PostcardMania Expands First-of-its-kind Online/Offline Integration, Adding YouTube and Gmail Ads to Digital Offerings

PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum upgrade. The newest iteration, dubbed Everywhere Small Business Platinum, is the first-of-its-kind on the market to bundle traditional direct mail marketing with five digital marketing platforms. The launch allows PostcardMania to deliver coordinated omnichannel advertising across today's most prominent physical and digital platforms in a single package built specifically for small businesses. Since its initial release in…

AlphaGraphics Kansas City Launches agMail+ Marketing Package, Integrating Direct Mail with Lead Tracking

AlphaGraphics Kansas City is working to help organizations boost the ROI of their direct mail campaigns by up to 46% with agMail+. Eight advanced technologies support direct mail and track response data across platforms in a single easy-to-use dashboard In today’s world of pandemics and political unrest, it is harder than ever to grab consumers’ attention. AlphaGraphics Kansas City is working to help organizations boost the ROI of their direct mail campaigns by up to 46% with agMail+. Eight advanced technologies support…

Google and Skipify Team-up to Enable Shopping Inside Gmail

The inbox is now open for business. Gmail users can view real time product options and checkout from inside email, powered by Skipify Google and Skipify, inc., the frictionless commerce network, have teamed up to enable shopping, and purchasing, inside of Gmail. Email has historically been the highest-ROI marketing channel, and with online revenue growing at nearly 5x pre-COVID levels, email has never been more important to brands. But in our world where cars drive themselves, it still takes shoppers nearly two minutes…

New Email List Builder Lets You Export Every Email Address in Your Gmail Account

San Francisco-based email management company, cloudHQ LLC, just released their latest Google Chrome extension, Email List Builder by cloudHQ.  In 3 clicks, it goes through your entire Gmail account, identifies all email addresses, and neatly organizes them into a Google Sheet.  For every email address found, cloudHQ provides an additional 20 profile data points associated with those email addresses to create an information-rich email list. A full email list builder has unlimited uses for small businesses. Among the first…

cloudHQ Launches Free Polls and Surveys for Gmail

cloudHQ, an email management company based out of San Francisco, California, just launched a new product called Gmail Free Online Polls & Surveys by cloudHQ. This new service lets anyone using Gmail embed a poll or a survey directly in their email—which, according to their latest study, increases email response rates by 32%. We asked cloudHQ's CEO, Senad Dizdar, what made him want to take this direction. He responded: "We noticed a need for customer feedback. And whether that feedback is needed by customer service…

Woodbridge International Closes Xpressdocs-Amazingmail Deal

Xpressdocs Partners, Ltd, a Texas-based provider of tech-enabled direct marketing and brand management solutions announced the acquisition of Amazingmail, an Arizona-based provider of direct mail solutions. This acquisition, under which Amazingmail will operate as a 100% owned subsidiary of Xpressdocs, brings together two industry leaders specializing in high quality product offerings and cutting-edge marketing solutions.  The complementary nature of the companies’ service offerings creates numerous opportunities for…

How to Improve Your Gmail Reputation

Gmail is the fastest-growing and most actively used internet service provider (ISP), with over 1.2 billion users worldwide. What’s more, according to Yes Marketing data, Gmail accounts for 30 percent of all brands’ email subscribers — a number that has nearly doubled since 2013. Gmail’s dominance and constant innovation have redefined Email Marketing best practices and significantly impacted marketers’ ability to reach subscribers. Gmail is incredibly protective of its users. In fact, Gmail enforces high standards for…

Kiwi for Gmail Redefines Email By Creating The Focus Filtered Inbox for Gmail

New Tool Helps Both Mac and PC Gmail Users Streamline Their Inboxes By Showing Only Relevant Emails Kiwi for Gmail, the highly rated application that redefined the desktop G Suite experience, unveils the new Focus Filtered Inbox for Gmail. Its newest innovation delivers a powerful, dynamic inbox that can filter out email noise with a set of persistent filters you can mix, match, and flip on and off with a single click. The idea is to make it so that your inbox is always clear with just a short list of emails to work…

Gmail and Slack Are More Than Just Messaging Tools: They’re Problematic Storage Solutions

Although Gmail and Slack are great communications tools, they tend to complicate the file storage process. Before the introduction of these tools into the workplace, marketers faced the issue of employees harboring attachments in their inboxes without uploading them to a company drive. However, the integration of Gmail and Slack compounded this issue, causing employees to have attachments scattered across all three channels. This leads to employees lacking access to the latest file versions, disrupting other employees to…

