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Swrve Establishes Asia Pacific Office and Hires Scott Mirabello as Regional Director, Asia Pacific

Company Expands in Order to Meet Strong Demand for Tech in the Asia Pacific Region and to Support Existing Customer Base Swrve, the provider of modern, multichannel engagement for the enterprise, announced the opening of its Asia Pacific office in Sydney, Australia, and the simultaneous appointment of Scott Mirabello as Regional Director, Asia Pacific. The move represents a significant expansion for Swrve, which already boasts offices in San Francisco, London, Dublin, and Amsterdam. The move into the Asia Pacific region…

Protected Media Launches Pre-Bid Solution for Improved Ad Verification

Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by Fake Traffic Protected Media, a global provider of digital advertising solutions that detect ad fraud and improve traffic quality, announced that their pre-bid anti-fraud solution is available for real time granular optimization of online advertising campaigns. Protected Media’s pre-bid solution utilizes a variety of data sources including post bid data, to provide a more…

Bright Pattern Announces Partnership with Conduit Global to Power Digital Transformation for Contact Centers of All Sizes

Bright Pattern Contact Center Software Will Be a Core Component of Conduit Global's CX100 Cloud Suite Providing Their Customers with an Innovative Omnichannel Contact Center Platform and Agile Services to Deliver an Exceptional Customer Experience Bright Pattern, the leading provider of enterprise contact center software, announces its partnership with Conduit Global, a pioneer in the cloud Contact Center as a Service (CCaaS) industry with more than 25 years' experience planning, deploying, and managing omnichannel…

TechBytes with Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM

Chris Zaloumis Senior Director, Enterprise Video Offerings, IBM Video has taken the enterprise by storm. B2B video is poised to grow exponentially in the years to come. To understand how enterprises could leverage video for B2B outreach, we spoke to Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM.Tell us about your role at IBM and the team and technology that you handle. I am the Senior Director of Enterprise Video Offerings at IBM, where I lead a team of product managers and strategic technology…

Verimatrix Shortlisted for 2018 IBC Innovation Awards, Named Two-time Finalist for this Year’s CSI Awards

Company Recognized for New Capabilities of Vtegrity and Verspective Intelligence in Addition to Collaborating to Bring TV Everywhere to Africa Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has been shortlisted for this year's IBC Innovation Awards and named a two-time finalist for the CSI Awards, both to be presented at IBC 2018. Alongside Econet Media, AWS Elemental and Roku, Verimatrix is being recognized by the IBC Innovation Awards for bringing TV…

Acquia Appoints SaaS Pro Matt Kaplan to Lead Product Team

 Matt Kaplan Joins Acquia from LogMeIn Digital experience company Acquia has announced the appointment of Matt Kaplan as its new senior vice president of product, who is responsible for advancing Acquia’s portfolio of platform applications that power world-class digital experiences. Matt Kaplan joins Acquia from LogMeIn, where he served as Chief Product Officer and general manager of emerging products. “Matt is extremely growth-oriented and passionate about innovation. He’s a creative force who knows how to design…

TechBytes with Paul H. Müller, Co-Founder and CTO, Adjust

Paul H. Müller Co-Founder and CTO, Adjust Nearly 80% of internet users rely on mobile phones for their online activity, largely for search, email, and commerce. Marketers are already building their targeting campaigns on mobile-first and mobile-only strategies. To understand the state of mobile marketing in 2018 and how mobile customer analytics are more refined today than ever before, we spoke to Paul H. Müller, Co-Founder and CTO, Adjust.Tell us about your role at Adjust and the team/technology you handle I’m the…

Acorn International’s Acorn Entertainment Client Base Now Spans Sports, Film / Television and Music

Acorn Entertainment announces it has expanded its client base to now cover US sports, film, television, and music celebrity talent as well as brands looking to expand their presence in China. AE provides a full suite of online and offline, multichannel and multimedia promotional services to individual celebrity talent as well as brand clients, primarily from the US, who seek to maximize their brands in China and increase their monetization ratios from social media engagement. "Building upon the success of our recent…

Gen Z: 5 Public Companies Being Driven by Kids & Their Moms

If you're used to parents of toddlers asking their kids whether they want to go to the park or the pool, to drink apple juice or water, or to play baseball or soccer, you won't be surprised to hear that parents rely on their children's opinions. Kids, arguably the best salespeople in the world, have incredible influence on their parents' shopping decisions. In many cases a kid's ability to influence a parent outweighs that parent's desire to purchase something for themselves. A study by Millennial Marketing found that kids…

