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Interview with Kai Henniges, CEO and Co-Founder, video intelligence

"Marketers shouldn’t expect to be driving immediate sales from video, but expect to raise awareness and educate. Using it to tell strong brand stories is where it’s at its most powerful."Tell us about your role at vi and the team/technology you handle. I founded video intelligence (vi) three years ago, having run content platform Viewster for nearly a decade. With experience as a publisher ourselves, we knew the challenges, so the goal with vi was to find the best monetization platform for publishers. We now have a…

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

Oath Unifies Ad Tech Under New Brand, Adds Advanced Features to Drive Growth for Advertisers and Publishers

Oath Ad Platforms Offers Access to Expanded Inventory, Innovative Ad Formats, Trusted Data and Enhanced Machine-Learning, Along with Other New Capabilities Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s trusted data,…

nFusz and Odoo Announce Strategic Partnership

nFusz to Offer Augmented Sales Intelligence Software to 3.9 Million Odoo Users nFusz, Inc., a leader in business-focused interactive video and the pioneer of augmented sales intelligence software, announced it has entered into a partnership with Belgian software giant Odoo to incorporate the nFusz notifiCRM application into Odoo’s global business applications platform. Odoo provides a complete suite of integrated apps to address any business need. With both cloud-based as well as on-premises offerings, and over 3.9 million…

Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte

Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will be acquiring Magnetic Media Inc’s Artificial Intelligence(AI) powered business platform. This move clearly indicates Deloitte’s increased focus in the areas of AI, Machine Learning (ML) and Audience Data Analytics. This strategic acquisition helps Deloitte accelerate smarter and faster development of its Digital Experience Services platform. This is also an indicator…

Red Points Launches New Online Brand Protection Solution to Monitor and Optimise Businesses’ Distribution Networks

Red Points, the Barcelona-based online brand protection specialist, launched a new Online Distributor Compliance (ODC) solution to help brands worldwide manage and optimise distribution agreements efficiently using technology. The new service enables businesses to proactively monitor online partner activities, harmonise distribution network and ultimately create more profitable relationships between product suppliers and distributors. The expansion of Red Points’ brand protection portfolio represents a key milestone for…

Outreach Recognized as Top Startup by LinkedIn

Outreach Ranked 15th on LinkedIn's Annual List Celebrating the Startups Where the World Wants to Work Now Outreach, the leading sales engagement platform, announced that it has been named one of LinkedIn's Top Startups, a list recognizing 50 of the world's best and most sought-after places to work. To compile the list, LinkedIn analyzed the behavior of its more than 500 million users to identify where professionals want to work, while also focusing on metrics such as interest in the company, engagement with employees, and…

Interview with Erwin Bos, Director of Sales, Europe, Tapjoy

"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web."Tell us about your role at Tapjoy and the team/technology you handle. I am the European Sales Director at Tapjoy, which means I am responsible for building close relationships for the company with brands and agencies and trading desks throughout EMEA. Operating an opt-in, Advertising as a Service model, Tapjoy empowers people to unlock premium content…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through the major MarTech developments last week. Nexcess to Sponsor the Human Element NEXT Conference The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail SutiCRM’s Latest Software Version Is Packed with New Features…

H2O.ai Named a Strong Performer in Notebook-Based Predictive Analytics and Machine Learning in Latest Evaluation by Independent Research…

Received Highest Strategy Category Score with Highest Score Possible in Solution Roadmap, Open Source Algorithms and Automation Workbench Criteria H2O.ai, the open source leader in AI, announced it has been named a Strong Performer in "The Forrester Wave: Notebook-Based Predictive Analytics And Machine Learning Solutions, Q3 2018" report by Forrester Research, Inc. Out of the nine vendors evaluated, H2O.ai was recognized with the highest score in the strategy category based on solution roadmap and partners criteria.…

Gimbal Launches Cross-Device Location Attribution

Ad Impressions Served Across Devices Now Matched to In-Store Visitation Gimbal, the identity-driven marketing and advertising platform powered by physical-world data, announced the ability for advertisers to measure in-store visits based on programmatic ad impressions served to desktop, tablet and mobile devices. In-store measurement has long been a mobile-focused effort since smartphones are a proxy to where individuals go in the physical word. Yet marketers know their prospects aren't only consuming media on mobile…

