Reltio Adds Chief Information Security Officer to Guide Enterprise Security, DevSecOps

Terence Runge to Ensure Reltio Connected Customer 360 and Internal Systems Stay Ahead of Changing, Challenging Security and Regulatory Landscapes Reltio, an award-winning software as a service (SaaS) company at the heart of helping innovative Global 2000 companies win in the experience economy, today announced that Terence Runge, CISSP, joined the company as Chief Information Security Officer (CISO). He will partner with engineering and product management to shape and guide the company's security and compliance strategy.…

Zendesk Releases New Research With Insights on the Power of Service in Influencing Customer Loyalty

Annual Flagship Report Validates That the Ease and Excellence of Customer Experience Has a Direct Impact on Customer Loyalty Zendesk, Inc. released the Zendesk Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differentiates leading companies from their competitors. The annual report is based on global survey results and the Zendesk Benchmark, an index of product usage data from more than 45,000 global…

Nintex Rolls Out Enterprise-Class Capabilities for Robotic Process Automation

With added administrative, security and RPA bot orchestration features, Nintex RPA is an organisation's competitive advantage for accelerating digital transformation Nintex, the global standard for process management and automation, announced the availability of Nintex RPA Central, a valuable set of enterprise-grade robotic process automation (RPA) capabilities to help organisations accelerate their digital transformation with Nintex RPA. Nintex RPA Central features an intuitive, powerful web-based interface and includes…

3Q Digital Named to Ad Age Best Places to Work 2020

Award Builds on Chicago-Based Digital Marketing Agency’s Transformative 2019 3Q Digital, one of the world’s largest independent digital marketing agencies, ranked No. 3 in the large-company category on Ad Age’s Best Places to Work 2020 list, released Monday. The honor, derived from an analysis of anonymous employee surveys, follows a year filled with significant milestones for the agency, including a large growth investment from PSP and Erie St. Capital; recognition on the Forrester Performance Marketing Agencies Q3 2019…

Neustar Delivers UltraThreat Feeds for More Effective Data Security

New Service Provides Proprietary Near Real-Time Threat Data to Identify and Stop Bad Traffic, Inbound and Outbound Neustar, Inc., a global information services company and leader in identity resolution, announced the release of UltraThreat Feeds, a new service that provides its enterprise customers with access to real-time threat data to help them better identify cyber threats as they evolve. Designed by Neustar’s renowned security experts and leading academic researchers, the service – unique to Neustar – enables…

Independent Study of Customer Data Reveals 164 percent ROI, Hardware and Software Cost Savings Driven by NCR Technology

NCR Corporation, the leading technology provider for the retail industry, released findings from their commissioned Total Economic Impact™ (TEI) study, conducted by Forrester Consulting. “Creating the experience that customers expect today is a tall order for many retailers grappling with legacy systems” Through NCR customer interviews and data aggregation, the TEI study found users of NCR Software Defined Store realized a 164 percent return on investment over three years, with most customers recouping their spend within…

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

Sisense Announces $100 Million+ Funding Round at More Than $1 Billion Valuation

Accelerates Broad Market Adoption and Expands Global Reach Sisense, the world’s leading analytics platform for builders, announced a funding round of over $100 million, continuing to power its market-leading growth and rapid customer adoption. This funding will accelerate innovation and scale across the globe, and values Sisense at over $1 billion. Insight Venture Partners led the round. Also participating is new investor Access Industries (via its Israeli vehicle Claltech), who was joined by existing investors Bessemer…

MarTech Interview with Katherine Calvert, CMO at Khoros

"The key to success and standing out in a world where loyalty is all but dead is to facilitate trust through transparency." My Journey Hi Katherine, tell us know your journey in technology. How did you decide to join Khoros? I’ve been in the business of tech marketing for almost 20 years, and one of the reasons I love it is that it’s always changing — there are always dynamic new stories to tell and interesting new tools to deliver them. In B2B Marketing, the job is really simple — we’re here to create, accelerate, and…

Appian Acquires Robotic Process Automation (RPA) Company

Appian announced the acquisition of Novayre Solutions SL, developer of the Jidoka RPA platform. Jidoka is currently the highest-rated RPA software on Gartner Peer Insights (>50 reviews). The acquisition makes Appian a one-stop shop for Automation, with best-in-class solutions for workflow, AI, and RPA. According to Forrester, the RPA market is expected to reach $12 billion by 2023, but many organizations are still in the early stages of their RPA journey.* Companies have experimented with RPA by implementing robots…

