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OptifiNow Announces Integration With Ellie Mae Digital Lending Platform

Partnership enables lenders to access OptifiNow’s Sales and Marketing Automation Platform through leading digital lending platform OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect API technology. The integration allows lenders to more efficiently and securely share data between OptifiNow’s solutions and Encompass to drive quality and efficiency in the loan origination…

Lifesize and Serenova Announce United Corporate Brand and New Executive Leaders

B2B SaaS veterans Josh Kivenko and Rick Froehlich join Lifesize executive team to lead global go-to-market strategy for unified cloud communications company Lifesize, a global innovator of immersive enterprise communication solutions, and Serenova, a leading contact center-as-a-service (CCaaS) provider, announced they will operate under the Lifesize brand, effective immediately. The unified company name is part of a rebrand initiative stemming from the companies’ previously announced merger and long-term strategy to serve…

Melbourne Leading Digital Marketing Agency Zib Media Rebrands to Zib Digital

Zib Media formally announces business rebrand to Zib Digitala Zib Digital, a leading digital marketing agency in Melbourne, announced a major rebranding to reflect the company's evolution into an all-encompassing, strategic digital marketing business. The considerable rebranding is designed to mirror the vast development and growth of the business in recent years. Last year, the agency realised it was time to leverage its unique architecture in the digital marketing space and focus strictly on its ability to support…

Raydiant Announces Strategic Partnership with Soundtrack

Raydiant has partnered with Soundtrack Your Brand to take the customer experience beyond the visual screen with custom music playlists that are easy to manage anytime from anywhere Raydiant introduces a strategic partnership with Soundtrack Your Brand to provide a complete, unforgettable experience for customers. Soundtrack Your Brand provides the world's largest catalog of popular music curated by genre and mood. Users can create or select customized playlists to create a signature vibe in their space and coordinate with…

NICE Named a Leader in Journey Orchestration by Top Analyst Firm

NICE Customer Engagement Analytics receives the highest rating possible in 18 criteria and is recognized for its ability to transform customer and agent journeys NICE announced that it has been acknowledged as a Leader by Forrester Research in "The Forrester Wave™: Journey Orchestration Platforms, Q2 2020" report. Uniquely, among the vendors evaluated NICE received the highest possible scores in the Data Fusion category, highlighting the ability of its Customer Engagement Analytics (CEA) solution in helping organizations to…

Jifflenow Sees Rapid Growth for its Virtual Meeting Solution, Surpassing 100 Virtual Events in Just Two Months

As enterprises concentrate on virtual B2B events to drive their sales pipeline due to canceled face-to-face events caused by the pandemic, Jifflenow’s cloud-based solution fills a critical need by automating the scheduling of complex, multi-person virtual customer meetings When COVID-19 hit the US and Europe in February, the bottom fell out of the trade show industry. Almost immediately, thousands of enterprises whose sales pipelines relied heavily on multi-day industry and corporate events for in-person customer…

Former Dell Technologies Executive Joins Automation Anywhere as Chief Revenue Officer

Automation Anywhere, a global leader in Robotic Process Automation (RPA), announced the appointment of Chris Riley as the company's chief revenue officer. Mr. Riley will be responsible for leading global sales, including serving customers in over 90 countries and managing an ecosystem of over 1,900 partners worldwide. Marketing Technology News: TransFunnel Consulting Named HubSpot Advanced Implementation Certified He joins Automation Anywhere with decades-long experience as a senior revenue generator, most recently…

Comscore Finds Increased Consumer Interest in Brokerage and Investment Accounts

Non-customer brokerage shopping and account openings reached all-time highs, with +124 percent Y/Y application completes in Q1'20 Amidst stock market volatility and uncertainty during the COVID-19 pandemic, new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows consumer interest in brokerage and investment accounts and financial education increased significantly during the first quarter of 2020 as account application and opening volumes reached all-time highs.…

IMImobile North America Enhances Real-Time Text Message Technology for Crisis Services Canada

Supporting increased demand for remote suicide prevention helpline responders through digital channels Global cloud communications software and solutions provider IMImobile PLC announced it has launched a new program with Crisis Services Canada (CSC) to enhance real-time text message functionality for its responders in order to meet the higher demand for its suicide prevention services since the COVID-19 outbreak. The program, which was set up in just 72 hours, has been in use since April and has been instrumental in…

Wasabi Launches New Marketing Campaign to Empower the Oft-Overlooked IT Professional

