Seismic Acquires Content Orchestration Platform, Percolate; Aims to Personalize Sales Interactions using Contextual Content

Using Content Orchestration Platform's combined offering, Seismic will provide marketers unprecedented ability to produce and deliver compelling content at enterprise scale across every channel and customer-facing team Sales Enablement platform, Seismic has announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey…

MarTech Interview with Chris Perrine, VP APAC at G2

"AI makes things easier, but it also automates a lot of what we do on a daily basis. I think this creates a massive opportunity for people to do better, more meaningful work." Could you tell us about your role and the team/technology you handle at G2.com? I recently joined G2 to help us accelerate our business across the Asia Pacific region. This means a lot of things, with the key goals this year focused on building our team, engaging with our customers and prospects, and building awareness of G2 across our buyer and…

[24]7.ai Extends Messaging Leadership with Industry Leading Conversational AI

Support for Leading Messaging Platforms and Integration with IBM Watson and Google TensorFlow Builds on the Company's Strong AI Legacy 7.ai, Inc., a global leader in intent-driven customer engagement solutions, announced that it has expanded its messaging capabilities with advanced conversational AI capabilities. With this release, companies can now enrich messaging channels such as Apple Business Chat, Google RCS and Facebook Messenger with industry-leading conversational AI, sophisticated routing capabilities, and…

Akamai Named a Leader in Zero Trust eXtended Ecosystem Platform Providers Report by Independent Research Firm

Report Recognizes Akamai's Zero Trust Offerings Akamai, the intelligent edge platform for securing and delivering digital experiences, announced that it was named a Leader in The Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q4 2019 evaluation. Forrester evaluated 14 vendors and their Zero Trust security portfolios based on 16 criteria including their current offering, strategy, and market presence. The report gave Akamai the highest scores possible in the workload security, people/workforce security,…

Ingram Micro Cloud Introduces Go-to-Market Automation to Help Partners Reduce Acquisition Costs, Drive More Opportunities and Increase…

The Industry-First Go-To-Market Hub and Go-To-Market Builder Solutions Aim to Solve One of the Biggest Challenges for Partners and Vendors Alike—Sales, Marketing and Beyond Ingram Micro Cloud announced the global availability of the Go-to-Market Hub for partners and the Go-to-Builder for vendors to ignite and accelerate their cloud businesses. With the Go-to-Market Hub, partners get a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud…

It’s the End of the IT Service Desk as We Know it (and We Feel Fine)

Ayehu, a leader in intelligent automation, and Rulai (Rul.ai) announced a partnership to deliver a self-driving IT issue resolution offering powered by AI. The Rulai integration goes beyond the limitations of traditional chatbot communication capabilities to deliver Virtual Service AgentS (VSAs) that complete IT service desk work. “Let’s face it, people hate calling the service desk, experiencing long waits on IVR and sometimes waiting hours just to get a password reset,” said Gabby Nizri, CEO of Ayehu. Gabby added,…

Braze’s Second Annual Brand Humanity Index Underscores Necessity for Marketers to Master Human Connection

Newest Independent Study Commissioned by Customer Engagement Platform Details Why Human Communication Is a "Must-Have Capability" for Brands  Braze, the leading global customer engagement platform, debuted findings from the second annual Brand Humanity Index, a commissioned study conducted by Forrester Consulting on behalf of Braze. At the fifth annual Braze LTR (Long-Term Relationships) Conference, special guest Dipanjan Chatterjee, VP and Principal Analyst at Forrester Research, will unveil research, a follow-up to…

Illumio Recognized as a Leader in Zero Trust eXtended (ZTX) Ecosystem Providers Report

Cybersecurity Platform Receives Highest Score in the Current Offering Category  Illumio, the leader in segmentation for workload security, announced that it has been named a Leader by Forrester Research in The Forrester Wave™: Zero Trust eXtended (ZTX) Ecosystem Platform Providers, Q4 2019 report. The report evaluated 14 vendors based on 16 criteria grouped into three categories: current offering, strategy, and market presence. "The focus that the team at Illumio has adopted to clarify how the vendor enables Zero Trust…

