New Messenger API for Instagram Allows Brands to Manage Messages Directly from Hootsuite and Sparkcentral

First-ever Instagram Messenger Integration helps Hootsuite customers scale social customer care Hootsuite, the global leader in social media management, has today announced its integration with the new Messenger API for Instagram after joining the highly anticipated Messenger API for Instagram beta program in 2020. The new API, which allows brands and organizations to govern their Instagram-related communications from their preferred social media and customer care management platforms, will be unveiled in a three-tiered,…

Hootsuite Welcomes New SVP of Software Development, Manish Kamra

Hootsuite announced that Manish Kamra will join the company as Senior Vice President, Software Development, with a focus on establishing the organization's long-term technology development strategy and execution plan to deliver the highest levels of quality, performance, scalability, and reliability. Kamra joins Hootsuite most recently from Ericsson where he held the title of VP, Software Development and Head of CENX Product Development. He brings with him over 25 years of experience in software development strategy,…

Small Businesses Can Now Win a Major Social Media Transformation with Hootsuite’s The Very Big Social Media Makeover Contest

The contest, now live, features celebrity judges, $10K in prizes, and an extensive SMB resource hub Hootsuite, the global leader in social media management, today launched The Very Big Social Media Makeover for Small Business, providing small businesses across North America the opportunity to win a once-in-a-lifetime Social Makeover with ten-thousand dollars in prizes. Through the contest, Hootsuite seeks to help one lucky winner successfully overhaul their social media presence to achieve growth and scale with social.…

Hootsuite Partners with Pride At Work Canada to Advance LGBTQ2+ Inclusion

In honour of International Transgender Day of Visibility, Hootsuite is announcing today an exciting new partnership with Pride At Work Canada, a leading organization for LGBTQ2+ & Workplace Inclusion. Hootsuite has committed to building a diverse, inclusive, results-oriented culture that encourages people to be who they are and bring their true selves to work. Marketing Technology News: Chris Hundley Joins AudioEye As Chief Technology Officer In a recent revamp of Hootsuite’s benefit plans, coverage for gender…

Marketing Technology Highlights Of The Week: 22-March-2021: Featuring Taboola, 8X8, Informatica, Hootsuite

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect. Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight: MarTech Quote-of-the-Week! The rise of technology for frontline industries—what we call frontline digitization—is…

Hootsuite Enterprise Attains Coveted FedRAMP Designation

Hootsuite Enterprise achieves FedRAMP Authorization Hootsuite, the global leader in social media management, today officially announced its Hootsuite Enterprise offering has achieved the FedRAMP (Federal Risk and Authorization Management Program) Authorized designation. A growing number of government agencies (The US Department of the Interior, the Department of State, the US Marines, and FEMA) are leveraging Hootsuite’s social media management software and 150+ app ecosystem to achieve a wide range of…

Hootsuite Teams up with WWF and Global Brands to Showcase the Emptiness of a #WorldWithoutNature

Hootsuite Teams up with WWF and Global Brands to Showcase the Emptiness of a #WorldWithoutNature Hootsuite, the global leader in social media management, has joined forces with the World Wide Fund for Nature (WWF), NGOs, sports teams, and some of the world’s top brands in removing animal and nature references from its branding for World Wildlife Day today, to highlight the catastrophic loss of biodiversity globally and the social and economic risks it poses. For the first time since its founding in 2008, Hootsuite will…

Hootsuite Makes Finding and Sharing Great Social Content Easy with New ‘Curate’ Integration

Together, Hootsuite, UpContent and Proofpoint deliver a best-in-class trifecta for content curation and compliance Hootsuite, the global leader in social media management, launched Curate by UpContent. The new integration brings brands, businesses, and solopreneurs the ability to discover and distribute high-quality content directly within the Hootsuite dashboard to attract new followers, build brand reputation, and inform future buyers. UpContent is the first-ever active content discovery technology; the new integration…

Hootsuite Acquires Leading Digital Customer Engagement Platform, Sparkcentral

Sparkcentral brings advanced customer care conversations to the Hootsuite platform for a unified customer journey Hootsuite announced its acquisition of Sparkcentral, a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Based in Hasselt, Belgium, and New York City, Sparkcentral is a best-in-class social and digital customer care platform, with deep integrations into the…

Hootsuite Welcomes Melissa Murray Bailey as SVP of Global Sales

Bailey to oversee all aspects of Hootsuite’s global sales strategy as part of the company’s executive leadership team Hootsuite announced the appointment of Melissa Murray Bailey as Senior Vice President, Global Sales. Bailey, who will lead Hootsuite’s global sales teams—with a focus on high growth, customer value, and retention—brings over two decades of experience in sales, leadership, international business, and winning. Marketing Technology News: ZINFI Named Leader in Partner Management Software G2 Winter 2020 Report…

