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ShowClix Partners with ToneDen to Optimize Social Media Marketing for Event Promoters

Partnership Offers Access to a Powerful Platform to More Effectively Promote Ticket Sales While Optimizing Marketing Budgets ShowClix, Patron Technology’s industry-leading event ticketing and technology product, is expanding its digital marketing offering by partnering with ToneDen, the event-friendly social marketing platform designed to increase ticket revenue for promoters of live events. The partnership between ShowClix and ToneDen equips the event ticketing solution’s users with a marketing platform created…

RTB House Launches Creatives Lab

New Unit Will Develop Solutions to Offer Clients a Wider Range of Better Performing Dynamic Banners for Both Display and Video RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division - Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video that will also be better suited to clients' branding needs. RTB House is constantly working on improvements to its core…

Influitive Corp. has Secured $10 Million in Equity and Debt Financing to Fuel Customer-Powered Enterprise Vision

Influitive Corp., a leading cloud-based customer advocacy community platform provider, announced it has secured $10 million in equity and debt financing. The investment was led by Georgian Partners and Comerica Bank, with participation from Relay Ventures and Export Development Canada. With deep expertise in Advocate Marketing, Influitive is leading transformational change as it helps build Customer-Powered Enterprises. “We founded Influitive based on the idea that the most successful sales and marketing comes from…

JET8 Launches New Mobile Marketing Dashboard for Brands and Agencies

JET8, the world’s first peer-to-peer moment marketing technology suite for agencies, announced an addition to its robust CRM platform with new dashboard features and a ground-breaking app builder experience – ‘JET8 ENTER-PRISE’. Featuring the all-new JET8 ENTERPRISE dashboard, the 100% managed services platform offers a full suite of software for mobile app building, moment marketing, mobile engagement, mobile sales and customer success, with a completely free analytics dashboard at its core. Marketing Technology News:…

Encoding.com Selected by Akamai as Preferred Partner for VOD Transcoding

Akamai Recommending Encoding.Com to Customers Transitioning from Its Video-On-Demand Transcoding Services Encoding.com, the world's most trusted cloud media processing service, has been selected by Akamai, the intelligent edge platform for securing and delivering digital experiences, as its preferred partner for Akamai customers transitioning its Media Services On Demand (MSOD) transcoding services. With Akamai retiring MSOD transcoding, the Company is recommending to its customers that they transition to Encoding.com's…

ZypMedia Selects Telaria to Offer Local Advertisers Access to Premium OTT Video Inventory

ZypMedia Integrates Telaria's Video Management Platform ZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for media companies, announced today that it has partnered with Telaria, the complete software platform to manage video advertising for premium publishers, to offer a suite of technology tools designed to help local media companies maximize the value of their over-the-top (OTT) video inventory. With this partnership, Telaria strengthens ZypMedia's OTT…

Persado Expands Analytics Capabilities, Empowering Marketers with More Data-Driven Insights on the Descriptive Elements of Creative

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, unveiled Descriptive Insights. This enhancement is the latest addition to Persado Analytics, the company’s robust suite of AI and data-driven marketing insights. Today, @Persado unveils Descriptive Insights as the latest addition to its comprehensive suite of data-driven analytics on creative campaign performance Descriptive Insights gives Persado customers unmatched analysis and insights of how specific…

Sisense Recognized in Magic Quadrant for Analytics and Business Intelligence Platforms

Sisense Improves Position on the Ability to Execute Axis in the Visionaries Quadrant Compared to the Previous Year Sisense, disrupting the BI market by simplifying business analytics for complex data, announced that it has been recognized as a Visionary in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms report for 2019. Building on the momentum from last year, Sisense received recognition for its completeness of vision, and was positioned among the highest Visionary vendors on the 'ability…

MarTech Interview with Eric Mayhew, President, Fluency

"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have to adapt." Tell us about your role and journey into technology. What made you start Fluency? I was a mechanical engineering student at Clarkson University when I got my first computer. Knowing basically nothing about computers, after using it for about a day, I had broken it and I couldn’t get it to boot up. I was worried about how much it was going to cost me to fix it, so I started reading. I read…

Consumers and Investors Still Flocking to Social Media Companies Despite Privacy Concerns

Financialnewsmedia.com News Commentary This may be counter-intuitive given all the negative media concerning privacy matters with social media platforms, but industry research sources project enormous growth for the sector as the companies "will continue to find ways to monetize." The January 2019 report continues: "Since going mainstream over a decade ago, hundreds of millions of Americans have embraced social networking websites; from Facebook and Twitter to LinkedIn and dozens more, people use these networks maintain…