Vitech Appoints Todd Eyler as VP of Strategic Marketing and Industry Relations

Vitech, a leading provider of cloud-based administration solutions, announced today that Todd Eyler has joined Vitech as Vice President of Strategic Marketing and Industry Relations. Todd will be responsible for Vitech's strategic marketing efforts including analyst relations, industry communications, market trend and needs identification, competitive analysis, and thought leadership. Todd comes to Vitech having held leadership positions at software companies, industry analysts and systems integrators. His work at…

Citrix a Leader in Digital Workspace Solutions

Company recognized as frontrunner in all technologies required to create simple, intelligent work experience that engages employees and empowers them to perform at their best Work today is broken. It requires too much technology that’s too hard to use. Distractions from emails, texts, Tweets, Slacks and all the channels we need to use to get things done are relentless. And traditional models don’t provide the flexibility that modern workers demand. Plenty of solutions aim to fix parts of this. But Citrix Systems, Inc. has…

NICE inContact and Zendesk Partner to Bring CXone to Thousands of Customers Across the Globe

Leading CCaaS and CRM providers join forces to power faster and more personalized customer experiences NICE inContact announced a joint partner agreement with Zendesk, a leading provider of customer service software. These two market leaders are joining forces to bring NICE inContact CXone – the world’s #1 cloud contact center platform – and Zendesk’s customer service and engagement products to thousands of customers across the globe. Through this joint partner agreement, both companies can now offer the combined…

AdTech Predictions 2020: Where is Premium Programmatic Inventory Management Heading?

As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the programmatic-guaranteed platform, Adslot. In this series, Charmagne answered our questions -- talking about everything from third-party cookies to premium programmatic inventory to first-party data. The Rise of SPO Will Force SSPs to Incorporate More Services to Stay Relevant MarTech Series: What will happen to header bidding? What is the future of SSPs? Charmagne: In 2019, header-bidding created…

Crystal Gazing AI Trends: 20 Reasons Why 2020 Will Herald the Age of Intelligent Conversations

A Reflection on My Two Years of Journey Working in the Area of Conversational AI A spate of recent developments promises to drive great changes in the global economy. Technologies such as Robotics, Artificial Intelligence (AI), and Machine Learning (ML) have advanced to the extent that the world is ripe for a great leap into the age of intelligent automation. What does this intelligent automation portend, and why is this different from the earlier eras? For one, robots and computers of today can perform most routine…

How Conversational AI will Boost the 2020s Economy

It’s a question being increasingly explored in classrooms, newsrooms, boardrooms and living rooms. How will Artificial Intelligence impact the future of work and commerce? There is certainly no shortage of statistics or speculation on the subject. But perhaps someone should ask Alexa. Smart speakers and intelligent virtual assistants have already had a significant impact on consumer culture, driving a preference for screenless, more natural interactions with brands. The latest research shows that Voice-driven self-service…

Mitchells & Butlers Serves Better Business Results With Dynatrace

Software Intelligence Platform Used to Optimize Pipeline Conversion in Real-Time, Increase Bookings and Order-At-Table Revenues Software intelligence company Dynatrace announced that Mitchells & Butlers, one of the UK’s largest operators of pubs, restaurants and bars, has selected Dynatrace® to help drive better digital experiences, and ultimately increase revenue. M&B is using Dynatrace to both monitor and optimize the performance of their digital channels, and at the same time combine this data with business…

BillingPlatform Raises $10 Million Series B to Grow Billing Software Business

The Company Is on Pace to Double Its Revenue and Headcount for the Third Year in a Row BillingPlatform, a global, cloud-based monetization and billing software provider, has raised $10 million in Series B funding from Columbia Capital. The money will be used to continue product development, customer success programs, and go-to-market efforts. BillingPlatform has now raised $14 million from Columbia since 2017. According to MGI Research, the market for monetization software tools is growing dramatically and represents…

Six Trends Transforming Customer Experience in 2020

Customer behaviors and expectations evolve quickly. To differentiate themselves, companies have to continuously adapt their strategy. The need to provide outstanding customer service has never been greater than now - customers used more digital channels than ever before and expect seamless journeys through their transactions, even when switching between those channels. So, how do you stay ahead of the competition in 2020? What are the new expectations of customers? Here is our take on the essential trends to consider in…

Tinuiti Taps Amar Braithwaite as SVP, Social Media

A Fast-Growing Independent Agency, Tinuti Adds Industry Innovator to Lead Social Media Practice and Scale Strategic Storytelling in Real-Time Across Social Channels Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media. In this role, Braithwaite will work with the agency’s growing creative division and data insights team to deliver strategic paid social solutions that advance lead generation,…