Hootsuite Helps Customers Light Up Their Insta Lives

Hootsuite unveiled a host of new Instagram functionalities in 2020—here’s how they can transform your Social Media Strategy in 2021 With more than half a billion active daily users, Instagram has become one of the world’s fastest-growing social media platforms. The platform’s advertising audience grew by more than 76 million in Q3, 2020, and had reached a total of 1.16 billion people by October. From photo and video posts—to Stories, carousels, and shoppable posts—brands know that there’s a world of opportunity out…

Hootsuite Names Tara Ataya as First Chief People and Diversity Officer

Hootsuite puts its people at the heart of its next phase of growth Hootsuite is very excited to announce the promotion of Tara Ataya, previously VP, People, to Chief People and Diversity Officer. In her new role, she will elevate Hootsuite's focus on the employee experience—as the company grows and scales its business, and navigates a new distributed global workforce. Tara will orchestrate Hootsuite's diversity strategies to rapidly implement them company-wide and will represent employee voices in the C-Suite. “Tara’s…

Hootsuite’s Social Trends Report Helps Marketers Ride the Lightning Bolt of Social Into 2021

2020 is almost over: Hootsuite’s findings reveal five trends that will redefine 2021 Hootsuite launched its fifth annual Social Trends Report, shining a light on emerging trends in social media to help brands navigate the fast-changing consumer landscape in 2021. The new findings from Hootsuite reveal the shifts marketers must make as the world becomes more digital after a year that redefined social media—with 4.1 billion people now using social worldwide. “As much as we all would like to forget 2020, it has reshaped the…

Hootsuite Announces New Integration with Microsoft Dynamics 365

Hootsuite announced its new integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications. The new alliance will bring a robust suite of social capabilities to Microsoft customers, directly from Hootsuite’s expansive, 150+ app ecosystem. The new integration makes Hootsuite one of a set of leading companies to bring their unique product offering to Microsoft Dynamics 365, the only intelligent business applications that help you run your entire business and deliver greater results through…

Hootsuite Recommends You Stop Posting on Social Media (and Start Listening and Connecting)

New study finds social’s value extends far beyond posting, suggesting organizations take a more strategic approach Hootsuite released its Social Transformation Report, an in-depth analysis of how a powerful social media presence can lead to organizational transformation—especially relevant in the fast-changing global landscape of 2020. The report, developed in partnership with Altimeter Group, reveals that when social media is widespread and integrated across the organization, as a tool to build strong relationships, the…

Hootsuite Appoints Former Zendesk Chief Operating Officer Tom Keiser to CEO

Founder & CEO Ryan Holmes moves to Chairman of the Board Tom Keiser Hootsuite announced Tom Keiser, former COO of Zendesk, has been appointed as the company’s new Chief Executive Officer. Keiser brings more than 30 years of global technology and business transformation experience from both retail and technology sectors to his new role. Ryan Holmes, founder and CEO, will pass the torch to Keiser on July 6, 2020, and remain Chairman of the company's board. “Hootsuite is the pioneer in social media management software,…

Hootsuite Welcomes MarTech Industry Veteran as New SVP of Product

Hootsuite, the global leader in social media management, announced Darren Guarnaccia has joined the company as SVP of Product. Guarnaccia brings over 20 years of experience in marketing technology and over 25 years of high-tech experience to his role at Hootsuite, where he will lead the company’s product management, product strategy, and product marketing functions. “Darren is an established martech visionary with a big picture view of industry trends, coupled with a relentless customer focus," said Ryan Donovan, CTO of…

Hootsuite is Recognized as a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management

The Gartner Peer Insights Customers’ Choice Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience Purchasing, Implementing And/Or Using Social Marketing Management Tools. Hootsuite, the global leader in social media management is excited to share they were named a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management. Hootsuite was given an overall rating of 4.4 out of 5 stars on average within the last 12 months, based on 114 honest and verified reviews on…

5 Outstanding Features of Hootsuite SMM Dashboard

Hootsuite is a very popular "Social Media Management System" or SMM tool that enables Marketing TEAMS to effectively follow and manage social media users across numerous social media platforms. It also enables you to monitor what social media users are stating about your brand and assist you with responding right away. With such huge numbers of networks for organizations to deal with, it's no doubt Hootsuite Social Media Management dashboard has become so famous and reliable for organizations. You can monitor what…

Hootsuite Launches Integration With Oracle Eloqua

Social Media Management Leader’s Focus on Marketing Automation Technologies Leads to Strategic Integration Hootsuite, a global leader in social media management and Silver level member of OraclePartner Network (OPN), announced an integration with Oracle Eloqua, part of the Oracle Marketing Cloud and one of the industry’s most comprehensive marketing technology ecosystems. The integration will provide customers the ability to sync social data into their marketing automation platform and unite social and digital campaigns.…