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GDPR 2nd Anniversary: Take a Tall Stance in 2020

25 May 2018-- a historic day in the world of doing ethical business. On this day, in 2018, the European Union finally implemented the General Data Protection Regulation (GDPR). In the last 2 years of its existence, GDPR has been seen as a concerted effort toward building a secured user data privacy ecosystem, harmonizing the laws of privacy with user management, business goals and cybersecurity. In January 2020, we saw an overwhelming response to the introduction of CCPA as well. Together, GDPR and CCPA are seen as steps…

New CCPA, GDPR Third Party Risk Management Privacy Guidelines and Checklists from Shared Assessments Help Organizations Assess and Address…

Up-to-the-Minute Privacy Guidelines and Compliance Checklists Help Organizations De-Mystify Statute Complexities and Execute a Phased Approach to CCPA; Updated GDPR Compliance Guidelines and Checklist Also Issued The Shared Assessments Program issued “CCPA Privacy Guidelines & Checklists,” the security and risk industry’s first comprehensive set of best practices and tools to help organizations comply with the California Consumer Privacy Act (CCPA). Concurrently, Shared Assessments issued its updated “GDPR Privacy…

More Than 200 GDPR Fines Issued Totaling €144 Million, New Study by Privacy Affairs Finds

Spanish and Romanian authorities issued over 70 fines, with the UK applying one Over 200 fines have been handed to organisations in Europe under strict data protection laws implemented in 2018, according to research from Privacy Affairs. Using data from official sources, the researchers created an online dashboard to track GDPR fines. A key finding is that different national data protection authorities interpret the rules differently. The largest fine in Romania, €80,000, was a similar offense that has seen other…

Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech

Anonos, the leading data privacy, and enablement technology provider, Acxiom®, the data, and technology foundation for the world's best marketers; and the Information Accountability Foundation (IAF), the preeminent global information policy think tank, announced the formation of a '5th Cookie' working group that supports exploration of using GDPR recommended technical and organizational safeguards to enforce greater accountability and ethics across the AdTech real-time bidding (RTB) ecosystem. Legitimate Interest-Based…

Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech

GDPR Recommended Technology Safeguards Enable Democratized Digital Marketing Anonos, the leading data privacy and enablement technology provider, Acxiom, the data and technology foundation for the world’s best marketers; and the Information Accountability Foundation (IAF), the preeminent global information policy think tank, announced the formation of a ‘5th Cookie’ working group that supports exploration of using GDPR recommended technical and organisational safeguards to enforce greater accountability and ethics across…

WireWheel and IDology Partner to Verify and Authenticate Subject Rights Requests for CCPA, GDPR and Evolving Privacy Laws

Joint solution combines WireWheel's industry-leading privacy management platform with IDology's digital identity verification and authentication solution WireWheel, the leading provider of data privacy management solutions, announced a partnership with IDology, a GBG company and the leading provider of innovative identity solutions and fraud prevention tools for digital environments. The two will work together to offer a critical solution for verifying and authenticating the identities of consumers who submit Subject Rights…

Where’s My Data? Approaching Marketing Automation in the Era of GDPR

The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to a 2018 Forrester report, global Marketing Automation spend will reach $25.1 billion by 2023 – nearly double the amount spent in 2017. With this Marketing Automation technology, growth comes an increased need for a steady flow of customer data. Without this data, Marketing organizations struggle to deliver on initiatives related to e-commerce, lead generation/nurturing, accumulating…

Anonos Keynote Speech on Lawful Data Monetization in the GDPR Era

CEO Presents at the Largest and Most Prestigious Meeting of the It Environment in Poland with the Polish Banking Sector. Anonos, the data enablement and privacy rights management technology platform provider, announced on behalf of strategic technology partners, Hitachi Europe & Hitachi Vantara, that Gary LaFever will speak on ethical data monetization in the GDPR era at IT@BANK 2019 – the largest and most prestigious meeting of the IT environment in Poland with the Polish banking sector. Each year, the IT@BANK…

ZoomInfo Launches Compliance API to Help Businesses Adhere to Data Privacy Obligations Outlined by GDPR and CCPA

Global Leader in GTM Intelligence Solutions Strengthens Commitment and Capabilities to Assist with Data Privacy and Compliance Within Everyday Workflows, Across All Marketing Automations ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the release of its Compliance API, created to help ZoomInfo customers understand the personal data they possess and more accurately respond to consumer requests under GDPR (General Data Protection Regulation) and the forthcoming CCPA (California Consumer…

Why GDPR Changes Everything…for the Better

More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy at the time?  It was as if the world was going to come to an end if we hadn’t emailed all of our customers to get them to re-opt in again! The level of panic has been compared to that of the 1999 fear-based epidemic Y2K where the world was going to end because computer systems could not handle the date change to 2000. While GDPR and Y2K evoke high anxiety, there is a major distinction:…

