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BrightLine And SpotX Make Buying Enhanced TV Ads At Scale Easy

SpotX Enables One-Stop Solution for Programmatically Buying Brightline Enhanced AD Units Across Array of Premium Media Owners SpotX, the leading global video advertising and monetization platform, announced an expanded partnership with BrightLine, the market leader in enhanced TV advertising, to deliver a direct pipeline of premium inventory to advertisers, enhanced with BrightLine's robust suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across over-the-top…

GE Aviation Moves Toward Data Democratization with Dataiku

Dataiku Enables GE Aviation to Develop a Self-Service Data Program to Unlock Employees' Ability to Use Data Effectively and Efficiently Dataiku, one of the world's leading Enterprise AI and machine learning platforms, announced its collaboration with GE Aviation through a joint white paper detailing the evolution of GE Aviation's Enterprise AI journey, specifically the development of its Self-Service Data program from zero to more than 1,800 users that has paved the way for wider company change. Despite the hype of…

tribeOS, The World’s First Transparent Advertising Marketplace, Debuts New Demo Video

Watch how Digital Advertisers can Create More Profitable Campaigns Free from Ad Crime The digital advertising ecosystem is broken. Ad crime runs rampant with bots and scam artists ripping off up to 50% of a digital advertiser's ad spend. Sadly, the current platforms, while talking a good game, remain woefully short of practical and effective solutions. The biggest challenge? The open nature of the internet itself gives free rein to ad thieves who will always remain several steps ahead of advertisers and publishers.…

Introducing Avatier Apollo: The World’s First Workforce & Customer Service Automation AI Virtual Assistant

Securely Automate Any It Task Using the Most Popular Messaging Channels. No Mobile Apps to Install. No Websites to Visit. a Truly Native and Natural Experience for Your Brand Avatier, the leader in innovative Identity Management containerized cloud solutions, is thrilled to unveil "Avatier Apollo". The world's first artificial intelligence virtual customer assistant (VCA) for Customer Identity and Access Management (CIAM) and Identity Governance and Administration (IGA) platforms. Apollo securely automates any IT task for…

Looker Expands the Power of Its Data Platform with Sales Analytics Application and Powerful Third-Party Developer Features

The Tour London, Looker ’s annual global roadshow, the company announced a significant addition to its cloud-based, modern data platform product offering with a new application, Looker for Sales Analytics, designed to deliver comprehensive insights to sales organizations to drive revenue. This expands its suite of purpose-built applications to address the analytical needs of sales teams alongside its current offering of Looker for Digital Marketing and Looker for Web Analytics applications. In addition to this new…

Weber Shandwick Expands Technology & Corporate Expertise in US West Region with New Senior Leaders

 Weber Shandwick, one of the world's leading global communications and marketing solutions firms, announced the appointment of three new senior leaders to bolster the agency's capabilities across technology and corporate communications in its US West region, which includes offices in Los Angeles, San Francisco, Seattle and Silicon Valley. Annemiek Hamelinck, a 20-year veteran of the technology communications field, joins as executive vice president, Technology practice lead for the US West. Gareth Williams joins as…

New Media Company Clozette Raises US$10 Million in Series C Funding from Cool Japan Fund

 Award-Winning Social Content Marketing Company to Accelerate Product Innovation, Drive International Expansion, and Develop an Interactive Cool Japan Ecosystem That Brings Japanese Culture to a New Generation of Consumers Clozette, a transformative new media company that inspires and engages contemporary women with award-winning content centered on beauty, fashion, travel and wellness, announced an investment of US$10 million in Series C funding from Cool Japan Fund, a public-private fund under the Ministry of Economy,…

Great Hill Partners Acquires Gizmodo Media Group and The Onion from Univision Communications Inc.

Great Hill Partners, a leading growth-oriented private equity firm, today announced it has acquired the Gizmodo Media Group and The Onion, a collection of premium digital content producers, from Univision Communications Inc. The combined assets will form a new company named G/O Media Inc. (“the Company”) that will be led by digital content industry veteran James (“Jim”) Spanfeller, who will also be a significant investor in the company. Financial terms of the private, all equity transaction were not disclosed. G/O Media…

M Science Launches Weather Data and Visualization Solution

M Science Expands Its Broad Offerings by Providing Clients Access to Modeled Weather Data M Science, the pioneer in data-driven research and analytics, launched a weather-based data and visualization solution offering granular visibility into weather trends tied to companies and their geographic footprints. The weather data, which has been used and cited in the company’s M Analysis research reports, is now available to clients on-demand with data updated daily via M Data Viz, and will soon be available through API. With…

Minerva YourTV Now Cloud Service Integrated with ContentWise User Experience Engine

Minerva Networks, the leading provider of next-generation service management platforms for connected entertainment, and ContentWise, the user experience and metadata automation solutions leader for pay TV, broadcast, OTT and streaming operators, have today announced the integration of Minerva YourTV Now with ContentWise’s UX Engine. With Minerva’s YourTV Now cloud service operators have the ability to manage the pay television experience on all client devices, including the visual style, presentation and navigation across…

