TechBytes with Susan Borst, VP of Mobile at IAB
How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms …
Spotlight on Podcasting as a Viable Marketing Channel for Business
While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction …
Verve Awarded IAB Tech Lab Open Measurement SDK Certification
VERVE ENSURES TRANSPARENCY AND MEASUREMENT OF IN-APP MEDIA WITH IAB OM SDK CERTIFICATION Verve, the leading platform for location-powered programmatic …
SYZYGY Awarded IAB Gold Standard 1.1
Digital agency SYZYGY has been awarded the new IAB Gold Standard 1.1 certification, making it the first agency in the world in …
SpotX Integrates IAB Tech Lab’s Open Measurement SDK
SpotX Clients Can Now Easily Access Third-Party Viewability and Verification for In-App Mobile Ads SpotX, the leading global video advertising …
IAB Names Veteran Digital Industry Leader Sheryl Goldstein Senior Vice President of Marketing and Member Investment
IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales and strategy leader …
US Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% over Prior Year, According to IAB & PwC Research
Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts …
SymphonyAI Group Acquires Azima Global, a Leader in Machine Condition Monitoring & Reliability Solutions for the Process & Manufacturing Industries
The Company, Renamed Symphony AzimaAI, will Expand into Industry-Pioneering Integrated Equipment & Process Monitoring Solutions SymphonyAI Group announced its recent …
US Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report
Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth US digital advertising revenues in 2018 reached an all-time historic high of …
IAB Podcast Measurement Compliance Certifies Voxnest Audience Network
Podcasting solution provider Voxnest, announced its Voxnest Audience Network (VAN), a first-of-its-kind marketplace for in-audio advertising inventory, is now IAB …
Media.net Donates Code To IAB Tech Lab To Promote Open Transparent Marketplaces
Code Donation Made at IAB Tech Lab Innovation Day: Transparency and a Secure Supply Chain Media.net, a contextual advertising company …
IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video
IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video Delving into how …
IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0
New Technical Specifications from IAB Tech Lab Released Alongside New Policies IAB Europe, the leading European-level industry association for the …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain
sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment …
Zixi Partners With Red Bee Media For Reliable Video Delivery Over IP
Partnership Enables Effective, Global Distribution of Broadcast Quality Video over IP Zixi, the industry leader for enabling dependable, live broadcast-quality …
Media.net Launches Next Generation Ad Targeting at IAB Annual Leadership Meeting
Amidst Mounting Privacy Concerns, Tightening Government Regulation and Increased Consumer Advocacy, Media.net Wants Publishers and Marketers to Rediscover the Power …
The End of Interruption: IAB Rolls out New Advertising Best Practices
Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at …
IAB Tech Lab Launches Podcast Measurement Compliance Program
NPR & Rawvoice/Blubrry Earn First Seals of Compliance The IAB Technology Laboratory Podcast Measurement Compliance Program has entered the marketplace …
In-Game Advertising Matures to Become Viable Alternative to In-App Purchases, Finds deltaDNA Study
Higher Demand for Ad Network Transparency and Campaign Data Sees Developers Remaining Loyal to Those Networks That Deliver After years …