Banner Before Header

Brian DiFeo Joins MWWPR As Head Of Influencer Strategy

MWWPR announced the addition of Brian DiFeo to the MWWPR Digital team as Senior Director of Influencer Strategy. DiFeo will be leading MWWPR's evolving influencer marketing services, including developing meaningful and ROI-driven influencer campaigns and evergreen programs for MWWPR's diverse stable of consumer and corporate clients. DiFeo brings over seven years of influencer marketing experience and knowledge as the co-founder of The Mobile Media Lab in 2012, and founder of the community group Instagram NYC in 2011. As…

Independent Research Firm Names TechTarget a Leader in B2B Marketing Data Providers Report

The Company Achieved Highest-Possible Scores in Data Coverage and Go-To-Market Strategy Purchase intent-driven marketing and sales services company TechTarget, Inc. announced that they were named a Leader in the Forrester Research, Inc. September 2018 report: The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report evaluated twelve vendors across 21 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence. The report also covers considerations for vendor selection.…

Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX

Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is a new suite of capabilities and workflows that gives customers of Audience Manager, Adobe’s Data Management Platform ( DMP), unmatched flexibility in the organization, analysis, and activation of the raw signals used as building blocks for their most valuable audiences. Data Explorer is an innovative solution. It is introduced as a new suite of capabilities providing flexibility and…

Salesforce Celebrates Newest Customer Koa Club Members

Salesforce Koa Club Welcomes the More Than 4,600 Customers Who Have Been with Salesforce for 10 Years at Dreamforce 2018 Salesforce, the global leader in CRM, announced that The Adecco Group, Barclays, CBS Interactive, Pitney Bowes, REA Group, Ticketmaster and Vodafone are among the more than 4,600 customers joining Salesforce's Customer Koa Club in 2018, which commemorates those members of the Salesforce Ohana that have been driving innovation, transforming their businesses and getting closer to their customers with…

AI-Powered Conversation Bots Empower CMOs to Prove ROI

Marketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped for the first time since 2009. Meanwhile, digital advertising shot up by double digits. As more consumers (especially millennials and the up-and-coming Generation Z) continue to cut the cord, television ad spending will become less and less relevant. Instead, digital ads will drive more sales in a measurable way. Not all digital advertising is created equal, though, especially in B2B circles.…

Xactly Acquires Sales Resource and Capacity Planning Provider OpsPanda

Strengthens Artificial Intelligence Capabilities for Leading Enterprise Sales Performance Management Portfolio Xactly, a leading provider of cloud-based sales performance management (SPM) software, announced that it has acquired OpsPanda, an artificial intelligence (AI) based sales resource and capacity planning application provider. Xactly will now offer customers a data-driven, prepackaged and integrated sales planning solution that covers territory design and quota allocation, as well as workforce and capacity…

Softcrylic DMP Team Wins Gold at Adobe 1st Ever AAM Insider Contest

Softcrylic's Jerry Helou wins the Gold Medal at Adobe's First ever AAM Insider Contest on September 13th, 2018. Adobe has been touring the US and Overseas showcasing their Experience Cloud Suite especially Analytics, Target, and Audience Manager. The tour is called the AAM Insider Tour. In last week's tour, there were sessions that focused on disseminating exclusive tips and tricks associated with creating, unifying, and activating high value audiences by expert Adobe DMP Practitioners and learning how Adobe Products play…

Copado Secures €7.5 Million Series a Investment Led by Insight Venture Partners to Support Its Continued Growth

Copado, a cloud-based release management platform, announced a €7.5 million Series A funding round with an investment from Insight Venture Partners with participation from Salesforce Ventures. Copado will use the capital to expand the functionality of its product suite and support its continued global growth. Copado is a leading release management platform on the Salesforce AppExchange, providing a streamlined end-to-end release management solution for development teams. Founded in 2013, Copado has achieved self-funded…

Industry Leaders and Global Brands Convene to Discuss the Latest Trends Impacting Search and Content Marketing in San Francisco This October

BrightEdge Global Insights Tour Connects the SEO and Marketing Community to Industry Leaders and Best Practices BrightEdge, the leader in enterprise organic search and content performance, will embark on the last leg of the Share Global Insights Tour on October 9-10, with speakers from Google, Microsoft, Cisco, NBC and BlackRock sharing insight on search and the customer experience, one of 2018’s major marketing trends The Share Global Insights Tour is a series of all-day events designed for BrightEdge customers and…

dataxu Announces TotalTV for Advertisers, Spanning Linear, Connected and Addressable TV

Industry-First Unified Planner and Sorenson Media Partnership for Programmatic Linear Execution Enables Advertisers to Get the Most Efficient TV Reach dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced TotalTV for Advertisers, a unified planning and buying solution for agencies and brands investing across linear, connected and addressable TV. TotalTV includes the world’s first unified planner for TV that creates the most efficient buying plans to reach…