Geminare Announces the Launch of mezzanine.ai, Connecting Enterprise Data to Industry Leading Pre-Trained Machine Learning Models

mezzanine.AI Brings Together Single Point Integration of Readily Available Pre-Trained Machine Learning Models from AI Industry Leaders Including Google Cloud, IBM Watson, AWS and Microsoft Azure Geminare, a leader in delivering data curation, resiliency and IT orchestration solutions, announced the availability of mezzanine.ai as a standalone platform. Mezzanine.ai facilitates impactful, curated business outcomes through the use of readily available pre-trained machine learning models from key industry AI leaders…

Infor Completes Acquisition of ReServe Interactive

Infor Expands Hospitality Footprint with Leading Sales & Catering Solution Infor, a global leader in business cloud software specialized by industry, announced the completed acquisition of Efficient Frontiers, Inc. dba ReServe Interactive. Headquartered in Livermore, Calif., ReServe Interactive is a leading provider of cloud-based sales and catering, restaurant reservations, and floor management software that serves the restaurant, sports and entertainment, event center, golf and country club, and hotel markets in the…

Flywire Adds Machine Learning Capabilities to its Payment Platform

Optimizes FX, Speeds Receivable Matching, and Reduces Fraud Involved with Diverse Cross-Border Payments for Growing Global Customer Base Flywire, a company that solves complex payment problems for leading businesses and institutions, announced the addition of powerful new machine learning capabilities to its cross-border payment and receivables platform. The enhancements improve the payment-to-settlement time, increase security, and reduce costs for both payers and receivers by further automating and streamlining…

TEGNA Selects Alphonso For TV Attribution For Local Advertisers

TV data company Alphonso announced that TEGNA has selected Alphonso Local to enable TEGNA's local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline business results, such as website visits and conversions, and visits to a specific brick-and-mortar location. TEGNA has been piloting Alphonso Local over many months and will roll it out across 15 markets in…

TechBytes with Jon Phillips, VP Product Management, Certain

Tell us about your role and the team/technology you handle at Certain. As vice president of product management, my greatest responsibility is to shape Certain’s product vision and drive the business’s product development roadmap. Over the past year, this has really meant focusing on finding better ways to provide our customers with easy and seamless access to event data. And, beyond equipping marketing and sales teams with data at their fingertips, Certain’s product team has been acutely focused on understanding how we…

Research Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink

Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimize Digital Marketing Budgets and Increase Profits LiveRamp, the identity platform powering exceptional experiences, released, “The Total Economic Impact Of LiveRamp IdentityLink,” a Forrester Consulting study on the cost savings and business benefits of the IdentityLink identity resolution service. This independent Total Economic Impact (TEI) study shows that a…

AWS to Open New Region in Indonesia

New AWS Asia Pacific (Jakarta) Region Will Arrive by the End of 2021 / Early 2022, Enabling Customers to Run Workloads in Indonesia, and Serve Millions of End-Users Across Asia Pacific with Even Lower Latency Amazon Web Services, Inc. (AWS), an Amazon.com company, announced it will open an infrastructure region in Indonesia by the end of 2021 / early 2022. The new AWS Asia Pacific (Jakarta) Region will consist of three Availability Zones at launch, and will be AWS’s ninth region in Asia Pacific, joining existing regions…

Loop Media, Inc. Launches Loop TV for Commercial Businesses

Commercial Media Solutions Leader Delivers First Affordable Streaming Service for Businesses of Any Size Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and consumers, announced the launch of Loop TV. The new technology provides a complementary product to the company’s current Loop Screencast hardware and downloadable media system by making Loop’s entire content library cloud-based, allowing customers to receive automatic digital software and content updates via…

Sony Enhances “IP Live” Production Solutions with New Live Element Orchestrator and SDI-IP Converter Boards

Sony Empowers Resource Sharing across Multiple Locations to Support Broadcasters in Overcoming Budget and Productivity Challenges At NAB 2019, Sony Electronics will highlight its continued commitment to efficient and powerful IP-based solutions with its range of "IP Live" solutions. Among the new additions to Sony's growing line up of IP-based products will be the company's Live Element Orchestrator, its first system orchestration solution designed to improve production system availability, increase workflow efficiency…

Zappi Launches New Creative Digital Tool to Improve In-Context Advertising Insights

Zappi, the leading provider of automated market research and customer insights to large global enterprises, announced the launch of Zappi Creative Digital, a new digital advertising tool that allows customers to assess the potential of creative campaigns within hours before committing budget to digital advertising. The Zappi Creative Digital tool will join Zappi's larger suite of advertising products, which is used by Fortune 500 companies such as PepsiCo, IBM, Verizon and Unilever to test video, audio and static ads. Now,…