WorkSpan Announces $9M Series A to Unleash the Exponential Potential of Marketing Networks

WorkSpan, the Marketing Network where marketing teams span boundaries to work across internal teams, external go-to-market partners and agencies to orchestrate marketing campaigns and programs, today announced a $9 million series A funding round led by Mayfield. The company is now making its global debut following a very successful early availability program that included SAP, Intel, CenturyLink and Infosys. “Companies need to engage with thriving ecosystems of partners to make themselves strategic and valuable for their…

Interview with Frank Sinton, CEO and Founder at Beachfront Media

"Programmatic is “growing up” quickly. In a few years, I don’t expect it to be called “programmatic” anymore." On Marketing Technology MTS: Tell us a little bit about your role at Beachfront and how you got here.(what inspired you to start a programmatic video company) I am the Founder and CEO. I started Beachfront because I saw the power of video to connect people from around the world, in many different ways. We believe that access to video should remain universal and free, and as a result, a vast majority of video will…

Terminus Account-Based Marketing Builds Momentum with 170% Revenue Growth

Terminus Is Ranked #1 Best Place To Work In Atlanta And Continues Best-In-Class Revenue Growth As Its Team Grows To More Than 115 "Terminators" Terminus scooped $10.3 million in a Series B funding round in May. The leader of the account-based marketing (ABM) movement which has transformed B2B marketing has now announced that it has achieved best-in-class growth for an early stage software-as-a-service (SaaS) company. Terminus has seen 170% growth in the past 12 months and continues to solidify its position as the leader…

Sigstr Secures $5 Million Series A Funding to Build Next-Gen Marketing Platform

Hyde Park Venture Partners And Battery Ventures Invest In Sigstr To Fuel Hiring, Product Innovation And Sales Growth Sigstr, a leading cloud platform for employee email personalization, announced that it has secured $5 million in Series A funding. The round, which will be used to fuel product innovation and hiring, was led by Hyde Park Venture Partners and included participation from Battery Ventures, HubSpot, Grand Ventures and High Alpha Capital. The Series A funding will allow Sigstr to grow its product, sales and…

Interview with Maria Osipova, VP Marketing, MediaValet

"Organizing and building a structure around content and assets is a critical first step and then prioritizing integrations that will have the largest impact." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a Digital Asset Management (DAM) company? I joined MediaValet two years ago, at a really exciting time for our company and for the Digital Asset Management industry. The exponential growth of content, the explosion of video and media formats, increased buying…

Immersv Raises $10.5 Million in Series A Funding to Scale Mobile 360 and VR Advertising

Round led by Rogers Venture Partners, with participation from several other leading investors Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has raised a $10.5 million in a Series A financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors including Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive, MCJ Co. Ltd., GREE, i-mobile, Metaps, and Gigi Levy. Rogers Venture…

The Keli Network Exceeds One Billion Monthly Video Views

The Keli Network, a video-first social channel creator distributing vertically-focused content through its owned brands – including Gamology, Genius Club, Beauty Studio and OhMyGoal – announced that June was a record-breaking month with the company surpassing 1 billion monthly video views across its channels. Each of Keli’s brands topped its respective category in views for the month, with Gamology leading “Gaming,” Genius Club leading “Science & Tech,” Beauty Studio leading “Beauty,” and OhMyGoal leading all soccer…

Interview with Jared Feldman, Founder and CEO, Canvs

"Emotions drive behavior and advertisers must aim to strike an emotional chord with audiences, and form an ongoing connection and narrative that consumers can relate to"On Marketing Technology MTS: Tell us about your role at Canvs and how you got here? (What inspired you to be a part of a technology innovation company?)  I am CEO and founder of Canvs, an emotion analytics company, and I spend most of the time thinking about how we create empathy for the client and solve their problems. Canvs started out as Mashwork,…

LinkedIn Marketing Diversifies its Partner Program with New Categories and MarTech Members

Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain points for their customers by expanding their LinkedIn Marketing Partner program. They’ve enlisted 19 new partners in three new categories— - Marketing Analytics - Audience Management - Media Buying Rely on LinkedIn Marketing Partner Program to Measure and Optimize ROI on MarTech Investments The LinkedIn Marketing Partner Program is a…

Interview with Ran Milo, VP Marketing at Bidalgo

"Marketing executives need to understand what functions can be handled by AI-enabled computers and what functions need to be managed by humans."On Marketing Technology MTS: Tell us about your role at Bidalgo and how you got here?  I was previously the VP of Bingo Marketing at 888.com, one of the largest online Casino, Bingo, Poker and sports betting sites in the world, and since user acquisition was a huge factor in our success, I knew first hand just how difficult it was to acquire high-quality users at scale. As a…