Omnichannel Targeting Is All About Effective Data Mixology

Media targeting is a complex art form. Similar to a bartender with limited mixology skills and experience – whose creation does not quite satisfy the palate – it can be difficult for Marketing and Advertising experts to refine the messaging accuracy and consistency needed to reach consumers and drive the highest possible return on ad spend. For this reason, marketers need to ensure their data teams not only have the proper data “ingredients” but also the tools and talent necessary to identify and separate relevant,…

Topia Launches Topia Go Mobile App for Better On-the-Move Employee Experience

New Mobile App Delivers Personalized Consumer-Grade Experiences for Global Employees Topia, the leading provider of Global Mobility Management (GMM) software, announced the release of the Topia Go mobile app. The new app delivers a consumer-grade experience that enables employees from Marketing, Sales and other high-speed teams to manage their relocations and assignments while on the move, whenever and wherever they are. At the time of this announcement, Sten Tamkivi, Topia's Chief Product Officer, said, "Our goal is to…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

3,000 Attendees Will Pack RAI Amsterdam Center for World’s Largest Low-Code Conference Series

Thought Leaders and Innovators Gather for Industry’s Leading Innovation Event for Low-Code and Digital Transformation OutSystems is bringing the world’s largest event series showcasing low-code development and digital transformation to RAI Amsterdam. More than 4,000 people will experience the sold-out conference series that was held in Denver on Oct 2-3 and now Amsterdam on Oct 29-30. “We’re thrilled to attract such a distinguished group of customers, partners, and industry thought leaders to Amsterdam. Attendees will…

Leveraging Your Finance Team for More Effective Marketing Campaigns

With Digital Marketing spend aimed to reach nearly $150 billion in the US by 2023, according to Forrester, there’s no question that Marketing is an important function for any business. While there is no hard rule on how much a business should spend on Marketing, the Finance department is an important ally in ensuring that Marketing spend and strategies can be implemented. Wistia’s main product is a Video Marketing application, used by over half a million businesses. As a company, we understand how important marketing is…

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…

Digimind Named a Leader in Market and Competitive Intelligence Platforms Evaluation by Independent Research Firm

In-Depth Analysis Concluded Digimind Is a Leader in Market and Competitive Intelligence Platforms Evaluation with a Differentiated Rating in 8 out of 10 Criteria, Including Product Vision and Product Roadmap, and Market Approach Digimind announced that it has been named a leader in The Forrester New Wave™: Market and Competitive Intelligence platforms, Q4 2019 evaluation. Forrester identified the 12 most significant providers in the category, and evaluated them. Digimind Named a Leader in Market and Competitive…

Digital Signage Enhances Advertising for Bluewater Promotions Inc.

The digital signage solution allowed Bluewater Promotions Inc. staff to better display promotions and advertisements for the Bluewater Medical Clinic offices Mvix, a leading provider of content-rich digital signage software and solutions, implemented a digital signage network of 15 media players within the Bluewater Medical Clinic in Sarnia, Ontario. Bluewater Promotions Inc. is a marketing and advertising program designed for businesses to reach consumers in high-traffic and high-volume waiting rooms through digital…

SignEasy Announces Major App Modernization with Support for iOS 13 and iPadOS

As a new Apple mobility partner, SignEasy joins a select group of business solution providers with a common goal of creating new ways to work on iPhone and iPad SignEasy, the leading eSignature solution used by over 120,000 businesses and professionals worldwide, announces it has completed a major modernization of its app for iOS, with support for the latest features of iOS 13 and iPadOS, and joins a select group of business solution providers within the Apple enterprise ecosystem with a common goal of helping businesses…

ZTE Demonstrates the First 5G Slicing Store in Europe

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the mobile internet, announced that it has partnered with Hutchison Drei Austria to demonstrate the first slicing store in Europe. It boasts the first end-to-end network slicing operation in the industry. In the 5G "Slicing Store", consumers or enterprise customers can select the predefined slice template and set the SLA parameters according to the characteristics of the user or…

InvestCloud Announces Immediate Availability of Enhanced Investment Management CRM Solutions

Open CRM, Integrated CRM Functionality to Offer Investment Managers a Complete Picture of Client Base InvestCloud, a platform for the development of financial digital solutions, pre-integrated into the cloud with $2 trillion+ in assets, has released Open CRM, an enhanced customer relationship management system. Open CRM was created specifically for use in the investment management industry.  The company also announced Integrated CRM, designed to overlay a client's existing systems while leveraging the capabilities of the…