Banner Before Header

GDPR is the Best Thing to Happen to Personalization

Embracing Consent and Privacy is the Best Way to Breathe New Life into Marketing After years of debate, infighting, and fear mongering, GDPR finally arrives in force on May 25. For many marketers, the path forward isn’t clear, and risk only seems to grow, given ensuing developments with ePrivacy, a pending ballot initiative in California, and a growing list of regulations appearing around the globe. Yet, the time has never been better to rethink how marketers approach privacy and personalization. It’s time to embrace…

Dropp.TV Announces Andrew McCartney as CEO

Seasoned UK Tech Entrepreneur and Former CEO in Residence of Microsoft Ventures Andrew McCartney Joins Global Shoppable Media Platform Dropp.TV Dropp.TV, the next generation of shoppable media, giving viewers the power to buy any product on any screen instantly announced that Andrew McCartney, a quintessential player in the tech scene, will serve as the company's first CEO. In 2013, Microsoft tapped McCartney as CEO in Residence of Microsoft Ventures in the UK. In this role, he helped startups around the world…

Conga Continues to Lead the Race in Intelligent Document Automation

Conga Has Also Raised $47 Million in Fresh Funding Led by Insight Venture Partners and Salesforce Ventures to Fuel Global Growth In a major funding round, Conga, the global leader in Intelligent Document Automation, announced that it has received $47 million in new funding led by Insight Venture Partners and Salesforce Ventures. Conga announced a strong start to 2018 growth, fueled by the acquisitions of Octiv, Orchestrate, LLC, and Counselytics. Conga is a Salesforce Premier Partner and has more than 700,000 users in…

Ackroo and Benbria Announce Partnership

Benbria’s Customer Experience Platform to Complement Ackroo’s Gift Card, Loyalty and Rewards Solutions Ackroo Inc., a gift card, loyalty, and rewards technology services provider, and Benbria Corporation, developers of the Loop omnichannel customer engagement and experience measurement platform, announced that the two companies have signed a joint marketing partnership agreement to help develop and expand their customer bases. Through this agreement, Ackroo and Benbria will co-market their respective platforms to each of…

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

Jeri Kelley Senior Product Strategist, Oracle Commerce Recently, Oracle Commerce Cloud, in partnership with Mirakl, released the Next Generation of B2B Purchasing Report 2018. The cutting-edge report studied the behavior of modern B2B buyers as well as the differences in attitudes across three generations – Baby Boomers, Gen-X and Millennials. We sat down with Jeri Kelley of Oracle Commerce Cloud to understand how B2B vendors could better leverage technology and create results-oriented product maps for their customers.…

Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What galvanized you to start Tech Essence? I’m the founder of Tech Essence and brain behind Marketing Town, a SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimization decisions based on a clear view of their data. The idea came to me as a result of…

Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

Engineerica Releases New Version of Its Conference Management Tools

In Addition to Handling the Conference Registration, Badging, Check In, and Attendance Tracking, the Suite Offers an Attendee App with an Electronic Conference Guide and Social Network Engineerica Systems Inc. is thrilled to announce a major new release of Conference Tracker and its Conference Attendee and Conference Leads apps. This cloud-based software suite is designed to help conference and event planners in the time-intensive and sometimes complex work of organizing conferences. In addition to handling the conference…

GoodData Unveils New UI Capabilities to Make Analytics Pervasive

With GoodData Spectrum, Businesses Can Leverage Data and Insights to Support the Complete Range of Business Decisions GoodData, the leader in embedded and distributed analytics, has launched GoodData Spectrum, a suite of user interface (UI) capabilities to deliver the right insights to line-of-business users to support a full gamut of decision-making, from transactional to strategic, all at their point of work. Spectrum fundamentally changes how analytics are used and adopted throughout the organization. Recommended…

Top 5 Email Marketing Tools For Every Business

Make Email Marketing Your Priority The impact of social media resurgence could have offset the business value of email. To an extent, it could even render emails obsolete and ineffective. However, going by B2B trends, contrary to such claims, a statistics report by Radicati shows 2.8 billion people use email and this number is expected to grow over 3 billion by 2020. Most businesses send out tons of emails on a daily basis. So, how do you organize the clutter and sort out the prospects? Email Marketing is a key to…

