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Rise Digital Media Now Offering Digital Marketing Services in Melbourne and throughout Victoria

Rise Digital Media a Full-Service Digital Marketing Company Announced That They Are Now Expanding Their Digital Marketing Services in Melbourne and throughout Victoria Rise Digital Media, a full-service digital marketing company serving Adelaide since 2016, announced that they are now expanding their digital marketing services in Melbourne and throughout Victoria. Currently, Rise Digital Media specializes in web design, Google AdWords, Search Engine Optimization,…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

Top 5 Best Digital Marketing Agencies in Dubai

Marketing has been the name of the game for decades now. You can have a good product but if your customers don’t know about that product, or why it's good then you won’t be selling any of those, hence Marketing. A Digital Marketing agency is the need of the hour when it comes to Marketing in the 21st century. The target audience of 2019 is spending most of its time on the internet and Digital Marketing allows you to target those people using popular social media platforms, websites and other advertisement channels. With…

Top 5 Best Pay Per Click Marketing Services in Dubai

Pay per click (PPC) Marketing can help your business make the most of your online presence and reap big rewards on the internet. In today’s digital age, Marketing on the internet is important to gain an edge over the competition. If your company is based in Dubai and you’re looking to hire a quality Digital Marketing agency, we can help you. This article lists the top pay per click services in Dubai and the features and solutions they offer. Read More: Top 10 Ways to Refine Your Social Media Presence in 2019 5 Leading…

How Web Hosting Can Make or Break Your Marketing Efforts

There are hundreds of website hosting options on the market, and many seem very, very similar. It can get overwhelming to compare the different features, the dozens of acronyms, and the 'free' addons. Site builder or no site builder? Does SSD matter? Is unmetered the same as unlimited bandwidth? (Spoiler: no, it isn't) I have spent years researching and writing about the different website hosting options, and here is one thing I have noticed: When looking for the right host, many business owners look at features or…

It’s Time to Stamp AI’s Authority on Every Online Advertising Campaign

Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube and others are gaining traction and targeting the users by implementing latest technology AI. For instance, Facebook being the leading social media platform has started working with advertisers with the ideology of quality content and targeting to reach the right users and this has been driving the market. AI can analyze huge sets of data about how consumers interact with…

How to Achieve Profitability with Digital Marketing?

Focusing on Digital Marketing Can Help You in Increasing Profits like None Other Because of It 100% Measurable and Accountable Are you done with earning money through your 9-5 tiresome job? Pretty much, I guess! Fortunately, we have severe digital transformations happening around. I call the millennial population as 'technology natives' while many older generations are technology immigrants who are fortunate enough to see the world brimming with endless possibilities. Earning a significant amount of money through…

Everything You Want to Know About Microsoft Advertising

Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising platform, signaling a strategic move to expand their portfolio of services in Marketing, CX, Search and AI. Clearly, AdTech customers can finally think of leveraging something that is not just Google anymore for their advertising campaigns. To help you understand how Microsoft Advertising can generate great results for your business, read this article. What is Microsoft Advertising?…

Fairleigh Dickinson University Explains the Best Strategy for Online Marketing

​​​There have been rising arguments about the best form of strategic campaign for online marketing – if it is SEO or SEM. Amidst these arguments of SEO vs. SEM, Fairleigh Dickinson University lends out its voice to educate people about the importance of both marketing strategies and the differences. In a published infographic on the institution’s website, Search Engine Marketing (SEM) is said to be a form of paid search that aims to increase revenue, while Search Engine Optimization (SEO) is more inclined to attract …

Dear Enterprise Marketer, Stop Growth Hacking!

Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at night. Two years ago, when we launched Influ2, winning the first few customers was easy. Our product, person-based ads, was new and exciting. No one had ever done it before, so naturally many enterprise marketers were anxious to take it for a spin. But, these “wins” were delusions. What do you do as a digital marketer when you come across a new technology? You conduct an experiment. Spending a few thousand…

MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv

"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about your role and journey into Marketing Technology. What inspired you to start Admo.tv? Way back in 2011, my business partner and I wanted to launch a digital loyalty card company. We believed in the idea (and still do), but by that point, the market for this was saturated, so we decided to invest our energy elsewhere. However, this wasn’t a wasted endeavor — this line of thinking brought…

ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

Acquisition Will Allow the Leading Marketing Automation Provider for Microsoft Dynamics 365 to Provide Robust Data Intelligence Built by Marketers, for Marketers ClickDimensions announced that the company is expanding its comprehensive marketing platform for Microsoft Dynamics 365 by acquiring Sweetspot, a leader in the marketing dashboard space. With the addition of a marketing dashboard that is purpose-built for marketers, ClickDimensions customers will have easy, on-demand access to analyze and optimize campaign, channel…

7 Problems Inhibiting Your Email Conversion Rates

Surprising us time and again, Email Marketing just refuses to fade away. In fact, the number of email users worldwide is forecasted to rise to 2.9 billion by 2019. As the audience, all of us have been receiving marketing emails since the beginning of time. And as marketers? Well, we know we’re all fans of how Email Marketing works. But does it always work? Is it working for you? If yes, then can it be better? If no, then what’s wrong? Let's look at the 7 reasons why Email Marketing might not be working for you: 1. You’re…

Trivver Now Available on Unreal

With Trivver Now Integrated into Unreal, Monetizing Immersive Environments Has Never Been Easier Trivver announces their Software Development Kit (SDK) for Unreal Engine is now available. Trivver’s XR Ad Platform solves the challenges most commonly associated with immersive advertising with its multi-patented, unified software platform that enables companies of all sizes to easily monetize digital environments via non-disruptive advertising. Years in the making, the company has developed highly intuitive,…

Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns Email marketing has proved to bring on highest return on investments…

Seismic Surpasses 70 Technology Integrations Available to Customers

Integration Capabilities Range from Allowing Sellers to Automatically Personalize Content at Scale to Improving Lead Scoring for Marketers Seismic, the recognized leader in sales and marketing enablement, announced that the company now boasts more than 70 integrations across the technology ecosystem found among sales and marketing teams. With powerful integrations ranging from CRMs to marketing automation platforms, Seismic is the most integrated sales enablement platform in the market with the widest array of integration…

TV Analytics Platform Admo.tv Raises €6 Million to Expand UK Presence

Headquartered in Paris, Admo.tv Plans to Use the Funds to Significantly Grow Headcount at Its London Office, and Will Open New Offices in Spain and Germany Admo.tv, the TV and radio analytics platform, announces that it has raised a Series B funding round of €6 million led by Runa Capital, Entrepreneur Venture and Cap Décisif. The new round is in addition to a €1.5 million round completed in 2016 with Entrepreneur Venture and Kerala Ventures, bringing total investment in the company to €7.5 million to date. Admo.tv…

MakeAndMarket.App Bridges the Gap Between Just Making a Great App and Making a Great App Succeed

Tech Treat LLC Offers Free Marketing Assistance to DIY Mobile App Clients Tech Treats LLC will empower small to medium size business owners with an innovate and cost-effective approach to marketing their business with the official launch of its new website: MakeAndMarket.App. While there are numerous DIY mobile app builders on the web, once clients create the app, they are typically on their own to market it. That is where MakeAndMarket.App stands out from the competition. Tech Treats LLC has licensed a top-rated,…

Optmyzr Launches Bing Shopping Ads Campaign Management Integration

Pay-Per-Click Pros Can Now Manage Google and Bing Shopping Ads Programs from the Same Optmyzr Interface, Streamlining Campaign Management from Inception to Reporting In the battle for search engine supremacy, Google still is the reigning champ in search volume, ad revenue and overall market share. Over the last few years, however, Bing has mounted a steady offensive to secure an increasing slice of the overall search pie. For pay-per-click (PPC) professionals, Bing's growth has presented opportunity to diversify their…

Interview with Michelle Eichner, Founder and CEO, Digitile

"The average corporate marketing team uses 91 different cloud tools in their tech stack."Tell us about your journey into technology. How did you end up as a CEO from being a VP Product? My marketing career led me into the tech industry. In the infancy of the “dot-com” boom of the late 1990s, I worked for Net Perception where I was doing B2B marketing for recommendation software before Amazon’s recommendation engine existed. I was a liaison between business and the tech community because I could speak both languages. As a…