Why CMOs Need to Know About Stack Fallacy

Claustrophobics beware, martech is crowded. According to Scott Brinker of chiefmartec, the latest count puts the number of marketing technology providers around 5,000+ - up from 3,800 just a year ago. With so many companies competing for the same marketing budgets, it’s reasonable to predict consolidation of the industry is inevitable. But the industry shows no signs, and may never. One explanation is the phenomenon of “stack fallacy.” The term, coined by Anshu Sharma partner at VC firm Storm Ventures, refers to…

Interview with Doug Bewsher, CEO at Leadspace

"I think that the change in user interactions is going to fundamentally change our way of interacting with one another."On Marketing Technology MTS: Tell us a bit about your role at Leadspace and how you got here. After holding the position of CMO at many companies, including Salesforce.com and Skype, I am now CEO at Leadspace - helping marketers be more effective, in contrast to being one myself! Having lived and breathed B2B Marketing for so long, and seeing how people actually use Sales and Marketing Automation,…

Interview with Gareth Davies, Founder & CEO at Adbrain

"AI has the power to create immense value out of both structured and dark data but the biggest beneficiaries will be people."On Marketing Technology MTS: Tell us a little bit about your role Adbrain and how you got here? I’m the founder and CEO of Adbrain, a company specializing in AI for identity. I founded Adbrain with the core belief that companies that truly understand their cross-device customers can create a strategic advantage out of customer data, with positive consumer and societal impact as a result. I was…

Use These 3 Brainstorming Exercises to Fuel Your Next Social Media Campaign

Brainstorming, creating, and executing a social media campaign requires a lot of research, time, and effort from your marketing team. Experimenting with new social media channels and audiences has the added weight of uncertainty that the campaign won’t deliver the ROI needed to validate your marketing budget’s investment. As marketers, we have to keep innovating and trying new things, so this can put us in a tough spot. With new technologies emerging from advancements of AI and personalization, now more than ever is the…

Interview with Matthew Myers, Founder and CEO at Tidal Labs

"Influencer marketing is also similar to the slow-then-sudden growth of e-commerce."On Marketing Technology MTS: Tell us a little bit about your role at Tidal and how you got here. (What inspired you to start an influencer marketing company) We look like an influencer marketing company, but in reality we see ourselves as a platform to help individuals get more opportunities and share their voices more widely. This may manifest as a way for brands to compensate influencers in exchange for posting. It could also take…

“Social media is a database that can help marketers understand their target audience”

"Social media networks are databases of user-generated content that can help marketers understand their target audience."On Marketing Technology MTS: Tell us a little bit about your role at Socedo and how you got here. I am the co-founder and CEO of Socedo. At Socedo, our mission is to help B2B marketers better engage and communicate with their audiences by leveraging intent data from the social web. I’ve been in the social media marketing space for 10 years. My journey as an entrepreneur started out when I was a…

Interview with Dror Ginzberg, Co-Founder & CEO at Wochit

"AI has the potential to take the routine and mundane off of our plates but there is such a thing as overdoing it."On Marketing Technology MTS: Tell us a little bit about your role at Wochit and how you got here. (what inspired you to co-found a video creation platform company) I’m co-founder and CEO of Wochit, a platform used by media companies and other larger content creators around the world to produce social video quickly and at scale. It’s my second company. The first was PicApp, which we sold to YBrant…

Interview with Mike Colombo, Chief Marketing Officer at Cloudwords

"The speed and accuracy of machine learning applications will impact any process that deals with large volumes of data."On Marketing Technology MTS: Tell us a little bit about your role at Cloudwords and how you got here. I’m the Chief Marketing Officer at Cloudwords, a software provider based in San Francisco that helps global brands accelerate the process of localizing content so they can better engage with customers in their native language. I have more than 25 years of global marketing experience traveling the…

Interview with Raviv Turner & Nic Zangre, CEO & VP Sales & Marketing Technology at CaliberMind

"AI is going to automate most technical tasks performed by marketing and sales but the business logic will always remain human."On Predictive Marketing Technology MTS: Tell us a little bit about your role at CaliberMind and how you got here. Raviv: I’m the Co-Founder & CEO of CaliberMind. Our customers such as Citrix, Gusto, Datavail and others use us to integrate, measure and optimize the entire B2B customer journey. Think of us as the system of buyer intelligence that sits between your CRM & systems of…

Interview with Jennifer Shambroom, Chief Marketing Officer at YouAppi

"We can only improve campaign performance when we understand which customers converted based on which data points, and that means having access to the relevant marketing data."On Mobile Ad Technology MTS: Tell us a little bit about your role at YouAppi and how you got here. As the Chief Marketing Officer at mobile growth solution YouAppi, I lead global marketing offices worldwide. I own the marketing strategy including branding, messaging and positioning, lead generation, product marketing, events, public relations,…