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TVB’s Steve Lanzano Says New Nielsen Report Confirms Dominance of Linear Television with Strong Growth in Time Spent

Americans’ Daily Time Spent Viewing Video Content on Traditional Television is 4x Greater Than OTT / Streaming TV and over 28x Greater Than Mobile Viewing TVB, the not-for-profit trade association of America’s local broadcast television industry, issued the following statement from Steve Lanzano, President and CEO, on Nielsen’s Q1 2018 Total Audience Report: The @Nielsen 1Q18 Total Audience Report reveals Americans’ daily time spent viewing video content on traditional #television is 4x greater than #OTT / streaming TV…

Fireside Chat with Sandie Overtveld

Sandie Overtveld talks about how sales professionals should train themselves to master sales automation, reporting and intelligence tools Know Me Please tell us about your role at Zendesk and about your career journey. I lead Zendesk's Asia Pacific & Japan Go-To-Market teams, helping our clients transform their customer service into meaningful customer engagement with beautifully simple solutions. Prior to Zendesk, I was at Hewlett-Packard Enterprise Services, where I led the Microsoft Dynamics Service Line for…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Mobile App Development Platforms

Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Mobile App Development Platforms report for the third consecutive year. In the report, Gartner evaluated 19 Mobile App Development Platforms (MADP) vendors against 15 different criteria based on their ability to execute and completeness of vision. According to the report: "The MADP was first defined by Gartner in 2012 as a platform for…

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…

Interview with Manny Medina, CEO and Co-Founder, Outreach

"Technology innovations aren’t about replacing human analysis and decision making — the focus should be on amplifying it."Tell us about your role at Outreach and how you got here. What’s the most fascinating aspect of leading a Sales Engagement software platform? I’m the CEO and co-founder of Outreach. My job is to make our customers successful by hiring the best talent around and uniting them to further our mission. Some days, that means diving into strategy with my product team; other days, it means digging into the…

Monetate Recognized as a Leader in 2018 Gartner Magic Quadrant for Personalization Engines

Company Recognized for Completeness of Vision and Ability to Execute in Inaugural Gartner Magic Quadrant for Personalization Engines Monetate announced that it has been named a Leader in the 2018 Gartner Magic Quadrant for Personalization Engines. Gartner, Inc. is the leading provider of research and analysis on the global information technology industry. Monetate was among 18 vendors positioned in Gartner’s first-ever Magic Quadrant for Personalization Engines. “As demand for more personalized experiences among…

Managing The Flow: How To Choose Project Management Software For Your Team

There are two ways marketers use technology. One is to enhance human interaction, and the other is to automate the process. The reality is that we’re often doing this simultaneously. Successful marketing requires keeping many balls in the air at once as you conduct research, create and execute campaigns, and measure and refine campaigns while managing various workflows and deliverables. Thanks to the rise of sophisticated project management software products, it’s easier than ever to keep projects flowing. However, with…

Ada Launches on the Genesys AppFoundry

Ada's Automated Chatbot Combines with Genesys Customer Experience Platform to Enable Enterprises to Provide Incredible 24/7 Customer Service Ada announced its leading customer service chabot is now available on the Genesys AppFoundry, a dedicated customer experience marketplace. Genesys is the global leader in omnichannel customer experience and contact center solutions that powers 25 billion of the world's best customer experiences each year. The AppFoundry allows Genesys customers from all market segments to…

Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance

Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, announced enhancements to AureaCampaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance. Aurea Campaign Manager lets…

Adrealm Foundation to Hold First Press Conference

Adtech Leader Going Global with Blockchain, New DApp, and Vision of the Future For Brian Xie and his team, the Ritz Carlton hotel in Pudong New District, Shanghai, might be a grand enough to match their aspirations. Maybe. On 2 August, Xie and his team will officially announce the launch of The Adrealm Foundation and the Xhance DApp. Xie will also share his vision for how to recreate the global digital advertising industry. "We've all worked very hard for this," Xie said, "and the August 2 press conference is just…

