Loop Insights Selected to Join Impact Radius Marketplace

Loop Insights Inc., a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement, and automated venue tracing to the brick and mortar space, is pleased to announce the Company has been selected to join the Impact Radius Marketplace (“Impact”), providing Loop with the opportunity to connect with and leverage marketing opportunities with Impact global brand partners such as Fanatics, Uber, Nike, Adidas, Airbnb, Levi’s and many more. Impact Radius Is the…

New Study Reveals the Struggles that Many Businesses Face in Getting Paid During the COVID-19 Pandemic

96% of businesses are waiting on outstanding payments for 10+ days 96% of businesses have had outstanding payments for 10+ days over the last year, according to a new Forrester Consulting study1 commissioned by GoCardless, a leading fintech for recurring payments. The study, 'Rethink Your Payment Strategy To Save Your Customers And Bottom Line', examines how companies can use recurring payments2 solutions to boost their payments strategy, shorten DSO (Days Sales Outstanding), and protect their bottom line. Forrester…

Jornaya Releases Activate 3.0

Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced upgrades to its Activate solution during their Journey Summit—an event for the leading marketers in considered purchase industries. Activate 3.0 ushers in the next generation of consumer behavioral data and insights to marketers who want to drive more revenue by knowing more: who's actively shopping, when they're shopping, and how frequently they're shopping. "It's critical…

Seismic Fall 2020 Release Extends Content Analytics Capabilities, Helping Revenue Teams Maximize Performance

Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today's world, most sales teams aren't equipped with the best-performing content to help them…

Hootsuite’s Social Trends Report Helps Marketers Ride the Lightning Bolt of Social Into 2021

2020 is almost over: Hootsuite’s findings reveal five trends that will redefine 2021 Hootsuite launched its fifth annual Social Trends Report, shining a light on emerging trends in social media to help brands navigate the fast-changing consumer landscape in 2021. The new findings from Hootsuite reveal the shifts marketers must make as the world becomes more digital after a year that redefined social media—with 4.1 billion people now using social worldwide. “As much as we all would like to forget 2020, it has reshaped the…

H2R Market Research, Infutor Partner to Power Research for Post-COVID Marketing Strategy

Infutor’s Connex Intelligence and H2R’s Custom Research Shed Light on Consumer Behavior and Predict Behavior Changes During and Post-Pandemic Consumer identity data expert Infutor announced that H2R Market Research, a premier marketing research firm, has selected Infutor to help enable end-to-end market analysis for industries adapting to the current and post-covid marketing landscape. By combining Infutor’s Connex predictive intelligence with H2R’s powerful ability to predict marketing outcomes and successes, travel and…

Delivering Better Customer Experience Using Customer Data Management

If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern business parlance. In the business world, the pandemic brought limitations in the form of a reduced workforce and resources. The year 2020 also tightened the corporate world’s take on smart decision-making in relevance to objectives and functionality. Right from the front, the decisions have been well calculated, well carried out, and in the…

Sprinklr Named a Leader in Prestigious Social Listening Platforms

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its leadership position in the Forrester Research, Inc. November 2020 report, The Forrester Wave: Social Listening Platforms, Q4 2020. Sprinklr was previously also named the only leader in The Forrester Wave: Social Suites, Q4 2019 report. According to the 2020 report: “Sprinklr leverages the power of its social suite to bring social listening to life. Diverging from other vendors in this evaluation, this New York-based vendor…

Espressive Named a Leader by Independent Research Firm in Chatbots Evaluation

Espressive, a pioneer in artificial intelligence (AI) for enterprise service management (ESM), announced it has been named a leader in The Forrester New Wave: Chatbots For IT Operations, Q4 2020, published by Forrester Research. Espressive received a differentiated rating––the highest score possible––in five criteria including architecture/integration, chatbot readiness, deployment and security, vision, and market approach. The Forrester New Wave identified and evaluated the nine most significant chatbot providers for IT…

Octane11 Helps B2B Marketers Return To Growth In 2021

Octane11 announced the launch of new digital marketing analytics offering to help Business-to-Business companies return to growth more confidently in 2021. Octane11 is a digital marketing analytics and collaboration platform, spun out of digital advertising leader MediaMath, that is focused exclusively on the unique needs of Business-to-Business (B2B) marketers. Octane11's new Year-End B2B Digital Marketing Audit provides B2B companies and their agency partners with an instant analysis of their entire digital marketing…

