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Woodbridge International Closes Xpressdocs-Amazingmail Deal

Xpressdocs Partners, Ltd, a Texas-based provider of tech-enabled direct marketing and brand management solutions announced the acquisition of Amazingmail, an Arizona-based provider of direct mail solutions. This acquisition, under which Amazingmail will operate as a 100% owned subsidiary of Xpressdocs, brings together two industry leaders specializing in high quality product offerings and cutting-edge marketing solutions.  The complementary nature of the companies’ service offerings creates numerous opportunities for…

How to Improve Your Gmail Reputation

Gmail is the fastest-growing and most actively used internet service provider (ISP), with over 1.2 billion users worldwide. What’s more, according to Yes Marketing data, Gmail accounts for 30 percent of all brands’ email subscribers — a number that has nearly doubled since 2013. Gmail’s dominance and constant innovation have redefined Email Marketing best practices and significantly impacted marketers’ ability to reach subscribers. Gmail is incredibly protective of its users. In fact, Gmail enforces high standards for…

Kiwi for Gmail Redefines Email By Creating The Focus Filtered Inbox for Gmail

New Tool Helps Both Mac and PC Gmail Users Streamline Their Inboxes By Showing Only Relevant Emails Kiwi for Gmail, the highly rated application that redefined the desktop G Suite experience, unveils the new Focus Filtered Inbox for Gmail. Its newest innovation delivers a powerful, dynamic inbox that can filter out email noise with a set of persistent filters you can mix, match, and flip on and off with a single click. The idea is to make it so that your inbox is always clear with just a short list of emails to work…

Gmail and Slack Are More Than Just Messaging Tools: They’re Problematic Storage Solutions

Although Gmail and Slack are great communications tools, they tend to complicate the file storage process. Before the introduction of these tools into the workplace, marketers faced the issue of employees harboring attachments in their inboxes without uploading them to a company drive. However, the integration of Gmail and Slack compounded this issue, causing employees to have attachments scattered across all three channels. This leads to employees lacking access to the latest file versions, disrupting other employees to…

Chrome Extension Brings Contactually Functionality to Gmail

Available in the Chrome Web Store, the Extension Lets Users Manage Their Contact Database Contactually, a customer relationship management platform for real estate professionals, announced its next step aimed at better integrating its CRM into its users' workflows. With the release of its latest Chrome browser extension for Gmail, real estate agents can now more easily access Contactually's features and update contacts—right within their Gmail account. "We wanted to provide the best aspects of Contactually's contact…

G Suite’s Gmail Rolls out with New Features

G Suite’s Current Gmail Version Add-Ons Are Getting the Compose Function. The Release Will Also Facilitate a Private Bridge Between Gmail and Other Enterprise Applications Such as Box, Atlassian, Etc. Finally, Google rewards the developer community by launching its much-awaited ‘Compose’ feature. Basically, ‘Compose’ allows developers to directly integrate their applications with Gmail. This enhances ease of access for G Suite's Gmail users when accessing information from third-party sources. The announcement comes as a…

Slack and Gmail Now Integrated with Digitile, Allowing Files Shared in Real-Time to be Automatically Organized and Found Faster

Using Digitile is as Natural as a Google Search, But for Work Files, Reducing Clutter and Increasing Productivity To enhance the lives of professionals who use cloud-based business software platforms, Digitile has integrated Slack and Gmail functionality into its cross-platform search hub, joining Google Drive, GSuite, Dropbox and OneDrive. With Digitile, teams no longer need to switch applications, remember passwords, or search through various messaging threads to find files. The shared documents are organized in one…

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its expansion of AMP (Accelerated Mobile Pages) to Gmail, there’s been plenty of inside scuttlebutt amongst email industry insiders, as well as some open criticism of the idea. As a long-time B2B marketer, what struck me as most significant about the announcement was the larger…

Zendesk Benchmark Snapshot Shows Widespread Global Service Impacts

Customer behaviour is increasingly unpredictable with ticket volumes fluctuating anywhere from -17% to +24% week-to-week during the global COVID-19 outbreak Company launches number of free resources, including new product bundle to make it easier for all businesses to support customers and boost remote agent productivity  Zendesk, Inc., the service-first CRM company, released its Zendesk Benchmark Snapshot highlighting the global impact of the current COVID-19 (Coronavirus) pandemic, which is being felt across markets by…

Impact Announces Creation of Chief Partnerships Officer Role and Expansion of Board of Directors

Former GM Michael Head appointed to new Partnerships executive-level position; Former COO & Board Member of The Trade Desk joins Impact Board of Directors Impact, the global leader in Partnership Automation, announced the creation of a Chief Partnerships Officer (CPsO) role within their organization. Michael Head, former General Manager of the Impact Partnership Cloud™, was promoted to fill the CPsO role, effective February 13, 2020. They also announced the appointment of Rob Perdue, former COO & board member of The…

