Banner Before Header

IBM Services Signs $240 Million Agreement with Lenovo to Help Drive the Future of its Call Centers with Artificial Intelligence

IBM Solution Offers Global Reach of Cognitive Solutions, Augmented Reality and Weather Alerting Technologies IBM announced that it will supply field services and remote call center solutions to enhance the commercial customer experience for Lenovo in its North America, EMEA, and Latin America markets. The $240M USD multi-year agreement continues to build on the success of the IBM-Lenovo relationship that began in 2005.  Today's customers' expectations for service are changing, and they want to have everything…

Ahalogy Named an Influencer Marketing Solutions ‘Leader’ by Top Independent Research Firm

Quotient Technology’s Influencer Marketing Solution Called “the Best Fit for CPG and Retail Brands and Shopper Marketers Eager for Full Service” Quotient Technology Inc.  announced that Forrester Research ranks Ahalogy as a “leader” in influencer marketing in a new report, The Forrester New Wave: Influencer Marketing Solutions, Q4 2018. Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahalogy a differentiated rating, the highest score possible in seven criteria, including…

Accenture and ServiceNow Announce Greater Collaboration To Drive Innovation In Europe

Accenture announced deeper investments with ServiceNow  to provide clients in Europe with Accenture’s full spectrum of digital transformation expertise and ServiceNow’s capabilities to improve business performance. “Our deeper collaboration with ServiceNow means that clients will have access to the Accenture Cloud Innovation Center recently announced in Rome to test products and build in proper security controls for their cloud investments” With the increasing demand for cloud migration services, Accenture is expanding…

Innovative Social Platform MakeMeReach Obtains Premier Google Partner Badge

Signaling MakeMeReach’s Official Launch to the United States, Recognition Includes Dedicated Google Engineers to Work Alongside MakeMeReach’s Technical Team to Accelerate Platform Integrations Perion Network Ltd. announced that MakeMeReach, its fast-growing social ad tech subsidiary that empowers agencies and advertisers to fully optimize their social campaigns, received today the official Google Premier Partner Badge. This certification allows MakeMeReach to integrate Google Ads Suite into its existing tech stack and…

Answer 1 Receives Significant Growth Investment from Sunstone Partners

Growth Equity Firm Invests in Leading Virtual Receptionist Company to Accelerate Strong Growth Answer 1, LLC, a leading virtual receptionist company serving small and medium sized businesses across the United States, announced that it has received a significant growth capital investment from Sunstone Partners, a growth equity firm that invests in technology-enabled services and software companies. Answer 1 supports thousands of clients across a wide spectrum of end markets, providing a comprehensive solution set of…

Semasio Heats Up Holiday Marketing with New Semantic Audiences

Semasio, the semantic custom audience company for digital marketers, launched a new solution for brands to maximize their advertising efficacy this holiday season. With Semasio’s new suite of Semantic Standard Behavioral Audiences, brands and agencies no longer need to waste tons of ad dollars competing for the same old stale segments this Black Friday and Cyber Monday. With more than $13 billion in sales expected for the two days combined, the battle for consumer attention will be red hot. Unfortunately, advertisers…

Qualtrics Expands XM Solutions Capabilities To Help Organizations Close Experience Gaps Faster

Qualtrics Now Offers over 45 Expert-Built Solutions, Purpose-Built for Industry and Use-Case, Allowing Organizations to More Quickly and Confidently Launch Customer Experience, Employee Experience, and Market Research Programs Qualtrics, the leader in experience management, announced the expansion of XM Solutions to help customers close experience gaps and harness the power of the world's leading Experience Management (XM) Platform. There are now over 45 expert-built solutions spanning automated projects, guided programs…

DemandBridge Announces Strategic Alliance

DemandBridge, a dominant Marketing Automation Platform provider to approximately 600 Marketing/Print Services firms, announced that they have signed a letter-of-intent with The Ampersand Group, agreeing in principle to forge a strategic alliance to provide an array of business services associated with on-boarding, implementation and operating the DemandBridge suite of products. The Ampersand Group, located in Akron, Ohio, has a national network of entrepreneurial business owners who use Ampersand's back office services and…

Global Sales Enablement Momentum Spurs Triple-Digit Growth for Seismic

Seismic, the recognized leader in sales and marketing enablement, announced 109 percent year over year organic growth in the recurring revenue base to end the third quarter. Consistent customer satisfaction continues to be a major factor in the company's success: Seismic posted year over year 97 percent gross retention to end the quarter. "The top trend we've seen thus far this year is large enterprises redefining the scope and potential of their sales enablement strategies," said Doug Winter, Seismic CEO. "They have…

Dataguise Expands Data Privacy Protection and GDPR Compliance Platform for Secure Business Analytics

Company to Demonstrate New Product Suite at Teradata Analytics Universe 2018 Dataguise, a leader in data privacy protection and compliance, announced its enhanced GDPR solution suite for DgSecure, featuring support for important DBMS applications, new privacy data count reporting, and dashboard upgrades for global GDPR oversight. These and other new capabilities support a wide range of data-centric applications including the need for secure data analytics. The enhanced solution is being formally introduced at the Teradata…

