Epsilon, a global leader in interaction management, announced that it was named a Leader in the July 2019 report “The …
SpotX Integrates IAB Tech Lab’s Open Measurement SDK
SpotX Clients Can Now Easily Access Third-Party Viewability and Verification for In-App Mobile Ads SpotX, the leading global video advertising …
Inte Q Receives a Top Rating for Measuring Emotional Loyalty by Leading Research Firm
A Key Pillar of Inte Q’s Agency Vision to ‘Create Customer Love Is a Proprietary Score. This Proprietary Score Leverages …
Merkle/HelloWorld Named a Strong Performer Among Loyalty Service Providers
Ranking Is Complemented by Q2 2019 Recognition of Merkle/Helloworld as a Strong Performer for Loyalty Technology Platforms Merkle, a leading …
Bounteous Included in Analyst Report, ‘Now Tech: Digital Experience Agencies’
Independent research firm selects agencies based on market presence and capabilities Bounteous, a leading insights-driven digital experience agency, is included …
Grapevine6 Fuels Growth with Appointment of First President and Chief Revenue Officer
Avi Pollock and Brian Cook Join Grapevine6 Executive Leadership Team Grapevine6, the leading social and digital sales engagement platform that accelerates …
New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts
Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing …
TechBytes with Scott Brazina, CMO at Impact
Tell us about your role and the team/technology you handle at Impact. As the CMO, my role is reflective of …
Cheetah Digital Announces Acquisition of Wayin
Marketers are able to collect zero- and first-party customer data to drive personalized, real-time experiences across all channels, with speed, …
The Latest Local Social Features Brands Need to Know
For social media marketers, every new platform feature is an opportunity. New reporting tools let marketers fine-tune campaigns. New targeting …
Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Sales Force Automation
Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, announced it has been named a Visionary …
MarTech Interview with Martin Frascaroli, CEO and Founder at Aivo
"With a chatbot, companies can optimize time and money by doing multiple tasks and pursuing different goals from the same …
Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data Platform
As Interest in the B2B CDP Category Heats Up, Leadspace Adds Reachforce’s Offerings and Expertise to Power Customers’ Data-Driven Marketing …
NICE Wins Two Consumidor Moderno Awards for Continued Customer Service Leadership Throughout Latin America
Top Scores in Customer Satisfaction, Continuity of Use and Recommendations by Third Party Indicators Drive Accolades NICE announced that it …
Criteo Cited as a Large Vendor in Now Tech: Omnichannel Media Management Report by Independent Research Firm
Criteo included in same category as Amazon, Facebook and Google; Analyst and report author Joanna O’Connell cautions marketers on walled …
AWeber Now Empowers Use of Dynamic & Interactive Content with AMP for Email
AMP for Email is now Available to AWeber Customers AWeber, a leading small business email marketing and automation platform, announced …
NICE to Share Insights on Winning Customer Loyalty in the Digital Era
Webinars to Showcase Transformational Best Practices for Analytics, Automation, Cloud and Workforce Management NICE announced new webinars to help organizations …
Diary Entry from Cannes Lions 2019: Why Everyone Was Talking About ‘Connectivity’
Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes Lions, 71% of …
Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory
Verve’s Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open …
Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory
Verve’s Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open …