Partnership Marries Deep Expertise in Government Contracting and Cybersecurity Dun & Bradstreet, a leading global provider of business decisioning data …
Catch&Release Offers Viable Revenue Stream For Digital Creators
Leading technology platform for curating and licensing user-generated content for commercial advertising officially launches its content contributor network As advertisers …
Mintegral Granted IAB Tech Lab Open Measurement SDK Certification
The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open …
IAB President Patrick Dolan Announces Departure After 13 Years at Digital Industry Trade Association
Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue The Interactive Advertising Bureau (IAB) announced that the …
IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding Overwhelming Majority Are Already Profitable
New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms Overturning …
OverOps Ensures Continuous Reliability in Kubernetes-Based Applications
Platform Support for Kubernetes Helps Organizations Identify, Prevent and Resolve Critical Issues in Containerized Applications OverOps, the continuous reliability solution, …
IAB Names Sales and Business Development Leader Rick Berger Vice President of Member Engagement
IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger …
Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables
Programmatic Advertising Leader Simpli.fi ‘s User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences …
SnapLogic Extends Partnership with Databricks to Boost Data Lake Reliability for Analytics
Together, SnapLogic EXtreme and Delta Lake Help Organizations Quickly and Easily Integrate, Process, and Analyze Big Data Workloads in the …
Accenture and SAP Build Prototype that Uses Distributed Ledger Technology to Enable More Efficient, Secure and Reliable Payments Between Banks and Customers
Companies Collaborate with R3’s Corda Platform for Real-Time Gross Settlement System Accenture and R3 are collaborating and co-innovating to build …
IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment
Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations IAB, the trade association …
U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17% YOY, According to IAB Internet Advertising Revenue Report
Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 U.S. digital advertising revenues reached $57.9 billion during …
Abbott and Omada Health Partner to Offer Integrated Digital Health and Coaching Experience for People with Type 2 Diabetes
Collaboration Combines Abbott′S World-Leading Glucose Sensing Technology with Omada Health’s Best-In-Class, Proprietary Digital Coaching Platform to Provide Personalized, On-The-Go Care …
Talkdesk Secures TrackTik with Unmatched Reliability and Seamless Salesforce Integration
TrackTik chooses Talkdesk Enterprise Cloud Contact Center to improve call quality and support rapid customer service expansion Talkdesk, Inc., the …
Amazon Introduces the Eero Mesh WiFi System—Simple, Reliable Home WiFi Starting at $99
The New Eero Mesh WiFi System Is the Latest Addition to the Eero Lineup and Offers Simple, Reliable WiFi for …
IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile
IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe …
Digital Marketing Institute and the IAB Join Forces to Empower Lifelong Learning and Career Advancement
The Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, and the IAB, the national trade …
TechBytes with Susan Borst, VP of Mobile at IAB
How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms …
Spotlight on Podcasting as a Viable Marketing Channel for Business
While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction …
Verve Awarded IAB Tech Lab Open Measurement SDK Certification
VERVE ENSURES TRANSPARENCY AND MEASUREMENT OF IN-APP MEDIA WITH IAB OM SDK CERTIFICATION Verve, the leading platform for location-powered programmatic …