commercetools Signs $145 Million Deal With Insight Partners to Accelerate Global Growth

New financing enables disruptive cloud-native, headless and API-first commerce platform to build on its success and drive further ambitious expansion plans in North America, Asia-Pacific and Europe commercetools, a leader in next-generation commerce software, announced a $145 Million USD (€130 million) investment from global venture capital and private equity firm Insight Partners to support the company’s plans for further growth in the USA, Asia-Pacific and Europe. Since the launch of its API commerce platform in…

Signal AI Raises $25 Million Series C as They Transform Decision Making in the Enterprise With Augmented Intelligence

Redline Capital Leads Investment to Support Growth of Innovative, AI-Powered Media Monitoring and Market Intelligence Offering Signal AI, one of the leading companies transforming how executives make sense of the information explosion, has announced the successful completion of its Series C funding round of $25 million, bringing its total funding to date to $43 Million. This latest funding round is led by Redline Capital with participation from existing investors including MMC Ventures, GMG Ventures and Hearst Ventures.…

Best Ways to Increase Inbound Leads

You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you. Your leads are the lifeblood of your business. They are the fruit of all your marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember. Getting Found Is the Key In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents…

Data: 1 in 4 Travelers Don’t Feel Adequately Rewarded for Their Loyalty to Travel Brands

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don't feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there's room for improvement when it comes to these brands' retention and loyalty strategies, according to a new study by Yes Marketing. In their report "Understanding the Traveler's Journey," Yes Marketing surveyed more than 1,000 travelers on their priorities as they progress along their…

MarTech Interview with Marcel Hollerbach, CMO at Productsup

"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable experience and service." Tell us about your role and journey into Technology. What inspired you to start at Productsup? At heart, I’ve always been a nerd. I started to teach myself coding in Pascal and Delphi and later PHP and HTML when I was 14. After studying IT Business the regular career path for me would have been to start working as an SAP consultant. However, I was lucky to meet my college…

Video Marketing – The Powerful Way to Boost Your Online Presence

Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their products. Research has shown that Video Marketing is much more convincing than any other Marketing type. It can target approx 81% of the customers reach once. From a business point of view, Video Marketing is more comfortable to create and work on. And seeing today's tremendous increase in…

Chargebee Expands its RevOps Platform with new Capabilities and Enhancements for B2B SaaS Workflows

Industry-leading subscription management platform announces product capabilities, integrations and partnerships as part of its Fall 2019 Release Chargebee, a leading subscription management platform, rolls out the Fall 2019 release. With this release, Chargebee helps businesses build a robust revenue infrastructure to bridge the gap between revenue and critical business functions. By integrating with market leaders like Salesforce and Hubspot, Chargebee now enables businesses to align all the revenue-driving functions with…

Is There Value in an All-In-One Tracking Platform?

As trends in technology advance, there are more advanced software solutions available than ever before in the Lead Generation space—but which ones are actually useful to Marketing professionals? That is a question I have considered in my years of experience working in Lead Generation. Every year, new technologies are rolled out with claims of streamlining the operations of lead gen businesses and netting new profits. But those of us in the industry have seen plenty of these products come and go, not always delivering on…

MarTech Interview with Didi Horn, Founder and CEO at SkyX

"I do believe that multiple industries are going to be affected by drones. It will not happen overnight but we do see regulation starting to catch up to the technology." Hi Didi. Tell us about your role and the team/technology you handle at SkyX. In the early days of SkyX, I had the privilege of setting the company’s vision, goals, and milestones, all the while assembling a team of highly talented individuals, each coming from diverse cultural and professional backgrounds. Throughout, it has been my responsibility to lead…

MarTech Interview with Simone Di Somma, Founder and CEO at Askdata

"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell us about your role and journey into Technology. I’m the CEO of Askdata: we make data searchable to everyone through natural language. What unique challenges did you meet and overcome in this journey? We started our journey in 2014 with the obsession of making data access as simple as searching for a restaurant on Google. We are radically changing how people can interact with data on a daily basis. In…

ActiveCampaign Hires Prominent Marketing and Sales Technology Executives to Continue Ongoing Momentum in Customer Experience Automation

