CData Software Partners with Tableau to Expand Cloud Data Connectivity

Partnership Extends Real-Time Analytics and Data Management for more than 200 Enterprise, SaaS, NoSQL, and Big Data Sources CData Software, a leading provider of standards-based drivers and data access solutions for real-time data integration, announced a partnership with Tableau, the leading analytics platform, to extend real-time data access to a wide selection of cloud applications and data sources. Through the partnership, CData will provide enhanced data connectivity to Tableau customers through the new Tableau…

MarTech Interview with Todd Goldman, VP of Marketing at Infoworks

"Volume of data is important, but it is more important to be able to add new analytics use cases quickly" Could you tell us about your journey into Marketing Technologies and how you started at Infoworks? I was trained as Engineer years ago but was curious about how the product feature sets were defined so I moved into Product Management. I liked talking to customers and doing public speaking so I moved into Product Marketing and from there, things just evolved as I moved into more executive-level positions. I joined…

5 Effective Writing Styles for Promotional Text Messages

The rapidly growing industry of mobile devices gives more room for mobile marketers to sneak their promotions, thus creating newer mobile marketing channels. As opposed to the newer channels that still have to establish themselves, SMS Marketing has proven to be one of the most effective ways to promote a product. Part of its effectiveness comes from the fact that text messages have 98% open rates, meaning that most of the target audience sees the message. Another reason for its success is because text messages are personal…

MarTech Interview with Chris Perrine, VP APAC at G2

"AI makes things easier, but it also automates a lot of what we do on a daily basis. I think this creates a massive opportunity for people to do better, more meaningful work." Could you tell us about your role and the team/technology you handle at G2.com? I recently joined G2 to help us accelerate our business across the Asia Pacific region. This means a lot of things, with the key goals this year focused on building our team, engaging with our customers and prospects, and building awareness of G2 across our buyer and…

To TikTok or Not to TikTok, That Is the Question

As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar worry is starting to brew among marketers — the same worry that comes up every time a new platform hits the mainstream — which is if you haven’t already created a Marketing strategy for it that you’re desperately behind the eight ball. Fortunately, that's not supported by the evidence, and if you don’t believe me just ask Jennifer Aniston, who just joined Instagram for the first time and has already…

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

Top 5 Best CRM Software Tools in Abu Dhabi, Dubai for 2020

Let’s start with some background info on what is CRM (customer relationship management). This software enables businesses to build closer customer relationships and enhance Retention and Sales by conducting effective conversations with consumers and prospects. Companies can engage in meaningful and personalized interactions with their customers to boost profitability. In this article, we provide details about the features and benefits of the top 5 CRM software tools in Dubai. CRM software consolidates all relevant…

Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration

Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for one-to-one marketing. How should CMOs be allocating their technology investments to deliver deep contextual personalization and create ever-expanding customer experiences that will fuel growth for the next decade? The answer to that question has been elusive. The truth is, most CMOs are bewildered by the vast and…

How VoIP System can be Used to Improve Your Marketing Strategy

VoIP (Voice Over Internet Protocol) is a technology with a rapidly rising stock. In the UK alone, over three million businesses subscribe to a VoIP system. In the last few years, Sales of VoIP systems have been up by around 21% per year and this trend shows no sign of slowing. And while VoIP isn’t exactly a new technology, it’s only in recent years that it’s evolved into a truly viable communication system and a genuine alternative to traditional telephone systems. Business Benefits of using Voice Over IP Companies…

Drip Ecommerce CRM Makes Debut in Shopify App Store

Drip, the first-of-its-kind Ecommerce Customer Relationship Management platform, announced today that it's live in Shopify's app store. By combining deep customer insight with robust automation capabilities, Drip ECRM enables Shopify merchants to deliver the hyper-personalized digital journeys consumers expect while shopping online. Drip has helped increase profits for ecommerce merchants by up to 40 percent, bringing huge opportunities for stores when it comes to building customer loyalty and hitting their growth goals.…

H2O.ai Highlights its Vision to Democratize AI with “Make Your Company an AI Company”

Unveils an Open Source Catalog with over 110 AI Recipes; Previews Q, a New AI Platform for Business Users H2O WORLD NEW YORK – H2O.ai, the open source leader in AI and machine learning, showcased new innovations that highlights its vision to democratize AI. The new innovations, including a preview of its new AI platform for business, H2O Q, extend the company's leadership in AI and machine learning and provide a new way for new categories of business users to take advantage of AI. "H2O.ai is democratizing AI. We open…

