Renaming Reflects Demand for Privacy Rights Automation Beyond Europe Privacy rights automation platform GDPR Edge changes name to Truyo. Privacy regulations are expanding beyond the European Union's General Data Protection Regulation (GDPR), to include the California Consumer Privacy Act (CCPA) and other states and countries. Truyo continues to set the industry standard for true enterprise-grade automation of privacy rights, furthering its commitment to help enterprise companies both assess and operationalize privacy…

Global Demand for Content-Based Advertising is on the Rise as Privacy Protection Becomes Paramount inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, has announced its plans to enter the global paid media marketplace to serve client demand for AI-powered content amplification. In doing so, Jon Mayo has been promoted to Chief International and Growth Officer to oversee the…

Connect, Share Experiences and Learn the Latest on the CCPA, GDPR and Global Privacy Laws at One of 100+ Global PrivacyConnect Events OneTrust, the largest and most widely used dedicated privacy management technology platform with 2,000 customers, including 200 of the Global 2,000, launched PrivacyConnect 2019 and opened registration for 100+ PrivacyConnect workshops across 80+ global cities. PrivacyConnect is a global community of privacy and security professionals focused on tools and best practices to implement global…

As 2018 comes to a close, most companies, firms, and agencies which participate in data collection are undoubtedly aware of GDPR and have probably taken some measures to comply with new data protection rules. However, Thomas’ key questions and answers may provide even more security and awareness to all data collectors wanting to know more about what GDPR actually means to them six months in. Fast Facts The What GDPR defined ‘personal data’ as any information that can be associated with an identifiable person. These…

Before its existence, the General Data Protection Regulation (GDPR) brought about lots of fears within the circles of business owners and marketers. For customers or prospective clients, as that was their much awaited ‘triumph’ after the Facebook security breach. As we are aware that data and its privacy protection is as old as the advancing age of cyber technology, it took seven years of preparation before the new GDPR was implemented. Since then, we’ve been seeing its influence on almost everything from digital…

OneTrust, the largest and most widely used dedicated privacy management technology platform with 1,700 customers, including 200 of the Global 2,000, announced cleverbridge, a provider of ecommerce and subscription billing solutions for monetizing digital goods, online services and SaaS, is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy programme compliance efforts. cleverbridge will leverage OneTrust's Assessment Automation, Data Mapping and Cookie Compliance for GDPR and global privacy…

PossibleNOW Views the Growing Privacy Landscape as an Opportunity to Focus on Consent, Preference, and Data Subject Rights Management for Enterprise Companies in Need of a More Sophisticated Solution Leading analyst research firm, Forrester Research, unveiled this week its research report: The Forrester New Wave: GDPR And Privacy Management Software, Q4 2018. The report lists PossibleNOW as one of the “12 providers that matter most” in its evaluation of the emerging market for EU General Data Protection Regulation (GDPR)…

The General Data Protection Regulation (GDPR) is a popular topic of conversation among business professionals around the world.  The law was originally introduced and implemented on April 27, 2016, and allowed a two-year post-adoption grace period for businesses to become compliant and introduce a new system. The formal enforcement date for fining non-compliant organizations took effect on May 25, 2018.  Through a survey completed by BPTrends, a firm that follows process modeling trends, came to the conclusion that in some…

Version 1.43 Delivers Patent-Pending Data Identification Technology with Expanded GDPR Compliance Functionality and Native Integration for Leading Cloud Services LandStar, Inc., the parent company of Data443 Risk Mitigation, Inc., a leading data security and privacy company, announced today that Data443 has released version 1.43 of its award-winning data classification and governance technology ClassiDocs. Version 1.43 advances capabilities for data privacy and General Data Protection Regulation (GDPR) compliance by…

RiskContext and General Data Protection Regulation (GDPR) Mapping Enable Customers to Easily Identify Security and Compliance Issues SecurityScorecard, the leader in security ratings, announced the addition of RiskContext as well as new GDPR compliance mapping capabilities to its industry leading security analytics suite. RiskContext enables security and risk management teams to instantly compare issue-specific findings against similar companies. In addition to the release of contextual peer analytics enhancements, the…

