Crayon Named a Leader in Market and Competitive Intelligence Report by Independent Research Firm

Crayon, the market and competitive intelligence company, was named a Leader in The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019 report. The Forrester New Wave™ evaluated 12 vendors on 10 criteria and grouped them into four distinct categories: Leaders, Strong Performers, Contenders, and Challengers. Crayon The report states that Crayon leads the pack with a focus on measuring the platform's impact on sales and provides out-of-the-box integration, enabling the setup of…

Roku to Acquire dataxu to Strengthen Industry-Leading OTT Advertising Platform

Roku, Inc. announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. dataxu provides marketers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. dataxu utilizes advanced TV and OTT media planning tools, a proprietary device graph, and data science to help marketers optimize for business outcomes across TV, OTT, desktop and…

U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17% YOY, According to IAB Internet Advertising Revenue Report

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 U.S. digital advertising revenues reached $57.9 billion during the first six months of 2019—the highest spend in history for the first half of the year—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. The record-breaking total marks a 17 percent year-over-year increase from the first half of 2018. While increased growth is continuing in digital, the report also cautions that resources…

Yelp Economic Average Finds California’s Urban Centers are Declining

Amidst slight national growth, Yelp’s Third-Quarter Economic Average finds California’s local economies declining Yelp Inc., the company that connects people with great local businesses, released third quarter data for the Yelp Economic Average (YEA), a benchmark of local economic strength in the U.S. The report finds slow national growth, up by only .07% in the third quarter, as several of California’s local economies continued long-term declines, led by San Jose and San Francisco. YEA is calculated from the fourth…

Survey Reveals U.S. Retailers Are Missing Out on Global eCommerce Opportunities

International eCommerce will top $3 trillion in 2019, according to report from BlueSnap and Kount Kount, the leading AI-driven fraud prevention provider, and BlueSnap, an All-in-One Payment Platform, have released a new Internet Retailer survey and report finding global eCommerce will top $3 trillion this year for the first time. One of the major findings is that despite more consumers shopping internationally, retailers say fraud prevention and currency and payment processing are obstacles to taking advantage of the…

Course5 Intelligence Named in Gartner, Cool Vendors in AI for Marketing

Course5's Adomate acclaimed for using AI to optimize Ad campaigns using insights from past data Course5 Intelligence has been recognized in Gartner's new report: Cool Vendors in AI for Marketing, published 8 October 2019 by Andrew Frank et al. According to the Gartner report, AI thrives in conditions where there is an a bundance of cause-and-effect data, a large number of possible actions, and little time to analyze complex decisions. Marketers routinely struggle with these kinds of conditions, so marketing is fertile…

OmniSci Debuts ‘OmniSci for Good,’ Making Accelerated Analytics Accessible for Social Benefit

New Program Offers Qualifying Non-Commercial Entities Free License to Full OmniSci Platform, Plus Development Support OmniSci, the pioneer in accelerated analytics, at Converge 2019 announced the debut of OmniSci for Good, a program that provides non-profit organizations and researchers with free access to the powerful OmniSci analytics platform. The goal of OmniSci for Good is to support those using advanced data analytics to make a difference in the world. OmniSci's accelerated analytics platform allows users to create…

Long Island SEO, Shares 4 Ways Instagram Can Maximize Brand Visibility For The Yoga Industry

From ashtanga to bikram, yoga is one of the most versatile forms of physical and mental wellness one can undertake. Yoga also stands as one of the most bustling industries, which is why it's important for companies to know how to maximize digital media. Long Island SEO, fishbat, shares 4 ways Instagram can maximize brand visibility for the yoga industry. Marketing Technology News: Freckle and Icrossing Announce Privacy-Compliant Search Partnership Instagram is seen as one of the best social media platforms for photo…

Rakuten In Store Network Fuels GasBuddy’s Card-Linked Rewards Program

Drivers will be able to earn free gas just from making purchases at their favorite stores thanks to a strategic partnership between performance advertising platform Rakuten In Store Network and the leading money-saving fuel app GasBuddy. Rakuten In Store Network will provide offers to GasBuddy's card-linked rewards program, significantly expanding GasBuddy's free gas offers. GasBuddy users currently earn GasBack, free money for gas, when shopping online. Through this new partnership, drivers can earn GasBack, which is…

Xactly Accelerates Growth and Market Momentum in Europe

Company Continues to Expand SPM Platform Capabilities, Increase Employee and Customer Base and Further Establish Leadership Position Xactly, the leading innovator of sales performance management (SPM) software, announced that the company has accelerated its growth in Europe by over 100 percent year-over-year and has also established a presence in other European markets, including France and Germany. The company added a multitude of new customers in the region who are leveraging planning, quota and territory management and…

OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched OpenText Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer's journey – from website interactions to email engagement, social media content and call center performance. Core Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. "Modern, insight-driven…

Infutor Takes on Programmatic Market with New TruthSetTM Digital Device Graph and Digital Suite of Solutions

Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions Empower Offline-Online Digitization, Cross-Device Linking and Privacy-Compliant Device Personalization Consumer identity management expert Infutor launched its Digital Solutions Suite, powered by its new TruthSetTM Digital Device Graph. Attempting to solve the challenges facing the programmatic market, Infutor’s Digital Solutions link privacy-compliant digital identities with offline attributes for enhanced marketing…

Infutor Takes on Programmatic Market with New TruthSet Digital Device Graph and Digital Suite of Solutions

Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions  Consumer identity management expert Infutor launched its Digital Solutions Suite, powered by its new TruthSet Digital Device Graph. Attempting to solve the challenges facing the programmatic market, Infutor’s Digital Solutions link privacy-compliant digital identities with offline attributes for enhanced marketing applications including crosswalk, onboarding and segmentation and personalization strategies. “Today’s…

Demand Spring Expands Dynamic Leadership Team

VP Strategy Consulting; CMO in Residence Add Depth of Experience; Further Strengthen Demand Spring’s Revenue Marketing Expertise Revenue Marketing consultancy Demand Spring announced two new additions to their ever-expanding team. Matt Roberts has joined as Vice President Strategy Consulting; and Julie Zadow as Senior Vice President & CMO in Residence. Matt Roberts, Vice President of Strategy Consulting, Matt is one of the top experts in the world of designing and implementing B2B Revenue Marketing systems. Matt…

How CMOs Succeed with AI-Powered CX

What we’ve learned from the early days of CX technology is that forcing customers to conform to rigid mechanical processes (language choices, service versus support options) doesn’t provide a customer-centric approach. It didn’t take long for people to figure out pressing “O” to get a live operator—or shouting “agent” in frustration—was almost always the best choice. Thankfully, AI, powered by Machine Learning and evaluated and fine-tuned by humans, has come a long way in the last decade. AI-powered virtual assistants are…

Patrick Tripp to Lead Product Marketing for Cheetah Digital

Former Forrester Research Consultant Joins Leader in Cross-Channel Customer Engagement Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the addition of Patrick Tripp as Senior Vice President of Product Marketing. In his new role, Patrick will be responsible for planning, creating and implementing the company’s overall product marketing strategy. In addition, he will lead the team of marketers responsible for the messaging, packaging, and delivery of Cheetah Digital’s…

Total Economic Impact Study for Qualtrics CustomerXM Shows Over 630 Percent Return on Investment over Three Years

Conducted by an Independent Consulting Firm, the Study Demonstrates How CustomerXM Enabled Organizations to Generate Bottom Line Business Outcomes Qualtrics, the leader in customer experience and creator of the experience management category, released its Total Economic Impact study, conducted by Forrester Consulting, quantifying the benefits and returns of Qualtrics CustomerXM. The study concluded that a composite organization based on interviewed Qualtrics customers saw a return on investment of 633 percent over three…

How Well Does Amazon’s MarTech Understand Its Customers?

There is absolutely no doubt that Amazon is one of the most innovative and successful companies in modern history. Nearly 60% of all Americans have an Amazon Prime membership and, unsurprisingly, the retailer has the highest number of Online Sales in the country. Much of Amazon’s high Sales and Retention numbers can be attributed to the Marketing Technology they have in place. While Amazon has not revealed the actual statistics, it is estimated that around 35% of their revenue comes directly from data-driven Product…

The Rise of Zero Trust Security: How Machine Learning Is Making an Impact

For many organizations, Cloud Computing and the use of Cloud applications is the new norm. Employees are accessing their email and files while on the road—using both personal and business devices—because the Cloud makes data available from anywhere there is an internet connection. At the same time, organizations are falling victim to high-profile data breaches, exposing employee and customer personally identifiable information (PII) and payment card industry (PCI) data. This data is now being used by hackers in account…

ServiceNow Named a Leader in Enterprise Service Management by Independent Research Firm

ServiceNow recognized as the largest ESM player in the market with one of the clearest and broadest strategic visions ServiceNow, the leading digital workflow company making work, work better for people, has been named a leader in The Forrester Wave: Enterprise Service Management, Q4 2019. According to the report, ServiceNow “has been investing in automation and intelligence, ease of use, DevOps, and its position as an enterprise platform.” According to the report, “ServiceNow is the largest ESM player in the market…