Digimind Named a Strong Performer in Social Listening Platforms

Digimind announced that it’s been named a Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020 report. Forrester identified the 10 most significant providers in the category and evaluated them. According to Forrester, vendors that can provide advanced analytics, brand measurement in visualizations, and broad tech integrations, position themselves to successfully deliver enterprise-wide consumer and social intelligence to their customers. In the 36-criterion evaluation, a review that assessed…

Tinuiti Launches Instacart Acceleration Program

Largest Independent Performance Marketing Agency Announces Full-Service Advertising Management for Brands Sold in Instacart-Serviced Stores Tinuiti, the largest independent performance marketing agency across the Triopoly of Google, Facebook, and Amazon, today launched another marketplace to its offering—Instacart. Tinuiti’s new comprehensive Instacart Acceleration Program offers full-service tactical and strategic management for advertising on the online grocery delivery platform. The unique-to-Instacart offering is …

Loop Insights To Launch UKLIPZ, First Ever Artificial Intelligence Verified Mobile Video Review Platform

Loop Insights Inc. a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space is pleased to announce the January 2021 launch of UKLIPZ, the first-ever platform that enables consumers to create verified reviews using mobile video that can also be used, purchased or analyzed by brands and retailers to drive further engagement and sales. UKLIPZ was acquired by Loop on September 16th, 2019. Loop…

Talkwalker Recognized as a Leader in Social Listening in Independent Research Firm’s 2020 Report

Talkwalker, the leading social listening and analytics company, announced that it had been named a leader in the newly released Forrester Research report: The Forrester Wave™: Social Listening Platforms, Q4 2020. The independent research firm's report identified and evaluated the top 10 social listening platforms in the market. Evaluated against 36 criteria, Talkwalker received the highest possible scores in the criteria of performance, onboarding and account management, and supporting services. Marketing Technology…

AppDirect Debuts as a Strong Performer in Partner Relationship Management Evaluation

AppDirect, the leading subscription commerce platform company, announced that Forrester Research named AppDirect a Strong Performer in The Forrester Wave: Partner Relationship Management, Q4 2020. AppDirect received the highest scores possible in the criteria of platform governance and security; deal registration, pricing and management; and integrations with back-end systems. The Forrester report states: “AppDirect has a large degree of flexibility and customization, bulletproof security and governance, industry-leading…

Impartner Named a Leader in Partner Relationship Management

Impartner, a global leading provider of channel management and Partner Relationship Management (PRM) technology, announced that Forrester has named Impartner a leader in PRM in "The Forrester Wave: Partner Relationship Management, Q4 2020."  The Forrester Wave evaluated the 14 most significant PRM providers, and Impartner received the highest possible scores in the Partner Co-selling and Co-marketing; Product Innovation Roadmap; and Supporting Products, Services, and Ecosystem categories. Marketing Technology News: PUMA…

WISMOlabs Offers Retailers Tools to Own the Post Purchase Experience Described by Independent Research Firm

A report recently published by Forrester Research highlights the importance and the benefits of the Post Purchase Experience. The global pandemic is driving more shoppers towards e-commerce and the landscape has never been more competitive. Online retailers are missing an opportunity to grow sales and increase brand loyalty by leveraging the post purchase part of the customer journey. There is a 48-hour window after a customer hits the buy button where the customer wants to engage more with a brand. Successful organizations…

MetaCX Appoints Jill Chiara as Chief Revenue Officer

MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Jill Chiara to the newly created role of chief revenue officer. In this role, Chiara will lead the sales, customer success, and professional service teams. She will report to MetaCX President Sorofman. “We’re thrilled to have Jill join the executive team,” said Scott McCorkle, co-founder, and CEO of MetaCX. “We are in the early innings of a multiyear journey to expand the boundaries of enterprise software…

CM Group Acquires Selligent Marketing Cloud

Leading Cross-Channel Marketing Hub Furthers Enterprise Focus and European Coverage CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide. CM…

Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts

Accounting and professional services giant Deloitte says customer-centric companies are 60% more profitable than less focused rivals. Analysts at Gartner note over two-thirds of companies now compete mainly on the basis of customer experience (CX). Forrester has shown that improving CX can be extremely profitable; brands that improve their experiences by just a single point can see more than $1 billion in added revenue. It’s no wonder so many companies are investing heavily in CX strategy, technology and training. Yet, at…