ActiveCampaign, the leading Customer Experience Automation company, today announces two executive hires with a recent history of leading SaaS software growth to the deep technology experience already present on the ActiveCampaign team. Maria Pergolino, former Chief Marketing Officer for Anaplan, joins ActiveCampaign as its first CMO. Senior HubSpot leader, Chris Englund, joins as the company’s Vice President of International Operations. This follows recent announcements highlighting global expansion, strategic partnerships,…

How Morning Brew Engaged Its Subscribers Through Email Marketing Tactics

Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit 17%.” But, building a newsletter program focused on information instead of promotion can be even more challenging. Not only does the information provided need to be relevant, but it also needs to be engaging enough to inspire subscribers to open the next campaign. This is the challenge that the crew at Morning Brew, a daily newsletter providing updates on events in the…

CDPs and Analytics Take CRM Lead Management Providers to New Heights

Recently, Gartner released the Magic Quadrant 2019 for CRM Lead Management. The list includes the usual top-end Martech providers, Salesforce, Adobe's Marketo, Acoustic (IBM) and the low-code champion in this segment, bpm'online. As a global business software provider for Process Automation and CRM, bpm'online has carved a unique space for itself in the CRM Lead Management category this year. bpm'online is a MarTech RADAR Company 2019. SalesTech Star Primer: What Is Lead Generation? bpm'online was also a leader in…

Zift Commended by Frost & Sullivan for Developing ZiftONE, a Marketing Automation Tool for Channel Partner Management and Marketing…

Zift Has a Healthy Partner Ecosystem for Easy Integrations and Connections, Making Zift a Hub for All Things Related to Partner Management  Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes Zift Solutions, Inc. with the 2019 Global Innovation Excellence Frost Radar Award for building ZiftONE, the only all-in-one platform for channel marketing, sales, and operations. Instead of simply adding partner relationship management, onboarding, sales enablement…

How to Raise Your Marketing Strategy to a Whole New Level in 2019?

We’re already way in 2019 but would you say your Marketing strategy is prepared for all these new trends that are completely revolutionizing the Marketing world? Nowadays, Marketing is becoming increasingly important for your business as it connects your brand with your audience on so many levels. And your customers need to feel that connection to make a purchase. To achieve the business results you want, you will need to focus more on Marketing. However, following all these trends can be a bit confusing as you’re not…

Continued Product And Team Growth At Vertify Attracts Bay Area Investors

With $750k seed round, Vertify to solve the technology misalignment problem between sales and marketing Vertify Inc., the thriving dynamic customer intelligence platform, has announced the close of a $750,000 seed round, positioning the company for even more rapid growth! In just the past quarter, Vertify has added industry veterans David Perdue, CTO; Lacey Miller, Director of Marketing; and Steve Hernandez, Senior Engineer. With almost $1 million raised, the company plans to hire several positions at a variety of levels…

MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum

"Machine Learning takes the heavy lifting out of optimization, increasing effectiveness and reducing manual labor costs." Tell us about your role and journey into Technology. What inspired you to start at Quorum? My entire career has revolved around Media and AdTech, and I’ve seen several stages of evolution in the industry. As AdTech has become more sophisticated, I noticed that Out of Home physical advertising was booming, and simultaneously mobile location data has become more abundant and more accurate. It made me…

MarTech Interview with Jon Perera, CMO at Highspot

"AI and Machine Learning are boosting sellers’ productivity and effectiveness - and show no sign of slowing down." Tell us about your role and the team/technology you handle at the Company.
 I’m Highspot’s CMO, and I lead our Marketing, Community, and Business Development. My work encompasses everything from our rapid global expansion and brand evolution, to partnering with leaders across our company in delighting customers with an unparalleled experience. Which Sales titles would most benefit from SmartPage Technology?…

Highspot Swings Sales Strategy into Action with AI-powered SmartPage Technology

Highspot's Fall Product Release Introduces New SmartPage Marketplace, Data Slices, and Web Apps Enable Go-to-Market Teams to Elevate Customer Conversations  In arguably, Sales Team is the revenue engine of any company. Modern Sales teams now rely on advanced set of tools and techniques to convey their messages and engage prospects into engrossing conversations. A majority of successful Sales teams attribute their wins to personalized content delivered through a well-laid out Sales Enablement roadmap. This involves embracing…

The Simple Marketing Strategy No Business Can Afford to Overlook in 2019

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something wrong if your business doesn’t adapt to the new realm of online reviews. Most businesses recognize that online reviews are important, but may not…