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Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…

Matillion Announces Availability for Matillion ETL for Snowflake on Google Cloud Platform

Leading data transformation solution supports enhanced access, sharing, and replication of data across multiple cloud environments Matillion, the leading provider of data transformation software for cloud data warehouses (CDWs), announced the availability of Matillion ETL for Snowflake on the Google Cloud Platform, to help companies achieve faster time to insights with data transformation. Matillion ETL for Snowflake on Google Cloud provides businesses with cloud-native ETL that is purpose-built for Snowflake and…

Etsy Completes Its Migration to Google Cloud in Record Time

Online Marketplace's Move to Google Cloud Already Helping Speed Innovation, Meet Sustainability Goals, and Improve the Seller and Buyer Experience Google Cloud announced that Etsy, the global marketplace for unique and creative goods, has completed its two-year migration to Google Cloud. As a result, the company has been able to shift 15% of its engineering headcount from managing system infrastructure to focusing on the customer experience, increase its velocity to run IT experiments by 115% in 2019, and operate more…

Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches Amazon.co.uk is the most visible website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics. YouTube.com takes second place, ahead of both Currys.co.uk and …

Portworx Joins Google Cloud’s Anthos Ready Storage Initiative

Portworx enhances enterprise readiness of data services running on Google Cloud's Anthos earning "Works with Anthos" qualification Portworx, the container storage and data management company, announced qualification of its Portworx Enterprise platform under Google Cloud's new Anthos Ready Storage Initiative for Anthos running on-premises. Portworx Enterprise is now available for Anthos running on-premises via Google Cloud Marketplace. Portworx Enterprise addresses some of the most common challenges associated with…

Pure Joins Google Cloud Anthos Ready Storage Initiative

Pure Continues to Deliver on the Promise of a Modern Data Experience with Expanded Cloud-Native Collaboration Pure Storage, the data solutions pioneer that enables faster customer innovation, has joined Google Cloud's Anthos Ready Storage Initiative, having demonstrated that its solutions for data storage and data can be confidently deployed on the Anthos platform across hybrid environments. This news expands on Pure's partnership with Google Cloud to help customers modernize existing applications and build new ones on a…

Refinitiv Announces Availability of Tick History Data on Google Cloud

Refinitiv’s Extensive Archive of Pricing and Trading Data Is Now Available via Google Cloud. Building on its commitment to the delivery of data on the cloud, Refinitiv announces the launch of its Tick History dataset on Google Cloud Platform (GCP), enabling customers to access, query and analyze Refinitiv’s extensive archive of pricing and trading data using the machine learning capabilities of Google Cloud’s BigQuery. The Tick History dataset offers the full breadth and depth of Refinitiv’s historical tick data drawn…

Bestbuy Wins Biggest Share of Google’s Page One Searches for Consumer Electronics – Amazon Comes Second

Searchmetrics Q4 2019 study reveals retail websites are failing to satisfy informational searches for consumer electronics Bestbuy.com is the most visible website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page one, followed by bestbuy.com. However, nearly…

TikTok, Apple Search Ads, Facebook, Google: Top Ad Networks In Singular’s 2020 ROI Index

Singular ROI Index Analyzes $6.3B in Ad Spend for 2.2B App Installs Across 550 Networks to Identify the World's Top Ad Networks for ROI in Mobile User Acquisition. TikTok has emerged from nowhere as one of the top platforms for advertising ROI, joining perennial leaders Google and Facebook. And Apple Search Ads shows its own emerging power: hitting all 12 top regional and vertical lists. TikTok almost literally exploded, with ad spend jumping 75X from May to November. Growing 614 million users in a single year can…

Backtrace Supports Google Stadia

Backtrace, the only true cross-platform crash and error management solution, now supports Google Stadia. Backtrace for Google Stadia makes it easy for game developers to push crash reports from their Stadia games to Backtrace, enabling them to capture and monitor errors, prioritize issues to work on, and get everything they need to debug and resolve gameplay-impacting problems in minutes. "Backtrace's crash management platform is used by game developers on major game platforms. With the…

Superson Collaborates with Google to Help Singles in Indonesia on Valentine’s Day