Massive to Unveil Android TV Launcher at IBC 2018

Pay TV Operators, Telcos, and OTT Players Can Benefit from Rapid Time to Market, Access to Google Infrastructure and Total Ownership of the User Experience Massive, the specialist UX vendor for the OTT industry, will be unveiling its customisable Android TV Operator Tier Launcher at IBC. The move follows demand from its customers around the world to bring Android TV into their multi-platform device suite. Massive’s Launcher saw a commercial soft launch during the 2018 World Cup with a major APAC telco, and will be widely…

Weber Shandwick Appoints Chief Communications & Marketing Officer

Industry Expert Jill Tannenbaum Joins to Lead Global Marcom Function Weber Shandwick, one of the world's leading global communications and marketing services firms, announced that Jill Tannenbaum has joined the agency as chief communications & marketing officer. With more than 25 years of experience in building brands for a wide variety of organizations, Tannenbaum will lead global external and internal strategic communications for the firm. "We believe in the power of the story and Weber Shandwick's story –…

Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…

Engagio Strengthens Executive Team with Two Marketing Industry Veterans

Both Add Valuable Marketing Expertise to Support Growth and Expand the Customer Base Engagio, a leading provider of account-based software and solutions, has expanded its leadership team with the addition of two executives with extensive backgrounds in marketing technology. Cheryl Chavez joins the company as Chief Product Officer, where she will be responsible for leading product strategy, UI/UX and the development and management of the company’s product roadmap.  Most recently, she was Group Vice President of Product…

LogMeIn Helps Marketers Create Better Content with the Next Generation of GoToWebinar

The All-New GoToWebinar Gives Hosts New Features and a Smarter, More Intuitive Content Creation Experience to Drive More Leads, Grow Audiences and Train Viewers Through Live and On-Demand Events LogMeIn, Inc. announced that it has launched a completely redesigned user interface for webinar organizers, bringing about the next generation of GoToWebinar, the market-leading webinar tool. The new experience gives customers improved usability, including a fully mobile-responsive layout, easier onboarding and in-product tips and…

Microsoft Teams with OnePlaceMail for Outlook to Deliver More Effective Modern Workplace Collaboration

Move Conversations from Microsoft Outlook Email to Microsoft Teams in Office 365 OnePlace Solutions announced the launch of Microsoft Teams integration with the OnePlaceMail for Outlook App, allowing the mobile workforce to conveniently move content from Microsoft Outlook to a Microsoft Teams channel. Enabling content to easily flow from Outlook to a Teams environment drives greater organizational productivity. For organizations this means unlocking business critical data traditionally stored in personal mailboxes and…

Digital Customer Engagement Platforms Spredfast and Lithium Technologies Announce Merger

The Announcement Ensures a Fireball for the Future of Digital Customer Engagement Spredfast and Lithium, the spearheads of digital customer engagement will be merging. This guarantees the future of customer engagement capabilities to be backed by a powerhouse. The merger is predicted to be one of the best digital customer engagement platforms in the marketing automation industry. This will transform how brands engage with customers to earning their trust and loyalty. Enterprises can leverage this merger to grow their…

B2B Cloud Software Marketing Veteran Andres Botero Joins BlackLine As Chief Marketing Officer

Leading Cloud Financial Automation Software Provider Adds Former SAP Marketing Executive to Lead Global Marketing Strategy BlackLine, Inc. announced that B2B cloud software marketing veteran Andres Botero has joined the financial automation software company as chief marketing officer.  As CMO, Mr. Botero will be responsible for driving BlackLine's global marketing strategy as the company seeks to capitalize on the growing worldwide demand for solutions that drive greater efficiency, financial governance and risk…

SEMrush Announces Release of Its Competitive Intelligence Toolkit 2.0 on Its 10th Anniversary

SEMrush, an online visibility management and content marketing SaaS platform, announced, on its 10th anniversary, the release of its Competitive Intelligence 2.0 toolkit. With the product upgrade, marketers will now receive a full stack of marketing insights in all areas of competitors' digital marketing strategy including SEO, SEM, Paid Advertising, Content, SMM and PR. SEMrush Competitive Intelligence 2.0 is also tailored to needs of business development managers, sales teams and affiliate managers, who will be able to…