Nate, the IT Hero Serves as the Face of the Campaign and Urges Cloud Migration “Before It’s Too Late” Wasabi, the hot cloud storage company, launched a digital campaign (#MigrateWithNate) featuring, ‘Nate,’ the every-person IT pro with a critical message directed squarely at businesses: “Enterprises need to move their data to the cloud in the next five years or they are going to lose their competitive advantage.” Wasabi worked with digital marketing firm Walk West for the marketing campaign, along with viral content…

Veeam Enables Organizations to Elevate Their Cloud Data Strategies at VeeamON 2020

VeeamON 2020 - a two-day online Data Management event - brings together IT leaders from 148 countries to help accelerate Digital Transformation journeys Veeam Software, the leader in Backup solutions that deliver Cloud Data Management™, kicked off VeeamON, the world’s premier online Data Management event. Featuring live and interactive experiences that will help attendees unlock the power of their data, inspiring keynotes from Veeam’s leadership team – including Bill Largent, CEO, Danny Allan, CTO and SVP of Product…

Salesforce Powers PenFed Credit Union’s Digital Financial Services and Member Experience Transformation

PenFed is leveraging Salesforce to provide even more digital conveniences to members during a time of increased demand for remote services Salesforce, the global leader in CRM, announced an expanded relationship with Pentagon Federal Credit Union (PenFed), the nation's second largest federal credit union, to transform its member platform and improve remote financial services amid the current pandemic. Marketing Technology News: TransFunnel Consulting Named HubSpot Advanced Implementation Certified PenFed has…

Survey Reveals Most Businesses Overestimated Their Digital Readiness to Adapt to the Pandemic

74% said the crisis exposed more IT gaps than expected 54% admit they should have done more to help their customers 71% are accelerating their DX plans as a result New research from Pegasystems Inc., the software company empowering digital transformation (DX) at the world's leading enterprises, reveals most business leaders overestimated the state of their digital transformation efforts – which hampered their ability to adapt to the pandemic. Nearly three quarters (74%) of business decision makers said the crisis exposed…

SiriusXM Acquires Podcast Management and Analytics Platform Simplecast

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization SiriusXM announced the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content.  The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their…

Contentful Secures $80 Million in Series E Funding, Announces New CMO, and Scales Rapidly to Power the Digital-First Era

Contentful is leading a major industry shift away from traditional content management systems to an omnichannel content platform Contentful announced today $80 million in Series E funding led by Sapphire Ventures, with participation from General Catalyst, Salesforce Ventures and five other new and existing backers. This round brings Contentful’s total funding to $158 million to date. Contentful also announced hiring a new CMO, Bridget Perry, who most recently led Adobe marketing across Europe, the Middle East and Africa.…

Inflexion Technologies Joins the Focused Impressions Reseller Network

Leading SAP Gold Partner Brings FocusPoint B2B/B2C eCommerce to the SAP Business One Community in the Middle East Region Focused Impressions, making eCommerce and marketing easy for SAP Business One® users, announced a new partnership with Inflexion Tech, which further extends the fast-growing Focused Impressions worldwide partner ecosystem. Serving SAP customers throughout GCC & LEVANT region, Inflexion has offices in UAE, Oman, Lebanon, and an offshore delivery center based in India. With the addition of FocusPoint™…

MetaCX Launches B2B Customer Lifecycle Platform to Transform Supplier/Buyer Relationships for a Performance Economy

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early…

GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform

Partnership with Winmo marks new GumGum Sports initiative to expand distribution channels for its proprietary data GumGum Sports, the leading AI-powered sponsorship analytics platform, has partnered with Winmo, the industry’s top sales enablement tool, to help sponsorship sales teams identify and evaluate brand partnership opportunities. Winmo’s advertiser profiles will have direct access to select sponsorship analytics from GumGum Sports, pairing key deal insights with the decision-makers responsible for sponsorship…

GoDaddy’s #OpenWeStand Coalition Grows with Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber Supporting Small Businesses During…

Over 70 companies have joined in support of #OpenWeStand and pledged action to make a difference together through uniquely owned programming and resources GoDaddy Inc., the company that empowers everyday entrepreneurs, announced more companies -- including Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber, have joined the growing #OpenWeStand movement. #OpenWeStand stands to support small business owners navigate the challenging times presented by Covid-19 with special offers on services and tools, expert advice, and…

IntelligenceBank Launches NEW API Handshakes

IntelligenceBank, the leading marketing operations platform announced the launch of IntelligenceBank Handshakes. Based on IntelligenceBank's robust API, Handshakes are simple 'if this, then that' an integrated workflow that connects files and data from IntelligenceBank to other technology tools. Handshakes automate repetitive tasks, so IntelligenceBank clients can get work done faster and stay more compliant. It securely sends information from one application to another without any custom coding.  It's another way to make…