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Search Results for: IAB

Mintegral Granted IAB Tech Lab Open Measurement SDK Certification
Native & Programmatic Advertising

Mintegral Granted IAB Tech Lab Open Measurement SDK Certification

The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open …

PRNewswire5 days agoDecember 5, 2019 0 171
IAB President Patrick Dolan Announces Departure After 13 Years at Digital Industry Trade Association
Native & Programmatic Advertising

IAB President Patrick Dolan Announces Departure After 13 Years at Digital Industry Trade Association

Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue The Interactive Advertising Bureau (IAB) announced that the …

Business Wire7 days agoDecember 4, 2019 0 248
IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding Overwhelming Majority Are Already Profitable
Customer Acquisition, Native & Programmatic Advertising

IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding Overwhelming Majority Are Already Profitable

New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms Overturning …

Business WireNovember 21, 2019, 3:29 pmNovember 21, 2019 0 211
OverOps Ensures Continuous Reliability in Kubernetes-Based Applications
Customer Experience Management

OverOps Ensures Continuous Reliability in Kubernetes-Based Applications

Platform Support for Kubernetes Helps Organizations Identify, Prevent and Resolve Critical Issues in Containerized Applications OverOps, the continuous reliability solution, …

PRNewswireNovember 14, 2019, 10:20 pmNovember 14, 2019 0 229
IAB Names Sales and Business Development Leader Rick Berger Vice President of Member Engagement
Native & Programmatic Advertising

IAB Names Sales and Business Development Leader Rick Berger Vice President of Member Engagement

IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger …

Business WireNovember 12, 2019, 8:00 pmNovember 12, 2019 0 229
Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables
Audience Data, Native & Programmatic Advertising

Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables

Programmatic Advertising Leader Simpli.fi ‘s User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences …

Sudipto GhoshNovember 5, 2019, 10:56 pmNovember 5, 2019 0 455
SnapLogic Extends Partnership with Databricks to Boost Data Lake Reliability for Analytics
Analytics, B2B Commerce

SnapLogic Extends Partnership with Databricks to Boost Data Lake Reliability for Analytics

Together, SnapLogic EXtreme and Delta Lake Help Organizations Quickly and Easily Integrate, Process, and Analyze Big Data Workloads in the …

Business WireNovember 1, 2019, 4:33 pmNovember 1, 2019 0 328
Accenture and SAP Build Prototype that Uses Distributed Ledger Technology to Enable More Efficient, Secure and Reliable Payments Between Banks and Customers
Technology

Accenture and SAP Build Prototype that Uses Distributed Ledger Technology to Enable More Efficient, Secure and Reliable Payments Between Banks and Customers

Companies Collaborate with R3’s Corda Platform for Real-Time Gross Settlement System Accenture and R3 are collaborating and co-innovating to build …

MTS Staff WriterOctober 24, 2019, 10:59 pmOctober 24, 2019 0 893
IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment
Native & Programmatic Advertising

IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment

Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations IAB, the trade association …

Business WireOctober 23, 2019, 2:16 pmOctober 23, 2019 0 402
U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17% YOY, According to IAB Internet Advertising Revenue Report
Native & Programmatic Advertising

U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17% YOY, According to IAB Internet Advertising Revenue Report

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 U.S. digital advertising revenues reached $57.9 billion during …

Business WireOctober 22, 2019, 9:34 pmOctober 22, 2019 0 552
Abbott and Omada Health Partner to Offer Integrated Digital Health and Coaching Experience for People with Type 2 Diabetes
Technology

Abbott and Omada Health Partner to Offer Integrated Digital Health and Coaching Experience for People with Type 2 Diabetes

Collaboration Combines Abbott′S World-Leading Glucose Sensing Technology with Omada Health’s Best-In-Class, Proprietary Digital Coaching Platform to Provide Personalized, On-The-Go Care …

PRNewswireOctober 19, 2019, 7:04 pmOctober 15, 2019 0 664
Talkdesk Secures TrackTik with Unmatched Reliability and Seamless Salesforce Integration
B2B Commerce

Talkdesk Secures TrackTik with Unmatched Reliability and Seamless Salesforce Integration

TrackTik chooses Talkdesk Enterprise Cloud Contact Center to improve call quality and support rapid customer service expansion Talkdesk, Inc., the …

Business WireOctober 1, 2019, 7:50 pmOctober 1, 2019 0 406
Amazon Introduces the eero mesh WiFi system—Simple, Reliable Home WiFi Starting at $99
Technology

Amazon Introduces the Eero Mesh WiFi System—Simple, Reliable Home WiFi Starting at $99

The New Eero Mesh WiFi System Is the Latest Addition to the Eero Lineup and Offers Simple, Reliable WiFi for …

Business WireSeptember 26, 2019, 3:43 pmSeptember 26, 2019 0 212
IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile
Mobile

IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile

IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe …

MTS Staff WriterSeptember 9, 2019, 9:45 pmSeptember 9, 2019 0 543
Digital Marketing Institute and the IAB Join Forces to Empower Lifelong Learning and Career Advancement
Native & Programmatic Advertising

Digital Marketing Institute and the IAB Join Forces to Empower Lifelong Learning and Career Advancement

The Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, and the IAB, the national trade …

PRNewswireSeptember 6, 2019, 12:44 pmSeptember 6, 2019 2 581
TechBytes with Susan Borst, VP of Mobile at IAB
Tech Bytes

TechBytes with Susan Borst, VP of Mobile at IAB

How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms …
Sudipto GhoshAugust 7, 2019, 8:55 pmAugust 7, 2019 1 4287
Spotlight on Podcasting as a Viable Marketing Channel for Business
Guest Authors

Spotlight on Podcasting as a Viable Marketing Channel for Business

While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction …

AdminJuly 30, 2019, 9:00 amJuly 29, 2019 0 848
Verve Awarded IAB Tech Lab Open Measurement SDK Certification
Native & Programmatic Advertising

Verve Awarded IAB Tech Lab Open Measurement SDK Certification

VERVE ENSURES TRANSPARENCY AND MEASUREMENT OF IN-APP MEDIA WITH IAB OM SDK CERTIFICATION Verve, the leading platform for location-powered programmatic …

PRNewswireJuly 22, 2019, 2:06 pmJuly 22, 2019 0 840
SYZYGY Awarded IAB Gold Standard 1.1
Native & Programmatic Advertising

SYZYGY Awarded IAB Gold Standard 1.1

Digital agency SYZYGY has been awarded the new IAB Gold Standard 1.1 certification, making it the first agency in the world in …

MTS Staff WriterJuly 16, 2019, 9:30 pmJuly 16, 2019 0 649
SpotX Integrates IAB Tech Lab's Open Measurement SDK
Video Advertising

SpotX Integrates IAB Tech Lab’s Open Measurement SDK

SpotX Clients Can Now Easily Access Third-Party Viewability and Verification for In-App Mobile Ads SpotX, the leading global video advertising …

PRNewswireJuly 16, 2019, 6:17 pmJuly 16, 2019 0 518

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