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Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach

Leading Content Technology Platform Deepens Investment in Attribution to Help Marketers Better Measure and Optimize Their Content ROI Measurement, distribution and optimization for content marketing just got easier. Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Going forward, Nativo will support SimpleReach’s leading advertiser…

TechBytes with Robert Johnson, CTO, Interana

Tell us about your role and the team/technology you handle at Interana. I’m co-founder and CTO at Interana, a platform for behavioral discovery and analysis. We work with data associated with sequences and patterns in time. Unlike other platforms, ordinary business users can ask questions and get immediate insights into what their users and customers are doing. Our aim is to give anyone who interacts with customers access to this information. How much has the Advertising Technology landscape evolved in the last two…

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This collection is a blend of mission-critical marketing tools; CRM, Analytics Software and Services, Social Media, etc. This method of Cloud Marketing enables seamless Marketing Automation for an enterprise helping achieve business objectives. Statistics Around Marketing Cloud Since technology is recent, there are only a handful of enterprise software players that develop Marketing Clouds. Early in 2018,…

DocuSign Invests $15 Million in Seal Software to Accelerate Adoption of AI in Analyzing Agreements

Additional Intelligence and Deeper AI Partnerships Added to Docusign Agreement Cloud Offering On the heels of launching the DocuSign Agreement Cloud—its suite of products and integrations for digitally transforming how organizations prepare, sign, act on, and manage agreements DocuSign Inc. announced a $15 Million investment in artificial intelligence software leader Seal Software. The news expands the partnership formed between DocuSign and Seal Software early last year, which saw Seal's artificial intelligence-based…

Research from Appreciate’s Holiday UA Campaigns: For Best Conversion in E-commerce, Use More Creative, Native Ads and a Long List of…

With the Growth of Mobile Commerce and Direct-To-Consumer Brands, Appreciate Analyzed Their 2018 Holiday E-commerce App User Acquisition Campaigns and Found That More Creative on More App Publishers and Categories Generated the Greatest Engagement and Conversion Rates for Appreciate’s E-commerce App Clients Running more ads in-app across a broad range of app publishers in diverse interest categories was the secret to gaining profitable users in the 2018 holiday season, according to research from programmatic mobile…

Adobe, Microsoft and SAP Announce New Open Data Initiative Details

Global Industry Partners Join Effort to Connect Data and Gather Powerful Insights Fueled by AI and Intelligent Services Adobe Summit, the industry’s leading customer experience conference, Adobe CEO Shantanu Narayen and Microsoft CEO Satya Nadella revealed additional details about the Open Data Initiative (ODI). As originally announced last September, Adobe, Microsoft and SAP have embarked on a new approach to business data that will help companies transform their customer experiences through real-time insights delivered…

TechBytes with Barry Cooper, Enterprise Group President, NICE

Tell us about your interaction with smart technologies such as automation, RPA, AI and Machine Learning? I am a heavy adopter of many of the smart technologies that have gone mainstream in the past few years. Just at home, we have four virtual personal assistants, two video cameras, and three smart thermostats all connected to various TVs and speaker systems. Also being a pretty avid cyclist living in the Northeast USA where the winters can be harsh, I use a smart turbo trainer hooked up to a virtual “world” where I…

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel marketing. We started as an Email Marketing tool, Soundest. As we were built around the e-commerce industry, we noticed that e-commerce marketers have very specific needs around automation. At the time, when we launched Soundest 5 years ago, automation wasn’t easy for online sellers. Email Marketing automation was a privilege for larger…

Netcore’s AI Engine ‘Raman’ Boosts Kotak Securities’ Email Communication Performance by 25%

Raman Brings AI/Ml Capabilities to Netcore's Smartech Marketing Automation & Analytics Suite, to Give Real-Time, Actionable, Intelligent Insights to Help Kotak Securities Increase Their Customer Engagement Netcore Solutions, a global marketing technology company, announced that Kotak Securities has achieved a 25% rise in its email open rates and lead conversions in customer engagement by using Netcore's Artificial Intelligence (AI) Engine 'Raman'. This achievement is yet another case of successful use of futuristic…

Webedia Hires Matthew Wurst to Lead US Operations for Global Media, Content and Technology Network

Former General Manager and Head of Operations at 360i to Spearhead Growth in the US, with a Focus on Editorial-Led Content Experiences for Brands Webedia, the global media, content and technology network rooted in culturally-driven content, announced the appointment of Matthew Wurst as Managing Director in the US Wurst, who previously worked at 360i as General Manager, Head of Operations, will be responsible for building Webedia’s agency model in the US to help brands reclaim ownership of their content, data and…

Unravel Data Introduces the Industry’s First AI-Powered Cloud Platform Operations and Workload Migration Solution for Data Applications

