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MGID Has Achieved the TAG “Certified Against Fraud” Seal

MGID, a global pioneer in native advertising, announced that the Trustworthy Accountability Group(TAG) has granted MGID the TAG "Certified Against Fraud" Seal, recognizing MGID's compliance with the rigorous requirements of the program to combat fraudulent traffic across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), TAG is the leading global certification program fighting…

One of These 21 Personalization Tools Will Boost Your Sales

Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize successfully could see profits rise by up to 15% by 2020. Apart from the vision, strategy, and talent, you need the right tools; and much like a carpenter is crippled without a hammer, our modern business landscape is growing ever reliant on personalization engines. The goal of smart personalization is to make decisions easier and…

Interview with Richard Black, CMO, Aki Technologies

"GDPR, while, of course, focused in Europe, was a big wake up call for the entire industry and made many companies take stock of how they handled data." Tell us about your role and journey into technology. What made you join Aki Technologies? The CMO job is really around leading the marketing function to ensure that Aki Technologies is clearly communicating its key benefits to clients and the broader market in a consistent and compelling way. It’s about understanding our customers’ needs and building solutions that make…

Brand Safety Institute Names Two Dozen Industry Leaders to Help Design Brand Safety Curriculum

New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources The Brand Safety Institute (BSI) named two dozen industry leaders as founding members of the BSI Editorial Board, which will help design the brand safety curriculum for BSI’s accreditation program for corporate executives. The new editorial board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A’s, IAB UK, IAB Tech Lab, ISBA, JICWEBS,…

EvoNexus Launches Application Round in Partnership with Cubic and Viasat to Admit New Startups

EvoNexus, Southern California's leading startup incubator with locations in San Diego and Irvine, has launched an application round in partnership with Viasat and Cubic. Two of San Diego's largest and most important publicly traded companies, Cubic and Viasat have joined EvoNexus in search of early stage companies for potential partnerships and admission into the corporate supported EvoNexus technology incubator. Startups that apply within the technical areas shown below will be considered for admission into EvoNexus and…

First Ever Global Survey of the WordPress Genesis Community

Builds On Mission To Be The Most Open And Transparent Community In WordPress A new international study conducted by WP Engine into the Genesis Framework , the world’s most popular theme framework for the millions of WordPress sites that comprise 32% of the Web, drew responses from 1,687 people around the world, including members from 66 countries ranging from Argentina to Vietnam. This initiative builds on one of the stated goals of the Genesis Community to be the most open community in WordPress. Genesis Community…

NewVoiceMedia Wins Best in Biz Award for Most Innovative Product Feature

NewVoiceMedia, a Vonage Company and leading global provider of cloud contact center and inside sales solutions, has been named a silver winner in the Most Innovative Product Feature of the Year – Enterprise/SMB category in Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. NewVoiceMedia’s global cloud telephony platform is an intelligent, multi-tenant contact center and inside sales solution that joins up all…

TÜV SÜD America Appoints New Vice President of Marketing

TÜV SÜD America Inc., a premium quality, safety, and sustainability solutions provider that specializes in testing, inspection, auditing, certification, training, and knowledge services, announces the appointment of Jasmine Martirossian to the role of Vice President of Marketing for the Americas, including TÜV SÜD America, TÜV SÜD Canada, TÜV SÜD América de México, and TÜV SÜD America do Brasil. Jasmine Martirossian has held numerous senior marketing roles and has experience with marketing strategy, digital marketing,…

2018’s Biggest Holiday Destination Gainers and Losers and How to Capitalize on Them

With the holiday season in full swing, we decided to look at our proprietary data, cross-reference it with some third-party data, and identify what useful trends we are seeing and how they will impact travel marketers this season. While the Friday before the 4th of July is the busiest single travel day of the year — with more than 2.7 million people flying to various destinations for the holiday festivities — according to the Transportation Security Authority (TSA) the end-of-year holiday travel season is massive. The…

Mobify and Sitecore Partner to Help Brands Win Customers Through Enhanced Mobile Web Experiences

Partnership Helps Companies Reach More Consumers and Maximize Revenue Opportunities with Faster, More Reliable, and More Engaging Shopping Experiences on Mobile Devices Mobify, the world leader in Progressive Web Apps (PWAs) for e-commerce, and Sitecore, the global leader in digital experience management software, announced a partnership to enable brands to deliver more powerful shopping experiences across mobile devices. The partnership will connect the Mobify Platform with Sitecore Experience Commerce, enabling businesses…