Nimble AMS Achieves Record Growth Following Community Brands Investment

Community Brands Invests Millions into Development of Nimble AMS, Driving More Associations Than Ever to Adopt the Enterprise Association Management Software Built on Salesforce Platform Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced that more associations are pushing productivity higher and working smarter with Nimble AMS, which is built on the Salesforce customer relationship management (CRM) platform. During a…

AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology

Marketers Can Now Build Sustainable, Brand-Safe Omnichannel Campaigns on Their Own AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses,  announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States. For the past five…

TMMData Announces New Marketing Campaign Tracking Capabilities to Its Platform

New Offering Supports Even More Comprehensive Marketing Insights with Additional Options to Scale and Govern Creation of Campaign Tracking Codes and Urls TMMData, creator of flexible data integration and data preparation platform Foundation, announced the launch of new "batch entry forms" as part of its suite of self-service data blending tools. This release enhances the platform's data workflow capabilities so digital marketing and analytics teams can better scale their campaign management process with automation. The…

Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data

Research Shows Just 30% of Organisations Use Analytics to Improve Their Data Insight Experian has launched a new analytics solution in the UK to help organisations make fast, reliable decisions with deeper insight than ever before. Experian Ascend Analytics on Demand is an integrated data and analytics platform which offers cutting-edge insights to businesses of all sizes. The UK launch follows a successful introduction in North America. Ascend allows Experian’s clients to access a full range of Experian’s anonymised…

a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs

a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key partnership with Inscape Data Inc., the leading provider of Automatic Content Recognition (ACR) data. This partnership is aimed at augmenting set-box data with data from nearly nine million connected VIZIO TVs. Inscape’s TV audience viewing data is leveraged by OEMs, brands,…

WISeKey Cybersecurity Growing by over 60% Compared to Same Period Last as More Companies Required ID Management to Facilitate Their…

WISeKey QuoVadis Identity Management, Managed PKI and Digital Signing Services Penetration Is Growing Beyond Europe, Generating Revenue of over $11 Million for the First 7 Months of 2018 WISeKey International Holding Ltd (WISeKey) , a leading Swiss cybersecurity and IoT solutions company, announced that its suite of QuoVadis products and services is growing by over 60% compared to same period of last year as more companies required ID Management to facilitate their compliance with GDP, the primary law regulating how…

Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of an enhanced suite of capabilities for CPG marketers through its expanded partnership with IRI, a global leader in innovative solutions and services for consumer, retail and media companies. Viant’s new Sales Tactic Optimization solution provides advertisers with weekly insights throughout the campaign, identifying the segments with the…

IMVU: The Leading Avatar-Based 3D Social Network Acquires StayUp, Inc.

StayUp Technology Will Accelerate the Development of IMVU's Next-Generation Social VR Platform IMVU, the leading avatar-based social network, announces the acquisition of StayUp, Inc., a social VR company headed by Founder & CEO Gary Chevsky.  Previous to StayUp, Gary was the President at Tango, a mobile messaging company with over 400 million users and a pioneer in mobile video-chat. The acquisition extends the capabilities of the IMVU platform in avatar design, shared experiences, and user-generated content with…

SugarCRM and Accel-KKR Join Hands to Usher Next Phase of CRM Business

Leading CRM maker, SugarCRM has announced that Accel-KKR, a leading technology-focused private equity firm, has made a strategic and significant investment in SugarCRM. The partnership is the latest milestone in SugarCRM’s journey and will accelerate its strategy of driving global growth with its award-winning relationship management platform. Accel-KKR has committed substantial investment dollars to drive product innovation, services, expanded capabilities and a strategic acquisition program. At the time of this…

TechBytes with Wilson Raj, Global Director, Customer Intelligence, SAS

Wilson Raj Global Director, Customer Intelligence, SAS Advanced Analytics are influencing the adoption of automation technologies for marketing and sales. AI and machine learning applications play a pivotal role in making these analytics relevant and powerful for decision-making. Wilson Raj, Global Director, Customer Intelligence at SAS, about their platform and how it delivers Enterprise success.Tell us about your role at SAS and the team/technology you handle. I’m the product marketing leader and global evangelist…

Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email

Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies Campaign Monitor, an email marketing platform used by more than 250,000 customers worldwide, released its 2018 Email Marketing Industry Report. The second annual report looks at the latest technology in email marketing and provides an understanding of what strategies are working and what is on the horizon for technology in the space. To better understand this, Campaign Monitor surveyed more than 200 marketers and…