Cision Acquired for $2.74 Billion

Cision Ltd., a leading global provider of software and services to public relations and marketing communications professionals, today announced that it has entered into a definitive agreement to be acquired by an affiliate of Platinum Equity in an all cash transaction valued at approximately $2.74 billion. Under the terms of the agreement, which has been unanimously approved by the members of Cision Ltd.'s board of directors, an affiliate of Platinum Equity will acquire all of the outstanding ordinary shares of Cision…

Signicat Expands Digital Identity Verification Offering to Cover 208 Countries

Signicat, the Trusted Digital Identity company, announces new capabilities which expands the reach and reliability of its digital identity verification offering. Through a new technical interface and new 3rd party integrations, Signicat can now offer identity verification in 208 countries through identity document scanning, web-based video interviews, and NFC scanning of passports, all of which helps businesses increase confidence and reduce risk as they enter into digital relationships with their customers. With this new…

Intermedia Launches Robust Suite Of Cloud Contact Center Solutions

Following its acquisition of Telax in August, Intermedia brings together the best of UCaaS and CCaaS with the introduction of Intermedia Contact Center - delivering businesses of all sizes with optimal customer interactions, and MSPs with yet another lucrative private label solution Intermedia, a leading provider of unified communications as a service (UCaaS) solutions to channel partners and the businesses they serve, announced the launch of Intermedia Contact Center. Building upon technology gained through the recent…

Jen Underwood Joins Aible as VP of Product Management

Analytics Industry Expert Signs on with Aible to Empower Business People to Create AI that Yields Measurable Business Results Aible, the leader in real-world AI for business impact, announced the appointment of Jen Underwood as Vice President of Product Management. Underwood, a widely-respected analytics industry veteran, has spent more than two decades building analytics solutions. She is known for her role in helping revive Microsoft PowerBI, and re-launching the offering into a market leader. Most recently, she led…

AMC Technology Earns SAP-Certified Status for Its Cloud-Based CRM and Contact Center Platform Davinci

SAP recognized that DaVinci meets qualifications to integrate with SAP Cloud solutions AMC Technology, a leading Computer Telephony Integration (CTI) provider, announced that its cloud-based platform, DaVinci, has achieved SAP certification. The SAP Integration and Certification Center (SAP ICC) has certified that DaVinci 7.0 integrates with cloud solutions from SAP using standard integration technologies. Marketing Technology News: Content Guru Positioned as a Leader in the 2019 Gartner Magic Quadrant for Contact…

Yamaha YVC-1000 Unified Communications Speakerphone Certified by Zoom

The YVC-1000 Received Zoom Rooms Certification to Deliver Frictionless Deployment and Superior Audio Experience with Zoom Yamaha Unified Communications has introduced its collaboration with Zoom Video Communications, Inc. with the certification of the Yamaha YVC-1000 USB and Bluetooth Speakerphone for Zoom Rooms. The speakerphone has passed Zoom’s stringent certification process to ensure it seamlessly integrates with Zoom software, delivering an easy-to-operate meeting experience with the highest quality audio for…

OpenExchange and KnowledgeVision Merge to Form a Market Leading, Innovative Video Solutions Company

Merger Strategically Expands OpenExchange’s Video Communications Offerings for Investment Banks, Stock Exchanges, Institutional Investors, and Public and Private Companies OpenExchange Inc. and KnowledgeVision Systems Incorporated have announced an agreement to merge into a single company, dedicated to serving live, on-demand and streaming video needs of the professional investment and financial services industries worldwide. The boards of both companies have approved the merger, which is expected to be completed…

New Research from inRiver Identifies Top Reasons B2B Product Launches Fail Across Channels

Global report examines US, UK, Nordic, Benelux and DACH regions across industries to determine most common drivers of lost revenue, delayed launches, and customer dissatisfaction in B2B inRiver, a leading SaaS provider of product information management (PIM) solutions, released: How B2B Companies Solve Challenges of Revenue and Scale with Better Product Information. The third party research analyzes responses from more than 1,300 business decision makers across sectors including manufacturing, food and beverage,…

Winners in 16th Annual International Business Awards Celebrated at Ceremony in Austria

Seven Companies from India Were Honored with Stevie Awards High-achieving organizations and executives around the world have been recognized as Gold, Silver, and Bronze Stevie Award winners in The 16th Annual International Business Awards, the world's only international, all-encompassing business awards program. Nicknamed the Stevies from the Greek word for "crowned," the awards were presented at a gala event on Saturday, 19 October at the Andaz Vienna am Belvedere Hotel in Vienna, Austria. Gold, Silver, and Bronze…