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Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

SpatialTEQ Inc. And RealZips Announce Partnership Enabling Business Data For Business Maps

Realdatasets Provides Instantly Downloadable, Popular Market Data for Use in Map-Based Market Analysis SpatialTEQ Inc., the publisher of MapBusinessOnline, announced the launch of RealDatasets for Map Business Online through a product partnership with RealZips. RealDatasets provides instantly downloadable, popular market data for use in map-based market analysis. Built to support sales and marketing professionals across all business sectors, RealDatasets for Map Business Online delivers market analysis tools segmented…

Interview with Mark Bembridge, CEO, Smartology

"If advertisers don’t know how much has been spent on each element of a campaign, they can’t measure ROI – and that’s a problem for the industry as a whole if it is to prove its credentials and continue to grow."Tell us about your role at Smartology and how you got here. What inspired you to join an AdTech company? Working on semantic recognition platforms, as far back as 2004, was a formative period. The technology was new, but for those of us closely associated with it, the opportunities that opened up were really…

Interview with Ravi N. Raj, CEO and Co-founder, Passage AI

"Most businesses want to use bots to help them start addressing customer queries quickly and efficiently, but it can take some companies months to deploy within legacy systems."Tell us about your role and how you got here. What inspired you to conceive a conversational intelligence company? My inspiration to co-found Passage AI was sparked by a conversation with my sister. She worked in a call center in India and lamented the fact that each day she would answer the same question over and over, leaving her bored and…

Zoho Launches New App Zoho Flow, Unveils New Software Zoho PageSense

Apart From its New Version of Zoho Sites Which Helps Users Build Websites with Advanced Customization Options, Zoho Launches Cloud App Integration Platform - Zoho Flow; Unveils Zoho PageSense: A Complete Website Testing and Optimization Software Zoho launched a new version of its DIY website builder, Zoho Sites. The new, clutter-free interface offers a range of advanced features, including pre-built website sections, dynamic backgrounds imagery (videos and parallax images), and more page elements. This update also expands…

TechBytes with Colette Nataf, CEO and Co-Founder, Lightning AI

Colette Nataf CEO and Co-Founder - Lightning AI Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. In our first interview from Mobile…

TechBytes with Bo Krogsgaard, Co-founder and CEO, Cobiro

Bo Krogsgaard Co-founder & CEO - Cobiro Last month, the Google AdWords automation platform, Cobiro announced a $2 million grant from the European Commission. The company, using automation and AI technology, optimizes the small businesses advertising campaigns on Google, adjusting and improving in real-time. To delve deeper into the services that Cobiro offers as part of their autonomous Google advertising suite,we spoke to Bo Krogsgaard, CEO, Cobiro.Tell us about your role at Cobiro? Being Chief Executive at…

Cobiro Raises $2 Million to Launch Proprietary AI Advertising Tool for SMBs

Cobiro Launches Its Autonomous Google Advertising Service, Powered by AI In an effort to provide small businesses a hands-free solution to manage and optimize Google AdWords, Cobiro announced a $2 million grant from the European Commision last week. Cobiro would launch its AI-driven Google AdWords service for small businesses using the newly acquired funding from the European Commission. The service is fully automated allowing small businesses to take advantage of the benefits of Google advertising, without the need…

Interview with Mollie Bodensteiner, VP of Marketing, FunnelWise

"Traditional siloes will no longer be sustainable, and instead, AI will open up a truly holistic framework." On Marketing Technology MTS: Tell us about your role at FunnelWise and how you got here? What inspired you to be part of a revenue funnel diagnostics company? I am currently the Vice President of Marketing at FunnelWise. Prior to joining FunnelWise, I worked at Marketo as a Business Consultant and Project Manager on their professional services team. During my time with Marketo (and in prior roles), it was apparent…

Interview with Eric Keating, VP, Marketing, Zaius

"Marketers need a complete view of the customer experience - every interaction that a customer has with your brand - including sales, marketing, and support data. Without understanding all interactions in a single customer view, you’re bound to miss something vital." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a B2C CRM platform? As the fortunate person who heads up marketing at Zaius, the team and I are focused on educating the market about the incredible…

