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Looker Expands International Operations into Japan

Appoints Long-Time Industry Executive Shoji Ozawa as Country Manager; Signs New Partnerships and Customers Looker, a leading data platform company, announced the expansion of its international operations with the opening of a new office in Tokyo, Japan. Shoji Ozawa, a former executive at Oracle and Salesforce, has joined Looker as Japan Country Manager to drive the company’s growth and operations in the region. @lookerdata expands its international operations with the opening of a new office in Tokyo. Looker’s…

Zena Burns, Veteran Media Executive, Joins Futuri Media’s Executive Leadership Team

Burns, a Key Player in Developing Multiple Iconic Media Properties, to Help Lead Futuri's Expansion Initiatives, Including Opening a Chicago Office for the Tech Company Futuri Media, a global leader in technology designed to drive audience and revenue growth for broadcasters, announced that veteran media executive Zena Burns has joined its executive leadership team as SVP, Strategic Marketing and Brand Development. In this newly-created role, Burns will lead high-level marketing initiatives for Futuri, direct its…

Brainshark to Present New Sales Onboarding Strategies at Gartner Sales & Marketing Conference 2018

Taking a Page from Software Development Playbook, an 'Agile' Approach to Sales Onboarding Gets New Reps Ramped up Faster and Better Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will present new approaches and insights to improve sales onboarding at the Gartner Sales & Marketing Conference 2018, Oct. 9-11, at the ARIA Las Vegas. More than 1,000 sales and marketing leaders will attend the event – focused on helping B2B professionals maximize their sales talent, overcome sales…

ADARA Appoints Curtis Nishijima as EMEA Managing Director

ADARA, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly-created role of Managing Director, EMEA. Nishijima will be responsible for setting the vision, market development, and operational requirements across ADARA EMEA, with business conducted across UK and Ireland, France-Benelux, DACH, Nordics, Southern Europe, and the Middle East. Throughout the region, he will be leading the strategic direction across…

Mobile Marketing Company Drips Raises Seed Funding, Adds to Executive Team

Akron mobile-marketing firm Drips announced its first external seed funding, along with several additions to the executive team that will position the company for strong future growth. "Our company has been profitable since very beginning," said Drips founder, Aaron Christopher (AC) Evans. "To date, we have chosen to bootstrap, but this market is growing extremely fast. Under these conditions, it makes sense to bring in outside capital to better match our resources against this massive opportunity." Drips has built a…

Nearly Half of Businesses Spend More Than $500,000 on Digital Marketing

Businesses Today Prioritize Their Online Presence, Devoting More Resources to Digital Channels That Get Them in Front of Customers, According to Data from a Recent Survey Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey from The Manifest, a business news and how-to website. Forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. Investment in digital marketing is likely to…

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors Kochava is an industry leader when it comes to measuring solutions for Smartphones and connected devices. The company recently announced the release of its brand new ‘Audience Insights’ tool which facilitates visualizing key audience characteristics within Kochava Collective, which is the company’s independent mobile data marketplace. Reaching the correct set of the audience is the…

Keith Sedlak Joins Harte Hanks as Senior Vice President of Sales for Marketing Services

Brings Deep Expertise in Marketing Solutions, Business Development and Client Relations Harte Hanks announced that Keith Sedlak will join the Company as Senior Vice President of Sales for Marketing Services. In this role, Mr. Sedlak will draw on his significant background in marketing solutions, business development and client relations to help advance Harte Hanks’ strategy and bring the Company’s innovative approach to a broad range of clients and industries. Most recently, Mr. Sedlak served as Senior Vice President…

SpotX Announces 100% ads.txt Compliance

Spotx Releases Infographic Tracking Adoption of IAB Initiative SpotX, the leading global video advertising and monetization platform, announced the launch of a new infographic that highlights its 100% compliance with the IAB's ads.txt specification version 1.0.1. Since June 2017, SpotX has advocated for ads.txt adoption and helped educate publishers on the benefits of the Authorized Digital Sellers initiative, which is designed to empower publishers and distributors to declare who is allowed to sell their inventory.…

Buzzvil Charts Rising Interest in Mobile Lockscreen Advertising

US Marketers Discovering Lockscreen Campaigns that Avoid Ad Clutter and Deliver Fivefold Increases in Consumer Engagement Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical businesses reap impactful consumer engagement, according to a new white paper by Buzzvil, a lockscreen advertising platform. The report, ‘The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,’ documents a growth spurt in the nascent use…