Interview with Chrissie Jamieson, VP Marketing, MarkMonitor

"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got here. What’s the most fascinating aspect of being a part of an analytics firm? Having worked for several other companies in a variety of marketing roles, I then joined MarkMonitor around 11 years ago to establish marketing in Europe. This saw me responsible for all aspects of strategy,…

Spiceworks Introduces New Intent-Based Targeting Capabilities to Help Technology Brands Reach In-Market Businesses at the Right Time

New Capabilities Leverage First-Party Intent Data to Improve How Businesses Buy and Sell Technology Solutions Spiceworks introduced new intent-based targeting capabilities that leverage unique, first-party insights to empower B2B technology brands to identify and engage potential customers more efficiently. The new capabilities help technology brands reach in-market businesses — and the buyers within them — at the right time, providing a better, more relevant experience for IT buyers seeking connections to the brands that…

Data Innovators Coming to San Francisco for JOIN 2018

Looker Announces Annual Data Conference as the Company Reaches 550 Employees and 1,600 Customers with 70% YoY Revenue Growth Looker, a leading data platform company, announced JOIN 2018, the three-day conference dedicated to learning from and collaborating with some of the brightest minds in data who are driving the smarter use of data across every industry. “Every year we see new, groundbreaking advancements in data and analytics technology that are having fundamental, positive impacts on businesses and organizations…

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, Invoca has announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively). The company has also announced additional support for Google Accelerated Mobile Pages (AMP). The improved integrations with Google’s suite of ad tools allow users of Invoca’s AI-powered…

Zoho Innovates Event Management Space with New Zoho Backstage

Comprehensive end-to-end event management platform touts intuitive website builder, seamless marketing campaign integration and event mobile app for attendee engagement Today, Zoho announced its newest product offering: Backstage, an end-to-end event management tool that allows organizers, corporations, and non-profit agencies to plan, promote, and run enterprise events ranging from large-scale meetings to conferences and trade shows. Zoho Backstage comes equipped with a broad range of features, including a multi-language…

Survata Secures $14 Million Series B Funding

Survata, the top technology-powered advertising measurement and market research company, announced it has secured $14 million in Series B funding led by Conductive Ventures and joined by Industry Ventures. Previous investors Uncork Capital, PivotNorth, Ridge Ventures, Bloomberg Beta and Initialized Capital also contributed, with additional participation again from multiple marketing-technology visionaries. Building on the Survata’s success with its Market Research suite, Survata plans to use the investment to continue…

IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success

IZEA, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announces the appointment of Francesca Cruz to Vice President of SaaS Customer Success, effective immediately. IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success The appointment of Ms. Cruz to the role follows the recent close of the acquisition of TapInfluence. Ms. Cruz will lead the team responsible for ensuring the successful adoption and marketplace utilization of…

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines

Company Positioned Furthest on the Completeness of Vision Axis Overall by the Leading Research and Advisory Firm Episerver, the company transforming digital experiences, announced its recognition as a Visionary in Gartner's 2018 "Magic Quadrant for Personalization Engines."  Gartner analyzed Episerver among 17 other vendors. The company was placed the furthest on the completeness of vision axis overall. The report, which is the first of its kind from Gartner, states that "marketing leaders can use this research to…

FlipNpik Announces Partnership with Atayen Inc, Facebook iFrame Apps Developer

FlipNpik, the world's first-of-its kind blockchain-based collaborative social media platform, which remunerates users for their social media engagements, is pleased to announce a partnership with American-French company, Atayen Inc. FlipNpik partners with Facebook iFrame Apps Developer Atayen Inc Specializing in the development of applications such as the iFrame apps, which is an all-in-one Facebook app suite to enhance businesses' engagement of users, Atayen offers unique expertise in social media networks that will…

Google Marketing Platform Gets a New Enriching Destination for Content and Analytics

Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its long-time run among Content Marketing teams as Google decided to pull it down. The signs were ominous about Google making a drastic change to its Analytics and Marketing Cloud suite. Yes, they did it. Google introduced their Google Marketing Platform, bringing together Double Click and Google Analytics 360 suite under one umbrella for marketing automation and social media analytics.…