CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab released CATS (Common Ad Transport Standard) for public comment for a 30-day period until April 24. Designed to complement OpenRTB (Real-Time Bidding), CATS is a new standard to execute ad requests in non-biddable ad transactions, and aims to: Standardize server-to-server communications Solve for limitations in payload size in HTTP GET macro-based implementations, which…

Experienced Agency Executive to Oversee Global Standards and Best Practices for Digital Marketing IAB and its sister organization IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and standard-setting consortium, announced the appointment of advertising industry veteran Angelina Eng as Vice President of Measurement and Attribution. Eng, who has held senior positions at Morgan Stanley, Merkle, and Dentsu Aegis, is one of the first leaders at any major media and…

In Newly Created Role, Berens to Lead IAB Centers of Excellence, Research Teams, and Oversee Programming for IAB Events The Interactive Advertising Bureau (IAB) announced that Brad Berens has been named Editor-in-Chief and SVP. In the newly created role, Berens will be in charge of IAB's agenda-setting, research, and thought-leadership activities. In this construct, he will oversee IAB's Centers of Excellence, the programming for IAB Events, and the IAB's web site, mobile app, podcast, video, and other content channels.…

Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire Marketing-Media Ecosystem Together The Interactive Advertising Bureau (IAB) announced that David Cohen has been named President, the number two position at the influential digital marketing and media trade association, where he will focus on strategy, growth, and operational excellence. He will assume the role effective April 1, 2020, reporting to Chief Executive Officer Randall Rothenberg.…

Trinity Audio, the leading audio content platform, is now a member of the Interactive Advertising Bureau (IAB) Audio Committee - a group of select media companies, brands and technology firms working on developing solutions that improve the interactive audio advertising and marketing ecosystem. The Audio Committee׳s goal is to establish industry guidance by creating standards and best practices to help bring clarity to the audio marketplace. Marketing Technology News: TEKLYNX Awarded 2020 Stevie® for Historic Customer…

The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content…

IAB has unveiled the most disruptive, influential DTC brands. More than 3,500 brands were analyzed before IAB narrowed the list to the most important 250 direct-to-consumer products. This year, for the first time ever, 100 service companies were added. "These brands epitomize the growing disruptor brand economy, representing the leading edge of business development across the U.S. and globally," says IAB CEO Randall Rothenberg. "We watch these brands because their business model, personalized relationships with consumers…

Kirk McDonald of Xandr to Serve as Vice Chairman New Board Members Include Brand Leaders from General Motors and ThirdLove & Top Executives from AccuWeather, Amazon Advertising, Google, IBM Watson Advertising, LiveRamp, Meredith Corporation, Rakuten Marketing, Samsung Ads, and Xandr IAB, the national trade association for the digital media and marketing industries, announced that it has elected Troy Young, President of Hearst Magazines, as Chairman of the trade organization's Board of Directors. Young has served as the…

The Report Addresses How This Issue Impacts Revenue Strategies of Online Media Publishers and Their Advertising Goals Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has partnered with the IAB, in collaboration with AdRizer and The E.W. Scripps Company, to introduce a best practices guide for publishers on Short Term vs. Long Term Profitability. The report addresses how publishers can find a healthy, audience-centric balance of both, without letting the…

Service Provides Podcasters and Brands With Compelling Insights Matching Podcast Listeners by Genre With Their Buying Habits Nielsen announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. This is the first agency to subscribe to this service. The umbrella IPG agencies include Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix. IPG will have access to…

Google is going after Quantum Computing to consolidate its supremacy in the tech business. Though small in size, the Quantum Computing (QC) market is rapidly becoming mainstream. Data scientists have been discussing the potential of QC applications for over 30 years now. But, the technology got attention only after Google made its vision clear about the market. They released a 54-qubit processor, named “Sycamore” in 2019. Google’s Chief Sundar Pichai went a step further in crowning QC as the new threshold to sustain business…

Partnership Marries Deep Expertise in Government Contracting and Cybersecurity Dun & Bradstreet, a leading global provider of business decisioning data and analytics, and QOMPLX™, an intelligent decision platform provider, announced a strategic partnership to provide the more than 100,000 Defense Industrial Base (DIB) companies and their subcontractors with fast and reliable assessment and certification as required by the upcoming Cybersecurity Maturity Model Certification (CMMC) framework. The U.S. Department of…

Leading technology platform for curating and licensing user-generated content for commercial advertising officially launches its content contributor network As advertisers increasingly rely on user-generated content (UGC) and stock imagery to fulfill campaign requirements with smaller budgets and quick turnaround times, both amateur and professional content creators are seeing heightened demand for their photos and videos. Catch&Release, the leading licensing technology company for the creative production industry,…

The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic. Mintegral has also been granted IAB Tech Lab membership, which will enable us to participate in defining and implementing more ad-tech standards in order to drive the industry forward towards a more open…

Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue The Interactive Advertising Bureau (IAB) announced that the organization’s President, Patrick Dolan, will depart in June 2020 to pursue an entrepreneurial opportunity, after 13 years guiding the digital marketing and media industry trade association toward unprecedented growth and influence. “Under Patrick’s steady hand, IAB has grown continually in stature and capability” During Dolan’s tenure, IAB has grown from 15 people,…

New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms Overturning conventional wisdom that direct-to-consumer brands are riding a valuation bubble and social media presence in pursuit of quick flips to larger incumbents, new research by the Interactive Advertising Bureau (IAB) says that an overwhelming majority of DTC disruptors report they are: profitable; looking to expand globally; and using diversified media channels—including online…

Platform Support for Kubernetes Helps Organizations Identify, Prevent and Resolve Critical Issues in Containerized Applications OverOps, the continuous reliability solution, today announced support for Kubernetes, enabling organizations to quickly and proactively identify, prevent and resolve critical software issues in their containerized applications. With OverOps, engineering teams that rely on Kubernetes to manage their containerized workloads are able to see when, where and why code breaks in any environment. This…

IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger to the role of Vice President, Member Engagement. He will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs and helping its member companies meet their business objectives. Reporting to Sheryl Goldstein, Senior Vice President, Marketing and Member Investment at IAB, he joins the trade organization from…

Programmatic Advertising Leader Simpli.fi 's User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences at Scale for OTT/CTV, Mobile, and Desktop Display Advertising Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced a significant expansion of its addressable programmatic capabilities with the introduction of their Addressable Audience Curation tool. Within the Simpli.fi user interface, advertisers can now easily…

Together, SnapLogic EXtreme and Delta Lake Help Organizations Quickly and Easily Integrate, Process, and Analyze Big Data Workloads in the Cloud SnapLogic, provider of the #1 Intelligent Integration Platform, announced it has expanded its partnership with Databricks with new support for Delta Lake, the open source storage layer created by Databricks that brings reliability to traditional data lakes. Together, the joint solution helps customers accelerate the integration, transformation, and processing of big data…