Thanksgiving Day a Boon for Video Advertisers

Black Friday and Cyber Monday continue to be some of the biggest days of the year for consumer spending, but what about consumer attention? Advertisers must be planning their holiday campaigns strategically; just because consumer spending peaks on Black Friday and Cyber Monday, this doesn’t necessarily mean these are the days for brands to double down in media spend. Read More: A Marketer’s Thanksgiving Using performance and consumer attention data for all Sightly customers across all verticals in the US, sourced…

Prediction Series 2019: Interview with Luke Beatty, CEO and Chairman, Brandfolder

Tell us about your role and how you got here. What inspired you to be part of Brandfolder?  I led the founding team at Brandfolder and moved from only a board seat to also being the CEO a year and a half ago. How did your roles at AOL and Yahoo! enable you to better prepare for your current position at Brandfolder? At Yahoo and AOL, I had the opportunity to work with many of the world’s biggest brands. We boasted amazing consumer media brands like Yahoo Sports, TechCrunch, Huffington Post, etc. Related to that, were…

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

Technology Platform for Understanding Audience Across All Devices As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers and programmers. Samba TV, the leader in next-generation TV analytics, announced it has acquired Screen6, the industry’s only real-time cross-device identity resolution platform. Samba’s real-time TV viewership data combined with…

Sizmek Advertising Suite Receives MRC Accreditation

SAS Platform is Now an MRC-Accredited Ad Server Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire today announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS), the company's new ad server. This accreditation covers impressions across display, video, mobile web and mobile in-app, for viewability across display, plus unique desktop. Many of Sizmek's customers have successfully upgraded to…

Confirmit Consultant to Join Rutgers University Customer Experience Certificate Program Leadership Board

Shelly Chandler, Vice President of Customer Experience Consulting, to Serve on Board Confirmit, the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions, announced that Shelly Chandler, Vice President of Customer Experience Consulting, has joined the Leadership Board for Rutgers University Customer Experience Certificate Program. The Board supports attendees of the Rutgers Customer Experience Certificate Program who are immersed in an intensive,…

Artificial Intelligence Jumps into Mobile-App Privacy War, Even as Congress and the Media Turn Up the Heat on Big-Tech

With major media outlets queuing up to shine a bright light on how mobile apps track user behavior, coupled with rigorous Congressional scrutiny of top executives from internet and social media giants, consumers are becoming increasingly concerned by the nearly complete surrender of their privacy. Mobile app users must routinely sacrifice privacy in exchange for the perceived value of personalization – including in information searches, social media participation, and advertising offers. Artificial Intelligence Jumps into…

SPEC Releases New Cloud Benchmark

Spec Cloud IaaS 2018 Benchmark Uses I/O- and CPU-Intensive Workloads to Test Provisioning and Runtime Aspects of Cloud Implementations The Standard Performance Evaluation Corp. (SPEC) has released SPEC Cloud IaaS 2018, new benchmark software that measures the performance of infrastructure-as-a-service (IaaS) cloud implementations. The SPEC Cloud IaaS 2018 benchmark measures replicated application instances, overall performance, relative scalability, and mean instance provisioning time of IaaS cloud implementations, both…

Ace Metrix Releases 2018’s Top Ads

Lists for Best Storytelling, Most Heartfelt, Funniest, and Most Unusual are Based on a New Product that Quantifies Emotional Connection Ace Metrix, the leader in measuring the impact of video advertising, released its lists of 2018’s top ads that connected with US consumers emotionally. Ace Metrix shared the ads that achieved the strongest impact for four of the fifty-seven emotions they measure, including: Narrative, Heartfelt, Funny and Left Field. Ace Metrix just released 2018's Top Ads -- Lists for Best…

Aviso Achieves Record-High Accuracy Rates for AI-Powered Sales Predictions

Leading AI for Sales Solution Raises the Bar with Self-Learning Algorithms Aviso, the leading provider of AI-powered opportunity management and forecasting solutions that increase revenue, announced that its WinScore accuracy rates have hit a record high, stemming from continuous improvements within Aviso’s industry-leading AI-based algorithms. Aviso’s newest solution, announced in September, helps customers close 20 percent more deals per quarter with opportunity management that mines intelligence on each and every deal,…

Interview with Eric Lam, Co-Founder and CEO, AspireIQ

"Brands can leverage our analytics dashboards to see the impact of each piece of content on different channels in real time."Tell us about your role and journey into technology. What made you start AspireIQ? I started my career in finance and got into technology after getting my MBA at Harvard. Afterwards, I joined Pocket Gems where I served as VP of Product and managed an organization of more than 60 people that generated $80 million in annual revenue. At Pocket Gems, I realized how difficult it is for products to be…