MarTech Interview with Rob May, CEO at Talla

"The key trends that businesses need to be thinking about and when it comes to customer service are automation and chatbots." Tell us about your journey into Customer Support technology and what inspired you to start Talla? Since day one, Talla has set out to build digital workers that automate tasks for employees. We believe that AI and Automation are the future of work and have the power to make every employee more productive. We build digital workers by turning every business process into a supervised learning workflow…

TechBytes with Ilan Kasan, CEO and Co-Founder at Exceed.ai

Tell us about your role and the team/technology you handle at Exceed.ai I’m the Co-Founder and CEO at Exceed.ai. Together with Yaron Ismah-Moshe, Chief Product Officer and my Co-Founder, we founded Exceed at the beginning of 2017. We are a group of 12 people within Sales, Marketing, Customer Success and Engineering with a mission to empower Sales and Marketing professionals with AI and Automation. Our vision is to create autonomous reps that will work alongside humans and empower them to make the right decisions and…

Fellow.App, the Startup Building the World’s First Software for Managers, Announces $6.5 Million in Seed Funding and Shopify as First…

Fellow.app, the company by the serial entrepreneurs who founded Fluidware (acquired by SurveyMonkey), announced $6.5 million in seed capital and Shopify as its first customer. The round was backed by Inovia Capital, Felicis Ventures, Garage Capital, and a series of prominent angel investors. Fellow.app—the software used by tens of thousands of employees at companies like Shopify, Vidyard, Tulip Retail, and North—was designed to help leaders manage their 1-on-1s, team meetings, feedback, and priorities in one intuitive…

MarTech Interview with Jeanne Hopkins, CMO at Lola

"The #1 pet peeve of finance leaders is late expense reports." Tell us about your role and journey into technology. What inspired you to start at Lola.com? I started at a self-funded start-up technology company in 2000, where I was running an inside sales team and building digital properties to generate leads. I moved from print ads to digital and created targeted blogs for the various corporate divisions. Fast forward to online marketing research with MarketingSherpa, then HubSpot, SmartBear, Ipswitch (now Progress…

DealSignal Introduces Intent-based Inbound Lead Enrichment

New Module Helps B2B Marketing & Sales Teams Drive Higher Conversion Rates by Prioritizing In-Market Buyers and Engaging Them in a Highly Personalized Way DealSignal, the leading on-demand B2B marketing data provider, released a new module to help marketing and sales teams automatically enrich their inbound leads with verified contact, account, and third-party intent data, and refresh them on a scheduled basis, to ensure that data quality is maintained. Intent-based Inbound Lead Enrichment delivers the rich data and…

It’s Time to Stamp AI’s Authority on Every Online Advertising Campaign

Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube and others are gaining traction and targeting the users by implementing latest technology AI. For instance, Facebook being the leading social media platform has started working with advertisers with the ideology of quality content and targeting to reach the right users and this has been driving the market. AI can analyze huge sets of data about how consumers interact with…

MarTech Interview with Paul Heald, CEO and Co-Founder at BrightTALK

"As Customer Experience and Automation technologies have matured, we’ve seen more of our customers valuing personal and authentic connections with people and businesses achieved with live talks." Tell us about your role and journey into Marketing Technology. What inspired you to launch BrightTALK? When the Internet took off in the late 1990s, we began to see a new knowledge economy emerge, one in which professionals trade their skills and expertise, freely supported by the free flow of information and know-how available…

Customer Support – Doing the Right Things to Get 95% and Above Satisfied Customers

Imagine this: A person visits a shopping website 'A'. 'A' has a great product that ticks all the right boxes for him, but he does not know it, for technical reasons. He then visits the website 'B'. 'B' has a product that somewhat matches his requirements, but here too, he is not sure. Here, however, a company representative discusses his requirement, possibly over live chat. The buyer is convinced, and he buys the product from 'B'. Which of this website do you think should be yours? In the end, the one that sells is…

Five Reasons You Should Consider Video Marketing for Your Brand

87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s annual State of Video Marketing survey. With so many channels available for digital marketing campaigns, it can be difficult to navigate — Even for the pros. Regardless of whether you choose to advertise through social media, direct email marketing, sponsored editorial content, or any of the other available options, awareness of emerging trends and how consumers are interacting with content should always…

