams from its stores and warehouses to streamline operations – IoT…

Salsify Raises $43 Million in Series D Funding Round Led by Greenspring Associates

Continued Customer Growth Drives Latest Investment for Accelerating R&D and Continued Global Expansion Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announces it has secured $43 million in Series D financing. This latest round of funding was led by Greenspring Associates, with participation from existing investors Matrix Partners, Venrock, Underscore VC and North Bridge Venture Partners. The new investment will…

Skuid Announces Skuid Portals to Optimize Business Connections and Customer Experiences

New Portal Template Allows Companies to Deliver Personalized Experiences for Customers, Partners or Employees That Drive Engagement, All Without Writing Code Skuid, the leading cloud application platform, announced Skuid Portals, an easy and code-free way to create personalized and intuitive user experiences for business needs. Skuid Portals allow companies to provide secure, personalized access to business information for customers, partners and employees, all within a central interface. Delivering on its no-code promise,…

Interview with Manny Medina, CEO and Co-Founder, Outreach

"Technology innovations aren’t about replacing human analysis and decision making — the focus should be on amplifying it."Tell us about your role at Outreach and how you got here. What’s the most fascinating aspect of leading a Sales Engagement software platform? I’m the CEO and co-founder of Outreach. My job is to make our customers successful by hiring the best talent around and uniting them to further our mission. Some days, that means diving into strategy with my product team; other days, it means digging into the…