Interview with Bonnie Crater, President and CEO, Full Circle Insights

Bonnie Crater President and CEO, Full Circle Insights "It's very important to focus on acquiring the most complete and accurate marketing data you can. If the data is incomplete or inaccurate, neither the human nor the machine will draw the correct conclusion." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? As a 5-time VP of Marketing in Silicon Valley, I always wanted to measure my marketing programs and their impact on…

Interview with Thomas Madsen-Mygdal, Co-founder and CEO, TwentyThree

"The main trend we’re seeing and driving is video integration being a core element of a company's marketing stack. We’re seeing a trend in harnessing and supporting all the employees working and communicating with video." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the CEO and Founder of TwentyThree, a video marketing automation platform. Having been a part of the tech scene in Copenhagen for over 20 years,…

Instapage Launches Advertising Attribution Solution

Marketers Can Track Cost-Per-Visitor And Cost-Per-Lead For Their Paid And Organic Traffic, Using The Latest Instapage Solution Instapage, the only landing page platform for paid advertising, has announced its Advertising Attribution Solution for teams that invest in paid marketing platforms like Google AdWords. Recommended Read: Interview with Tyson Quick, Founder & CEO - Instapage This first-of-its-kind offering delivers unparalleled insights into Google AdWords attribution across the entire marketing and sales…

Interview with James McDermott, CEO and Co-Founder at Lytics

"Today’s best tech companies have realized that customers want you to lead the way with innovation."On Marketing Technology MTS: Tell us a bit about your role at Lytics and how you got here (what inspired you to co-found a martech company). Lytics helps brands orchestrate meaningful, one-to-one interactions with people. Our vision is to make customer data the central nervous system for the world’s most successful companies. Companies such as Atlassian use our customer data platform (CDP) to communicate with each…

Interview with Jennifer Shambroom, Chief Marketing Officer at YouAppi

"We can only improve campaign performance when we understand which customers converted based on which data points, and that means having access to the relevant marketing data."On Mobile Ad Technology MTS: Tell us a little bit about your role at YouAppi and how you got here. As the Chief Marketing Officer at mobile growth solution YouAppi, I lead global marketing offices worldwide. I own the marketing strategy including branding, messaging and positioning, lead generation, product marketing, events, public relations,…

Interview with Scott Litman, Managing Partner at Equals 3

"It’s critical that we offer a level of differentiation and competitive advantage that makes it easy to choose us versus an incumbent or stay with the status quo."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) As the Managing Partner and Co-Founder of Equals 3, from a day to day standpoint, my job is to lead Sales, Marketing and Partner Development. My background is as an entrepreneur in marketing services and ad tech. Equals…

Interview with Bart Heilbron, CEO at BlueConic

"Marketing technology is as much a “people problem” as it is a technology problem: skillsets and organizing for getting the most out of the tech is a major challenge for CMOs."On Marketing Technology MTS: Tell us about your role at BlueConic and how you got here. ( what inspired you to join a martech company) BlueConic is a customer data platform which works for B2B-B2C marketers to deliver equal benefits to our customers. Richer and more actionable customer data helps businesses grow customer loyalty, increase…

Interview with Jeff Finch and Andrew Fischer, Co-Founders, Choozle

"I think we are just scratching the surface on how data can and will impact marketing."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) Andrew Fischer:  I’ve been in digital media my whole career.  As a recent college graduate, I moved to San Francisco to work in finance in 1999.  However, the fledgling Internet industry was exponentially more interesting to me, and I quickly jumped into work with one of the first digital…

Yeahmobi Raises $91.9 Million; Big Push to Its Global Expansion Aspirations

World's leading monetization platform for app developers Yeahmobi raised close to $91.9 million to boost its global expansion plans. The intelligent mobile advertising platform is based in China and currently has offices in India, Japan, US and Germany. With the latest funding, Yeahmobi will be able to focus on expanding its M & A aspirations in mobile advertising domain. This new move consolidates its aspiration to become the global leader in results-oriented mobile advertising. Details of Previous Funding In its…

Everything You Wanted to Know About Marketing Attribution

“The best marketing doesn't feel like marketing.”  - Tom Fishburne, Chief Marketoonist While the marketing ecosystem continues to evolve at a dramatic pace, the crux of every business remains unchanged. That is, to improve satisfaction across the customer journey. The art and science of Marketing Attribution exemplifies this objective. With customer analytics coming from multiple channels across multiple devices, finding the exact impact of each interaction on your objectives is tricky. However, getting marketing…