4 Tips for Scaling Your Event Programs in the GDPR Era

It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say events drive more ROI than any other Marketing channel). And now that brands can prove it, the fastest-growing companies are doubling down on this beloved Marketing channel and looking to scale and grow their event programs. But here’s the thing: there’s hosting more events, and then there’s streamlining and establishing your processes and systems to ensure you’re compliant with all data processes. If you want…

Brands Experiencing Unintended Consequences of GDPR, According to New MarkMonitor Research

Domain strategy and brand protection affected by political and regulatory issues Almost six in 10 (58%) marketers say GDPR has impacted the way they approach domain management and security, with almost one-third (31%) saying the same about Brexit. This is according to the latest global research report released by MarkMonitor, a Clarivate Analytics company and world leader in enterprise brand protection. In addition, 38% say the increased cyber threat has changed or is changing their domain strategy. This figure…

OneTrust and The DMA Announce Strategic Partnership to Equip Marketers for GDPR and CCPA Success

As the Responisble Marketing Partner, OneTrust will partner with the Data & Marketing Association on responsible GDPR and CCPA marketing tools, training and resources OneTrust and the Data & Marketing Association (DMA) announced a strategic partnership to equip marketers with the tools, training and resources needed to successfully build, implement and scale responsible marketing programmes that comply with global privacy laws including the GDPR and CCPA. As the DMA's Responsible Marketing Partner, OneTrust and…

GDPR Anniversary: Consent and Data Transfer Still Concern Marketers

GDPR has just passed its first anniversary; we thought it a good time to take stock and ask: what have marketers learned over the past 12 months, and what are the toughest issues they face in Data Transfer? There is broad consensus on two things. The first is that we’re still grappling with consent, specifically, what is meaningful consent in every single use case and how best to efficiently obtain and document it. The second area of agreement is that we’re still concerned about data transfer, and the best way to protect…

UK Consumers Call for Harsher Fines, Citing Brands Going Seemingly Unpunished for GDPR-Breaches

GDPR may still cause heart palpitations to the marketers who, at this time last year, were scrambling to make the deadline. One year later the question begs to be asked: did GDPR increase the data privacy standard that consumers were promised? According to the new consumer research by Mailjet, Europe’s leading email service provider, the answer is a resounding 'NO'. A major component of GDPR was giving control back to the consumers on how brands used their data. That being said, new research reveals that 40% of the…

GDPR Anniversary: Where are We on Privacy a Year Later?

A year ago, on 25 May 2018, the General Data Protection Regulation (GDPR) law became enforceable. Across many industries, CISOs and senior management worried that the GDPR’s “least data necessary” collection requirements would greatly restrict, or even end, long-term working practices -- especially for marketers. So where are we today? Everywhere you look data protection has risen to the top of the agenda. Take a look at Facebook’s annual developer conference or Microsoft Build, and all you will see is the word privacy. …

TUV Rheinland: Need for Action in the Implementation of the EU GDPR

Since May 25th, 2018, all companies operating in the European Union have to implement the European General Data Protection Regulation (EU GDPR). Among others, the regulation affects manufacturers and suppliers of products that are connected to the internet and that communicate independently via the internet. Now, users of so-called IoT products are in a better position than before to take action against misuse or mishandling of their personal data. According to the experts at TUV Rheinland's "Center of Excellence (CoE) IoT…

One Year After GDPR Came Into Force, Over Half of Us News Sites Are Still Blocked in Europe

One year after the European Union implemented its strict new data protection regime, US expats and travellers, along with European journalists, are among those in the EU being cut off from regional news sources in the USA, according to the new US News Access Index from Virtual Private Network (VPN) review service Top10VPN.com. More than four in 10 (42%) US news sites, including regional titles like The Chicago Tribune, are still blocking European visitors to their sites - in addition, one in 10 (9%) US titles are offering…

Majority of Workers Still Concerned About Data Protection on First Anniversary of GDPR, According to New Survey

As Enforcement Intensifies, Increased Transparency and Improved Process Show the Regulation Is Having an Impact, and Highlight That Businesses Must Prioritize Compliance When enforcement of the General Data Protection Regulation (GDPR) went into effect on May 25, 2018, it had worldwide implications on data protection and privacy legislation. One year later, there are conflicting sentiments from the global workforce about whether the regulation has been effective, according to a new survey released by Snow Software, the…

Navigating GDPR: Preparing for What’s to Come

General Data Protection Regulation (GDPR) laws went into effect across Europe in May, 2018. Put into place by the European Union, GDPR is a complex set of rules that have reshaped data and identity protection for consumers across Europe. One year into the age of GDPR, some businesses, especially those outside of Europe, may still find themselves confused about the legislation and how similar regulations might affect advertising if comparable laws make their way to the U.S. Even if similar regulations take years to come…