Interview with Eng Tan, CEO and Founder, Simplr

"We’ll start to see a bigger shift and need for experience management tools that help marketers better understand every aspect of how their customer is communicating to them, and at every step of the sales cycle."Tell us about your current role and about your background and how you came to found Simplr?  My role is to deliver a great customer experience for our partners and their consumers. What that looks like specifically ranges from day-to-day quality control to anticipating and understanding our partner needs, to…

Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition

Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes The company that promoted “Engagement Economy” as a pillar of customer success in business is now set to sail on a new path with Adobe. Marketo, the leading B2B marketing technology company and a MarTech RADAR 150 company for 2018, will enter Adobe’s stable, adding to the matured group of Marketing…

State Farm Collaborates with Salesforce to Transform Customer Experience and Empower Customers to Communicate on Their Terms

Salesforce, the global leader in CRM, announced that State Farm—the largest provider of auto and home insurance in the United States—selected a number of Salesforce products to deliver engaging, intelligence-driven customer experiences across every State Farm touchpoint. "At State Farm we recognize there are a multitude of ways customers prefer to connect with us, and it's up to us to deliver on those expectations," said Jason Potts, Enterprise Technology Executive at State Farm. "With Salesforce we're empowering our…

WalkMe Secures $40 Million Series F Funding to Accelerate the Growth of Its Digital Adoption Platform

Nearly 2,000 Organizations Use WalkMe to Guide, Engage and Automate the User Experience; Funding to Continue the Global Expansion of Its Digital Adoption Platform WalkMe, the world first Digital Adoption Platform and one of the fastest-growing software companies globally, announced it has raised $40 million in Series F financing, led by Insight Venture Partners, with participation from WalkMe's first institutional investor, Mangrove Capital Partners. WalkMe has raised $207.5 million to date. WalkMe enables leading…

Clarivate Analytics Reveals Annual Forecast of Future Nobel Prize Recipients

Clarivate Analytics, the global leader in providing trusted insights and analytics to enable researchers to accelerate discovery, today named 17 world-class researchers as Citation Laureates - researchers whose work is deemed to be, 'of Nobel stature', as attested by markedly high citation tallies recorded in the Web of Science citation index. Each year since 2002, analysts at Clarivate Analytics have drawn on Web of Science publication and citation data to identify influential researchers in the research areas recognized…

CellPoint Mobile Expands Executive Team to Support Hospitality Sector Growth and Sales

New Role Will Support Hotels, Resorts and Entertainment Venues as They Look to Improve Their Guests' Experience and Drive Bottom Line Growth Through the Mobile Channel CellPoint Mobile, a leading global provider of sales and payment-side mobile technology solutions for the airline, hospitality and travel sectors, welcomes Ray Pawley to its executive team as Vice President, Head of Hospitality Sales for the Americas.  Joining the company as it expands its product offerings to better serve the hospitality sector, Raymond…

Vonage Expands Vision in Cloud Contact Center Market with the Decision to Acquire NewVoiceMedia

Vonage's Announcement to Acquire NewVoiceMedia Would Advance Company's Strategy to Provide an Integrated, Cloud Communications Platform Today, Vonage Holdings Corp. has entered into an agreement to acquire privately-held Contact Center platform provider,  NewVoiceMedia. In an official press release, Vonage has agreed to acquire NewVoiceMedia for an equity price of $350 million paid in cash. The acquisition combines Vonage's robust UCaaS and CPaaS solutions with NewVoiceMedia's pure-play cloud contact center offerings,…

Aprimo Promotes Todd Rathje to Chief Customer Officer

New Position Allows for the Marketing Operations Leader to Better Focus on Global Customer Base Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced the promotion of Todd Rathje to Chief Customer Officer. Previously, Rathje served as Senior Vice President of Americas for Aprimo. “I’ve had the chance to work closely with Todd for several years and believe that he is uniquely qualified to hold this key position. Having closed deals with many of the customers Aprimo still…

OpenX Brings Programmatic Video Exchange to Japan and APAC Market

Publishers, Buyers Can Now Access Video Inventory Through Industry’s Highest Quality Marketplace OpenX, the world’s leading independent advertising technology provider, announced the launch of the company’s video marketplace in Japan and APAC following record growth in the video business in the US and Europe. Publishers and marketers in Japan and APAC can now access video inventory through the OpenX Exchange, one of the industry’s largest and highest quality programmatic advertising exchanges. “As OpenX continues to…

Cathay Pacific Takes Flight With Salesforce To Boost Digital Transformation

Hong Kong's Home Carrier Looks to Salesforce Marketing Cloud to Generate New Revenue Streams and Deliver Personalized Customer Experiences Salesforce, the global leader in CRM, announced that Cathay Pacific, a Hong Kong-based international airline that offers passenger and cargo services to more than 200 destinations in Asia, North America, Australia, Europe and Africa—is using Salesforce to accelerate digital transformation, generate new revenue streams and improve customer experiences with personalized engagements. An…