Affinity Scoops $26.5 Million Series B to Bolster Its Relationship Intelligence Platform

Series B Round Led by Advance Venture Partners and Sway Ventures, with Participation from MassMutual Ventures, Pear Ventures and SuccessFactors Founder Lars Dalgaard Affinity, the leading relationship intelligence platform, announced that it has raised $26.5 million in Series B funding to support its mission of building a platform that structures the world’s communication data to harness the power of professional relationships. The round was led by Advance Venture Partners and Sway Ventures, with participation from…

Goodway Group Spins Off New Company, Control vs. Exposed

Catering to Global Marketers, CvE Is a Performance Agency Built to Deliver Truth, Transparency and Tangible Business Results Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has spun off a performance agency focused on delivering measurable outcomes to global marketers. Control vs. Exposed (CvE) incorporates the best features of consultancies, media agencies and technology companies in one single package. Services include full-service digital media, programmatic…

MrOwl Introduces Social Cloud Storage with Unlimited Cloud Storage to Encourage Content Sharing at a Global Scale

New Features Allow Users to Store, Share and Simultaneously Search Their Cloud, Computer Files and the Internet All Together MrOwl, a Social Cloud Storage platform, announced the rollout of free, unlimited cloud storage for content that is shared with the world. MrOwl gives users the capability to more simply store their files once and search them infinitely from anywhere at any time. With just a few clicks, MrOwl users can upload gigabytes of data that is automatically organized, shareable and searchable.  By providing…

Constant Contact Gets Personal with Launch of New Marketing Advisor program

New Program to Offer Personalized, 1-To-1 Marketing Guidance to Small Business Owners Constant Contact, an Endurance International Group company and leader in small business marketing solutions, announced the launch of its Marketing Advisor program. A combination of dedicated personal and online resources, the Marketing Advisor program provides small businesses with strategic and actionable guidance designed to deliver results and tailored to their unique goals. Developed in response to customer feedback and Endurance…

INKY Releases 2018 Q4 Email Security Report, “Welcome to 2019: Phishing Gets Personal”

Anti-Phishing Start-Up Reveals VIP Impersonation, Sender Forgery and Corporate Email Spoofing Top the Charts INKY Technology Corporation, an email protection startup that leverages the power of unique computer vision and artificial intelligence (AI), announced the release of the company’s 2018 Q4 email security report, Welcome to 2019: Phishing Gets Personal. The holiday period is typically the peak time of year for online shopping, and with that comes higher rates of cyber-crime, especially phishing scams. This Q4 of…

Redefining the Customer Relationship Through Social Media

Insight by Brian Lindley, Business Development Director, HGS Europe It's only been over the past few years that brands have started to pay close attention to customer activity on social media. It took a combination of the smart phone and a few popular social networks, such as Facebook and Twitter, for brands to notice that customers might be talking about their products and services online. However, although it may be a recent change in customer behavior, it is now an important connection between the customer and brand.…

Tableau Releases Ask Data, A New and Intuitive Way to Analyze Data With Natural Language

Now Anyone Can Easily Ask Questions of Their Data Regardless of Expertise Tableau Software, the leading analytics platform, announced the general availability of Ask Data, which leverages the power of natural language processing to enable people to ask data questions in plain language and instantly get a visual response right in Tableau. This patent pending capability makes it easier for anyone, regardless of skill set, to engage deeply with data and produce analytical insights they can share with others without having to…

Brandwatch Launches Vizia Enterprise Reporting, Bringing Data Intelligence to Mundane Internal Reports

Brandwatch Disrupts the Commonplace Task of Internal, Marketing Reporting with Smart, Automated Visual Decks That Generate Data of Their Own Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too…

Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens

Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes Nielsen and FreeWheel, A Comcast Company have expanded their relationship to include the Nielsen Data Management Platform, Nielsen’s industry-leading omnichannel marketing technology. Using the Nielsen DMP, Freewheel Markets can now seamlessly analyze, build and target advanced audiences across connected TV (CTV), over-the-top (OTT) and digital video. The Nielsen DMP provides…

Findit to Launch Revised App That Will Enable Sharing to Facebook, Twitter, LinkedIN and Other Social Networks

Findit, Inc., a Nevada corporation trading on the OTC PINK: FDIT, owns and operates the website Findit.com, prepares to launch newly revised Native App in Android and IOS through Google Play Store and Apple App Store. The App will be available in the near future with newly revised features for members and visitors to benefit from. The revised app will provide anyone who wants to download the App the option of joining Findit or not joining but being able to view the content that is being posted by Findit members.…