Mobile Learning Technology Firm, Boost, Receives Significant Investment From École Hôtelière de Lausanne

Ecole Hôtelière DE Lausanne (Ehl), Backs Boost With a Strategic Investment, Growing Its Presence in the Mobile Learning Platform Space Boost, a leading mobile learning solutions provider for the Hospitality industry, announces a partnership with École hôtelière de Lausanne (EHL) that will see the Swiss hospitality management university make a strategic investment into the mobile technology learning firm. This will allow Boost to continue to build its presence across the world of hospitality, expanding its suit of mobile…

New Social Media Management Software for Small Businesses, Tassi, Is Now Available

Social media managers who need advanced scheduling tools not found in first-generation automated social media scheduling software now can manage a month's worth of social media marketing in less than one hour with a new social media management software, Tassi, powered by Marketing Solved based in Orange County, CA. Marketing managers and business owners will want to compare Tassi with Hootsuite and Buffer - two social media schedulers that offer limited functionality. Those apps do not provide a posting schedule or…

New Research from Accenture Gives Companies a Tool to Adopt Digital Technologies for Maximum Impact

“Delivering Digital Dividends” Report Identifies Value-Gaps That Organizations Should Address When Adopting and Implementing Technologies New research from Accenture gives clients a tool to help them derive maximum value from the adoption of digital technologies and power profitable growth. How do you get the maximum value from the adoption of digital technologies & power profitable growth? – Accenture research shows how to maximise their impact during #ITAP The research – titled “Delivering Digital Dividends:…

FreeWheel Launches DRIVE—a Comprehensive Advertising Solution Designed to Reach Consumers Across the New TV Landscape

Aggregates Premium OTT and VOD Inventory from Freewheel’s Supply Partners to Target Tv-Sized Audiences and Drive Better Results for Marketers FreeWheel, A Comcast Company, announced the launch of FreeWheel’s DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV, including Over-the-Top (OTT), Set-top Box Video on Demand (STB VOD) and digital video, using advanced data and measurement capabilities. “The changing consumption pattern of premium video is…

TechBytes with Kris Barton, Chief Product Officer, Gannett | USA TODAY NETWORK

Kris Barton Chief Product Officer at Gannett | USA TODAY NETWORK The USA Today Network recently announced the launch of LOCALiQ, a data-driven marketing solution designed to simplify the complexity of marketing for businesses and drive improved return on investment. We spoke to Kris Barton, Chief Product Officer at Gannett | USA TODAY NETWORK, to understand the core technical tenets of LOCALiQ and how marketing teams can benefit from this new product.Tell us about your role at USA TODAY NETWORK | Gannett and the…

GoPro and Adobe Collaborate to Bring Unique Content to Adobe Stock Users

Creatives Now Have Access to Thousands of Curated GoPro Video Clips From Right Within Their Favorite Adobe Applications Today at Adobe MAX, GoPro, Inc. announced a collaboration with Adobe to bring thousands of curated GoPro video clips to the Adobe Stock marketplace, giving content creators access to a deep catalog of unique perspectives. "GoPro and Adobe have a lot in common — we both serve some of the most passionate content creators on earth," said Nicholas Woodman, GoPro's CEO and Founder. "We're excited to make a…

Digital Element Announces Industry’s First IP-To-Point-Of-Interest Database for Reaching On-The-Go Consumers

New NetAcuity POI Database Gives Marketers Geo-Contextual Points of Interest Within 100 Meters Digital Element, the global geolocation data and services provider, announced its new NetAcuity Point of Interest (POI) Database, a first-of-its-kind IP-to-POI dataset that helps to identify consumers in the immediate vicinity of nearby points of interest. Leveraging its unique Mobility Index, which indicates whether an IP address is fixed or mobile, and the company’s machine-learning methodologies, Digital Element has made…

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

Rollick Secures $8.3 Million in Series A Funding

LiveOak Venture Partners Leads Round with Anthem and Manchesterstory as New Investors in Rollick Rollick, the first affinity buying program and enterprise lead management solution for the powersports, RV, marine and industrial equipment industries, has closed $8.3 Million in Series A funding. LiveOak Venture Partners led the round joined by additional new investors (Anthem Venture Partners and ManchesterStory Group) and existing investors (Silverton, Autotech Ventures and Capital Factory). Krishna Srinivasan, founding…

Eden Capital Acquires Tour De Force Inc.

Eden Capital announced that it has acquired Tour de Force Inc., a growing provider of customer relationship management, sales force automation, business intelligence and business process optimization software solutions designed to help business-to-business sales organizations improve processes, from sales to support. Tour de Force will join Eden's growing sales force automation platform, Compass Sales Solutions. Compass is a leading sales force automation provider for the office technology industry. Eden is a private equity…