Pilotly enhances executive team as they grow into a global leader in creative insights Media, entertainment and technology research executive Bryon Schafer has been named Chief Revenue Officer of Pilotly, effective May 24th. Schafer,…
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The Research Division of Wurl Releases its First Data-Driven Report on the Far-Reaching Financial Impact of Churn Wurl, the world leader powering streaming TV, has formed a research division of the company, Wurl Analytics, to generate…
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It’s not exactly a secret that the current media landscape is in the midst of a drastic change. Pay Per View TV is now the best way to reach the TV audience. It’s not exactly a secret that the current media landscape is in the midst of a…
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New Deal Brings 14 Additional ViacomCBS Cable Networks to Hulu + Live TV, Including BET, Comedy Central, MTV and Nickelodeon ViacomCBS announced a new distribution agreement that adds more content from ViacomCBS’ leading portfolio of news,…
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New Research Shows DTC Shoppers Are Two Times More Likely to Purchase a Product After Seeing an Ad on CTV Than on Linear Television Telaria, the complete software platform to manage video advertising for premium publishers, in…
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New Forecast from Matrix Solutions Reveals Americans Aren’t Excited About Video Content from the Majority of Companies Presenting at NewFronts Ahead of the Interactive Advertising Bureau’s Digital NewFronts, the premier event to showcase…
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Nate Abbott, Head of Product at Front shares a few proven product marketing tips and best practices in this quick catch-up: _________ Welcome to this MarTech Series chat, Nate, tell us about yourself and more about your role at Front…
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Revamped AI-Based Study Reveals Disney Ranks First in the Industry, Followed by YouTube and Netflix The media & entertainment industry topped MBLM's Brand Intimacy 2022 Study, the largest study of brands based on emotions, now in its…
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Media buyers and sellers can now access expanded deduplicated person-level reporting across Roku, Hulu, Samsung,VIZIO and others Nielsen  has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment…
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First-of-its-kind solution integrates IRIS-enabled insights with Viant Household ID, creating new levels of actionable, targetable consumer broadcast and on-demand data Viant Technology Inc., a leading people-based advertising software…
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Search, navigate, view and share streaming content, with Scener’s remote control built-in Find what and where to watch across all streaming services, instantly on your iPhone Play streaming content on your iPhone or…
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Samba TV’s Q1 State of Viewership report, analyzing 24 billion hours of linear and streaming, demonstrates challenges of fragmentation and audience de-duplication Samba TV, the leading provider of omniscreen data and analytics, announced…
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Former Hulu executive joins with a goal of continuing to drive forward an uptick in global growth for the company TuneIn, the world’s leading live streaming audio service, announced that Tom Fuelling has been…
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90% of U.S. Streaming Consumers Prefer Streaming Over Traditional TV Integral Ad Science, a global leader in digital media quality, today released new research showing that most U.S. consumers feel that their ad experience is better on…
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2nd Annual Study Provides Proprietary Learnings On How To Build Platform Loyalty Including Genre Focus And Beyond-the-Screen Experiences Fandom, the world’s largest fan platform, today unveils the findings from its second annual State of…
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Blippar, the leading technology and content platform specializing in augmented reality (AR), announced that the company has experienced 200 percent year-over-year growth and doubled its headcount since the beginning of 2021. The company’s…
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Autograph x ESPN Collaboration Kicks Off with Man in the Arena: Tom Brady NFT Collection ESPN and Autograph, the Web3 brand co-founded by Tom Brady that is pioneering a new era of digital experiences, announced a multi-year deal for ESPN's…
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Virtual Meetup to Focus on Advertising-Based Video On-Demand (AVOD) The Streaming Video Alliance (the SVA), a global technical association developing solutions to address critical technical challenges in delivering a high-quality video…
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New industry report analyzes latest developments and use cases in data and analytics that support video services A new Parks Associates report, Data-Based Decision Making for Video Services, finds 36% of OTT subscribers, roughly 32 million…
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Roku OS 11 Features New Auto Speech Clarity and Sound Settings, Plus Additional Customization and Performance Improvements Roku, Inc.  announced that Roku® OS 11 will start rolling out to Roku devices in the coming weeks. Roku OS 11 brings…
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