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…

Ogury Consent Manager Unveiled to Help Publishers with GDPR Compliance

Ogury Consent Manager Is a Free Solution to Help Publishers Comply With GDPR Requirements Ogury, the world’s leading mobile data company, launches Consent Manager to strengthen its Ogury for Apps suite of solutions. This new product enables app publishers to be compliant with the General Data Protection Regulation (GDPR), which comes into effect on 25 May 2018. Read More: TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee Consent Manager allows Ogury to offer its partners a complete ecosystem of…

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

New Categories in Bedrock Data Fusion Available as Part of On-Demand Data Warehouse Include Finance, Project Management & Subscriptions; To Be Featured at This Week’s Data Summit in Boston The explosion of SaaS systems has created data chaos. Executives lack clarity and analysts spend endless time wrangling data across multiple applications. To help businesses grow in this chaotic ecosystem, today, Bedrock Data™ has announced the release of a new wave of connectors for its Fusion software. The company is now expanding…

ULedger Introduces Blockchain Solution to Ensure GDPR Compliance

ULedger’s New Blockchain Tool Enables GDPR Compliance Quickly and Cost-Effectively; Seamlessly Integrates into Any Existing Data Infrastructure ULedger, a leading blockchain solutions provider, has announced new tools that will allow any company to easily become GDPR (Global Data Protection Regulation) compliant ahead of the regulation going into effect on 25 May 2018. Plugging into a company’s existing data infrastructure, ULedger’s GDPR Compliance tool gives any organization an instant blockchain upgrade, ensuring that…

Mastering the Science of Creating Simple-Scalable-Effective Branded Content

In 2018, Branded Content Has Changed Its Course to Driving Home Better Bespoke Creatives. These Branded Content Garner a Genuine Response to the Content Marketing Campaigns, Demonstrating a Publisher's Ability to Distribute High-Quality Content to Premium Customers Branded Content is an effective medium to promote a product or a service effectively on a website and social media. With the perils of Fake News and malvertising pushing marketers and publishers towards negative branding, it's time to lay clear ground rules for…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Pegasystems Was Named a Visionary in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, today announced it has been named a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center report (1) for the ninth consecutive year. In the report, Gartner evaluated 13 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "The best…

Former Salesforce EVP & First CIO of the United States, Vivek Kundra Joins Sprinklr as COO

Vivek Kundra to Position SaaS Company for Next Stage of Global Growth as it Continues to Define Customer Experience Management Category Sprinklr, the world’s leading Customer Experience Management (CXM) platform, announced the appointment of Vivek Kundra as Chief Operating Officer. As former Executive Vice President of Salesforce and the first Chief Information Officer of the United States, Kundra has a track record of leadership and operational excellence that will support Sprinklr’s growth and mission to help enterprise…

Widen 2018 Connectivity Report Finds AI Key to Modern Marketing Organizations

Widen 2018 Connectivity Report Finds That Marketers Are Making Far-Reaching Decisions About Artificial Intelligence with Limited Understanding of the Technology  Widen, a leading global provider of Digital Asset Management (DAM) software, has released its second annual Connectivity Report. The Widen 2018 Connectivity Report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business…

MAZ Launches The World’s First Content Logistics System: A New Category of Enterprise Software for Content Creators

MAZ Was Founded by Former Apple and Adobe Designers and Engineers New York City-based software company, MAZ, announced that they have launched the world's first Content Logistics System to solve the issue that all media companies and brands face of delivering their content to an ever-growing/unscalable list of social platforms, devices and operating systems. Content logistics is a brand new category of cloud-based software which addresses the problems in the part of the content supply chain that facilitates the efficient…

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

Unstructured data, simply stated in advertising terms, is any piece of information or behavioral signal collected in its simplest form. Once an assumption is made about the person behind that data signal and it coalesces with other signals, it then becomes segmented data or a “Data Segment.” This is a form of institutionalized stereotyping common to advertising that was born out of a technical need to generate scale and speed. Data providers, including Google and Facebook, commonly curate vague taxonomies like “auto…