New industry report analyzes latest developments and use cases in data and analytics that support video services A new Parks Associates report, Data-Based Decision Making for Video Services, finds 36% of OTT subscribers, roughly 32 million…
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Roku OS 11 Features New Auto Speech Clarity and Sound Settings, Plus Additional Customization and Performance Improvements Roku, Inc.  announced that Roku® OS 11 will start rolling out to Roku devices in the coming weeks. Roku OS 11 brings…
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Through the company’s proprietary Universal Data Interchange Format (UDIF) data standard, individuals can now unify and connect web2 data into web3 environments Streamlytics, a market maker in the ethical data space, continues to show its…
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Identify more accounts with Terminus first party data, reach buyers with Terminus Advertising and activate GTM teams with Terminus Chat and Email Experiences  Terminus, the only account-based engagement platform built to deliver more…
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NewAdTechResources, Advertising Partner Opportunities, Valuable Demonstrations All Available PureCars, a leading provider of digital marketing technology and services for automotive dealers, is excited to showcase its multitude of new…
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Combined Company to Operate as Edgio, Delivering Significantly Increased Scale and Scope with Diversified Revenue Across Products, Clients, Geographies and Channels and an Expanded Total Addressable Market of $40 Billion Yahoo to Receive…
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Will Provide Greater Accessibility to a Broader Audience and Give Consumers More Choice and Control In a first for Disney’s premier direct-to-consumer streaming service, Disney+ will expand its offerings for consumers by…
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Far too many marketers today work within a marketing ecosystem that is too fragmented; Jeff Fagel, CMO at MadHive shares a few pointers and practices that can help prevent this from being a roadblock to future marketing ROI and goals:…
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Yesterday, blockbuster app developer Lightricks announced a new type of collaboration with the “first family of TikTok,” the D’Amelios. Marketing Technology News: MarTech Interview with Shoel Perelman, VP Product Management at…
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Company’s biggest marketing campaign visualizes a world where you can work without limits monday.com Ltd., a work operating system (Work OS) where organizations of any size can create the tools and processes they need to manage…
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With the ongoing streaming war, how will the OTT market shape up to be as consumer trends and streaming habits evolve? Stefan Lederer, Chief Executive Officer and Co-Founder at Bitmovin has a few thoughts: ________ Welcome to this…
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Welcomes New Members and 2022 Grant Recipients The Streaming Video Alliance (SVA), a global technical association developing solutions to address critical technical challenges in delivering a high-quality video experience at scale,…
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VIZIO Ads – Achievement in Advanced Advertising Award VIZIO SmartCast® – Achievement in Streaming/OTT/CTV Award VIZIO was recognized for Achievement in Advanced Advertising for its VIZIO Ads product suite and Achievement in …
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Growth Fueled by New Customers for YouTube, CTV, and Brand Suitability Offerings Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Roku, Hulu and Amazon Fire TV announced that 2021 was…
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2021 was a wild ride for the ad tech world. Brands still reeling from the early days of the pandemic adapted their strategies to capitalize on the massive influx of online shoppers and social media-scrollers. Meanwhile, the far-off year…
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It may sound paradoxical, but 2021 was a year of growth as well as pullback for advertising. The growth happened as many marketers raced to keep up with accelerating digital behaviors in Connected TV (CTV) and app-based media consumption.…
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Top ten list reveals significant changes as Disney+ moves into the top three of OTT services; Netflix and Prime Video retain their top spots Parks Associates, at the close of the fourth annual Future of Video conference, released its…
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Evaluation Was Based on SingleStore’s Completeness of Vision and Ability to Execute SingleStore, the single database for all data-intensive applications, announced that it has been recognized for the first time by Gartner in the 2021…
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Integration Automates Purchasing and Analysis of Linear TV alongside CTV and Other Programmatic Advertising CoreMedia Systems has completed an integration with programmatic advertising platform Simpli.fi that enables CoreDirect agency and…
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Total TV Consumption grows 5% as Cable, Broadcast and Streaming Viewing Jumps 20B Minutes Per Week Vs October Nielsen announced that The Gauge, its monthly total TV and streaming snapshot, revealed that in November 2021, time away from…
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