Zoomdata Launches Global Reseller Partner Program Based on Customer Demand

With 3x Channel Growth, Zoomdata Launches ZAP! - the Zoomdata Application Partner Program - to Provide Channel Partners with Resources for Enterprise-Wide Deployments Zoomdata, the company reinventing BI, announced that it has launched ZAP! - the Zoomdata Application Partner program. Over the past year, Zoomdata has witnessed 3X growth in sales via channel partners. Much of this growth has been international, with an emphasis in Europe and the Asia Pacific regions. As customers across the globe increasingly seek the help…

Location Marketing Platform HYP3R Raises $17 Million in Series A Funding

HYP3R, the leading innovator in location-based marketing, announced its Series A financing of $17 million with participation from Structure Capital, Rokk3r Fuel, Thayer Ventures, Silicon Valley Bank and other strategic investors. Earlier this year, HYP3R graduated from Salesforce Accelerate and was named one of the World’s Most Innovative Companies by Fast Company. “Travel and retail are multi-trillion dollar industries experiencing significant disruption,” says Jillian Manus, managing partner at Structure Capital. “HYP3R…

Unacast Launches “Clear View Data Pledge,” Unlocking the Black Box Surrounding Location Data

Unacast, the leading transparent and contextualized location data platform, announced a new initiative designed to help location data buyers better understand the attributes and insights of a location data set. The Clear View Data Pledge is a promise by Unacast that its data is accurately described, aggregated from trusted sources, free of the issues plaguing the location data space, and that the company will continually improve and update vetting processes to maintain these standards. These persistent problems include…

Agora.io Brings Live Video and Broadcasting Solutions with Global Scalability to IBC 2018

Agora.io, a global leader in real-time communication solutions, announced that it will showcase its high-definition, ultra low-latency voice, video, and live broadcasting solutions at the 2018 International Broadcasting Convention (IBC) in Amsterdam from September 14-19. Agora.io team members will be on hand at IBC in Hall 14, Stand D54 to share information, hold live demonstrations, and answer questions about Agora's RTC solutions. Powered by a powerful proprietary software-defined real-time network (SD-RTN™) that boasts…

Sprinklr and Snaps Drive Human-Robot Collaboration for a New Era of Customer Care

Sprinklr, the world’s #1 social media management platform, announced its integration with Snaps, the leading conversational marketing platform. The companies are launching the Sprinklr and Snaps Agent Handoff, which helps brands easily manage the transition between an automated chatbot and a human agent for complex customer care questions in Facebook Messenger, Twitter and SMS. Now, brands can provide a personalized experience on messaging platforms while reducing customer care costs. The Challenge: Improving the Chatbot…

Clari Names Cornelius Willis as Chief Marketing Officer

Clari, the leading provider of AI solutions for sales, announced the appointment of Cornelius Willis as Chief Marketing Officer (CMO). With more than 25 years of industry experience, Cornelius joins Clari at a time of record growth and market momentum. As CMO, Cornelius will be responsible for telling the Clari story, creating and executing an integrated marketing strategy and increasing awareness. Cornelius’ experience spans 10 years at Microsoft and a decade spent in the startup trenches as an employee, founder,…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By. This bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major Martech developments last week. Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing Deloitte’s Acquisition of Magnetic’s…

Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning

New capabilities automatically source and serve up highly relevant experiences at scale Optimizely, the world's leader in digital experience optimization, announced a major enhancement to its experimentation and personalization engine with Adaptive Audiences. The new capability powered by machine learning will enable brands to deliver exceptional personalized experiences for their customers at scale. According to research by eMarketer, a lack of resources is the leading barrier for global companies to achieve their…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

How MarTech Can Help You Step Up Your Multicultural Marketing Game

You’ve seen the data. The demographics show more dots on the map and purchasing power is tipping the scale. Your company, however, is still struggling to get a real multicultural marketing strategy off the ground. But, you’re not alone. Out of the 88 billion dollars spent in digital advertising this past year, less than 10%  went to the largest minority group in the U.S., Hispanics, who make up almost 20% of the population. Given the fact that by the year 2045 the U.S. will be a minority-majority nation, marketers are…