YukMoveOn (Let’s Move On) Shows How Google Apps Can Help All Indonesians, Also the Singles, Those in ‘Almost-But-Not-Quite’ Relationships, and the Ones in the Friend-Zone This Valentine’s Day Freelance-based creative agency Superson has launched their latest collaboration with Google Indonesia with a campaign that offers a fresh perspective to Valentine’s Day by showing support to those less lucky in love. Titled ‘Yuk Move On’ (‘Let’s Move On’), the campaign celebrates those who are single, in ‘almost-but-not-quite’…

Suitebriar Achieves the Work Transformation Partner Specialization in the Google Cloud Partner Advantage Program

The Company Demonstrates Vast Experience and Proven Customer Success in Deploying G Suite to SMB Clients Suitebriar, a Google Cloud Premier Partner and leading G Suite deployment company, has earned the Work Transformation Partner Specialization in the Google Cloud Partner Advantage Program. In achieving this partner specialization, Suitebriar has proven its expertise and commitment to the successful deployment of G Suite to SMB organizations, which includes providing services across all the project workstreams -…

Braze Hires Former Cognizant Executive as CFO, Google Executive to Join Board of Directors

Isabelle Winkles to Lead the Company's Global Finance Function in New Role; Tara Walpert Levy to Bring Relevant Enterprise Industry Experience to Board of Directors Braze, the comprehensive customer engagement platform, announced the appointments of Isabelle Winkles as Chief Financial Officer (CFO) and Tara Walpert Levy to its board of directors. "After recently crossing the $100M ARR milestone, with our eyes firmly on the future, we are excited to welcome these two fantastic leaders to our team," said Bill Magnuson,…

CallRail’s First-To-Market Google Ads Integration Allows Marketers to Capture and Analyze Leads Directly from the SERP

With this solution, marketers will instantly gain actionable insights into their lead data CallRail, a leading marketing analytics platform, announced today its first-to-market Google Ads Lead Forms Extension Integration, which enables marketers to collect lead data from Google Ads lead form extensions in real-time, and view all conversion metrics in one easy-to-use platform. Marketers need solutions in place that not only track leads from the SERP, but provide insight on what to do with this information and understand…

Hmmm, So Google Cloud Platform Earned the Company $8.92 Billion as Revenues in 2019

Will Google Cloud Platform Manage to Overtake YouTube Ad Revenue by 2025? Most likely... But, the competition for Alphabet lies elsewhere. Google Cloud Platform (GCP) is still trying to catch up with the leaders in the Cloud Computing business such as AWS, Oracle, Alibaba, and others. But, things could dramatically change for Google the next 3-4 years for Google, especially with CEO and Chairman Sundar Pichai at the helm. In the latest financial statement, Google's parent company Alphabet Inc. has declared its net worth…

5WPR Digital Division Granted Google Partner Specialization for Google Shopping

5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., is pleased to announce that its Digital Practice now carries two specializations within Google's Partner Program. 5WPR's award-winning digital division has been granted a Google Shopping specialization, in addition to the Google Search specialization previously held. Google's Partner Program is an exclusive and prestigious program, bestowed on agencies by Google for demonstrating AdWords best practices, skill and expertise, successfully…

The AI Eye: Google Cloud to Be Cloud Provider for Accenture Intient, IBM Adds AI to Intelligent Real Estate Solution

Investorideas.com , a global investor news source covering Artificial Intelligence (AI) brings you today’s edition of The AI Eye – watching stock news, deal tracker and advancements in artificial intelligence. Listen to the podcast: https://www.investorideas.com/Audio/Podcasts/2020/012820-AI-Eye.mp3 Hear the AI Eye on Spotify Today’s Column – The AI Eye – Watching stock news, deal tracker and advancements in artificial intelligence An announcement reveals that Google’s Google Cloud will be the cloud technology…

Coconut Software Partners With Google to Help Financial Institutions Drive Increased Branch Traffic Through Search

Coconut Software, the leading technology solutions provider for elevating customer engagement with banks and credit unions, is excited to announce a partnership with Google that will allow financial customers in the US to book appointments directly through Google. Reserve with Google is an innovative feature that allows users to book appointments with a business directly through Google Search, Google Maps, or Google Assistant. Partnerships like this are a perfect example of the type of interconnection and ease of use that…

Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google

Report Highlights 63% YoY Growth of Amazon Sponsored Products Ads, Contributing to a 106% Rise in Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a quarterly benchmark report that analyzes and highlights key metrics and trends for both paid and organic search, social, and display. The report looks to identify key drivers in ad spend shifts for Amazon, Google, Facebook, and Microsoft. Merkle will also be presenting a webinar on…