Chrome Extension Brings Contactually Functionality to Gmail

Available in the Chrome Web Store, the Extension Lets Users Manage Their Contact Database Contactually, a customer relationship management platform for real estate professionals, announced its next step aimed at better integrating its CRM into its users' workflows. With the release of its latest Chrome browser extension for Gmail, real estate agents can now more easily access Contactually's features and update contacts—right within their Gmail account. "We wanted to provide the best aspects of Contactually's contact…

G Suite’s Gmail Rolls out with New Features

G Suite’s Current Gmail Version Add-Ons Are Getting the Compose Function. The Release Will Also Facilitate a Private Bridge Between Gmail and Other Enterprise Applications Such as Box, Atlassian, Etc. Finally, Google rewards the developer community by launching its much-awaited ‘Compose’ feature. Basically, ‘Compose’ allows developers to directly integrate their applications with Gmail. This enhances ease of access for G Suite's Gmail users when accessing information from third-party sources. The announcement comes as a…

Slack and Gmail Now Integrated with Digitile, Allowing Files Shared in Real-Time to be Automatically Organized and Found Faster

Using Digitile is as Natural as a Google Search, But for Work Files, Reducing Clutter and Increasing Productivity To enhance the lives of professionals who use cloud-based business software platforms, Digitile has integrated Slack and Gmail functionality into its cross-platform search hub, joining Google Drive, GSuite, Dropbox and OneDrive. With Digitile, teams no longer need to switch applications, remember passwords, or search through various messaging threads to find files. The shared documents are organized in one…

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its expansion of AMP (Accelerated Mobile Pages) to Gmail, there’s been plenty of inside scuttlebutt amongst email industry insiders, as well as some open criticism of the idea. As a long-time B2B marketer, what struck me as most significant about the announcement was the larger…

MarTech Interview with Yair Tal, CEO at OneHourTranslation

"My prioritization of deeply listening to what people have to say, rather than just offering solutions, is what I believe has contributed to my success." It's been almost a year since Yair Tal, former SVP Head of Payoneer Enterprise, stepped aboard as CEO of OneHourTranslation. With 12 years of on-the-ground business development experience growing what began as a small payment solution startup into a roaring international success, Yair's applying his know-how to his role at OHT. I interviewed Yair to learn a…

AccuWeather Promotes Stephen Mummey to Senior Vice President, Digital Ad Revenue & Technology

Mummey’s success, considerable experience across AccuWeather’s various lines of business in driving growth and overall revenue goals led to rapid advancement AccuWeather announced that Stephen Mummey has been named Senior Vice President (SVP), Digital Ad Revenue & Technology effective immediately. In this expanded role, Mummey will drive digital advertising at AccuWeather, encompassing technology, partnerships and operations, reporting to Steven R. Smith, AccuWeather President. Mummey joined AccuWeather in 2001,…

Maintaining the Retail Omnichannel Edge in 2021

It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our strategies. Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, as well as a strong sense of caution. And while the physical retail sector has been one of the hardest hit, ecommerce has experienced the opposite effect, but that’s not to say it has been…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Key Email Marketing Trends to Watch Out for 2021

Despite the rise of omnichannel automation tools for marketing communication, Emails remain a Martech CMO's most preferred mode of communication. In 2021, we are hoping to see Email marketing grow rapidly. The rise of chatbots and communication apps has been cited to be the ‘email killers’. This may not be entirely true. As per reports, the global email users’ number was at 3.8 billion in 2018 and the number is expected to rise to 4.4 billion by 2023. The presence of such a large number of users enables marketers to target…

Dremio Raises $135 Million in Series D Funding to Drive Data Lake Transformation for Global Enterprises

New Funding Led by Sapphire Ventures Brings Dremio’s Valuation to $1 Billion Dremio, the innovation leader in data lake transformation, announced it has raised $135 million in Series D funding, bringing the company’s valuation to $1 billion. This preemptive fundraising occurred just nine months after a $70 million round led by Insight Partners in March 2020. The new fundraising round is led by Sapphire Ventures with participation from existing Dremio investors: Insight Partners, Lightspeed Venture Partners, Norwest Venture…

Differences in Content Consumption: Marketers’ Top Mistakes

TikTok and Instagram user scenarios are entirely different, but many marketers working with TikTok influencers use the same approach as with Instagram creators. Below are the top four mistakes that marketers often make when evaluating TikTok influencers for their marketing campaigns. They Pay a Lot of Attention to the Number of Followers. It's not a good idea to focus on the number of followers on Instagram, either. You should always check audience authenticity. But on TikTok, followers are less critical. While a video…