MarTech Interview with Marc Laplante and Mike Kelly, Co-Founders at Intentsify

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. What inspired you to co-start Intentsify? Our careers began in 1999 when we joined TechTarget as account executives. After a 13-year career that included running two of the company’s largest media groups, we began to see a shift in how marketers were beginning to use data to power demand generation. That shift drove us to…

Vidyard Expands Offering to Bring Personalized Video App to Any Sales Professional, No Matter How They Work

As Utilization of Its Personalized Video App Doubles Year-Over-Year, Vidyard Introduces New Capabilities to Bring the Power of Video to Any Sales Professional, No Matter How They Work Vidyard announced major updates to its free video messaging and screen recording app, Vidyard GoVideo, that make it easy for any sales professional to leverage the power of personalized video no matter how, or where, they work. With more than 3 million videos created through the app, utilization of Vidyard GoVideo has more than doubled over…

MultiVu Launches Digital Marketing Suite

In the ever-changing digital landscape, it can be a challenging task for a brand to find ways to engage with its audience where they are. A recent report from Pew Research Center reveals that 77% of Americans go online on a daily basis, with 26% saying they are online almost constantly. If your target demographic happens to be younger, more educated, and/or bringing home more income, that number is even higher. These are important trends to understand when considering where to spend your brand's carefully budgeted…

Validity Receives Strategic Investment from Providence Strategic Growth and Silversmith Capital Partners, Completes Acquisition of Return…

Validity, the most trusted name in customer data quality, announced a new investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. Silversmith Capital Partners, founding investor in Validity, also participated in the investment. Financial terms of the transaction were not disclosed. The new funding will accelerate Validity’s go-to-market expansion, support the development of new solutions, and fuel both organic and inorganic growth. The company also announced the…

Unmetric Adds Image Analytics for Branded Social Content to its Platform

New capabilities enable digital marketers to identify the objects and image colors in branded social content that drive the most positive audience engagement Unmetric, an enterprise solution for branded content analysis and discovery, announced new image analytics capabilities that enable digital marketers to identify the most engaging objects and colors in images that they or other brands post on social media. These insights will enable brands to make strategic decisions about the use of specific object tags and colors…

MarTech Interview with Chris Roebuck, CEO and Founder, Clicktivated

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Clicktivated?  Marketing has been a part of my DNA for years. After college, where I received my degree in Advertising, I started my professional career working for an agency in Detroit. After a few years of identifying countless opportunities for improvement within the marking space, I…

MarTech Interview with Rob Dysell, CMO and Co-Founder, Pickit

"I believe that within two to three years from now it will be impossible to steal a photo online and not get caught using it somewhere else." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Pickit? I was in the Advertising department for a full-service creative agency in Stockholm and saw for myself how the relationship between brands and consumers is becoming increasingly complex. And, more often, it’s closely connected to the product experience, so in order to create really…

Gainsight Unveils the Customer Cloud, the Future of Customer Success Technology

New Products Announced at Pulse 2019 to Drive Customer Success Across the Enterprise Gainsight launched the Customer Cloud —a first-of-its-kind solution for subscription businesses looking to adopt a customer-centric philosophy that enables them to retain customers while also driving company growth post-sale. According to the 2018 Subscription Economy Index report, subscription companies are growing five times faster than S&P and retail sales. The Gainsight Customer Cloud caters to these businesses by combining the…

DiscoverOrg and ZoomInfo Launch Data Enrichment Product to Power Better Business Decisions

Enrich Makes All Sales and Marketing Databases More Complete and Accurate   DiscoverOrg and ZoomInfo, two companies who joined together to power the leading B2B intelligence platforms, announced the launch of Enrich. The new product allows sales and marketing professionals to have instant, ongoing enrichment of their contact and account database with the most accurate and comprehensive B2B data. Enrich is immediately available to all DiscoverOrg and ZoomInfo customers. Inaccurate and incomplete data cripples sales and…

MarTech Interview with Tessa Court, CEO, IntelligenceBank

"Marketing Resource Management is pretty much the same thing as Marketing Operations, but it has a budget and planning component." Tell us about your journey into Marketing Technology. Since the age of 16, I knew I wanted to get into marketing – specifically, global advertising. I worked in global advertising in New York City for several years.   When technology came onto the scene, there was a massive exodus of agency people going into martech as new technologies created infinite possibilities for not only creating…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…