Unravel Delivers New AI-powered and Unified Performance Optimization for Planning, Migrating, and Managing Modern Data Applications on AWS, Azure and Google Cloud Platforms Unravel Data, the only data operations platform providing full-stack visibility and AI-powered recommendations to drive more reliable performance in modern data applications, announced a new portfolio of capabilities that help customers plan, migrate, and manage modern data applications running on AWS, Microsoft Azure and Google Cloud Platform. This…

Privitar Launches Innovative Programme for Startups to Protect Their Customers’ Data

Privitar Is Launching the Faststart Programme, Designed to Make It Easier for Data-Driven Startups to Access State-Of-The-Art Privacy Protection As with any company, startups are not immune to the threat of data breaches and have a responsibility to protect their customers’ data. In fact, startups face even higher consequences in the event of data breaches, as reputational damage can irreversibly affect the future of the company. Privitar has just launched its new FastStart for startups programme! It's designed to make…

UPS And Inxeption Collaborate To Make B2B E-Commerce Easier For Merchants

Platform Streamlines Transactions and Logistics from a Secure Dashboard Setting up, selling and shipping products online is getting easier for B2B merchants thanks to a new alliance between UPS and e-commerce technology company Inception. The two companies announced a platform integration called Inxeption Zippy that helps businesses market and distribute their products on multiple online channels, from one secure place. Inxeption’s e-commerce platform and online product catalog enable manufacturers, distributors and…

TechBytes with Glen Hagensen, Head of Marketing, Templafy

Tell us about your role and journey into Marketing Technology. How did you arrive at Templafy? I joined Templafy when we were just 5 employees in total and marketing was basically non-existent. I started formulating a strategy and a plan for how a marketing department could bring value into the company and setting up a full-stack marketing setup with a website, advertising, tracking, lead nurturing, etc., with the primary focus on inbound marketing. After proving the hypnosis that inbound marketing could bring in paying…

MarTech Interview with Wellford Dillard, CEO, Campaign Monitor

"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what questions they have are foundational to driving a timely and meaningful outreach." Tell us about your role and journey into technology. What inspired you to join Campaign Monitor? I’ve been working in technology and software for over 20 years. My background is primarily in operational finance — working in management consulting, investment banking and equity research before taking on CFO roles at Emma , one of the…

Contentstack Brings Intelligence from the World’s Leading AI Solutions Directly into its Award-Winning Content Experience Platform

Extending AI to Content Management Enables Smarter Insights, Better Decisions and Improved Outcomes Contentstack, the leading Content Experience Platform, introduced pre-built integrations for the world’s leading AI solutions from Amazon, Google, IBM and Salesforce. Using Contentstack’s widgets, AI is embedded directly in the CMS and available throughout a user’s workflow, delivering a seamless in-context experience. Developers can now build deeper integrations than ever before and provide marketers with insights to…

Nielsen and Univision Communications Inc. Reach Long-term Agreement for National and Local TV Ratings Measurement

Nielsen Industry-Changing SVOD Content Ratings and Local Nielsen Media Impact Included in New Service Agreement Nielsen announced that it has reached a long-term agreement for national and local TV ratings measurement with Univision Communications Inc., the leading media company serving Hispanic America. With this new multi-year agreement, all Univision’s properties including Univision Network, UniMás Network, Univision Deportes (UDN), Galavision Network, El Rey and 36 Univision and UniMás Local TV stations across 19…

DocuSign Announces the DocuSign Agreement Cloud

Category-Defining Offering Includes More Than a Dozen Products and Hundreds of Integrations for Automating and Connecting the Entire Agreement Process DocuSign Inc. announced the DocuSign Agreement Cloud, a suite of products and integrations for digitally transforming how organizations prepare, sign, act on, and manage agreements. By helping to automate and connect the entire agreement process, the DocuSign Agreement Cloud allows business to be done faster with less risk, lower costs, and better experiences for customers,…

FastSpring Appoints David Nachman as Chief Executive Officer

FastSpring, the trusted ecommerce partner for companies that sell software around the world, announced that David Nachman has joined as Chief Executive Officer (CEO). Nachman will define the company’s direction and further scale the FastSpring business, leveraging its leading technology solutions in the highly attractive ecommerce and payments markets.  Nachman will succeed Chris Lueck, who has been working closely with FastSpring’s board and major investor, Accel-KKR, to find the company’s next CEO. “Together with…

Bidalgo Opens UK Office to Help European App Marketers Run Smarter, More Effective User Acquisition Campaigns

Bidalgo, a leading provider of ad automation software and services for app marketers, announced that after years of supporting leading UK marketers from its headquarters in Israel, it has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of…