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…

DoubleVerify Partners with Ad Council to Address COVID-19 Crisis

Company will leverage coronavirus Public Service Announcement (PSA) as part of its media authentication solution  DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership with the Ad Council – in collaboration with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) – in response to the COVID-19 pandemic. Through this partnership, DV will leverage its media authentication technology to…

AnyClip Offers No-Cost Integration of Video On-Demand Platform and Real-time COVID-19 News Content to Publishers and Organizations

As data confirms streaming surge in global hot spots, AnyClip provides free Google-funded resource to support the industry’s need to keep the public apprised To support the need for organizations of all types to keep the public informed of the latest news on the Coronavirus (COVID-19) crisis, video data and technology company AnyClip announced that it is offering free implementation of the beta version of its VOD platform, Luminous Watch, which is supported by the Google News Initiative. The offer enables media companies,…

Email Meter Launches to Help Enterprises Accelerate Team Performance & Productivity

State-of-the-art email analytics platform provides critical business metrics and KPIs on employee productivity, workload and response times Email Meter, the leading email analytics solution, emerged from stealth mode with hundreds of leading enterprise customers, including Roche, Netflix, Uber, Decathlon and more. Originally founded in 2012 as a product within leading email migration platform ShuttleCloud, Email Meter provides powerful email statistics and analysis for Gmail enterprise domains — including insight into…

Yotpo Survey of Consumers Pinpoints Changing Online Shopping Behaviors and Priorities Amidst Global Coronavirus Crisis

eCommerce Opportunity Sparks for Determined Direct-to-Consumer (D2C) Brands as Amazon Leaves Shoppers Stranded with One-Month-Plus Delays Yotpo, the leading eCommerce marketing platform, released its Consumers & Commerce 2020 Coronavirus Trends Report, showcasing findings from a global survey that examines the changing behaviors, priorities, and shopping trends of consumers in the US, UK, and Canada since they have been encouraged to self-isolate or asked to shelter-in-place. David vs. Goliath in the Battle for…

Boost.ai Sidesteps Cold-Start with Industry-First ‘Self-Learning’ AI to Build and Manage Virtual Agents

Automated Intent Recommendations and Data-Training Means New and Better Virtual Agents Can be Up-and-Running in Minimal Time Without Any Need for Technical Staff Boost.ai, a global leader in artificial intelligence for Fortune 1000 companies, has released the industry’s first self-learning technology for conversational AI. Developed and offered exclusively by boost.ai, self-learning AI overcomes the ‘cold start’ challenges of building and managing virtual agents with an automated system that intelligently analyzes and…

Unacast Launches Pro Bono Social Distancing Scoreboard as Part of COVID-19 Toolkit

Real World Graph Data Engine Provides Valuable Insights on Social Distancing Patterns at County and State Level for Public Agencies and Healthcare Organizations Unacast, an award-winning location data and analytics firm, launched the Social Distancing Scoreboard as the first component of its COVID-19 Toolkit. Unacast created this pro bono offering, powered by its Real World Graph data engine, to help public health experts, policy makers, academics, community leaders and businesses in retail and real estate gain accurate…

vidREACH Announces vidREACH Individual to Serve Small Businesses with Personalized Video Communication

Leading video email platform introduces individual offering to enhance video email communication methods vidREACH, the leading video email platform, announces vidREACH Individual, a video email solution serving small businesses and individuals focused on personalized video email communication methods. vidREACH Individual provides quick and easy video email opportunities for enhanced human-to-human connections straight from a phone or email. Marketing Technology News: Ceros Launches MarkUp, A Visual Commenting And…

LeanData Named Leading Vendor for One of ‘Highest Impact’ Technologies in Sales and Marketing Tech Stack

Lead-to-Account Matching and Routing among the most impactful technologies for go-to-market leaders at high-growth companies, says TOPO Research LeanData, the leading provider of Revenue Operations solutions, was named the leading vendor for Lead-to-Account Matching and Routing in TOPO Research’s annual sales and marketing technology reports. Additionally, the go-to-market leaders polled by TOPO rated Lead-to-Account Matching and Routing among the technologies that deliver the greatest business impact and user…

RevTrax Waves Fees to Provide Free Data Services to Brands Impacted by the Worsening COVID-19 Situation

Offer Management Market Leader Launches Initiative in Support of Industries Struggling in the Face of the Coronavirus Outbreak RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced its plan to contribute to the fight against COVID-19 and the significant impact on retailers, travel and hospitality brands. RevTrax’s data services technology…