If you are part of nearly any enterprise organization, then May 25, 2018, is likely burned into your memory forever. That was the date when a new landmark privacy law, the General Data Protection Regulation (GDPR), took effect in the European Union (EU). Many articles were written leading up to the law taking effect, and many have been written since. Nowadays, most articles have headlines like, “Taking Ownership in a Post-GDPR Age,” and, “Solving the Remaining Challenges of GDPR.” Quite clearly, GDPR remains top of mind…

After many years, the General Data Protection Regulation (GDPR), went into effect on May 25. In layman’s terms, GDPR means that European end users now get better insight into their data and its usage, as well as across-the-board access to control measures like opt-outs, the right to be forgotten, and data portability. It’s hard to argue that this isn’t for the greater good, on the surface at least. There are several issues that could lie lurking beneath the surface, especially when it comes to the global use of consumer…

Company to Demonstrate New Product Suite at Teradata Analytics Universe 2018 Dataguise, a leader in data privacy protection and compliance, announced its enhanced GDPR solution suite for DgSecure, featuring support for important DBMS applications, new privacy data count reporting, and dashboard upgrades for global GDPR oversight. These and other new capabilities support a wide range of data-centric applications including the need for secure data analytics. The enhanced solution is being formally introduced at the Teradata…

I am so over GDPR GDPR came into force on May 25 and it is having a profound effect on the event and corporate entertainment industry. Dreamforce is a huge user conference but also a massive exhibitor event. And as a large percentage of the attendees are from the EU, every partner exhibiting in the Expo and running parties should be concerned about GDPR. Whilst most marketers roll their eyes and complain about the cost of supporting GDPR, it is driving the right behavior: consented engagement. BTW It is not that hard.…

Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results of an election, the passing of an iconic celebrity, or even the outcome of The World Cup. For marketers, the year’s defining moment arrived on May 25th when the European Union officially rolled out The General Data Protection Regulation commonly known as GDPR. The regulation is designed to protect consumer privacy and give individuals more control of their online footprint. GDPR places new limitations on how customer…

Integration Helps Brands Deliver Contextual Advertising at Scale Based on Page-Level Relevance and Safety comScore, a trusted partner for planning, transacting, and evaluating media across platforms, has announced a partnership with Adobe that empowers marketers to achieve more brand-safe, relevant advertising via advanced contextual targeting through Adobe Advertising Cloud. The pre-bid targeting solution leverages comScore's proprietary technology to help brands reach customers in more appropriate environments…

H1 2018 Report Delivers Mobile Insights on the GDPR, Asia, and Top Industry Sectors Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced the publication of the Global Trends in Mobile Advertising report, analyzing the trillions of ad requests and impressions from their platform in the first half of 2018. While mobile continued to grow, the GDPR significantly altered the prices and demand for different types of mobile inventory in H1 2018. Spending on GDPR-compliant ad…

Compliance with GDPR Privacy Rules Is Now Mandatory for All Firms Doing Business with Citizens of the European Union. A Software Product from Condusiv Technologies Helps Ensure Compliance with a Key GDPR Provision On May 25th of this year, the European Union formally adopted an updated and consolidated set of rules for personal data privacy called the General Data Protection Regulation (GDPR). The regulation applies not only to European companies, but to any firm doing business, in person or online, with a citizen of any…

Marketing Leaders Embrace GDPR as Path to Trust and Improved Experiences; Compliance Laggards Shirk Responsibility And Fail To Champion Change GDPR continues to disrupt the Marketing Technology landscape. Most CMOs are still chasing the GDPR standards that have become the pillars of data privacy for business today. While some organizations saw the 25 May enforcement deadline for the General Data Protection Regulation (GDPR) as the finish line for compliance, leading-edge marketing executives saw the day as a starting point…

Features Enhance Collaboration, Workflow, Automation and Usability to Simplify Compliance Recordkeeping OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today released new collaboration features integrated into the industry-leading privacy management technology. The new features make collaboration, workflow, integrations and usability simpler and more intuitive within the OneTrust Assessment Automation module for General Data Protection…